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Our comprehensive review of Loro Piana Cashmere products and find out if it's worth an investment: gentl.mn/loro-piana-cashmere-...
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→ Grenadine Silk Tie in Burgundy Red: gentl.mn/grenadine-tie-in-bur...
→ Shadow Stripe Socks Burgundy & Light Gray: gentl.mn/burgundy-gray-stripe...
GUIDES YOU DON'T WANT TO MISS:
→ Cashmere Explained: gentl.mn/cashmere
→ True 1950s Menswear: gentl.mn/menswear-1950s-1
→ True 1960s Menswear: gentl.mn/menswear-1960s1
→ Remove Pilling From Clothes: gentl.mn/remove-pilling
→ Thrift Shopping Tips: gentl.mn/thrift-store-tips2
→ "Budget Cashmere" - Myth or Magic?: gentl.mn/budget-cashmere-1
→ Carmina - Is It Worth It?: gentl.mn/carmina-review1
VIDEO CREDITS:
→ Script: E.J. Daniels & Sven Raphael Schneider
→ Camera: Lukas Mooney
→ Editing: Jonathan Oster
→ Visual Supervisor: Preston Schlueter
→ 20th Century Fox
→ Loro Piana
→ Insider
IMAGE CREDITS:
→ Grailed.com
→ The Fashionable Truth
→ United Nations Development Programme
→ Agnes Select
→ Vogue Arabia
→ BOAT International
→ React News
→ Business Jargons
→ British Vogue
→ Highsnobiety
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00:00 Loro Piana Cashmere Introduction
When talking about luxury cashmere, Loro Piana may immediately come to mind, being a well-established Italian fabric brand.
Loro Piana today goes way past cashmere. They have vicuña from the Andes or lotus flowers. They have a large range of fabrics with wool from New Zealand, and they manufacture their own goods. But, chances are, if someone mentions “high-end cashmere,” they will have heard of Loro Piana.
02:15 The History of Loro Piana
Loro Piana was a family and they began as wool merchants in the Piedmont region of Italy around 1814. At that time, they simply imported completed fabrics. They didn’t weave anything themselves.
06:01 Loro Piana Today
Loro Piana remains to have two divisions. The one is fabric manufacturing, where they turn raw materials into fabric that isn’t either used by their own brand or sold outside. The other division is their garment and accessory manufacturing arm, where they use Loro Piana fabrics exclusively to create their own branded goods.
07:30 The Loro Piana Ethos
If you look at Loro Piana’s advertising, you can see it’s very simplistic, containing high-end photography in rare globe-trotting adventure locations with idealized clients that are supposed to invoke this lifestyle of a high-end jetsetter. Sometimes, they also feature the animals the fibers are derived from in the advertisements to portray themselves as an artisanal grade manufacturer that has a connection and that vertical integration between the animal and the final product.
08:48 Loro Piana Cashmere
Loro Piana is the single largest cashmere buyer in the world and also is credited with popularizing the fabric with the masses. If you check out their website, you can see that they mentioned that they have local relationships with herders to ensure the highest quality or the finest cashmere. But, if you look for more detail, it’s hard to find specific herding standards.
12:25 Loro Piana Styling
We think they usually have more of a neutral palette, lots of solids, and more contemporary, fashion-forward, not really classically-inspired style. Their outerwear is a bit more bright with a bit more color. We think the cut of their stuff isn’t particularly exciting or high-end.
14:05 Cashmere Products and Price
If you browse their website, you can see 100% cashmere products or blended products with silk, cotton, or wool. Overall, I would say the website provides more information than at, let’s say, Louis Vuitton, which is nice to see.
18:14 Is Loro Piana Cashmere Worth It?
In a nutshell, Loro Piana fabric is worth it if you want the best and you don’t care about money. It’s usually also worth it if you find it secondhand. But, if you go the extra mile and you want 100% cashmere, you probably also want the fit to be 100%, so chances are that you have to go custom anyway.
23:47 Outfit Rundown