I soak mine in urine, then microwave.

I just grill my jeans and add some salt and black pepper

Some of us actually work in our denim

I did put my jeans inside the freezer and I forgot about it, last night I realized I hadn’t gone grocery shopping so I ended up eating a part of my Levi’s. They actually tasted decent.

Gonna go one step further and stop taking showers as well

Imagine having guests over and they reach in the freezer for some ice cubes and bam you see a pair of jeans in there lol

This advice should only be taken for raw denim (selvedge) or some vintage, super high quality stuff. Daily jeans can and should be washed. When talking about daily jeans, it’s more of a hassle to freeze them or do all that other nonsense than it is to just wash and eventually replace them. Super annoying they said “dOn’T wAsH yOuR LeVi’S” cause what they’re talking about doesn’t even apply to 99% of their product.

Wash them and if they get old.. Just buy a new one simple

In colder countries maybe its possible, but in tropical places, its not advisable.

This is advisable for models and rich who doesnt do anything to get sweat

I couldve swore jeans were invented to be worn by working class individuals during the industrial revolution.... Wash the effing jeans tf.

When you have 100 pairs of jeans, you don’t need to wash any of them ever.

Dryers are what kills the color and structure of your clothes. I only use a dryer for socks, underwear and clothing that I typically wear around the house or don't care much for. I hang dry the rest of my clothes.

Some people actually work for a living instead of sit on their ass

I usually just wash them on cold, and let them air dry

Neither helpful, nor entertaining...they didn't even bother to challenge the myth by asking an expert on textiles

Why the fuck would the ceo of a jean company keep his jeans and not just go to the factory and get more

They are just jeans... Wash 'em and get new ones if they're faded or out of shape.

"Ahhh mom, I need to put my jeans on the freezer. "we are seeing the doctor

Officer I swear. It's my Jeans that smell like vodka! ABC news told me to do it!

Hey come on ! I remember an old Levi's add with saying : 'The more you wash the better they look' back in the 90's. And i agree with that.

Aaah....so this is why ppl have genital yeast infections...I just wash my jeans with WOOLITE for darks in cold water and I swear it looks better than brand new....If anyone I date doesn't wash their jeans, we're breaking up....and Tommy Hilfiger and the C.E.O of Levi don't wash their jeans because they're too rich to wear the same jeans for more than 3 days....they probably wear a different pair every other day....Rich famous ppl never wear the same outfit twice....twice is the max....SO DON'T LISTEN TO THEM...they're experts on being rich...Only a construction worker can give me real advice on washing jeans....not Tommy hilfiger....Tommy doesn't know a damn thing about cleaning jeans....Tommy is too wealthy to know how to operate a washing machine.

Yeah as a kid I just kind of figured this out. When I was like 15-16 I wore the same pair of jeans 5 days a week and noticed that after a week where I was too lazy to wash them, they didn't really smell, even though I had been wearing them constantly. I started doing research, and learned about just how remarkable denim is as a material. I vowed to never let myself ruin another pair of jeans by washing them until they'd shrunk or faded. I wash mine roughly every 6 months but nowadays my jeans last me for years and if you know the right tricks you can remove stains/get rid of odor without sticking them in the washer.

Its funny asf that Tommy said he never washes his "LEVI'S" HE SAID NOTHING ABOUT HIS BRAND OF JEANS😂

I do not agree! Washed and dried jeans look, feel, and fit better!

The trick to preserving your denim is to wash them inside out. My dry cleaners taught me this. He's been in business over 40 years and it works

For those that don't know, there's a "Made in America" section of Levi's where jeans go for about 10x what you see in stores. They're obviously talking about those heritage pieces, not the $45 daily jeans we plebians purchase.

I don’t care if they fade, I will wash my jeans when needed. I never see them get damaged by washing.

Ringworms will be making a trimuphant return

That's disgusting. I'm sorry, but it's simply absurd. I think those people don't wash their jeans because they don't do laundry to begin with. They're rich so it's not like they're working for a living, sweating and getting body fluids or dirt on them. Let them dig a ditch, sweat their balls off and NOT wash their jeans...yeah right.

Its amazing that it sometimes takes generations for people to figure out how common products are really supposed to be used. For much of my life people didn't know that the brim of the baseball cap goes at the back of your head.

Once I did try freezing my jeans and not washing. It worked out pretty well but I felt disgusted wearing same dirty jeans for too long. Had to go back to the square one!

Yuck! Everybody knows that washed jeans are softer and more comfortable. I wash new jeans before I wear them.I don't like blue legs.

Levi’s has deteriorated in quality and washing it often will cause to loose it’s color. Diesel makes much better quality, doesn’t loose its color or shape no matter how many times you wash it.

I don't have room in my goddamn freezer for my goddamn jeans

CEO is nuts, must never have worn Levi's before becoming CEO. I'm 80, and have worn Levi's since a teenager. I'm fit and weigh the same as when I was 18. I wear a clean pair every day, end of the day they go in the laundry hamper, machine wash warm water, clothes dryer to full dry, fold and on the shelf for next use. Can't imagine putting on a dirty pair in the morning. Wonder what Jockey CEO says about Classic Briefs?

Please! You can't wash them any more because they're so cheap now they don't last! That's why you can't wash them any more.

I don't wash my jeans till they smell like my farts

Wash them in cold water and hang them to dry. If you're worried about color loss, toss a cup of vinegar in and let them soak for about 30 minutes before the first couple of times you wash them, then just wash like normal. (The vinegar sets the color- works great for red items also 😊.)

I'm living in India and when I go out it is so dusty and it makes my jeans so dirty in just one day, if I don't want I would surely be look alike a never bathing person.

Dirty is dirty, this was just stupid.

I like the color and look better once they’ve been washed.

They missed the most vital info and reason why you shouldn't wash your jeans: The level of germs and bacteria in a washed pair of jeans and an unwashed pair of jeans are just the same. Wash them only if you are sure that you dirtied them like when it is stained, when you sat on a greasy surface, etc. This CEO is probably mostly working indoors and doesn't have to clean his jeans every week unlike people who get sand and mud on their jeans because they always go out.

I wear Levi's 501s my entire life over 40 years and never had a problem washing them after every wear, they age well and if going out and wanting to clean up for an occasion I just buy a new pair. I have over 20 pair most faded and shredded and some looking new for dressing up.

I bet these are the same people that say we shouldn’t shower more than once a week and not to use deodorant.

Turn them inside out, wash on cold, gentle spin, for short time & air dry. Don't put in dryer & you're fine.

When you wash them they get nice and soft and faded - that’s the way I like them. And white vinegar smells awful. I had to spritz my Siberian Husky with it when he was sprayed by a skunk last week.

It's interesting they never said why you shouldn't wash them.

What horrible advice. Remind me never to sit next to these bums.

Levi jeans are no longer made with Hemp, so they rip and tear easy. My son ripped many Levi jeans in a month's time and yes the jeans were washed regularly. Levi jeans are Not the quality they once were. So they're disposal jeans NOW not worth the money IMO.

When I was twelve in 1969 my new Levi's were stiff as a board and really thick. I would put on a new pair and sit in a hot bath, the jeans would shrink just the perfect amount, not too tight not too loose and the water would turn dark indigo blue. I don't remember exactly how long they lasted but it was a long time. Now they are crap just like every thing else you buy. You pay more and get less.

Aged jeans are cool. Dirty are not.

I will deal with buying a new pair of jeans in a year or 2 so I can wash and damage my jeans all I want!

They care about their jeans but not about their health

Huh ??????? Don’t they get stretched out and baggy after a while ?

I bought two pairs of 569’s a year ago in Kale. They are my only jeans and I have never washed them. I used to destroy my jeans very quickly by washing them all the time. But now I get it. I was definitely doing it wrong. They still look brand new after a year.

hella naw i aint gonna wear no stinky jeans

This is ridiculous. It is well established that Levi’s cut the quality of their denim years ago to levels akin to cheap garbage shrouds toward a goal increasing profitability. The result is subpar, non-durable jeans the wear out in less than a year which forces you to buy more jeans. Even wonder why original 501’s from the 80’s or before sell for hundreds on EBay? It’s because those really lasted! Now Levi’s try’s to spin a myth of not washing your jeans by having Tommy Butterfinger profess to never washing denim because it preserves them; as if it’s the fashionable thing to do. That’s true, you shouldn’t wash em because they are cheap pieces of garbage that literally begin deteriorating once they touch detergent and water, pathetic! Levi’s, I hope your short term profitability stunt results in a long term stock decline into oblivion.

With casual jeans I’ll wash them but only after every 7 to 12 wears, you can say that’s gross but depending on if they get dirty or what your doing this isn’t really that gross. With more premium denim your gonna wanna go the extra mile certainty. I’ve had a regular pair of 505 jeans last me 6 years now and that’s with rare washing and constant wear, like how they have a beat look and still hold up nicely.

*I wash them if I want to. They're my jeans, you don't tell me how to live my life.*

honestly if you're not washing your jeans you're not living life. I have to wash my jeans for all the crazy shit I do

I only wash my jeans if I absolutely have to. I don't sweat a lot and wear a lot of perfumed lotions and perfume so odor is never my issue. I just like my jeans to keep the original color and wash they had like when first bought.

Levi's sells different levels of quality to different companies..Walmart Jean's are $2/pr to manufacture..mall stores are about $3.. each level of store receives a different level if quality .. they have jeans that sell for over $200 per pair because they're made on the original machines..but here's the kicker to that: the original looms were modified and computerized, so they're not the same quality.. none of that matters though, because the material they're using to produce the "old jeans" isnt the same material they would've used back then..it is intentionally engineered to be more cost effective and production friendly..and because of that, the quality suffers.. just as many of the big name tool companies have done, Levi's has sold out to greed many, many times

Yeah I noticed a long time ago that jeans start noticeably fading by just the 3rd or 4th wash, so I only wash mine about once every 10 times I wear them and I don't use much detergent. Moving forward I will probably start using low heat or no heat when I dry them too and turn them inside out.

Time to buy a new freezer just for our jeans! ♥

What if a person goes commando in their jeans. Should they still not wash them.

Because putting your jeans in the freezer where you keep food is so convenient.

White vinegar and vodka or vinegar or vodka?

They're trading on their gold rush roots, but in the 21st century Levi's suck. They're expensive and wear out within a year.

Best Levi’s are old fashion jeans. I love them. I could wash them and it doesn’t change on me. I would go with 505 or something that fits your body Type or style. I normally go with 36 cause they barely make 35 waist size. I use lee as well. I don’t like wrangler. I have over 20 different Levi’s jeans. Nothing beats old fashion denims. Got some made in the USA. You got to wash it and hang dry it. I just dry at a low temperature and wash inside out. I don’t wash outside out cause that’s how it should be cleaned for any jeans. 🤦‍♂️

I remember a time when Levi jeans didn't fade so quickly. Other cotton fabrics manage to keep their colour. It started around 21-22 years ago.

my blue jeans became dark blue black, I recognized by cloth under pocket was blue. it was 531 and purchased in its last lot , so I was using 531 after 5 years of stopping the design. my favorite style is now out of production.now after washing i have kept it to preserve as the design is out of production.

what if i spill food on em... what uf u get mud on em.... what if i fart on them.... u tellin me i still cant wash em????

This nonsense is infuriating. If your jeans aren't made out of tissue paper and/or aren't sewn together with spiderwebs, they can withstand *daily* washing and still last years. Granted, I've seen some pairs that seem to be made out of those materials, but my advice would be don't buy shitty jeans (and to be clear, that doesn't mean 'buy expensive jeans', it *only* means 'don't buy shitty jeans'). At least the alcohol/vinegar spritz will have a real germ-killing effect, but the freezing thing is absolute nonsense that can be called out by anyone who has taken high school biology. And besides, a lot of that nasty sweat/grime/whatever smell is caused not by active living bacteria but by the volatile chemical components of the substances themselves, which will continue to stank up your wardrobe until you *wash your jeans* you dirty hipsters. Whoa, whoa, wait a minute here: Did she just sniff *brand new* jeans with the *tags still on them* that she pulled out of the *fridge* to test the theory about that says put your *worn, nasty* jeans into a *freezer*?

I wash my jeans once a year. But I'm not wearing them often may be once every 4 months I mostly wear sweatpants and dress pants.

Then how does one remove the skin oils, and grime that develop on the inside of the denim?

That’s a great idea. Also if you don’t take a shower for year you will remain younger 😁👍🏼

That's gross!! Some people are nasty

I actually get a few uses out of them before I wash them, unless I spilled something on them. To me they look best after a few washes (when new) but also after a day of being worn in.

I’m a country boy. I chuck them in the machine and call it a day. I am fine with the dryer but I prefer to line dry. I live in Central Florida so this is available year around.

I Wash then after evertime I wear them. Think about all the stuff your jeans touch all day. Couches,car seats,restaurant seats,your ass on a 100 degree day,etc. This guy a snow flake.

wash 'em when they're dirty (once a month!?) - they're denim not gold - love that they fade and age - that's what denim does - I own two pairs of jeans (identical pairs of Levis) and I've lost track - they're between 10 and 15 years old - can't imagine owning anything that so precious that you wouldn't want it to show its age - just saying 🤔

Step 1 : Pause the video Step 2 : Throw up Step 3 : Coming back later JEEZ !!!

I usually wear them a few times before I wash them but freezing will not kill bacteria they just go into hibernation when frozen they don’t die you need heat for that

How the fuck do I get the stain out

I agree, washing does wear out jeans.

How do you get the skids out of them?

What do you do about regular stains? 🤔

I wash mine a lot, because I like the washed out, aged and worn look. Longer I wear it and more it worn out, more I like it.

If you shower regular then they shouldn't need washing as much, ever since I started showering regular I havent washed my jeans in 4 months and they still smell like they are brand new not joking

i had a 511 levis black jean.. i wash it from the opposite side of the jean from the inside.... after a lot of washes i notice that it become a bit white in some places..... near the seam of the leg... actually the whitelike colour it was so discreet and so cool that i look forward to wash my new 511... not too many times but i love how they become.. ppl pay a lot of money in other brands to have this "effect" on their jeans.. but again i agree that you must not wash your jeans too much.. not at all but not too much

So why is there a tag that says machine wash cold?

Yeah it’s disgusting. And totally wrong. Washing jeans 👖 was the original way of helping them fade color

Bullshit. I've been wearing Levis 501 shrink to fit for over 45 years and still have Levi Jeans that I still wear that are 20 years old. Perhaps, Levis is saying not to wash your jeans because over the years Levis's quality as gone down to garbage. If you happen to still own a pair of Levis that are at least 20 years old, then you can see what I'm talking about. Levis is not the same as what they use to be indeed. Hahahahhaa...don't was you jeans, pretty stupid comment since you would need to wash your original Levis "SHRINK TO FIT" jeans several times to get them to fit just right.

nowadays materials of many jeans contain polyurethane. is it ok to put jeans with polyurethane in refrigerator????

I’ve always washed mine like after 2-3 days they don’t fade that bad but I do wash them inside out idk if that helps or not, but I have one pair that is a hand me down that is 6-7 years old

or buy better quality jeans like Jacob Cohen and wash them Ince a month, hand dry them and they'll look brand new FOREVER

Not when you live in a hot desert with 120 degrees weather you better wash them smelly jeans

I was mine every couple of months not because of wear but because they are really tight after I wash. But I don't really have much of a smell to me so people don't notice

I like my Levi’s kind of baggy , so how can I clean them without shrinking them?