Management Consulting Market Sizing Example (How Many Coffee Cups are Consumed in New York City?!)

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Жыл бұрын

In this video we walk through a market sizing exercise to estimate the number of cups of coffee consumed in New York City every day.
In this example of a consulting market sizing interview, we estimate the size of the US Pet Food market.
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Пікірлер: 5

@user-ol6im1zb2v 3 ай бұрын

really good. i wonder why people are not watching his videos, extremely reasonable , simple to understand

@aldy271094 3 ай бұрын

Such a great way to teach how to imagine for business and market understanding. I will have my business analyst interview next week, wish me luck. Thank you for the video!

@EssentialsExplained Жыл бұрын

Interested in more Consulting Market Sizing Questions ->> kzfaq.info/get/bejne/nJxjd7Jm3bHYgGQ.html

@alexfurno98 Жыл бұрын

Hi! Great video! To solve this market sizing I started by directly "eliminating" the residents of NY who did not consume coffee and then segmented those who did, similarly as you did. So basically I segmented 75% of NY population into 25% who drink 1 coffee, 50% who drink 2 and 25% who drink 4. I used this approach based on your pet food example. How does it compare to the approach you used in this video?

@EssentialsExplained Жыл бұрын

Thanks for the comment and kind words! This is a very similar methodology to how I approached the problem, I started with eliminating those under 18 to only focus on adults, then segmented into three distinct customer segments based on coffee consumption (no coffee, 1-2 cups per day, 4+ cups per day). As with any market size reasonable minds can certainly differ on the structure and assumptions and in retrospect adding a middle tier of coffee drinkers is likely helpful to further refine this estimate. Thanks again for your thoughts.