Philip Kotler talks in this live interview about the future of marketing and how marketers can use technology to address customers' needs.
00:00 Intro
01:53 How has Marketing changed from 1.0 to 4.0?
06:46 Why do we have Marketing 5.0 now?
07:17 What are the main principles behind the book Marketing 5.0?
13:15 What are the main technological driving forces in Marketing 5.0?
20:54 What companies can be seen as role models in terms of Marketing 5.0?
24:00 Can you give an example of a specific Marketing 5.0 campaign?
26:00 How do you see Omnichannel marketing?
29:08 What are the differences in today's marketing in the US versus Europe?
31:54 How can european companies drive innovation without falling behind the US?
35:17 How does the shift of the dominating industries impact the economy in general?
45:41 What is the future of marketing automation and which role does AI play in it?
48:17 Which connections do you see between consumer Marketing and Branding and Employer Branding?
49:52 When do we reach the point, where Marketing 5.0 becomes reality?
52:08 Will there be a delay, when B2B-industries adjust to these ongoing developments?
56:53 How does a Marketing 5.0 strategy look like to be successful with targeting limitations?
58:34 What challenges and chances are important to consider regarding the non-profit-sector?
01:00:31 What is your view on social media channels like Tiktok?
About Philip Kotler
Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the J. L. Kellogg School of Management. He has been honored as one of the world’s leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 22 universities including Stockholm University, the University of Zurich, Athens University of Economics and Business, Budapest School of Economics and Administrative Science, the Kracow School of Business and Economics, and DePaul University.
He is author of over one hundred and fifty articles and 90 books, including Principles of Marketing, Marketing for Hospitality and Tourism, Strategic Marketing for Nonprofit Organizations, Social Marketing, Marketing Places, The Marketing of Nations, Confronting Capitalism, Democracy in Decline, and Advancing the Common Good. His research covers strategic marketing, consumer marketing, business marketing, professional services marketing, and e-marketing. He has been a consultant to IBM, General Electric, AT&T, Bank of America, Merck, Motorola, Ford, and others. He has lectured several times in Italy, Sweden, China, Japan, India, Indonesia, Australia, Mexico, Brazil, Chile, and many other countries.
About Julia Schlader
Julia Schlader has been working in Marketing Business Development/Sales and Growth Hacking for 12 years. Due to her many years of professional experience abroad (London, NYC, Berlin) and 2 years as a digital nomad in South America, she was able to build up her expertise as a manager, manager, founder/director and performance coach in an agile context.
Her success concept for Growth has a lot to do with the integrated view of marketing, business development/sales and HR/leadership/change as well as personal and professional growth.