Market basket analysis (aka association rule mining) is a wildly useful skill for ANY professional. In this video I demonstrate how to do a market basket analysis with Microsoft Excel - no VBA code required!
In this video you'll learn how to use Excel's Solver to implement association rule mining to conduct a powerful market basket analysis using the famous Titanic machine learning dataset.
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Video Resources
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Excel Analytics Training
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👩‍🔬👨‍🔬 Learn to use your basic Excel skills to analyze the business like a Facebook data scientist:
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