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The music video for "Borderline" was filmed on location in Los Angeles, California from January 30 to February 2, 1984. It marked the first collaboration between the singer and director Mary Lambert, who would go on to direct the videos for "Like a Virgin", "Material Girl" (1985), "La Isla Bonita" (1987) and "Like a Prayer" (1989) Lambert recalled that there was "no formula" used when making the video and that they were simply "inventing it as we went along". In the video, Madonna plays a young woman emotionally torn between her Hispanic boyfriend (Louie Louie) and a white photographer for whom she models and who publishes her pictures on a magazine cover. On the January 1997 edition of Rolling Stone, Lambert described the plot.