"Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make during the process of bringing a product or service to market. A marketing mix often refers to the four Ps: product, price, placement, and promotion. It was first expressed in 1960 by Dr. Edmund Jerome McCarthy, an American marketing professor." Since then, Marketing Mix is widely considered one of the most fundamental frameworks in the Marketing discipline. So what are the marketing mix and 4 Ps? how can we use them to analyze or design a company’s marketing strategy? In this video, I will discuss these questions with you.