On this special episode of Leaders in Focus, two of IMG’s digital experts, VP of Digital Commercial, Bindi Ghai and VP of Digital Strategy, Charlie Beall, discuss and dissect some of the key digital trends in sport, as a busy new year begins.
On the agenda:
0:00 Introduction and opening remarks
Bindi Ghai:
1:43 Bindi Ghai's banker prediction and outside bet for 2024
3:16 No.1 question from clients in 2023
4:55 Stop saying social media and the rise of digital marketing channels
7:15 Top tips for counselling clients on digital channels
11:06 The platform rankings
14:05 Women's sport, diversifying your revenue streams and appropriate success metrics
19:41 The Holy Trinity: rightsholder, fan and sponsor
21:35 Best in class and ones to watch
Charlie Beall:
23:46 Charlie Beall's banker prediction and wildcard for 2024
25:32: No.1 question from clients in 2023
27:28: What's happened to the NFT space and crypto brands?
30:24: The third age of the internet
32:26: Why creatives shouldn't fear AI
34:47: Who's leading broadcast innovation and new entertainment?
36:24: Smarter Stadiums
39:28: Best in class and one's to watch
Leaders in Focus is produced in partnership with IMG and this episode was recorded in January 2024.