Hi! I am from the future, today both Xiaomi and Facebook run Tav ads.

Watching this in 2018 when Xiaomi & Facebook both are running ads on TV in India :) Also focus on innovation and product are two different things. Xiaomi has cloned apple phones forever. They are doing well in India bcos their price point is the best.

real truth is today young generation is mostly active on youtube , facebook , etc and xiaomi made a handset available at less cost so youtubers started reviewing as more than 65% of indians are young and young people are on youtube ... this did the magic for mi and people came to know and started buying so , so we can say , mi got free advertising

Product is definitely the top most lever, followed closely by Network/Community of fans but the lesser discussed 3rd aspect of these giant companies is Ecosystem, which is how they lock their consumers in and each additional service you purchase with them make your life many times easier.

To be at the exclusive of flipkart you need lots of bucks and Xiaomi had. Indirectly it was somehow advertising. I mean I can’t put my phone company on flipkart’s or amazon’s exclusive.

When i am watching a tv ad and buying a product and not only paying the tv ad which i am watching but also paying for thousands of other people who are watching but not buying.. It was very impressive......

Next Ted-Talk - "Why are most of the CEOs bald?"

Man be talking about marketing without advertising 2018: Putting adds everywhere 2020: Putting add in mobile OS. Irony!

Lovely start ........ People should watch this as marketing is not just advertising

This is exactly how I imagined a TED Talk stage would look like in India

The most runned tv ad in 2017-18 is pathanjali... I think you should study the current market. Also facebook and your company xiomi does tv ads today.. Doing business without advertising is winking at a girl in dark

In a situation of Perfect Market competition, Marketing concept is also relevant. I do not completely agree with this man. He talked about Google, Facebook and Tesla......now please tell me who are the competitors of these brands in product category? There is google and yahoo only who are doing relevant work, Facebook has no other existing competitor in its category since the exit of orkut, and lastly Tesla motors.....even Tesla motors don't have any relevant competitor in the market except BMW i which is not even a complete electric car but a hybrid. He chose the topic PRODUCT but he could have chosen INNOVATION as his topic, because when we innovate a completely new service/product we have less competition in the market and a better chance to grow. There were many brands in India who despite of having superior products failed drastically Eg General Motors, FIAT, SKODA etc. Because more or less every company or brand is making better products now by using advance techniques and technology. The crux of this ted talk should be "Either your product/service should be unique in the market which no other competitor serves or you should know how to do relevant market positioning of your product if there is a high level competition.

Absolutely correct . I agree with you one should always focus on product. Thanks South Delhi Cosmetic Clinc

But Vivo and Oppo are purely relying on Advertising, and still they are covering most of the offline market

Hi Manu, you are riding the novelty wave. Don't take it for granted. You will need traditional media to sustain in India.

The truth here is you might be successful with some type of shabby products in a very short run as a result of marketing and advertising, but to continue in business sustainability in the long run its about the product.

Thank you so much sir👏👏👏

Traditional marketing will never going to be end in India. As Advertising is important to recall the particular Brand (TOMA). Product quality also plays a imp. role. So what I think a good quality product with good marketing tools whether traditional or digital is the backbone of product success.

I found more gyan in comments than talk

Hmm... product is base of every company...but little bit problem about patanjali and dabur bcz whenever I watched news channel I saw only patanjali adds..

I was facing an issue with Xiaomi. No one in customer care solved my issue. I then sent him a DM on LinkedIn, he also did not respond. What a great leader he is and I should not talk about their customer service.

wow..great analysis of advertising and branding

Thanks Manu Kumar Jain for the wonderful sharing. Love it

Everything thing manu said is logical but now a days they aren't following it ... Recently they kept Katrina Kaif as brand ambassador of remdi y1 phone . I see TV ads of Xiaomi and I see banners of Xiaomi in bus stops and also full page ads . Anyways one thing is right . If the product is good and offers value for money people will buy it . That's why Xiaomi is no 1 in India .

He just made up the story ,,, NOKIA N72 was released in mid of 2006 , and discontinued in 2008 end , he is telling us that his wife gifted him N72 in 2010 .... oh boy,,,, MANU PLZ Don’t fake it

My thoughts exactly match with your opinion manu..Keep it up

Absolutely amazing vedio

Jio is upgrading so phone company are upgrading. phone company is upgrading so jio is upgrading so Xiaomi is upgrading and have potential to kill all brands but sir keep innovating keep renovating keep reinventing lover of xiaomi

Agree, No need to advertise if your product is good. Concentrate only on the quality and standard of the product. No advertisement.

Great insightful speech.

great analysis. tnx

I Think TEDx Must Bring A Pre-Show Evaluation Of Facts Going To Be Spoken On The Show, And Speakers Need To Pass A Verification Test For Their Contents.

Great knowledge sharing??

Advertisements brings attention and converting that attention into a sale definitely depends upon your product or service.

The way of marketing is going DIGITAL. Hands Down! Gone are the days when your customer targeting was general, and hope was the only option. Nowadays, online marketing has changed the overall shape of the market using data and behavioural science. It is indeed true that Product is essential, however without good marketing, Apple wouldn't have been Apple and many too. What Marketing does is, it accelerates and creates an emotional sense of the product plus, brand to the customers. It is an essential way to lead now.

Great concept. Underlying principle is... be real.... Be worthy.

sir you made it very easy ...to understand .... Thank you

did he say - first saw internet in mobile at 2010.?

great video I agree with you that product is more important than the advertisement but Patanjali is also giving more advertisements.

Great

Irony is dat Xiaomi use advertising in there User Interface 😹😹

Topic is good. Visibility is very important for the product. Certain extent advertisement is necessary to get the result.

I think it is easier to create a big network in today's world when internet and social media is available everywhere. This helps in spreading the awareness. But 20 years back it would have been extremely difficult to create awareness for your product that too so fast. So he is true today a brand can be built without advertising but after a certain point advertising will be very useful.

gr8 talk ...thanks to manu

And Vision how Manu Sir see all this is most important

Everything was right except the last one about Patanjali.Patanjali has a far bigger budget than Dabur on tv advertising.

The great explanation about advertising and if your product is great you can build ur brand in your society thank you sir

Cash on Delivery was not a product innovation by Flipkart,it was launched/innovated by India Plaza long time back. Respected speaker is not factually correct in stating that COD helps buyer to buy online who doesn't have a debit card or other online payment method . Can one substantiate it with valid research and with noteworthy figures ? Common sense says a person who had the capability to buy online in 2018 will most probably have the capability to pay online.Actually COD also indicates that buyers doesn't trust the retail company in terms of quality of Service so most of them prefer to pay as COD.

Great....like

Very insightful information. Product is the king

Ya bro .. I agree with it... itz zara business model anyway. Omancio ortego (founder of zara) has said it long back😀

No doubt what is sayin is right... but ☝🏻i had seen posters near station bandra west, mumbai, when note 4 was launched.. 🤭🤔

Though this speech was given 4years back, I felt like Manu was speaking about sci-fi unrealistic things from the early 2000's. But looking at current reality within a short span of 4years things have changed over pretty fast & consumers are adapting to the rapid shift which is proven by EV being a part of our daily life commute whilst autonomous vehicles are being run on commercial streets.

Amazing speach bro ... Kudos

Wow !! Great learning experience .

this video is describing direct selling industry proud be a part of direct selling

Amazing!

The traditional advertising is not working but what other things mentioned are other ways of advertising. So my opinion is advertising is still important but more innovative way is needed.

Awesome

Good Speach Sir !!! Im from Srilanka❤❤❤❤

You are 100% right dude

Patanjali gives ads more than any company presently

Nice tips

3:03 your intuition was right. Jabong is no more !!!

Candid and practical 👍

Glad that u spoke about the importance of having a good product. Hope to see more tech start-ups paying heed to this thought.

Direct selling and e-commerce have a bright future

Very informative...

This is awesome! Thank you, Manu!

Great speech

I totally agree with the Point that Product is the most important thing, but at the same time Advertising is also very important, the thing is that the company must understand what kind of Advertisements is best suited for them... And Facebook and Patanjali spend a heck lot of Money on Advertisements... And even Xiaomi has started advertising on TV, Newspapers, Social Media platforms on quite a large scale... So, Yes Product is the most important part but Advertising is also very Important to reach your Target audience.

Very knowledgeable video

The products does all the marketing! Great insights into brand building.

U great men good men

Brilliant idea sir ji

Patanjali is making much more advertisement than any other FMCG sir! & also these advt is beneficial to them. I agree with you on one thing that is Product is base of Business, but now a days if you wish that in shorter time society should know about ur brand, then one should do advertise, like wise now Google & Facebook also doing TV Ads. So, my point of view is, one should do advertise, and if his product is really good , he will get result of ads too!!

This guy is just one lucky bugger.... The mi phones were so good for the price that he had to do nothing... Most hyped guy

Perfect..

Great video.

Nice!

Best video watched till date.

Great product, good networks built a company without tv add.

Wish the talk was good as the video caption. Don’t think there’s anyone who thinks product isn’t the most important thing of a business

So sensible...

For a moment I thought the table fan on the wall was part of the IGNITE logo 😆😆😆 And I am not even high. What a great speech. He could have actioned it in an elevator and merely said, keep costs low and clone from America. Or vice versa.

What an eye opener

Tesla , was not founded by musk, flipkart is registered in singapore!

Learned lot from Mr.Jain

Fair Review on Just Advertising vs Best Product

Companies should spend lot of money on their products research and quality instead of begging through advertisement. make a good product and your product will create its own marketing world.

Very helpful

In Gujarat, Balaji wafers and Namkeen company based in Rajkot, I never see this company Advertising in any medium like TV, Newspaper, Holding ext... than after this company capture around 90% market in Gujarat, Gujarati loved all products from this company

Great though

Apart from the last example of patanjali u have a point since they are influencing and marketing based on different method..

whatever works really ads no ads it's also the timing of a specialized product that can outsell others floating in the scenario...for eg now is the need for something like Redmi Note 4 in around 4,000 bucks. it'll sell like freaking hotcake!

Awesome sir

The topic will have better sound if replaced by 'How the dynamics of Marketing has changed over time with growing digital space'. A constructive critic,

I don't disagree with Mr.Jain but i also won't completely agree with his theses, all i can say he has a very shallow understanding of how brand marketing works. Also, there is lot of confusion when using these two terms and most people use it interchangeably, it is understandable and hence i will try to explain the meaning of these two terms - Brand Influencers and Brand Ambassadors A Brand Influencer is someone who has the power to influence the minds of people at scale. Famous personalities are in an ideal position to influence because of their status and reach in the public, many people look up to them and hence public get influenced by their words and deeds. On the other hand, a Brand Ambassador is someone who acts as a spoke person for the brand. A brand ambassador can be paid as well as non-paid, (s)he can be a famous personality or can be someone living behind a laptop screen like common people like all of us. You don't need permission to become a brand ambassador, for example, you are a brand ambassador of Apple or Patanjali if you talk positively about them online, on social media etc... Hope this helps.

I SEE ALOT OF MI ADS NOWADAYS ON TV

Great talk by Manu Jain, no doubt. But you shouldn't have compared Dabur with Patanjali. Dabur produces way better products than Patanjali.