Luxury branding principles | 7 steps of luxury brand building process

Рет қаралды 96,620

Күн бұрын

Luxury brands are not only focusing on product integrity, but also the brand image. It is crucial for luxury brands to have a solid brand structure so that consumers can truly perceive the luxury from the brand. WIth the brand-building process, it can help luxury brands to scrutinize whether the brand structure is well planned and complete. From brand concept to brand value, the steps are all intertwined. However, by sticking to the brand's DNA, sometimes luxury brands alter the branding strategy when time goes by.
#LuxuryBranding #LuxuryBrands #BrandingStrategy
THINGS YOU NEED TO KNOW |
24 ANTI LAWS OF MARKETING
• How luxury brands do m...
CREATING NEW LUXURY BRANDS
• How to create a new lu...
00:00 Intro of the episode
00:31 Importance of branding in the luxury industry
01:21 Brand concept
03:34 Brand identity
05:23 Brand awareness
06:47 Brand positioning
07:32 Brand loyalty
08:13 Brand equity
08:40 Brand value
09:27 Summary of the 7 steps of the brand-building process

Пікірлер: 99

@evetteprout9814 Жыл бұрын

Thank you, 7 Steps: 1. Brand Concept 2. Brand Identity - Brand Personality & Brand Image 3. Brand Awareness - Brand Recognition & Brand Recall Performance 4. Brand Positioning 5. Brand Loyalty 6. Brand Equity 7. Brand Value

@dnataliesmith2209 2 жыл бұрын

Thank you. This is the clearest insight I've had on this subject! ❤️❤️❤️

@helenarozaart Жыл бұрын

Love your videos.❤ Very helpful. Thank you for explaining!

@AngieSmiles123 2 жыл бұрын

I did a hugee project based off of all the aspects and more that you mentioned in college and I kept it knowing it was helpful. Now I'm using it to start my own brand. I love your videos so far. Very refreshing.

@eou4417 29 күн бұрын

how's it going?? >_

@AngieSmiles123 29 күн бұрын

@@eou4417 Its going well :)

@tblade_org 16 сағат бұрын

Hey, did you start your own brand yet? Updates please.

@miadavis1703 Жыл бұрын

🕊This was very precise and detailed.... thank you!🙌🏽

@senahaddad8666 2 жыл бұрын

Very useful info!! Looking forward to see more

@keepinupwithkairos6101 8 ай бұрын

Great video, super helpful and informative!!!

@Leelahel Жыл бұрын

Thank you for educating us on these principles.

@thecoach11 Жыл бұрын

Automatic subscriber this was absolute excellent knowledge clear and concise 👏🏾👏🏾👏🏾

@BenjaminBryant Жыл бұрын

Great video! Very useful thanks!

@huyenthanh3458 Жыл бұрын

Thanks so much. Hope to see more your videos ❤️

@ryanlostweight615 Жыл бұрын

Well explained video brother. I will go back and brainstorm on my brand's image now. Thank you.

@shunoyama5994 Жыл бұрын

Appreciate you for sharing amazing knowledge

@mistressravenblackwell 2 ай бұрын

Thank you for this insight.

@altergyms 2 жыл бұрын

This applies not just to fashion, but to many other genres! even in the fitness industry!

@FashionBrief 2 жыл бұрын

You’re right!

@tblade_org 16 сағат бұрын

Another great video!

@audiolites1776 Жыл бұрын

Ugh, I just realized you are wearing pearls midvideo. I am so jealous. They make you look very sophisticated. Need to find ways to introduce pearls to my style!

@prettythingiebyireneschnei343 Жыл бұрын

Love it!!

@olgas2564 3 жыл бұрын

Thanks for this video, the luxury brand topic is interesting, please continue this direction

@FashionBrief 3 жыл бұрын

Thanks for watching! I will :)

@trendwatch9807 2 жыл бұрын

Great video - luxury brands

@alexwestphotography Жыл бұрын

great video !! Keep it up.

@ErikaBardere 2 жыл бұрын

Love how clearly this was put together. Very easy to digest & also insightful. May I ask where you learned this?

@FashionBrief 2 жыл бұрын

Thanks! Of course :) I read a lot of academical journals and articles from fashion media. Also with my analysis and observations from the industry

@vedanshmaths3071 2 жыл бұрын

so clear......god bless

@mrfreak235 2 жыл бұрын

Thank you for the video!

@FashionBrief 2 жыл бұрын

Thanks for watching 😊

@g.personal342 Жыл бұрын

I love your style!

@shambhavireddy5952 2 жыл бұрын

Loveeed your video, thank youuu!

@FashionBrief 2 жыл бұрын

Thanks for tuning in!

@SterlingCaporale Жыл бұрын

This is true with all luxury brands.

@TracyLinVEVO 3 жыл бұрын

Very insightful and interesting👍

@FashionBrief 3 жыл бұрын

Thanks dear! I'm glad to hear that!!

@creativeartbyluvensky 3 жыл бұрын

Great advices . Thanks for all.

@FashionBrief 3 жыл бұрын

Glad you like my videos!

@creativeartbyluvensky 3 жыл бұрын

@@FashionBrief You’re welcome.

@fli_pep Жыл бұрын

Love the channel.. new subscriber..

@nka3721 2 жыл бұрын

good job.

@wahidhayatkhan4752 2 жыл бұрын

super content between can you tell where should i start from like the first step.

@monnoauniverse 2 жыл бұрын

СПАСИБО

@shaviruldiego 2 жыл бұрын

incredible channel, keep posting,

@FashionBrief 2 жыл бұрын

Thanks for your support! Please stay tuned 🙋‍♂️

@davidklenk5253 3 жыл бұрын

Great video

@FashionBrief 3 жыл бұрын

Thanks!

@livelife7770 Жыл бұрын

🔥

@NA-rr1gk 2 жыл бұрын

Thanks for the awesome content, I learnt quite alot. Whats the font name that you have used on your website and logo? Its exquisite and awesome.

@FashionBrief Жыл бұрын

Glad you like it! My friend designed it for me :) so it’s not something on the market

@kurianmattathil4574 3 жыл бұрын

👌👌

@themanwhoknewtoomuch6667 2 жыл бұрын

Love your content. Hope you answer me. In this modern day and age of viral obsession and everyone wanting their brand to be spread by word of mouth, how can one maintain the weight and gravity of the brand and yet still be approachable and not cheap or sell oneself out? Let's take Lamborghini or Versace for instance. I think if they interact and engage with rando...lol... on social media it makes them personable and impressionable and probably makes someone's day... OTOH, if those luxury, high end brand keeps interacting with everyone, it dilutes their presence. What to do? How can one tow a fine line between hard-to-get rara avis yet at the same time have everyone talking without appearing mass consumerist junk? Thank you.

@FashionBrief 2 жыл бұрын

As far as I’ve observed, I think nowadays the commercialization of luxury brands are getting more than ever. They want to sell more and fast. Of course for big brands such as Dior or Louis Vuitton, they are not afraid of losing customers. So what they are acting now in terms of marketing strategies is (to some extent) to have some interaction with customers. But on the other hand, the old rules of luxury may not be able to apply to the market 100% now. As there is no social media at that time. In my point of view there is no black and white answer to this, as brands are making effort to find the balance. However, the brand perception is sometimes subjective. As we might think that the brand is junk while the others think it is amazing. So chances are high that the brand will listen to how the market react, not only listening to themselves.

@minhquando5822 2 жыл бұрын

I love your pearls.

@FashionBrief 2 жыл бұрын

Thanks🤗🤗

@TheDiion123 11 ай бұрын

Do you have a recommendation for a marketing agency for a flashion brand?

@pgabepterosaur 3 жыл бұрын

Amazing video! Cant wait to launch my very own luxury brand

@FashionBrief 3 жыл бұрын

Thanks! Creating a luxury brand is a long long way 🤪 be prepared

@proxy7874 Жыл бұрын

The problem is , you can't determine your brand is luxury or not. It come from heritage, it comes from who you are as a person. It's in people's hand wether or not you are worthy enough of being called a luxury.

@andrewt9434 2 жыл бұрын

if you dont mind me asking, what watch is that i love it!

@FashionBrief 2 жыл бұрын

Of course I don’t mind! It’s Bleu de ballon from Cartier :)

@baw-mq4bt 3 жыл бұрын

Awesome video!

@FashionBrief 3 жыл бұрын

Thanks 🙏

@markgibson3597 2 жыл бұрын

If or when you come to Las Vegas, Nevada, you should come to our new store location, the brand is called Shinobi, a new luxury brand that imports stylish menswear, with a focus on footwear. We have the exclusive rights to sell this amazing line in the U.S. i really enjoy your videos. I would love for you to review our brand on your Blog.

@FashionBrief 2 жыл бұрын

Thanks for the invitation Mark! I’ll for sure drop by if I were in Las Vegas🤗 good luck for your business!

@jorgeguerra12 3 жыл бұрын

Good

@FashionBrief 3 жыл бұрын

Thanks🙏

@borismakesart 2 жыл бұрын

How do you maintain visibility and exclusivity at the same time??

@FashionBrief 2 жыл бұрын

The brands can limit the customers for certain amount of products and at the same time brands need to maintain the desire of customers so that they are willing to wait for their turn. In this case, visibility is key!

@rohelin3423 2 жыл бұрын

Hi! if I want to building a luxury brand outside the fashion industry, is this still true? for example, a car brand? 🤔

@FashionBrief 2 жыл бұрын

Yes! Every product category should have luxury brands.

@Wite322 2 жыл бұрын

4:55 - the text shadow gave me a headachee to read it.

@peopleinfashion6908 3 жыл бұрын

Hey thank you so much for this wonderful information and for being very clear. I would like to know if you have a website or anything where I can personally talk to you or call you. Please let me know where if any.

@FashionBrief 3 жыл бұрын

Thanks! I don't have a website yet, but I am planning to create one! You can drop me a line via Instagram (_hengliu_).

@peopleinfashion6908 3 жыл бұрын

@@FashionBrief hello there thank you so much for your response here. I have texted you on the Instagram as well. Let's catch up soon personally. Have a lovely week ahead.

@FashionBrief 3 жыл бұрын

Merci!

@nmdetroit 3 жыл бұрын

Good Afternoon. Do you offer consultations?

@FashionBrief 3 жыл бұрын

It depends on the scope of work, but please feel free to write an email to me. (modebrief@gmail.com)

@fliu5282 Жыл бұрын

Hello to German-Taiwanese.

@fliu5282 Жыл бұрын

Hello to Taiwanese-German.

@oluseguanigiworoko1445 2 жыл бұрын

Your videos is like a school

@FashionBrief 2 жыл бұрын

Thanks a lot! Glad you like them :)

@Le_taha Жыл бұрын

so if youre not from france , italy , japan , usa this will probably not work

@Sofwarriors Жыл бұрын

This Luxury puts me 2 SLEEPPP 😂

@stepanhr 9 ай бұрын

Man, not bad, but you're jumping a little of definitions and concepts. Pls go deeper and examples only after definitions, if not is hard to grasp the concept. Ty for your work.

@christophermoore1776 2 жыл бұрын

Can a luxury have an American origin?

@FashionBrief 2 жыл бұрын

Of course!

@EdwardOlive 2 жыл бұрын

Why don't you buy a wifi mic you can clip to your shirt likerode go. for little money you can stop your sound being horrible like in a metal box. shame because your content is first class as to information and presentation

@FashionBrief 2 жыл бұрын

Thanks for the suggestion! I bought it already :)