Introduction to Marketing: The Marketing Mix

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Often referred to as the 4 P's, the marketing mix is a collection of four areas that marketers need to consider when selling products and services. In this video I'll highlight each of those four areas and provide an explanation of some of the different elements that marketers will consider while establishing there own marketing mix.
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Пікірлер: 87

@lindymaluleke8573 5 жыл бұрын

I find it more beneficial learning through these video than my lecture

@128tnt5 2 жыл бұрын

young and cute

@zilesiwela9034 10 ай бұрын

Same here

@chisomluke6308 10 ай бұрын

I love the part you spoke about personal selling, it's old but very effective because you can convince the person interested in the products you have and once you're able to convince one person you'd be able to have more customers your way!,thanks a lot this message was very needed.

@louisafarmer2385 5 жыл бұрын

Starbucks in Australia was a huge failure and I kind of love that. But thanks for the clear, professional video. It really helped me in my marketing coursework.

@naythechocolatehead 8 жыл бұрын

I'm doing a course and you explained this better than what they did

@Alanisbusinessacademy 10 жыл бұрын

You're very welcome! Thanks for watching.

@businessofmarketing8868 4 жыл бұрын

Thank you for this video. There is little good content on KZfaq that goes into the details of marketing properly. Much appreciated. It has also challenged me to create even better content in future.

@VijayKumar-he9sv 4 жыл бұрын

Thanks for explaining it so well. I was struggling to retain the information I read in the paper but this made it so much easier.

@DalsPhotography 8 жыл бұрын

Thanks a lot! We listened it with my son who is going to give the A Levels :) Cheers from Uruguay.

@Alanisbusinessacademy 8 жыл бұрын

+Daniela Argandoña That's great! I'm sure he appreciates your support!

@crystalsmith76 10 жыл бұрын

Great video I love how you tie in the examples. Thanks very much.

@youngg3431 2 жыл бұрын

Dude I have my marketing Exams in like 4 hours. Thank you for everything.

@nyashamagombedze2550 Жыл бұрын

did you end up passing😀

@marwankhaleel7793 3 жыл бұрын

Very well explained thanks for the efforts you put there. useful presentation.

@landy952 10 жыл бұрын

Excellent!! thank you! !I have an exam tomorrow and your video is well made and explains simply! thank you!

@is_rar 6 жыл бұрын

Andi Munich now here in 2k18 it's mine exam tomorrow 😅

@rafsolo 4 жыл бұрын

2019 here. I've got an exam tomorrow too

@hamidatusharka7883 5 жыл бұрын

thank u so much sir I really enjoyed the lecture.Thanks again

@NytsudB 10 жыл бұрын

I really appreciate you making these videos. I am taking my CLEP this week and your videos by far have been my greatest study material!

@Alanisbusinessacademy 10 жыл бұрын

You're welcome, I'm glad I could help! Good luck on your exam!

@wilkajoel5791 2 жыл бұрын

@@Alanisbusinessacademy may yoh help me with this question. you have been appointed as a marketing manager at a well-established cosmetic company. As part of your responsibility you are requires to suggest a marketing.mix for the launch of a new perfume targeted at the luxury end of the cosmetic market

@hinotolijimo4372 11 ай бұрын

@user-lc6tr1wl6y 3 жыл бұрын

I wanna watch this video all day

@lacoastosama5603 2 жыл бұрын

This video is excellent i have exam tomorrow and it has really help me 👍

@sofiasmith8890 8 жыл бұрын

do have a video on how the 4Ps affects generic marketing, market segmentation, product differentiation and brand positioning

@bigbennyofficial2852 Жыл бұрын

Thanks very much for this sir I've learned a lot.

@emaan4227 8 жыл бұрын

thank youuuu this really helped me with my assignment , it made me understand thank you , you are literally a life savior

@Alanisbusinessacademy 8 жыл бұрын

Glad I could help!

@KeepUpEducational 5 ай бұрын

Congrats on your educational initiative!

@alialtan8182 5 жыл бұрын

Amazing video. Thank you.

@tomazgeorge 9 жыл бұрын

Thanks for the excellent Video..

@deondeondeon1 10 жыл бұрын

Please do a video on price, on of my subjects is price manager

@farhanshaikh7382 8 жыл бұрын

hi i need to clear my concept on problem in service marketing

@alfredkadunda6584 4 жыл бұрын

from TANZANIA, Thank u for this great teaching

@Alanisbusinessacademy 4 жыл бұрын

You’re welcome!

@natashamwanaumo7161 3 жыл бұрын

Excellent presentation it's helped me understand the marketing mix very easily thanks

@Alanisbusinessacademy 3 жыл бұрын

You are most welcome

@magomedovamedeya9449 10 жыл бұрын

Thank you so much for your lectures. very informative.

@Alanisbusinessacademy 10 жыл бұрын

You're welcome Magomedova Medeya! Thanks for watching.

@hilaryj.nyandoro5367 6 жыл бұрын

thats a great video i'm glad i came across it

@debelatilahun7578 5 жыл бұрын

wow it is very attractive presentation thank you too much

@abubakarhalima2258 7 жыл бұрын

Wow I love this video a a lot , thank uuuuu

@carolinemkamanga 7 жыл бұрын

Thanks for the video uhm i find it funny when people define a tern while using the term in the definition a product is a tangible product is this okay or as in in an exam u can write that just asking

@mrawale2822 3 жыл бұрын

sir can you provide the presentation file please.

@lonyamirr 5 жыл бұрын

Comprehensive and straight forward

@Alanisbusinessacademy 5 жыл бұрын

Thank you, Jacksonne!

@MiteshParmar 11 жыл бұрын

great video again, you have one on the 7P's? thanks

@sid-oi4xg 9 жыл бұрын

epic have my tests coming soon ................ and these videos are great revision

@Alanisbusinessacademy 9 жыл бұрын

sid 123 Glad they helped. Good luck on your upcoming exam.

@mcnoellynaick4438 3 жыл бұрын

I have mine in 3 hours and 40 mins exactly

@sofialebbar929 2 жыл бұрын

Thank u for this video

@_tino.zw_ 2 жыл бұрын

well explained sir!

@fariszolkifli9957 7 жыл бұрын

Good information

@JorgeZiyad 9 ай бұрын

☺ i have an oral exam in 7 days. Wish me luck 💓

@fabsisters1 6 жыл бұрын

loved every moment of it

@yasminlesmond81 10 жыл бұрын

Great lecture specifically how you compressed and made the interconnection of the four P's! kudos!

@Alanisbusinessacademy 10 жыл бұрын

Thank you! I'm glad you liked it.

@jasonanderson7232 Жыл бұрын

Thank you

@arielbauer1876 5 жыл бұрын

Nice!

@saurabhshukla8696 7 жыл бұрын

excellent article bro...

@Alanisbusinessacademy 7 жыл бұрын

Thank you!

@kekw9076 6 жыл бұрын

pls make more video for marketing!!!!!!!!!!!!!!!

@nasial1373 9 ай бұрын

why doesnt have sound?

@alsultansall5758 8 жыл бұрын

thank you

@Alanisbusinessacademy 8 жыл бұрын

You're very welcome.

@isisruiz4598 3 жыл бұрын

It's wild that an iPhone was $200 in 2012.

@dolalim4012 7 жыл бұрын

merciiiiiiiiiiiiii

@tashmiha5330 5 жыл бұрын

Thankyouu !

@Alanisbusinessacademy 5 жыл бұрын

You’re welcome, Mina!

@jinniethakkar5300 9 жыл бұрын

Sir i had a doubt... i would like to ask it with an example... assuming i am selling a toothpaste X at price Rs. 10 (talking of the scenario in India) and my competitor is selling his product with exact same features as my product in Rs. 9 How will i attract customers to my product? In India, even a rupee's difference can cause customer to switch from our brand to our competitor's brand. So what is the solution for this problem?

@Alanisbusinessacademy 9 жыл бұрын

Jinnie Thakkar I don't know that I can give you a simple answer Jinnie. Depending upon the area some consumers are more price sensitive than others, which means they are much more likely to respond to a decrease in price. It also depends upon the product. If the perception amongst consumers is that all toothpaste is the same, then consumers will make their decision based upon price alone. However if the business is able to convince consumers through advertising, product packaging, etc that the product is better, than they will be able to charge more. Not sure that's much of a solution, but those are some of the variables to consider. Hope that helps.

@jinniethakkar5300 9 жыл бұрын

Greetings of the day. Thankyou so much sir. I suggested the points you gave to my colleagues... They said it might work... Thankyou so much for providing me with the solution.

@miselosimbowe6302 4 жыл бұрын

It's not just India...most places consumers get attracted by any discount and this has shown that discount really plays a big role in marketing

@ahmadmustafafrotan3007 9 жыл бұрын

Dear Alanis! thumbs up for your useful note on marketing! Nevertheless, I have a project research on Gelato ice creams and I have a question if you could kindly answer: How can the company increase the sales or persuade Gelato consumers who are majorly eating at evening and dinner time to eat also at lunch more? (using marketing mix) Thanks in advance. Ahmad

@Alanisbusinessacademy 9 жыл бұрын

Ahmad Mustafa Frotan You're very welcome. That's a rather interesting question. That way that I would think about the question is what could you alter in each area of the marketing mix to position this product (Gelato ice cream) to give the afternoon crowd more of an incentive to purchase it. Probably the most obvious change, at least to me, is to discount the price of the Gelato to give customer an incentive to come in to the restaurant earlier in the day. This can be a very simple discount or possibly a sales promotion. Possible provide a discount to the evening patrons if they come in during lunch time. Another idea could be offer a gift card drawing for customers who purchase Gelato around lunch time. Lunch time crowds, depending upon the area, tend to comprised of a larger number of office workers so perhaps catering to that crowd in their advertising could be a good strategy. One the product side the company may diversify their offerings and include some lunch type items that pair well with Gelato. Just a few ideas. I hope this helps you with your project.

@ahmadmustafafrotan3007 9 жыл бұрын

Thanks for your kind reply. Take care.

@alyssaandulce4479 3 жыл бұрын

0:51 It’s not a problem, it’s a ME problem!

@Pabloiznotmyname 4 жыл бұрын

lol "lowering the iPhone to $200" what a pipe dream now

@mertdemir2989 3 жыл бұрын

Safe and sound

@sureshplastex4092 2 жыл бұрын

That’s good

@najwahamdan3889 7 жыл бұрын

done

@BENITRAGELLC 5 жыл бұрын

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