Mercury/13 is one of the most talked-about companies in the global sports industry right now, and Victoire Cogevina Souki one of its most in-demand leaders.
The former agent and tech entrepreneur has this summer launched a fund with US$100 million to spend on women's football clubs, in Europe and Latin America - with a mission to create a multi-club model that will supercharge the sport, and a team of experienced sports industry names, including Eni Aluko, Luis Vicente and Ebru Köksal, around her.
On this first episode of Leaders in Focus, Cogevina Souki sits down with Leaders' Laura McQueen and David Cushnan at IMG's London studios, for a candid conversation in which she shares how her passion for football began; the mission underpinning Mercury/13; her thesis on women's football and its potential; the multi-club investment plan and why it's a model built for women; and her own approach to decision-making and assessing risk.
Leaders in Focus is produced by Leaders in Sport, in partnership with IMG.