How To Track And Report On Campaigns In GA4 (Google Analytics 4)

Рет қаралды 34,697

Күн бұрын

Learn how to track and report on your marketing campaigns in Google Analytics 4 (GA4). You will learn where campaign tagged URLs (UTM tags) appear in the standard GA4 reports, how to correctly campaign tag your inbound marketing, and how to create custom exploration reports to focus on your campaigns.
JUMP TO A TOPIC:
00:00 Introduction
00:45 GA4 (Google Analytics 4) Acquisition Reports
05:17 Google Analytics Campaign URL Builder
10:06 Where Tracked Campaigns Appear in GA4
11:39 Exploration Report for Campaigns
14:41 Conclusion
YOUR EXTRA RESOURCES:
○ Campaign URL Builder - ga-dev-tools.web.app/ga4/camp...
○ GA4 data import - • How to Use Data Import...
○ Attribution reports - • What Is Attribution In...
○ GA4 complete tutorial - • Google Analytics 4 Tut...
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This video has been dubbed into Spanish (United States) using an artificial voice via aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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Пікірлер: 68

@ElisabethBucci 6 күн бұрын

Thank you so much for this video. I keep listening to it over and over because it is so clear! Your videos are the best!

@debragibson-welch9781 Жыл бұрын

This video was amazing, clear, precise, and easy to follow. You are the best. Thank you very much!!

@TimKersten_1 Жыл бұрын

Thank you so much for this clear explanation of how to track reports and report on campaigns in GA 4. Your enthusiasm is outstanding!

@BreauxBobby Жыл бұрын

Wow. I would have never understood this without your help. Thank you so much!

@Typhoneus. Жыл бұрын

This was brilliant, I've been able to track a little test I did, which means it will work in upcoming paid ads! Thanks so much :)

@user-rf5wg1ph9s 11 ай бұрын

I love your videos and find your voice so soothing while I'm trying to get my head around a sticky subject!!

@LovesData 11 ай бұрын

Thanks Pamela!

@ShastaSpivey Жыл бұрын

Thank you for making this so simple!

@lucblouin2747 5 ай бұрын

Thank you, I learned a lot. This is a great tutorial.

@wolverine4208 Жыл бұрын

great effort ..... learned many things because of this video

@abhindu2023 9 ай бұрын

Great video! How Google expects us to know all this!!!

@brijeshpatel4478 Жыл бұрын

its really helpful, upload more videos like this

@BadGirl-pn3qu Жыл бұрын

Thank you so much!

@SigKappel 11 ай бұрын

good one. thank you

@JeffPurtle 8 ай бұрын

Thanks!

@rebeckaanderson2554 Жыл бұрын

Super helpful, thank you. Love the regex tip. Am I correct in that it takes 24hrs for campaign data to appear within the report?

@freeskierjim Жыл бұрын

Hey Benjamin, thank you so much for all your helpful videos. When I go into explore to create a custom report, I have no option for "segment comparisons", "rows", or "columns". This area is completely blank. How can I populate it?

@homerobaroni1655 Жыл бұрын

Amazing! Thanks!!!

@LovesData Жыл бұрын

Glad you like it!

@mikeliskalnins3991 2 жыл бұрын

Thanks for the tutorial! I did everything as you showed, but in the end I have a problem - begin_checkout event also is triggered on Order Confirmation page (which is built on elementor). How I can fix this?

@user-jx4yo1pb4r Жыл бұрын

Hello, very helpful video. What would you recommend if the utm- tags don't show in GA 4, what can be a reason?

@AlphaXTutoriaisBR 4 ай бұрын

Obrigado pelo conteúdo!!

@sulkasearch Жыл бұрын

Great video!

@LovesData Жыл бұрын

I’m glad you like it!

@jessiejessjshen9217 Жыл бұрын

Thank you this is very helpful for my work:)

@aanindyanath 2 жыл бұрын

Hey, Can you point me in a direction where I can add data retention report in data studio like UA?

@barbara4859 Жыл бұрын

Hi, this is a great video. The problem is that in my case it shows a message that is "No data for this combination of segments, values, filters, and date range. Try editing the variables or settings or remove them." I tried different combination and nothing. I have serveral emial campaigns and social media with UTM in the last year. Why they don't show?

@publikanguro.tecno.marketing Жыл бұрын

Muy buen video Benjamin. Cuál es el software que has utilizado para crear la voz en español para este video?

@danny-wy3oz Жыл бұрын

Hi, thanks so much for such a clear, concise yet thorough grounding in GA tracking. Terrific! I do have one question. I’ve gone through this step by step under two GA-4 identities (I have no idea why I have two!) and each time my screen diverge from your video at 4:19. Your video shows that at Session Source the expansion dropdown should display “Session Acquisition” (at the bottom of the dropdown). On my screen the expansion dropdown is entirely different - I am offered Demographics, General, geography, Page/screen, Platform Device, Time, Traffic Source, User lifetime, and User.

@danny-wy3oz Жыл бұрын

I'll answer my question in case anyone else get confused: use the search to the right inside the dropdown and type "session medium." Again, thanks for the great video!

@toms5568 Жыл бұрын

Hi, firstly thanks for making these videos, very helpful and to the point. I have a question on GA4. I added (more than 24 hours ago the custom event "generate_lead" but I still do not see it in my list of available events to mark as a conversion. I have the thank-you URL correct, and I filled in my form and got the thank-you page. Any ideas why it won't show up?

@curious_gage Жыл бұрын

you may need to add custom parameters in GA4 before you can view information about any custom events.

@samirnezic1049 Жыл бұрын

Hi, I have a big portion of Unassigned on the Traffic acquisition report but not at user acquisition report. On the Traffic acquisition, if I add First User / Source - I will see where the traffic comes on on the source/medium, but Session Default Channel Grouping still remains Unassigned. Do you know why this is happening?

@AnwarNillufary Жыл бұрын

In an existing email Newsletter with UTM Parameters added to all the links in it such as my Social media accounts and other links. I will send my email through Gmail to recipients. How do I set up my Google Analytic account to track those links?

@cltmbru7614 Жыл бұрын

Thanks for the nice & informative video. I have 0 knowledge in GA in general, and I recently started setting up GA account for my team and doing it step by step :). I would be grateful if you could explain "engagement Rate", "Engaged sessions" "Engaged sessions per user" ...etc in the custom campaigns report, do these fields refer to the engagement\interaction with the ad\post or with my website after the user landed from the link posted in the ad?

@cltmbru7614 Жыл бұрын

Adding to the above, could you please advise why Facebook Pixel report shows different number when I compare it to the GA4 of the same campaign? And does GA4 detect only the clicks on the campaign post (clicking the url)? or it can read more than that?

@VolodymyrKreschenko 9 ай бұрын

Hi. Do you have any ideas what it means Session campaign = (organic) in session source /medium = google / cpc ?

@cloggednose323 Жыл бұрын

do you have a tutorial explaining GA4's Page path and screen class from a session campaign? Traffic Acquisition>>Session Campaign>>Page Path and Screen Class

@btto00 Жыл бұрын

Great video! I'm in doubt about how GA4 records my UTM tags... For GA universal, I was taught that I needed to go to Channel settings > Channel grouping and add the names of the source and medium there, so GA could record it. As I see from your video, you don't do such a thing. Was I taught wrongly? If I only generate a link with source and medium, GA4 "automatically detects" these references and shows me the report?

@viktorijazmoginaite1739 11 ай бұрын

Hi, have you managed this issue? Does GA4 see your UTM tags automatically? Now I am facing the problem that GA4 don't show my UTM parameters (Source, medium, campaign and etc.). In UA I see all that parameters, so the issue is with my GA4.. But I can't figure out how to solve it.

@omegadigitalaus Жыл бұрын

Make some more reports for SEOs, I am sure many will find it valuable.

@rolandking507 Жыл бұрын

I watch a lot of your videos, and they are great! However, one theme keep recurring which I cannot solve: I am missing Acquisition and Session Acquisition as a filter option. Can anyone explain to me the reason for this; and how I might be able to solve it? It's really hindering my reporting!

@catfood1161 Жыл бұрын

It’s under ‘traffic source’ they must have changed the label since this video was made

@user-vu4rd8vi1z 8 ай бұрын

When visitors from Google ads come in, the 'session campaign name' field uses the Google Ads campaign name instead of the string in the UTM link. Is there a way to avoid this and have GA4 provide the actual UTM campaign value when using that field?

@katiekinsley7523 2 жыл бұрын

What about the other utms? If I'm running an A/B test where the values of the UTM_term and UTM_content are different, how can I see the data in those fields?

@LovesData 2 жыл бұрын

Options to report on term and content are coming: kzfaq.info/get/bejne/eNSSlKijnc_DqWg.html (you can also register them as custom dimensions in the meantime)

@katiekinsley7523 2 жыл бұрын

@@LovesData Thank you!

@danielespezzamonte5190 5 ай бұрын

Thank you for this video. May I ask you how to track google ads campaign keywords? Google Analytics just show me campaign term=not set.

@LovesData 5 ай бұрын

Try using the 'Session Google Ads keyword text' and 'Session Google Ads query' dimensions.

@danielespezzamonte5190 5 ай бұрын

U great, man!

@18thdigitechpvtltd60 2 жыл бұрын

how we insert the names of campaign, campaign medium, campaign source, can we pick them randomly, or as these are in the ads. Where do we inset the final url.

@LovesData 2 жыл бұрын

You can use any naming convention you like. Some companies will use very custom names, like their own internal IDs, however I generally recommend simple and easy to read names so that anybody using the reports can understand what they’re looking at. For more ideas head to www.lovesdata.com/blog/google-analytics-campaign-tracking

@18thdigitechpvtltd60 2 жыл бұрын

@@LovesData Thank you. Can we track customers' journeys before they place a purchase? ie, clicked on a Facebook ad, clicked on an email, clicked on a google ad, was shown a Facebook ad, organically arrived at the site after googling search, then purchased.

@gabegarcia2017 9 ай бұрын

Can anyone tell me why Purchases is not a metric that can be used with Campaigns in an Exploration report? If I follow Benjamin's steps to build an Exploration report and add Purchases as a metric, Google does not allow me to use Purchases as a metric.

@user-45446 Жыл бұрын

Can you able to know why purchase revenue column not displaying any figures ?

@LovesData Жыл бұрын

This would occur if purchase events are not being sent or if purchase events are sent without the required parameters.

@user-45446 Жыл бұрын

@@LovesData In Shopify can I add purchase related checkout settings additional script section for GA4.

@MatthewS_1984 Жыл бұрын

I have noticed that in GA4 only 10% of the UTM parameters are being passed compared to GA Universal. As a result, in GA4 I see more referral and direct users. Would you know why this is happening please? Thanks

@hasssanalbar9458 Жыл бұрын

did you find a solution I'm facing the issue right now

@planetvalentine369 Жыл бұрын

My GA4 showing 0 organic traffic, and very little traffic (less than 50) from other channel. But GA universal showing more than 40k mothly traffic. Anybody experience the same problem as I do?

@LovesData Жыл бұрын

Hi Yiwanning, it sounds like GA4 isn’t implemented correctly. I would suggest checking that the tag has been added to all of your pages.

@yeti402 Жыл бұрын

What's the point of campaign tracking if you're not including revenue and/or landing pages? Please add in detail.

@LovesData Жыл бұрын

Campaign tracking and ecommerce tracking are two entirely seperate features. Here’s one of my videos on ecommerce tracking: kzfaq.info/get/bejne/oculmrGCqLy2dX0.html