Many founders and operators have come to accept that monetisation can be hit or miss or simply an art. It doesn't have to be that way.
Putting customer demand and willingness to pay in the driver's seat and designing your product around the price radically improves the odds that your product will extract full value. It's a new paradigm that opens the door to game-changing revenue increases.
In this session, pricing expert and author of Monetizing Innovation, Madhavan Ramanujam, reveals 9 proven pricing strategies for accelerating revenue.
About Madhavan
Madhavan Ramanujam is a Managing Partner at Simon-Kucher & Partners based in its Silicon Valley office.
​Advising companies of all sizes, from Fortune 500s to startups, Madhavan has led more than 250 monetization projects for Internet, software and marketplace clients, helping bring numerous new products to market. He has advised 25+ Unicorns, including Asana, GitHub, Stripe and Uber.
​Madhavan is a co-author of the book Monetizing Innovation, which has been featured in leading publications, including Harvard Business Review, Entrepreneur and Inc. Madhavan is also a regular speaker in leading conferences and forums (e.g. SXSW, TechCrunch, Dreamforce, First Round CEO Summit, Alliance of CEOs, Sequoia Basecamp etc.).