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00:00 - Intro
03:42 - What can you suggest for text marketing as we find simple texting is costly for us.
1. Health of your list
2. The offer you guys are making
3. The timing
04:05 - How Healthy is your list?
04:58 - Add "Reply stop to unsubscribe"
06:17 - The objective is to sustain sales
06:59 - Give customers an offer they can't refuse
07:05 - A defibrillator offer can boost your sales
09:23 - What way you donation strategy before the pandemic?
15:45 - Make them an offer they cannot refuse and market to your existing customers
How this Restaurant is GROWING their Sales in During the Pandemic | Restaurant Sales Tips
Hey, fellow restaurant professionals, how are you doing now? I hope you are well and still thriving.
Today is another special Q and A episode of Making Dough Show! We are answering an email inquiry from the owner of 2 locations of Joe and Pie Cafe Pizzerias in Pittsburgh, PA:
"Currently, we are using simple texting for our text message marketing, what you suggest for text marketing as we find simple texting is costly for us... Also can you please advise me on other things we can do during a pandemic?"
I'd be happy to share my thoughts on this. For text message marketing, I'd like to share what we've been doing in our company since we have our own SMS marketing platform that we use for our two pizzerias.
Generally, I want to tell you that Text Message Marketing is a tool, and for it to work successfully, you must have a strategy.
It's like using a knife from a Michelin Star restaurant, using that tool doesn't guarantee that you'll become a Michelin Star restaurant, too, right? Perhaps it's their recipes, experience, and so many different factors.
I would also love to give you three practical tips you can do to grow your sales during this pandemic crisis:
1. Show GRATITUDE to entice those who came in the last two weeks to come back. Write THANK YOU cards! It’s cheap and effective.
2. INNOVATE and create an experience at home.
3. Make them an offer they cannot refuse and market to your EXISTING customers
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