that why loona have a name loonatheworld not loonathe korean

they are doing well with So What in South Korea! they got their 1st win & ranked no.1 gg in march brand reputation

The whole reason their predebut was promoted so poorly and obscurely is cause of Jaden Jeong. He wanted to create a mysterious group that would be under the radar of the Korean general audience. I don’t think he ever expected them to get big anywhere, all international promotion was due to fans, it just became so big that at one point they had to acknowledge it. I don’t know why Jaden wanted to create a group that would be successful, he tried doing the same thing with lovelyz and that didn’t work out and now he’ll likely do the same to the new boy group he’s working with.

as someone who also lives in SK ive been hearing their songs playing in cafes, stores, restaurants etc a lot lately, especially solos and songs off of [#], and you can even find their albums in small kpop stalls so it does really feel like their popularity is growing at least to me!

Honestly, I believe that LOONA will become next Big girl group in the future with their talent. The story behind each MVs, their memes :D, each members have their debut solos first so absolutely have nice voice with their dancing skill. Not like other groups in KPOP, just LOONA is unique.

Those who don't stan LOONA are really missing out

I think that another reason because Loona is not popular in Korea is Jaden Jeong... In an interview he said that he wanted to create a mysterious and unkown K-pop group... Also the reason why he left the company is because bbc wanted to concentrate more on the group's promotions rather than the loonaverse. I'm glad he left bbc

As an army who has known bts since 2014, when they were "nugu-ish", and is now also an orbit, I can say that pushing loona out of obscurity is definitely possible; however, it's a team effort between fans and the company itself. I'd say 60% fandom effort and 40% the company making the most out of their resources to make the group accessible to fans. I don't really see much of an issue with international orbits (apart from to trolls and the edgy GG stans who invited themselves in). I can see that we are definitely willing to put on the effort to do the dirty and extra work to promote loona. And I think that orbits have shown themselves as a fandom, willing to act. Like those itunes #1's "365" got? That is a good start. I do think that trying to make peace and link up with Korean orbits (hanbits) helps. But so far, outside armys, I think orbits are the next hard working Kpop fandom. Now, the issue here is blockberry creative. I did say that success is a team effort between fans and companies. While many armys like to claim that they alone catapulted bts to success, I am going to go and argue that it would have been a lot more difficult, had bighit not been resourceful with what little connections and capital they had, and made the most out of what they have to make the group accessible. Like for example, since they were a small company, TV networks and media weren't that interested in bts. So to counter that, bighit made sure to capitalize on social media, which tbh isn't a very expensive venture. They also allowed the boys creative freedom and encouraged them to interact with fans, making them a lot more relatable to fans. I am not saying bighit is the best company, or putting them at the pedestal, but I admire that the company heads had great foresight and knew how to grab opportunies within their disposal. I think this is why many orbits are so loud when it comes to bbc. They needed to step up their game, the moment loona became 0t12. The predebut project was great, but post-debut is another story, and they needed to change their marketing strategy. After jaden jeong left, it appears that they have been going back to the drawing room to switch things up, which is good, but more transparency is needed on the company's part. We need to know their plans for loona and communicate with fans better. And this was were the pitfalls of "la maison" comes in, which is the reason why, many orbits, myself included, haven't forgiven bbc yet. They need to learn how to issue company statements properly. And this is just one of the many issues we have along with loona's relative lack of sns freedom. But yeah, these are just my thoughts. Some orbits might disagree, but I just want to share a piece of my mind, as someone who is also part of a fandom of a Kpop group who managed to break out of relative obscurity.

loona are the biggest flops to come out of south korea... minimal album sales when A LOT of people know about them, one of the most tragic declines in music quality, still haven't debuted on gaon and they're just boring. it makes sense why they're unpopular

This may sound crazy but Loona is actually the group that got me into K-pop.

The reason why Loona is unpopular in Korea is the same reason why none of the Big 3 (JYP,YG,SM) cant seem to get any traction outside of Asia.

Every time I am being reminded of this, I became instantly sad and hurted. LOONA is my favorite group, my favorite artists, so to see them struggling not only internationally but also domestically is so terrible. I really wish that we could grow step by step into one of the most renown group in the world. Let the whole world know that LOONA is here to bring something new to the music industry and let their name be recorded in history as a major player in the movement of culture and music art.

I think Loona has everything from musical talent, hard working, and solid number and growing fans, and this video sums up everything, what they are lacking is a good marketing team who knows the market. I hope BBC will start hiring competent people for the marketing team.

i often hear how popular variety shows are in korea and how tv apparitions can really help idols... i hope they get more of those, i'm happy heejin/yves/chuu will be going on knowing brothers bc i think it's quite popular!!!

LOONA debuted in unusual way, so might as well blew up in similar manner. Going famous internationally before breaking into the domestic market. That's actually perfect for them, when they blew up they are already established internationally so it will be easier to market them domestically because of their amazing resume.

The fact that the most of these were kinda hidden it was because of jaden jeong, he wanted loona to be mysterious and he achieved it, the majority of loona content was kinda hidden for everyone but the international fans were so charmed that they keep searching for more, unlike the koreans that just didn't noticed. BBC after a long time (like butterfly era) noticed that they weren't very popular in korea because of the mystery thing jaden was going for and there started the creative disagreements, and after that he was fired and erased loonathemaison.

yeah none of their solos were promoted on shows or anything so it makes sense koreans would not know it exists

They became more popular because of So What, because a lot of people eat, live, and breathe girl-crush concepts. Even though I do not want them to be generic, I believe they should put out more "general public-friendly" songs, to secure their longevity as a group first, before releasing experimental/niche genres so they wouldn't suffer tremendously should a comeback flop. I think BBC is moving a new direction and I hope they could manage to catapult LOONA in to the mainstream.

loona not being popular in korea ? tHIS COULD ONLY BE THE WORKS OF... *JADEN JEONG*

bts started off like that too, i think loona has a lot of potential to blow up worldwide 💞

bruh hi high was an amazing debut

one day loona will blow up just like bts

Once u stan LOONA u never go back.LOONA is another level masterpiece. BBC is not just making a kpop gg,they are making an integrated artwork.The LOONAVERSE is really sth that really fascinated me.Not just the songs the lyrics the facials the talents the entertainments,there is much more than a kpop gg.I really hope their popularity can reach the level of BTS,which is well known both internationally and locally.

So kpop mvs have a lot of art and is presented for korean public and they dont appreciate the art?? Wow koreans are missing out a lot of grps I mean kpop is saturated so I guess ppl are very selective I guess

Honestly I don't care about being top1 in korea. What I want is at least top4 worldwide bcs I want the skills, the performances, the concept and most importantly the REAL MESSAGES self love, self trust and feminism to be seen all around the world

Im just new to loona at first i watched them not because of their music, i first watched them cause they are funny then i tried listening to their music and its 🔥 ,,,hope they get more recognition in sokor .. So who is the most popular girl group in korea the one that is recognized by fans and none fans the one that is known by the general public ??? im really curious

Actually, I think hi high lyrics became kinda a meme in korea lol

Hi High is my favorite Loona title song, would love to see them do a similar concept. I think it would help in the domestic market. and I don’t understand why people were disappointed by it when they’ve done similar songs... it’s another song that shows their versatility anyway

The company really plays a key factor in this. First, BBC is a small company so they need some times. Second, their efforts in promotion in the future. I really hope that they can continue to push LOONA on many platform e.g. advertisement, SNS, TV programs, dramas, OST, radio..in order to let more korean know

Loona will blow up for sure. Many idols recognized their star power soon the korean public will catch up too. Heck even Lee Soo Man sees their potential. With So What their popualrity is rising steadily bc of promotional and management changes after Jaden Jeong left and the results are obvious. I hope the best for BBC and our girls

Loona is going through almost the exact same thing BTS went through. I belive that one day Loona will be recognized in korea.

I also think they weren’t given proper promo due to Jaden Jeong which is a big portion of why they have been lacking... they just now imo are starting their proper promotions it feels like and I hope they grow more now without him keeping them behind

I remind myself that Mamamoo grew much faster in popularity internationally before Koreans realized how good they were. Similar to LOONA, I was onboard with Mamamoo from the very start (spring 2014 pre-debut) and even by their 3rd or 4th comeback I was hitting my head with my shoe wondering why they weren't taking Korea by storm. But as Mamamoo has become a top girl group even in Korea, I think Koreans will come around to LOONA. Koreans like winning horses, so they want proof before they go all-in. And while int'l fans will be asking "what took you so long?", Koreans will be happy to reclaim them.

I’m so glad Loona got their first win!! ❤️ Now I just need my Dreamcatcher girls to get their long overdue first win and I’ll be happy. 😭

loona will certainly be really big one day, i can feel it. we just don't know when

You should definitely make this type of video a series on your channel. Since you are a Korean living in Korea, you could give important information about the group and how the group is viewed domestically. You could talk about CLC or DREAMCATCHER next!

when she said “deserve” 💀

Moving to korea to become a loona missionary

I think at the end of the day, BBC just has to step up their game in marketing Loona and give them constant comebacks. Hopefully their first win with So What can boost their domestic presence. Their physicals are alright, it's the digitals that need improvement.

orbits have a huge role on making loona to be a big group, they might be annoying, rude and constantly promoting loona or spam 'stan loona' anywhere, but it actually kinda works doe 😳 most of us are talentful and creative, there are plenty of memes and also trolls from orbit that i really find funny and convincing, in fact the memes and the chuu yves richest lesbian tweet is the reason why i am an orbit now

I hope the best for Loona girls and Orbits! I am a Dreamcatcher stan (inSomnia) and Dreamcatcher hasn't got 1st win despite existing for 5 years (2 years as MINX and 3 years after redebuting as Dreamcatcher). I hope both groups will get recognized in SK. Orbits is one of the most hardworking fandom I know so I'm sure Loona will make it big soon!

Loona will get what they deserve in the future we just need to support loona harder 💕

Personnally I would add the weight of media aspect. I don't want to put a complot theory on the table but we all know that strong and serious messages from underdogs like loona's are usually pushed aside by the media and that's a worldwide thing. A jcole or childish gambino will not be allowed on many promotion things just as much as loona who went on weekly idol on so what era and on idol room with Fromis_9 while itzy and many top company groups went on debut era and without sharing the spotlight

nice 👍really good insight on this topic. thank you so much (:

I think korean fans don’t accept change easily . And orbits, don’t give up. For years bts has been ignored by Koreans. It’s the global fan base that helped them earn respect inside Korea. Not saying they didn’t have korean fans. But compared to other top groups, it was low in number. Loona is at that point now. Please keep supporting them.

The same happened not only with BTS and Oh My Girl, as mentioned in comments before mine, but it also happened to MAMAMOO back when they debuted. First, there was the fact that they were from a small company and debuted at the same time GFRIEND from SMTown debuted, which eclipsed Mamamoo and left them in the dark... In fact, Solar had to go to realities shows for the sake of saving her band from disbanding and it wasn't until they participated in the TV Show "My Immortal Song" when they really started to kick off and hit it in Korea, meanwhile they were famous internationally. It took until 2017 when they reach no.1 in the billboard charts of Korea. So yeah, as someone else said here, it's an effort between fans and the company, and it is also a slow and steady process which need to be done for LOONA, a band which I personally love 💕 because of its uniqueness of their concept and members (which happened to me before with BTS and Mamamoo). So let's keep calm Orbits and keep loving LOONA #StanLOONA

I am korean and they are not that famous, and I think there are too many kpop groups so people have trouble remembering kpop group if they are not from famous company. Also LOONA has many members.. but I think they will be famous soon. They got 1st prize, appeared in famous entertainmet program, and supproted by sm ceo

LOONA is going to be very famous in the future, believe me they're going to be huge, they'll get the recognition and the fame they deserve, remember how SNSD and BTS had a rough beginning? So physically LOONA is still a 2 years old group from a small label, future is hiding a lot for these girls. Stan loona.

which is why rumors like Lee Soo Man investing in them is probably good for them. i dunno if its related but So what got its first win and good chart ranking maybe due to a news article about Lee Soo Man taking part in producing it also. Loona may be experiencing the same thing like Momoland, and get a spike in popularity for a while. the problem large members like 12. is the cost to maintain 12 members is very high.

the instant I saw the title I was like: bc BBC sucks and doesn't know how to promote them?

i blame jaden jeong and bbc for minimalising their exposure as well

Correct me if I’m wrong but I’m pretty sure svt’s hoshi invented the bite heart. Chuu just happened to make it popular. I 🤍 Loona and I hope they become more popular in Korea. I get that us interanational fans love them so much, but I think a strong fan base in Korea is needed.

loona is popular internationally and that's a good thing

If Big Hit, a very small Entertainment Company can take a small little boy group, BTS to the mountain top, BBC and other small companies can do the same - But it requires looking at the "big picture" - Do we want to just appeal to Korean fans or the World? BBC knew the International market is the only path to take with Loona.

"We may be small, but we will create a hurricane" - BlockBerry Creative

Butterfly should've been a breakthrough #1

If loona continues in the track they’re in right now, they will get very popular. So what comeback definitely boosted their popularity, even though it may not be enough to make them known to the general audience. But it seems that if Blockberry could put in a little more effort into advertising and keep up the quality of each comeback, that loona could definitely become a staple name in the genre in due time. As long as there popularity grows each comeback, even if it isn’t by a lot, then slowly they’ll be able to make a name for themselves.

I think your insight is really good. Especially from where you're coming from. Thank you for thus video!

I'm scared about how they deal with life on a daily basis. You know when GG or BG not popular most company not even care about them or they probably not getting paid for years

One of my film professors who is Korean said they are relatively popular in Korea but much more popular in the west, for sure. Tbh I'm okay with a slow rise, It feels like it means a little more and like maybe it will help them last longer than if they just blew up out of nowhere. Also, if I ever ended up in South Korea tickets to their concert would probably be much easier to get lol

yall I've been seeing loona a lot and I'm not sleeping on them anymore so STAN LOONA

If Loona’s dead beat dad wasn’t obsessed with making this group a niche underground art movement they could’ve done so well in Korea. Hopefully now that he’s gone and SM has adopted them Loona can advertise themselves properly and get the recognition they deserve.

Momoland and BTS started off just like Loona and with their potential they might even become more famous

Not everyone blooms that early and get to the top fast, there are groups that will eventually get popular in 2-4 years and I think that is LOONA - slow but progressive popularity, for me, is better than being popular in debut but decreasing overtime =)

thank you so much for explaining!!! when you said that koreans only know the songs that play in public places, i totally understand cuz when i was in korea, i felt the same way. there's really no reason to seek it out if it's already in your daily life and it can get really annoying lol

If they had promoted every solo debut on music shows it'd been a whole other story, however their debut also kind of crippled them, let me explain: it was ridiculously expensive, despite their good funding it was too risky and the return of inversion depended on them becoming monsters rookies which they didn't, they're not flops but they're far from best sellers and that would be an amazing development if not for the immense debt they have

new by yves is a banger

I also think part of it that the general Korean public isn't looking for a person but a musical personality? I don't know how to put it, like yeah I might see abc123 has a popular song and I might listen to and enjoy the song but I'm not going to become a Stan, like uh... I guess what I'm saying that's not what most people are looking for in music so if they did like a loona song only for the next comeback to be completely different I don't think they would enjoy it. They listen for the actual music not the people singing it, but that's just how I feel with most Western music so I assume they might be feeling that too.

Maybe cause some of their fans are constantly ruining LOONA's reputation and pushing away new fans.

I wish they could debut bangers like girl front sweet crazy love and love4eva.. and I could definitely picture hearing some 1/3rd or solo songs in cafes here (I live in korea). it's sad. no korean i've talked to can name a single loona song

I honestly feel like Loona stans stop alot of people from wanting to enjoy them. I know for a long time I didn't even want to try stanning or giving loona attention because everytime anyone spoke about anything "Stan Loona" was shoved in my face and it genuinely made me annoyed to the point where I actively avoided their content, which I had literally been following as they released their solo songs in the very beginning. Numbers seemed to be all that western fans gun for when views and shit don't determine a groups worth. Tons of groups have shit views but still work super hard and have strong fanbases without pushing it on people. The more you try to force a group on people the less likely those people are to go out of their way to check them out. And when fans are being crazy towards others it makes a group look bad, similar to how people always say that a kids actions are based on their parents teachings (even if its not the full truth). If you do bad under someone elses name you are spreading the feel that they support or don't care about that type of behavior and invite haters into the space that is for your fandom and place strain on your faves image.

Loona are gonna be big in the future mark my world

Honestly, I'll just say it here. I think if So What was released before Butterfly, for sure Butterfly will have a breakthrough. I think generally, Butterfly is still more popular than So What.

Orbits and fans, we are making Loona great and big, we are going to share and show their talent, hear my words, Loona and us, we make this happen

나도 한국인이야! 얼마 전까지 Loona에 대해 배웠습니다 ❤️

A hard lesson I had to learn is that popular opinion is often wrong. It's a crime against nature to not be a Loona fan.

Discovering new groups, exploring their discography, and getting to learn about the members is one of the things I love most about K-pop. It's a shame k fans don't do this because their are so many great groups out there. Loona has become one of my top 3 girl groups and I have enjoyed exploring the loonaverse so much.

Chuu must be so frustrated!! She keeps making these super viral things like the chuu heart but gets no credit lol she’s an underrated marketing genius

You were in my KZfaq Home list, I did NOT regret it. 😚

This was very interesting! Could you maybe talk more about kpop from your point of view as a korean living in korea? As an international fan it would be interesting to hear more about that but due to language barrier it's sometimes difficult.

if you think about it, loona’s entire career is backwards. members going solo, getting awards, charting #1 and acknowledgment internationally, debut as a whole group, then music show first win lmao

Another factor one should consider is that the corona virus stopped all international promotion. It was rumored that Loona would go on their first world tour after promoting # but covid 19 stopped that from occurring.

The debut being disappointing after 2 years of build up is so understandable

Imagine, not stanning Loona in 2020

I hope they’ll be more successful in Korea soon

Dreamcatcher version? I know a lot of the reasons probably overlap but I’d be interested to learn more about if it’s their concept potentially hindering them because that seems to be the accepted narrative by us international fans

I hope you consider doing more videos on kpop from a korean living in Koreas perspective. I feel like lots of foreign fans don't understand how Korean public feels about kpop and different groups and songs.

I thought they are not so popular cuz they have too many members lol and their song is literally NEXT LEVEL!!! I mean I'm not a loona fan but I really love some of their songs 😂 maybe I should start stanning loona🤗. I wonder if they have fewer members like 4 or 5 they might be as popular as Black Pink or other popular girl groups honestly but i know if it wasn't 12 of them then there's is no loona ❤ their music was rlly awesome hope they can gain more recognition

Idk , i hope that loona doesn’t end up being like pristin since bbc is not a quite good company 🤷‍♂️ btw stan loona , i love them

Stan twitter will forever love loona ❤️

Loona’s my favourite group so I hope they will be appreciated a lot in the future

Some people don’t understand that Korean fans are barely the same as international fans

No offense but Hi High is a masterpiece. I’m glad it’s going viral on tiktok

Loona is gonna be big very soon. So let's all stay safe for us to witness it when the time comes :)

Chuu is pretty much the only member in South Korea that's known. Just like the video said, she's cute, good in variety shows, and made a cool heart thing. Too bad they don't care enough to look further and just think that Chuu is some cute girl.

They’re too ahead of their time😔✊

they Will be a history someday

Stan LOONA period

I'm so sad that the old LOONA seems to be forgotten. I am also angry to see the public who do not know them well (people who have newly gotten to know them as their personal awareness has increased due to appearances on domestic broadcasts since 2020 and 2021) talking about them carelessly.

It’s also a shame that they stopped producing the continuity of their loonaverse. People keep saying that ‘So What’ is still connected and basically continuing the “story” but it really isn’t. If anything, they’re probably gonna abandon the loonaverse all together. I love Loona but the quality of their group deteriorates with every comeback. Jaden Jeong was an asshole, there is NO denying that, but he was the mobius strip that held everything together. And with him gone, the loonaverse is just gonna spiral down into oblivion. This coming from an Orbit since Heejin.