From restaurants to healthcare, QR Codes have come a long way since their inception in 1994.
The best part? Creating and using them barely takes a few seconds. More of that later in the video!
00:00 - Introduction
1:04 - Drone QR Code
1:33 - iPhone 13 with a Golden QR Code
2:10 - QR Code Tags on Ron Herman Vintage Garments
Today you’ll see some of the best and most successful QR Code Trends of recent times. If you want to know about ALL of them, we’ve created an Ebook for you. And it’s absolutely free! Just head on to the link in the description.
But before that, here are a few interesting statistics:
75.8 million US smartphone users scanned a QR Code in 2021, up by 15.3% compared to 2020
QR Code scans are expected to reach 99.5 million by 2025 in the US alone
And as per research, global QR Code users will exceed 2.25 billion by 2025
These numbers sure point toward an upward trend in global QR Code adoption. Since you want to learn trends QR Code technology is seeing, you’ve come to the right place. Keep watching!
Is that a bird? Or is it a plane?
Well, take a look at it once again. It’s a QR Code illuminating the night sky!
This surreal feat was achieved in March 2022 by Giant Spoon, a media company. They used drones to illuminate the night sky in Austin, Texas.
This was done to promote Xbox based series, Halo by Paramount Plus. On scanning the QR Code, the viewers could watch the trailer of the series.
Here’s another such campaign. Smartphones are now more like a form of human extension. And we just love personalizing their overall style and appeal to our taste
Keeping that in mind, luxury iPhone designer company Caviar came up with an amazing smartphone design!
In January 2022, they engraved QR Codes on the back of their Digital Signature Collection. These QR Codes didn’t only act as a design but beyond.
iPhone owners could use these to add any information. For example, a business card, a link to an Instagram account, a website, and much more.
Such an innovative way to bid adieu to traditional business cards, right?
Remember your history lessons back from your school days? Well, it might be debatable.
But what if there was an engaging way to learn about history? That’s what California-based luxury retailer Ron Herman did!
In May 2022 they added QR Code hang tags on their vintage garments. Scanning one would let the customers know about the history of the vintage item.
The brand also gave information on the material used and maintenance advice to help the garment last longer. That would be quite helpful, right?
And here’s one more interesting use case.
Earlier, calling your TV an “idiot box” was quite mainstream
Well, not anymore! Time has certainly brought some revolutionary changes that allow you to interact with the content on your TV screen.
Back in March 2022, Marvel introduced a QR Code in one of the episodes of Moon Knight, hosted on DisneyPlus.
On scanning it, viewers could access Moon Knight’s digital comic book for free.
Now that’s nothing short of a heroic moment for the fans, right?
Such massive use of QR Code tech by leading brands and industries tells you a lot.
That’s why brands and businesses, irrespective of their size, are riding this roller coaster ride.
Don’t believe us? We’ll let the numbers do the talking here:
According to the mobility report by Ericsson, Global smartphone subscriptions are expected to grow at a CAGR of 3% from 2022 to 2028
This means a greater proportion of people will have access to QR Code scanning applications.
The QR Code payments market is expected to grow by 25% from 2022 to 2026, as per a report by Juniper Research.
And QR Code technology is future-ready! How so?
You can integrate it with other technologies such as virtual reality, artificial intelligence, blockchain, and digital twin. And all of these technologies are only going to grow.
- The AR market is expected to grow at a CAGR of 31.5% from 2021 to 2030
- Digital Twin market growth is also expected close to 39.48% from 2022 to 2030
These trends only go on to indicate that there’s no stopping QR Code’s growth.
The ‘must-read’ articles:
QR Code Best Practices: bit.ly/43oGpOW
QR Code Marketing Ideas for 2023: bit.ly/3GGTsl1
QR Code Trends 2022: bit.ly/3MxoKP7
QR Code Statistics 2023: bit.ly/41otBpS
The ‘must-watch’ videos:
QR Code for Augmented Reality
QR Code in Marketing
How QR Codes Can Shape Your Business in 2023?
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QR Code Trends 2022 E-Book: scanova.ck.page/9d76ad7085
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