Two beautiful cars. It’s great that Lincoln (and Cadillac) used to offer so much variety in the models they offered. These two cars are so different, yet from the same year and make. Compare that to today, and the only real option for a top of the line American luxury vehicle is an SUV. How I wish Lincoln and Cadillac would once again make a flagship sedan or coupe.

Those Lincolns were so timeless and beautifully crafted.

I love Mark’s comment about how cars were “molested” by big bumpers in ‘73! Also, part of the price difference in these two cars was the additional equipment on the Mark IV - dual power Twin Comfort Lounge Seats and Sure Track brakes. Looking forward to more.

It shows when a design is good, you can remove the superficial add ons and the design gets even better. Pure and architectural.

Luxury cars were the favorite cars of my childhood, although I didn’t know it at the time. To a 6 year old, I just thought they were pretty cars, but I was always drawn to them since they were, to me, the most beautiful cars on the street. My grandfather, dad, and uncle all worked for Ford. I knew it because all the pencils I used in school were yellow, with “Ford” stamped on them. Whenever my grandfather’s plant had “family day”, I always wondered why when my dad took me, I was hoisted onto a workers shoulders for a personal, birds eye view tour. I had no idea that my grandfather was a plant manager. All I knew was my grandfather always wore a hat, smelled of “Brut” cologne, and drove a Lincoln. He had a new one every year. Other family members drove Lincoln’s or T Birds, but grandpa’s was always the treat to ride in. He let me press every button I found (except the trunk release). The first time I flew on a plane, my grandpa came to pick my folks and I up in his brown Mark III. My poor dad always wanted a Lincoln, but even with his A plan discount, my mother always said no. She said she could never stomach buying a car that cost more than our house. When my dad passed away 7 years ago, I told the funeral director the only thing special I wanted for dad was a Lincoln hearse, if she could find one. The funeral home only had Cadillacs, but the day of his funeral, there was a shiny black Lincoln MKX waiting to take my dad on his last ride. I hope he was happy.

I love this channel! Finally something the average person can relate to and actually afford.

IMHO The Cadillacs and particularly the Lincolns lost so much character when they thought they should be sport cars. Thanks for another insightful video, Adam. Mark’s insight is a true delight of the era. Great team work!

That Cont. Cpe. looks so clean without all the extraneous bling.

two of the most knowledgeable genuine car guys on youtube.Two fantastic cars and we are all very lucky that they are in the hands of these custodians.

It's so great to have 2 different versions of the same car, from the same year. The more of this you can do, the better

I love the brocade interiors from just about every maker in the 60s and early 70s. Sure beats the velour and crushed velvet interiors that came in by the mid 1970s.

Great to see you guys together again. The cars are the stars, both great representations of the early 70's. Thanks for the channel Adam.

In the immortal words of Andrea True: "More, More, MORE!!!" I am in hog heaven. My favorite year for so many Ford products and professional vindication for my opinions! It don't get no betta! Terrific content. Stunning automobiles!

Mark IV is sportier look, Continental more like a limousine. Love your gold color Mark IV. Thank you for showing us these car in the shade where we can see better. Would have enjoyed you guys discuss about the suspension system and of course some dash and interior shots!

A squeeze and squawk steering wheel. I'm very surprised to see a Continental with no cruise nor tilt. None the less your Continental is still hands down my preference of the two. There is something very masculine and powerful about it's appearance. I really like it. It's a handsome machine.

Your living the American dream Adam

I would like to mention again that your videos featuring Mark are some of my favorites. The man really know his stuff and tells it like a true enthusiast. I don't think it a stretch to say that people like Mark are why cars of this era hold up so well over time from a styling perspective. Taking off that grill guard was exactly the thing to emphasize the subtle curves in the body. Beautiful cars.

Mark could do his own channel. Thanks for including him. I could listen to the two of you speak all day.

Great Video! Hard to believe that Lincoln offered not one but two large coupes in the early 1970's! Marc's comments were spot on and shows how much of an authority he is on this era of styling.

...Marc is a walking encyclopedia........luv his descriptions.....

Great episode! I like hearing Mark talk about his Mark lol. And the design comparisons are very interesting. Thanks for sharing this with us Adam

I'm ready for part 2....

I always preferred this era 1969-1972 Lincolns to Cadillacs. Something in the design's simplicity that confers the concepts of solidity and permanence (particularly now that I can see the pure design sans embellishments in that beautiful Continental coupe) in a way that I can only characterize as Mercedes-like. I also prefer the even simpler horizontal grill treatment of the Mercury Marquis of that era to it's Continental cousin, but I think the continental coupe's dashboard layout wins hands down. Great job, Adam!

Just cant beat a personal luxury car, gorgeous! Thanks again Guys!

Your differing areas of specialism complement each other well and result in a highly informative and enjoyable video. Keep them coming!

It amazes me to this day that these companies would build "coupes" for their full size cars, yet not cannibalize their "halo" coupe's sales. All were beautiful and unique. Adam, nice acquisition of the big Conti!😎👍

You two make great, fascinating presentations. Hands down, I prefer Lincoln design over Cadillac.

Another great review video. BTW thx for the 1080p resolution, much more clarity than the 720p res of most of your uploads.

Just seeing this gentleman, Mark. I LOVE that guy. Please have him back! Love you too, Adam.

Not really my type of cars at all but your enthusiasm, knowledge and down to earth honesty make the show interesting. Many thanks.

Eugene Bordinat used to tell the story of how he hated to be summoned to Henry Ford II's office because he knew what was waiting for him, the Oldsmobile Toronado! Henry Ford II loved the 1st Gen Toronado so much that he had several scale models around his office, plus design sketches on the walls. Beyond Lee Iacocca, Henry 2 demanded a Toronado-like design for Ford. Finally, the 1972 Mark IV gave Henry 2 his cherished "Fordonado", and got the old man off Eugene's back! My heart goes out to Eugene Bordinat and everything he endured - RIP.

The TV Show Cannon did more for the Lincoln Brand than anything else, William Conrad had a car that fit his personality perfectly!

Adam's coupe is a beauty, it and the sedan being one of the all-time great American designs (perhaps better looking w/out the headlight door appliques). My parents special-ordered a '73 sedan without the vinyl roof. Robins egg blue with dark blue leather interior (with six kids, easier to clean) and Twin Comfort Lounge Seats. What I remember most was the distinct whirring sound when slowly accelerating, the cool looking gauges and hood ornament, and the soft leather and deep carpet. My dream would be Adam's car in dark blue, with my parents' interior.

Thanks for your excellent overview of the Lincoln Continental and Mark lll. Both are beautiful cars. I have owned a few of each of these and wish I still did. Nothing says it best than in black. I love these cars!

Fabulous cars. Thanks for sharing. I once owned a 1971 Continental Coupe, which was a basic-spec salesman's model ordered by a California dealer, which came without a vinyl roof and with a pea green interior with cloth seats. Super rare car, it had the factory high-compression 360hp 460-cube V8. I drove that car more than 10,000 miles, culminating with a cross country trip to Florida before I eventually sold it. Believe it or not, that car averaged 16mpg on the freeway and would hit 120mph given enough road..

I could listen to you two all day. Absolutely fascinating to hear about the subtleties of design on these two classics.👍👍

Both beautiful time capsules from an era when cars were very unique, without having to buy an exotic. My preference is the Continental coupe without the landau roof, seems to have aged better and extenuates the car's lines. Great content 👍🏽

I love the design element comments. There is an art school in San Francisco that has a classic car collection where the students study the design of Packards, Cords, Deusenbergs, etc. It is a place classic car lovers must see

A fascinating discussion. Thank you for another great video Adam.

Adam, you and Marc make a great automotive team. I have read that the 1956 and 57 Continentals had stainless steel brake lines? Thanks for your time and work.....

Love the Continental sans vinyl roof! Wow!

And that is 1 reasons why I like the 72. I noticed it on my own. The front bumper change in 1973 along with the rear and 1974

Yes those cars were beautifully created!!

A couple of beauties. Three piece bumpers on the fronts of both cars.

Very rare to see any early 70s Ford Mercury Lincoln products in black paint . Beautiful car!!

Wow! What a terrific tutorial on a couple of my favorite cars. Thank-you so very much!

Adam, these cars you show are great . It's nice to see these cars preserved. I'm going to say it again, great channel.

I really enjoyed this Adam. Looking forward to part 2.

Another top notch video, Adam! Marc is great- I think it takes someone with Marc's vocabulary to adequately describe the 72 Mark IV; there's just so much going on there stylistically, yet it all comes together in a classy way without looking too "busy" or gaudy (some may disagree with me there, but to each, their own). In my opinion, the 72 Mark IV is one of the most beautiful cars ever built- in fact, it was your video on your personal 72 Mark IV that initially brought me to your channel and why I became a subscriber. I've had the pleasure of owning 2 72 Mark IV's over the years- the second of which I just purchased back in March of this year. Something that really appealed to me when I bought this one was it came with the original window sticker and bill of sale from when it was sold new (locally). I'm also a fan of the Mercury Marquis of this era- and I enjoy your videos on those as well-, so it's interesting to me that on the bill of sale, the original owner actually traded two 1972 Mercuries in for this Mark IV. One was a Monterey, but the other was a Marquis (Brougham if I remember correctly). The original owner purchased the car in late 1972; interestingly, it was actually purchased on the same day the 1973 Mark IV was "officially introduced" according to my research, which was September 22, 1972. I may be reaching here, but the thought has crossed my mind that perhaps the original owner was considering buying a 1973 model (to get the "freshest" year-to-year styling revisions), but was displeased with the large federally-mandated front bumper on the 73 model and decided to buy a new 1972 instead- as I would have if I were in a similar position back then. From the sales paperwork, it doesn't appear that they gave him any discounts for buying a 1972- which would have been my only other guess as to why he would have bought a 1972 the same day the 1973's were introduced. The car was well optioned and close to $10k, but I think he only paid around $2k cash after the trade-in of the two nearly-new Mercuries, if I remember correctly. Having previously owned a 1957 Continental Mark II, I completely agree Ford/Lincoln was trying to keep the "Continental brand" heritage alive, particularly on their Mark Series cars. The 1969 Mark III was a direct callback to the Mark II- "erasing" the memory of the 1958-1960 Mark III, IV, and V, which were "lesser" cars than the Mark II. Even in the ads of the era, the Mark IV is never referred to as a Lincoln. The full-size Continental was referred to as the "Lincoln Continental" in ads of the time, while the Mark IV was referred to as the "Continental Mark IV". I've heard the argument before that the Marks may not have had the Lincoln name anywhere on the car, but they had the "Lincoln emblem", however what we know today as the Lincoln emblem started out as the "Continental Star", which was first used on the 1956-57 Continental Mark II, so one could say the emblem was more closely associated with the Continental brand/model than the Lincoln brand- at least at one time. The only thing I'm not sure about in the video was when Marc said that Ford lost $10k on every 1956-57 Continental Mark II built. My understanding was that the cars sold for $10k at the time and Ford lost around $1k on each car sold. That being said, adjusted for inflation, $1k in 1956-57 would be around $10-11k today, but I was unclear if he meant $10k in 1956 money or 2022 money. I could be wrong, however, on the amount Ford lost per Mark II sold, but $1k is the number I've always heard. That being said, I do know Ford was spending massive amounts in design development for the future of the Continental brand that never made it to production, not the least of which being developing a retractable hardtop convertible for the Mark II. By the time the engineering design was finished, Ford had already decided they were dropping the Mark II, but in an effort to recoup their investment, they implemented the retractable hardtop design on the Ford Fairlane Skyliner

Wow. Dueling car history personalities, both in the same video. More in-depth review of the history of Lincoln than you ever imagined. And for two shining examples of what are now "antique" cars, they could not be more pristine. The only thing about this video that I didn't understand clearly enough is why there were two models of "Continental".

Both of these cars are absolutely beautiful. Love em, as well as your videos.

Love love love these two automobiles!!!!

so elegantly explained. viewers must watch pt.2 also. i’m a Continental owner as well.

The '72 Continental has a more direct lineage look to the Mark III, in my opinion. I read that dealers thought the '70 Continental front end was a bit too conservative so designers subsequently added the grille details to the headlamp doors on later models. I've also read that engine cooling efficiency was diminished on '73 Mark IV's because the 5 mph front bumper shortened the grille opening. Pontiac experienced that problem with the '69-'70 Grand Prix in stop and go traffic. It was solved by the larger front grille design for '71-'72. I appreciate how masculine and muscular Mark lll's look and how gentlemanly and lithe Mark IV's look. Like Old Spice and Aramis. Great video.

Oh the Mark IV has a beautiful front, very understated and gets away with the blatant RR grill, but the Coupe is stunning in every other way. Wow, lucky find.

Really informative. I think the MKV redesign is especially nice in terms of how the RR grille extended below the bumper. While the 5mph bumper goes across the grille, the gap allows the use of a full grille. Really nice element that you have to look for to appreciate.

10 part review is fine with me, never enough of Lincolns!!!

This was very nice. Once again I appreciate you bringing Marc along and him sharing his design knowledge. I liked learning about the details. Who knew Lincoln struggled to establish itself. I would like to know why the Chrysler Imperials started to look like Lincolns in the 1970's.

Mark is the perfect sidekick....like What ED MCMAHON was to JOHNNY CARSON....That kinda side kick. Got the perfect voice like Ed did as well.. Cheers

Greenfield Village has the 2022 Motor Muster June 18 -19 - Mint cars from 1940-1970's Great show. Too bad these beauties were not there.

I remember my middle school science teacher had a mark IV and it definitely was the coolest car in the lot and there were some El dorado's fighting for attention 😉

Adam, Let me confirm that Marc is back by popular by demand. Happy Father's Day 😁

I really appreciate the delivery and presentation with your video on the history of these two cars. That Mark IV ignites fond memories of my 77 Mark V coupe. I wish I would have kept that land yacht. It was the only Furilio Pucci edition I’ve ever seen. I can still see the full white top, opera windows, white leather in my head. Along with its insatiable thirst for more gas when that 4 barrel open up on the 460 V8.

Mark is hysterical. Great banter.

The point about the personal luxury Mark IV being markedly more popular than the standard Continental, despite its higher price (and lower practicality), cannot be overstated. The Mark IV was everywhere - seemingly even more so for 1973 - while the standard car faded into the background, overshadowed by the sheer star power of its zeitgeist-defining sibling, and the ubiquity of the de Ville.

They're both technically hard tops too, since they do have rear windows but no B pillar.

Another great video, you and Marc are a wonderful team. Your car looks so good without the padded top. I have always thought that was the worst adornment ever. Thanks Adam for sharing your and Marc’s knowledge with us.

The Mark IV looks awesome with the grill guard removed.

LOVE Marc's designer vocabulary! Maybe I misunderstood, but GM really wants you to announce that you work for GM before doing public interviews like this? I would have thought it would have been just the opposite. In any event, Marc's MarkIV is beautiful, but the Lincoln coupe has got it beat for sure, what a beautiful car, and I can't imagine there are more than a handful of these left, certainly none optioned perfectly like this one.

Incredibly beautiful cars, both

Fabulous content gentlemen. Keep it coming👍

Both are Beautiful!!!!

Me being a GM BlueBlood/Brat I cam appreciate Mark's appreciation for all manufacturers I've been known to fancy Ford and Mopar myself

Excellent - listening to your (and Marc's) descriptions of how these vehicles came to be is a slice of history that a dozen motor trend or car and driver subscriptions could not even touch. Both the good and the bad are presented in equal detail, I remember in the old days how my muscle car (and bike magazines) would deride these vehicles, but their lack of knowledge about all of the stakeholders in the development of these cars was unfair to the builders of the vehicles and their designers (and the cost people who were under pressure to make more money every year). I would even like to see you go over some of the classic muscle cars (which in many have been shielded from examination in the sporting press) and explain how they got built the way they did. Use the same spotlight as you did on the 82-84 transam (and I remember a 60's Nova that was just short of 400 HP stock, the engine was great, the rest of the car was in a continuous self disassembly program)

I love the 72 MK IV. I love the dip in the front bumper.

Awesome video guys! I have always been a huge fan of the '72-'76 Mark IV's , although I had never seen one in this color,. I was always a car enthusiast, even as a very young kid, and our pastor at the time, had a next door neighbor who had two brand new'72 Mark IV'S, that he and his wife drove, each in a beautiful popular color scheme. We visited our pastor's house often, and I loved seeing the two vehicles parked next to each other. I'm pretty sure that's when I first fell in love with that design. I have also always loved the big Lincolns as well, and have never seen one like this black coupe! So cool 😎 it does have a really strong presence and character to it! If James Bond drove a Lincoln, that would be it! It does bring to mind for myself , Sean Connery, who drove a beautiful black Lincoln in a Hitchcock film I believe, in called Marnie, in '64 I think.

The Continental coupe roofline makes it so smooth looking and, well, Continental. I had a 72 Mark and before that a black 69 Continental. I went from GTOs to land yachts. Mark nails the Continental's style and grace.

I really enjoying your videos guys!

Great video, guys! Keep 'em coming!

Both of these black beauties are gorgeous!!! 👍👍🙂

At between the 5:00-5:45 mark where the shot is from behind the left driver's rear quarter one can get a very nice view of how seamless the roof line melds into the dutchman panel. I am just mesmerized by how smooth and attractive the combination of the C pillar, the rear glass, the roof line, and the dutchman panel as they all lead to the trunk. Perfection to me that a vinyl roof would have destroyed.

My mom drove Lincolns, and I love them. I would describe the Continental Coupe you have as the designer's dream. Unencumbered by the add-ons that corporate thought they could make an extra buck on. It is Perfect! I hate that Mom sold her 72 Mark IV, as it was also an early model without the grille bar. It was white with a black padded top, and blue leather. Go figure.

One of the best vids u made

Great cars great video 👍🏻👍🏻

Beautiful cars. Love them. Adam: do you have any of the 1961 to 1969 Lincolns with the suicide doors? Those are really intriguing.

My favorites from that time period were the 74 and 75 Continental Mark IV!! Either one would be my DREAM CAR!! The bumpers were huge on the 74/75 but to me it adds instead of takes away. I would love to ANY of them from 72 to 75!!!

Loving it!! Keep it coming!

The epitome of a luxury coupe. It definitely should be at, not just any golf club, but at the high end, exclusive country club.

Hi, my name is Kevin Maher and I’ve been a big fan of yours for the past year. This is gonna sound nuts, but trust me, everything I’m saying is true. The Lincoln Town Car was the car that all the mafia guys in NYC used in that time period. In 1974, I worked for the Lucchese Crime Family. And in that year, I was ordered to take a 1970-1972 black on black Town Car and throw it in the East River under the 59 street bridge. After my involvement with the mob, I became an FBI Informant. There were two best selling books written about me titled Cop Without a Badge and of course my KZfaq channel. Last Tuesday, I flew back to New York with a dive team called Exploring With Nug on KZfaq. Believe it or not, the divers located the car. Or I should say what was left of it. It was exactly where I remembered the car coming to rest. The body was literally gone. Only the rear axle and a few other parts were left. One of the parts that proves it was that Lincoln was the rim-blow steering wheel. The exact same one on your ‘72. The dive team and myself are still working on editing the videos. There were 3 days worth. I was wondering if you would be so gracious as to allow me to use your video to show my viewers prove positive that that steering wheel recovered belonged to that car. The other big part of this story is the glovebox. If you still have the car, could you send me a picture of the glovebox opened? I would love to be able to show my viewers the button that releases the trunk. If my memory serves me, it’s yellow. If you agree to allow me to use the video, I will certainly make it a point to tell my viewers all about your channel. Thank you so much and God bless. ☘️

Awesome Stuff Marc and Adam...2 Gr8 Lincolns, eh Guys😊🤲

Mies my God to thee. That continental coupe is PURE Bauhaus! Rectangles, inside rectangles outside the rectangles. Glenn Gould had one!

My first car was a 1972 Ford Thunderbird which my Dad bought new, but it was a leftover. It was medium blue, with a white vinyl top with the chrome S bar, because 72' T-Bird's didn't have opera windows, with a navy leather interior, with a 429. I know there are some differences between the T-Bird and the Mark 4, but I loved that car and miss it.

I would never have thought the Mark IV had so much in common with the Torino/Montego.

A key point that Mark makes is about how people, once they achieve a certain level of success, try to repeat that success by doing essentially the same thing over again and often quickly reach a point of failure. I thought the Mark was a bit gimmicky at the time, yet looked good and gave the bland Lincolns an attention getting and good looking design for the Marks and the Town Cars. I remember how all the cars imitated the RR grill ad nauseam in the seventies and the proliferation of Opera windows and hood ornaments. Ahh, the good old days. lol

Excellent video

I always felt that the Full-Size platform cars (LTD-Merc-Big Continental) were somewhat better built than the mid-size platform (Gran-Torino-Montego-T-Bird-MKIV) ones. Nothing I can put my finger on, except that Ford mid-sizers of this era were extreme rusters, more so than other cars.

Mark is fantastic, and I’d love to see him talk about other great designs, articulating what I can’t put into words.

Awesome! Now these are the cars I grew up with! 😎👍🏾🔥🥳🤟🏾😆💵🤴🏾

You can sure see the styling of the Mercury Marquis and Marauder in that coupe. I've always loved Lincoln Marks though. Would love to have a 69 Mark III.

Great comparison. Interesting the comment about the bumpers being integrated into the body design from the mid 1960s until the 5 MPH bumpers became mandated. I’ve often thought the beautiful integrated bumpers from the mid 60s onward were more decorative than functional.