Why Ather Scooter is Failing? 😱 Ather Energy Case Study

Why Ather Scooter is Failing? 😱 Ather Energy Case Study | By Sahil Verma

Рет қаралды 136,249

Ай бұрын

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Discover why India’s OG electric scooter company, Ather Energy, faced challenges despite its innovative product. Dive into the case study, explore negative gross margins, and learn about their strategy to win. 🛵🔍
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Пікірлер: 283

@rythemcrazy Ай бұрын

Ather is the best scooter in the market. Problem is it's expensive and not practical for Indian market. Better it would market them in European countries

@ANY_WHERE_GENZ 25 күн бұрын

And it has range issues because it gives only 1 hundred only ....after completing 20K kilometres the range was so disappointed and the vehicle issue like handle wobbling,shaking & dancing and belt sounds too bad 😞 The ride experience was so so crazy ...I loved Bcz of its rideing experience ab braking and controlling too

@rajeshpramanick5557 25 күн бұрын

Europeans hardly use scooters

@AtherGuy 24 күн бұрын

@@ANY_WHERE_GENZbro it's giving 120-130 kms easily

@ANY_WHERE_GENZ 24 күн бұрын

@@AtherGuy in starting it gives like that only brother and after our riding speed changes( I drive my ather 450x GEN3 at 60/70km speed in city, here it's self the acceleration and brakes are mostly used ) & range , Charging changes from time to time 😄🤣

@ANY_WHERE_GENZ 24 күн бұрын

@@AtherGuy and that price segment 100km is less but I prefer ATHER for feel the ride in heaven ,so crazy experience ❤️❤️❤️❤️ and brakes are damn good 💯😊

@shobhittyagimusic 28 күн бұрын

Ather is no. 1 right now. They have quality. Only they need marketing

@LiveHindiFacts 4 күн бұрын

agree

@maccmillan007 26 күн бұрын

Who said Ather has failed. It will become the most iconic new age brand from India.

@LiveHindiFacts 4 күн бұрын

I didn't say Ather failed. I just mentioned that they couldn't compete in the market before. But with their new strategy, they'll soon be back in the competition. Watch the full video, bro! 😊📺

@exsecular9179 Ай бұрын

Ather ka scooter best hai, aap use fail nhi bol sakte, Ather scooter ki selling km hone ka karan uska price high hona hai, Other companies ke scooter Ather se saste hai. Ather ke scooter bahut costly hai

@jeetankumar8704 Ай бұрын

Costly hai isiliye to koi nahi kharid raha hai

@tulsikumar_24 Ай бұрын

Warranty also is less while Ola gives 8 year warranty

@SachinTawaleS Ай бұрын

मैं खुद ather यूजर hu aur ather स्कूटर बेस्ट है , साले तू तेरा थंबनेल चेंज कर

@krishnagour3909 Ай бұрын

Jab bajaj chetak apna price kam kar sakta he quality maintain ke sath Then ather q nahi kar sakta Sayad usko ghamand tha hamare takar ka dusra koi nahi bana payega Or Ya current market ko kya demand he customer ki Kese sales karna usme wo fail ho gya

@Visible_Reflected 29 күн бұрын

रिजता का वेट कर रहे हैं कस्टमर फेल नहीं है हा थोड़ा कॉस्टली है और सभी जगह तक पहुंचा नही पाते

@nileshphegade8413 Ай бұрын

This is the first company who brings slow charges (12 hrs to 14 hrs) concept in the market which is killing their own market.

@LiveHindiFacts 4 күн бұрын

There are many reasons behind Ather's struggles. Watch the full video for a detailed analysis! 😊📺

@pawanmotors 16 сағат бұрын

4 hr max

@Nano143 28 күн бұрын

Govt should help them .They are really gem

@birshu1234 27 күн бұрын

Who told u ather has failed?? They r doing very good work....they will increase market share through rizta

@LiveHindiFacts 4 күн бұрын

I didn't say Ather failed. I just mentioned that they couldn't compete in the market before. But with their new strategy, they'll soon be back in the competition. Watch the full video, bro!

@SauravKumar-he1eh 27 күн бұрын

People give priority to cheaper things not to qualitative product. No doubt Ather is best in the market with quality. Hope 4 good...

@Satya-Keshav-gaming Ай бұрын

Who wants to be a successful businessman😊👇

@Bidya224 Ай бұрын

Chahte to sab hai..

@Shivohamism 29 күн бұрын

@@Bidya224continuation, Pr bante bohat Kam hai..

@Shivohamism 29 күн бұрын

Pr Mai banunga

@Bidya224 29 күн бұрын

@@Shivohamism dekhte hai 10 year baad iss video ke comment me reply karna agar bane to

@Shivohamism 29 күн бұрын

@@Bidya224 No bhai... 2 years... I am on my way already.

@AtherGuy 24 күн бұрын

Till today ather is much better scooter with pure r&d in ev

@ram_09-02 29 күн бұрын

Ather is best in terms of their quality marks my word they will not bankrupt. They have already good trust and channels on market and costumers so they just need a scooter to boost their sale

@vikranthari1956 Ай бұрын

बीना गाली कह रहा हूँ तो गंभीरता से लेना विडिओ कि बीच मे अपना चेहरा मत दिखाया करो. 2.ये पेड प्रमोशन ऐड मत किया करो समय खरब होता है हमारा. 😡😡

@Pem8888 Ай бұрын

Yes . Bohot hi Gussa aata hai yaar

@user-su3lb5wl8w 25 күн бұрын

He should add these ad wisely where the ad can actually fit... i think 'think school' does it's ad placement in much better spot... & most of the viewers tends to watch it..

@LiveHindiFacts 4 күн бұрын

Thanks for keeping it respectful. But without promotions, we can't survive as content creators. Sponsorships are essential for financial support for every creator. 😊💸

@shwetankarya9991 24 күн бұрын

Ather is not a failure... they are just not as aggressive as Ola

@LiveHindiFacts 4 күн бұрын

didn't say Ather failed. I just mentioned that they couldn't compete in the market before. But with their new strategy, they'll soon be back in the competition. Watch the full video, bro!

@debasishghosh8306 24 күн бұрын

I don't think Ather is behind. Ather has consolidated very well and will be no 1 in future

@niranjankumarsingh6529 Ай бұрын

New Ather Rizta S & Z launch

@sudeshsurpur Ай бұрын

Ather can still survive if n only if it copies the successful beautiful models available globally redesign the models with good looks send them for approval to me once finalised 5-6 different models then see how it would emerge as the successful company.

@Shivohamism 29 күн бұрын

Who are you sir ?

@vijaykhoday 26 күн бұрын

I am a early user of Ather, even after 5 years its giving me full range. Its a pride of India, Their research is amazing. But Ather is premium and not commercial ! Their focused more on value but passive on sales and scalability. even if you see any of their advertisements you dont get clear picture immediately.

@kapilarsivehiclespvtltd4709 27 күн бұрын

More FUNCTION, more MAINTENANCE Post BY TEAM KAPILARSI COMPANY

@delinachauhan1168 26 күн бұрын

Ather ka sabse bada plus point uski service centre ka hai jo dusri no 1 company nhi deti ather 450 hai rizta bhi book kardi hai pesa bhale jada hai lekin bad me rona nhi padta jenuin review de raha hu jo dusri ev liye hai top 1 ki wo service k liye ro rahe hai hum nhi

@ak2005 Ай бұрын

I think ola se jyada Tvs iqube bestselling electric scooter hai...

@munnaabhai-kf4yn 29 күн бұрын

Already ordered rizta/450 both 5 pieces each , to give to my employees, i believe in their struggles,and their products are great,next best is Bajaj chetak ev,then tvs icube

@yogeshpatil2635 28 күн бұрын

Tork motors aur Ather energy dono indian brands ko tie up kar lena chahiye.

@anricosangma 29 күн бұрын

I dnt know how business works but I would not love to buy ather bcz of its low range and high price. Ola is cheaper and higher range. Even TVS Iqubes has much better range and cheaper. Damn care about features. What customer care is range, price, after sale service and reliability and I dnt knw when these company will learn.

@DeependraTube 26 күн бұрын

1 Ather को लोन कंपनियों से tieups मजबूत करने चाहिए । और 2 swap battery launch करना चाहिए। 3 Product मे क्वालिटी और सर्विस है, range बढ़ानी चाहिए, भले ही थोड़ा महंगा और हो जाए। क्यूंकि जो इससे लेगा, वो 10-20k aur khrch कर सकता है, लंबी रेंज के लिए । 🤔

@parthmistry6876 29 күн бұрын

I just recently cancelled ather rizta booking and they refunded my money after 1 month and 10 back to back emails. So pathetic for just 999/- rupees.

@dinkarpatil1243 29 күн бұрын

50का माईलेज पुअर क्वालिटी

@nanalallohar1646 24 күн бұрын

Ather is best scooter in India market It has quality It has fast charging stations

@Findingpakistanisongs 29 күн бұрын

कंपनी को चाहिए की वो विज्ञापन के बजाय लोगो तक सीधे पहुंचे ,खामियों को दूर तो कर ही रही है पर लोगो के रिव्यू को ज्यादा ध्यान दे और स्कूटर के दाम भी बाकी से बढ़ाकर रखे आप भीड़ में शामिल थे ही नही तो भीड़ मत बनिए अलग रहिए ,असल में दोनो के दोनो सिर्फ आईआईटी स्टूडेंट ना की व्यापारी

@mayurteli91 28 күн бұрын

Thank you for sharing this ❤️

@pramodpatil1733 28 күн бұрын

बहोत दिन बाद व्हिडीओ आया 👏👏👍👍👍

@ankushsharma677 Ай бұрын

Sir plz make a video on reality of tech sector

@ind9175 21 күн бұрын

Ather scooter mujhe kabhi bhi achha nahi laga khilone jaisa dikhta h or piche se aisa lagta h ki jaise kisi n uske kapde utar liye ho, or sabse badi bat ye ki inhone ola or other compony ko halke m le liya

@pawanmotors 16 сағат бұрын

I am proud ather owner... It better than chhapri/cringe looking EVs

@Otis-jn4nr 7 күн бұрын

I have 3 old in my house. Running totally fine. With out single problem. But ola has service problem but there are listening customer problems 👍 ola & ather both brand has service problem 😊

@sahidshaikh786 Ай бұрын

Revolt ki b history bata ya na plizzz sir love you sir

@cricmemer013 28 күн бұрын

Mind-blowing bgm❤

@rahulvalsangkar8684 28 күн бұрын

Ather ne removal Battery launch karna chahiye, that can be gme changer.

@dhanrajshetty5161 3 күн бұрын

I genuinely craved for success of brands like Ather & Ultraviolette who designed their products from scratch. Ola electric came out of syllabus...& honestly it's not much inspiring, Ola just acquired some Dutch company & rebranded their scooters.

@bladexgyroboy9952 Ай бұрын

Pls make a video for unemployment

@flyhigh797 Ай бұрын

There is no unemployment issue there is only lack of skill issue, so learn skill don't relay on college degree

@keepsmilingshorts3539 Ай бұрын

I don't need job bcz Job can't give 100% happiness. Think big achive big🙏

@Bidya224 Ай бұрын

Dusro ke video dekh

@navinshringi4608 26 күн бұрын

China se kharab quality ki battery nahi aati indian companies sabse sasti quality ki order karte hain . Agar aisa hita toh ev ka sabse bada brand tesla kyun china main production karta . India main itna zyada tax hai ki dealer ke paas option hi nahi agar mehngi battery mangayega toh codt aur zyada badhegi na

@zexieofficial 10 күн бұрын

Who said failed its selling here in nepal now and specs they offer is agead than other competetors

@ansumansahoo3606 26 күн бұрын

Who said ather failed 😂

@harekrishn9558 24 күн бұрын

Right

@saif-khan0 5 күн бұрын

The you tuber said so

@user-ew5en6mw6o Ай бұрын

Make a video on Wardwizard innovative

@ananthmysore440 15 күн бұрын

Many things does not get into success slot, success cannot be by chance, preparing dosa at home takes time

@rahulkhapekar6529 28 күн бұрын

Ola is best bus men power kam hai isliye service de nahi pa raha lekin abhi men power badh raha hai aur service bhi acchi ho rahi hai

@arahman6914 27 күн бұрын

As a customer i realized it is Expensive and low range these are only 2 reason

@AtherGuy 24 күн бұрын

Expensive because it provide quality and range is totally depend on riding style I get 120-130kms range

@abhisheksingh7793 25 күн бұрын

In our family we have 4 scooters it's a fantastic performance and very best in service+ the new App is top class

@mohansng 14 күн бұрын

Great video 👍🏻. Make video on Simple Energy EV.

@ridewithari3952 28 күн бұрын

Ather company pay monthly subscription rs1400 main reason of failed

@pankajvishwakarma4803 8 күн бұрын

@ather is one of the best Ev i'm using bro

@haresh_gauswami Ай бұрын

*MasT Motaa Bhai* .. 👍🏿

@neerneer886 25 күн бұрын

Good information bro

@abhilashsahastrym1834 25 күн бұрын

They are not failed , they are the best electric scooter makers in India right now , they offer well built scooters , they have largest charging infrastructure

@arunpattan4704 11 күн бұрын

Price does matter with technology like xiome 😊

@Short_challange 24 күн бұрын

Ather best ev scooty h m khud use kerta hu bht power h.. issi m bs thoda design p dhiyan dena start kerda to ya log or bhi achha rha ga

@user-tw3yx7vm6g 12 күн бұрын

ola will collapse in upcoming time because of their reliability and durability issue but ather will be brand in upcoming time

@mithileshpandya2374 3 күн бұрын

Ather sab se best hai. Last week hi maine Rizta liya hai.. Sare brand test drive liya. But ather mujhe sab se best laga, or ather sabse bada plus point yeah uski motor scooter ke andar hot hai. Baki sab brand mein tyre pe hoti hai..

@daagateja 15 күн бұрын

भाई, व्हीडिओ तो मस्त है, पर bgm horror क्यू लगाया????

@dkwatch8450 29 күн бұрын

Perfect

@skyknight3958 8 күн бұрын

After sales service is 3rd class service and build quality is worst…. -Ather 450x owner.

@SuperApache160 26 күн бұрын

Good luck athor ❤🎉good products 👍

@BhawaniSingh-zp9io 28 күн бұрын

आफ्टर सेल ये कंपनियां और डीलर सिस्टम अपडेट के नाम पर आपकी जेब ख़ाली कर देगी गारंटी नहीं warrenty मिलती हैं सारा सिस्टम आपकी location सब का एक्सेस इनके पास होता है मेरी सलाह ये हैं की हमें नॉर्मल इलेक्ट्रिक स्कूटर ही लेना चाहिए इनकी सर्विस कोस्ट बहुत ही कम होता हैं और कोई मोनोपोली नहीं होती बताने को बहुत कुछ हैं बाकी आप समझदार हैं 😮😮😮

@ankitkr2207 28 күн бұрын

Rizta is a revolutionary scooter. Chapris like ola.

@Rahul.explorer 23 күн бұрын

I have Ather 450S model. Ather is Best in all electric segment I've all seen. No one competitive Ather

@anantghonasgi1051 29 күн бұрын

Too cost is the only reason

@vinitagupta5411 10 күн бұрын

Mujhe bhi ather lena tha lekin mere yaha ather ki dealership hi nahi hai asehi bahut sare log lena chate hai lekin unke yaha dealership hi nahi aur bahi ola chote chote town me bhi hai isliye ola Jayda bikti hai

@Prematechno 22 күн бұрын

Jab tak non rto (bina registration ) ke electric scooter chalege, tab tak Koi company aage nahi bad sakti

@sachinksingh74 13 күн бұрын

Ether ko Apne Pro pack varjan ko band karne ki jarurat hai aur sab kuchh ya fir uska price bahut kam karne ki jarurat hi

@sachinksingh74 13 күн бұрын

Ather ke product bahut mahange hote Hain Product acche hote hain lekin value for money nahin hote Aur Inka Pro pack product ko aur bhi mahanga bahut mahanga kar dete Hain jisse lene ka man hi nahin karta Ether ko ola se sikhane ki jarurat hai

@betterman9110 17 күн бұрын

Failed.! are u crazy, south Indian roads are full with ather scooters and charging stations are everywhere , its better than OLA... Do not misguide people with thumbnale

@AbhinavJaiswal-sv6wg 22 күн бұрын

After sale service Jis company ka Achcha Rahega Vahi company market me टिकी रहेगी लाइफ time...

@bewithbest9121 18 күн бұрын

Es mamle me Ather ka koi competition nahi...

@deepakgour7035 Күн бұрын

Ather is better than ola scooty.ola ki scooty sasty hai but Aaj ki date mai ather hi baadshah hai.ola se costly hai aur bhoot super hai.rizta mujhe itni acchi lagi mene 3 scooty li .sub badal di Ghar ki.

@saraalikhanfangirl489 29 күн бұрын

Ather Ko Apne Scooter Par Bahut Kaam karna hoga taab Jakar Yeh Ola Scooters Ko picha Kar Sakta hai BTW Ather Ka Naam hi maina 2022 mein Pehli baar suni thi😅😅😅

@bewithbest9121 18 күн бұрын

Ather is classssss...Ola is Masss...no comparison at All..!!😊

@saraalikhanfangirl489 18 күн бұрын

@@bewithbest9121Yeah Offcourse But Arther Is A Good Brand😌😌😌

@bewithbest9121 12 күн бұрын

Yes Ather is Brand @@saraalikhanfangirl489

@dhondivivek 17 күн бұрын

How much did Ola paid

@V.Vamshi. Ай бұрын

But thambnail main fail kyu lika views keleye kya ? Story' bolke bi liksakte . Main ab ather Lena vala hub tumara thumbnail dek ke dar gaya . 😅

@fastlane7614 29 күн бұрын

what about simple one?

@AtherGuy 24 күн бұрын

Not yet in market

@bishanmanandhar4282 14 күн бұрын

I have take test ride tvs ola but ather is the best ev scooter I am selling my kinda XR 190 and buying this scooter

@kirannayak2861 23 күн бұрын

Ola Kam price se number 1 hain...lekin Ather performance main no 1 hain.

@harshi4254 Ай бұрын

Best share Ecoreco share

@kalidasReddy 17 күн бұрын

High Cost only pblm...

@surajitdebbarma982 8 күн бұрын

Itna paisa milne ke baad bhi company chal nhi paya...100 billion de dene se bhi aisa hi hoga is company ka ...mujhe to lagta hai founder paisa kha gaya hoga

@unboxingadventures2680 13 күн бұрын

Range is still an issue

@bhuvanprakash8750 6 күн бұрын

I have ather and OLA but Ather is the best and osm 👌and OLA is worst in class

@satishkamble7636 Ай бұрын

Itan bich lake ... marketing 😊

@hiten29227 Ай бұрын

Ather ke scooter quality me bahut ache hote hai bhai, and after sale service is also too good. Dusri side ola kam paise me ghatiya saman bechti hai, aur service ke name per 👍 dikhati hai.. mere yaha 4 ola and 2 ather hai... Ola abhi tak 12-15 times service centre gai hai bar bar problem ki vajah se aur ather sirf apne service time per hi service centre gai hai... So better to choose Ather not ola 😂😂

@Studyyou Ай бұрын

After sales Service maha ghatiya .... Lutere hain ...

@vikrampatter1 26 күн бұрын

Quality matter karti hai..

@harshi4254 Ай бұрын

Best share is Ecoreco

@hiteshpatel8261 25 күн бұрын

Ather is best only improve after sales service

@sumantbegrai6724 Ай бұрын

Misleading thumbnail

@sanket5595 20 күн бұрын

Trust me guys ather have one of the safe, simple, high quality components. Loved it team ather 🔥😌❤️‍🩹

@youtoobshort 22 күн бұрын

जापान खुद बहुत महंगा है , चीन से डबल चोबल कीमत होती है , इलेक्ट्रॉनिक सामान की।

@sumitmohapatra359 10 күн бұрын

Tarun is the most egoistic person ever. He is the sole reason for low selling of ather. They must focus on less price and more quantity selling

@user-sj3cf7cd3q 22 күн бұрын

Because price

@GCAVLOGS1124 27 күн бұрын

Jijaji yek video crypto currency ke lie ho jaye

@ROHITSINGH-wh1qt 27 күн бұрын

Customer ko range chahiye, tv, or speaker nahi

@lifeeasy6220 16 күн бұрын

I am a ather owner and now taking a second 1. Your topic is not relatable

@Bhootbhago 12 күн бұрын

Ather service no 1 se 2 ghante me gaadi mil jaati hai lekin ola service centre me 1 mahine tak pade rehti hai 😂😂😂

@nilanjandastanoy1346 Ай бұрын

To Helo Hunda Kaya Tha

@ssrawatofficial 9 күн бұрын

Arther is best and ola is kuda. Its my personal experience.

@varun 14 күн бұрын

Ather has not failed. They have a very good product

@TenoGaming. Ай бұрын

Hello

@skumark6793 15 күн бұрын

Who are you to judge ather?