They are killing these brands by design.

Moment of silence for Dodge and Chrysler....they are screwed...May they rest in peace, alongside Plymouth.

GM: 1 billion into V8s Stellantis: you will buy this EV and will like it

They absolutely could have made the V8 cleaner and more efficient.

The most important reason these brands are failing is the ridiculous sticker prices. Compounded by $10K dealer mark-ups. A muscle car costing over $80K is insane. Even the new Hornet "economy car" costs $40K. Who the hell can afford them?

When Daimler owned Chrysler, they discontinued Plymouth right when Chrysler was reinventing Plymouth as a value brand 😡 now Stallantis seems to be doing the same with the Chrysler brand and possibly the Dodge brand. It's a crime to see this happening.

Stellantis could lose 7 brands .

Dodge CEO Tim Kuniskis retired on June 1st.

This video was brutally honest. Europe won't hear it, or if they do they won't give a crap.

People don’t want these stupid EVs. You can’t force them to buy it. Stellantis is letting these brands die.

Decision was made long ago to kill off these two brands. It's a done deal. No engineers, designers, and nothing in the pipeline. Remember the life cycle of a new model is roughly 3-4 years. Once they sell what's on the lot's and the EV Charger bellyflops then they can start closing the dealerships. Jeep and Ram will live on alhough it might not be with Stellantis.

In 2019 Dodge was selling more Grand Caravans than Challenger and Charger combined. Chrysler minivan sales dropped off when the Pacifica was introduced. The Dodge Journey needed to be replaced with a 30K SUV not a 45K Alfa Romeo clone. Up until recently Jeep and Ram were the only vehicles keeping Stellantis going. I’m thinking Jeep and Ram get sold off to a holding company and Dodge and Chrysler go the way of Pontiac and Oldsmobile.

The way both Dodge and Chrysler are going, they might meet the same fate as what Plymouth got back in 2001

Less than 7% of all Americans own a EV and the demand has decreased substantially in the last few years. Over 50% of the population say they would never buy a EV with a large portion saying that they are on the fence. Major manufacturers are reconsidering their EV futures as sales are just not there. Stalantis is already suffering in European sales and they are definitely driving Chrysler/Dodge into bankruptcy. I’ll be keeping my Hemi for years to come 🤘🤘

Funny how govt and media wants everybody in EV’s and says they’re the hot new toys on the block but Subaru Toyota and Mazda are booming rn with not a single tonka toy in their lineups. Yet every EV maker is facing a world of trouble trying to sell them.

The Chrysler Corporation once had an identity. The Pentastar was instantly recognisable and everyone knew who made Plymouth, Dodge, Chrysler and Dodge trucks. The current dilemma just had to happen. Well with a new owner every second week obscurity is the inevitable result.

No Wonder Tim Left , He knows they are doomed

I have owned a 2013-2015- 2019 300s models with Hemi’s and now 2023 Chrysler 300 C velvet red and my last Chrysler. All STELLANTIS needed to do is do light updates on the 300 and I would’ve continued buying one but now they’ve lost a customer . I do not want an EV vehicle . Rest in peace, dodge Chrysler rest in peace

I owned a 2004 Jeep Grand Cherokee with the 4.0L in-line six. The Jeep was incredibly reliable and a family member still owns the vehicle. It has held up well, looks like new, and runs like a top. That said, my new Grand Cherokee Summit (2023), has the Hemi 5.7L V-8. I will keep the Jeep forever. I hope they can turn this travesty around, but not with Tavares. I have heard rumors about the Chinese being interested in Jeep and RAM. Now, that would be a real tragedy in my opinion, even though Buick and Lincoln are importing models made in China, not to mention Volvo being a Chinese owned company.

100% facts !!! I bought my last 2023 triple Nickle widebody charger last October. I won't buy from Dodge ever again. I've been a die hard Dodge since 2005.

No longer Chrysler and Dodge. Now it's Laurel and Hardy. Goodbye my favorite car brand since the sixties. Been a great ride.

My first car was a 1989 Dodge Omni. Arguably the saviour of the Dodge brand at one point, ushering in the K-CAR. Which was cheap, effective and reliable in a time when inflation and interest were high. It was the right car that consumers need at the right time. The hornet isn't. EV's aren't. Too expensive when people are trying to make their bills and grocery payments. This isn't the time for EVs. Make something cheap, effective and accessible. Rest in peace Dodge. You didn't deserve this.

I bet Dodge will discontinue the Hornet in about 3-4 years like they did the Dart .

I very much get the feeling that Stellantis doesn't want to kill off either of these brands but if they leave them out in the cold long enough, they might die on their own and spare them the trouble.

Honestly, I just hope the future doesn't lead to a world mandated only by EVs leaving even used Gas powered cars scrapped. The fact old cars are still on the road at all are the main reason why I'm still into cars. I don't care about new cars at all. It's just a bunch of SUVs and Trucks only sold because the manufacturers market them in a way that makes them more money, when they are worse for day to day transportation than Station Wagons, Minivans, even Hatchbacks. I could complain about other stuff like how speed is so much more accessible now and boring design language, but really the SUV thing is the whole bulk of it. And no amount of well crafted and opinionated videos, posts, and more is going to swade automakers from changing their minds. I really couldn't care less if Dodge and Chrysler dies or not as a result. They can continue to sell their current vehicles and hype up any new ones, but I truly believe none of them are ever going to capture the same spark as the Viper, Challenger, Neon SRT4, or any of the 60's bad boys, even nowadays. Don't get me wrong, it will still be a sad day when and if it does happen, but at least I can still have a chance of seeing, buying, and experiencing a '96 Viper GTS on the road, and that's all that matters to me. Watch how this comment gets next to no likes because it's long and very opinionated.

The new leadership at chrysler really dont understand the market theyre in. They want to avoid paying fines and buying credits so they kill off the stuff that sells and theyre left with record high unsold inventory. Complete incompetence

The government is the main problem. We as people are not standing up and saying we won't accept this destruction of our domestic brands.

Dodge - Muscle and sports cars Chrysler - EVs Ram - trucks and Commercial vehicles Jeep - 4x4 and off road based A simple formula that would give each a purpose. Just lower prices and give each brand a entry level vehicle

Sadly, I agree. Ford proves you can still have a V8, and besides, if they did have to pay Tesla credits and the people purchasing the V8 vehicle are ok with paying a premium to cover that, what is the problem?

Not only that if GM does come out with their new Pontiac firebird Dodge is royally screwed

I'm 💯 sure Dodge & Chrysler are probably pretty tired of paying all the compliance fines from the EPA because because that's not sustainable for the long-term. Yes Ford and GM are still producing a V8 but keep in mind both of them are also producing small fuel efficient cars so their compliance fines aren't as high. That's why they're pushing more EVs. But I do pray they make it through this or someone buys them from Stellantis. 🙏

I’m not surprised, but honestly, it’s due to a plethora of reasons such as quality control, lack of variety,, and using the same platform for all of their vehicles doesn’t allow for anything new and exciting

Europe still does not understand the American and Canadian market. How many times has Fiat entered the market and left it? Chrysler would have been better off being sold to Toyota, Nissan, or Honda. Very disappointing. I had Chrysler products for years and loved them. Now, I own a Nissan, my wife a Toyota, daughter a Honda, and my son a 16 year old Nissan Altima with approximately 180,000 miles on it. I also wouldn't touch gm or Ford. JUNK

My dad is a Mopar guy and I am too. Unfortunately, it looks like I might have to start looking at other brands because I won't be wasting my money on any EVs because they just aren't suitable where I live.

They are Doom to failure; The writing is on the proverbial wall…. And when this new Dodge Daytona so-called banshee comes purring or meowing that will be the nail in the coffin……💯💯💪🏾💪🏾🖖

Chrysler: Take Wagoneer, fix the numerous issues, make it a Chrysler Aspen. Build a couple smaller, Chrysler-exclusive crossovers (Airflow) to complement Aspen. Put the minivan back in Dodge. Look at the non-US Stellantis models to see if anything there can sell as luxury in Chrysler. Ram: Quit pretending we don't still call them Dodges. Dissolve this silly "brand" and put the Dodge branding back on them. Dodge: in addition to the Dodge Ram trucks, make a mid-sized option. Bring back Dakota. Take the Pacifica back into Dodge. Look at the Stellantis portfolio to see if anything there fits Dodge's spiriting pretensions. All of this is HEAVILY dependent on reliability, but the brands need to fix the dealership experience, too. Put a heavy corporate hand on delaerships so the salesmen, F&I, and Service folks are professional. Don't know why these dealerships are too often a bunch of a-holes.

As a hellcat owner, I think the main reason that dodge gives regarding them aggressively switching to EVs is somewhat true. Ford has all these hybrids, turbo 4s, and EVs that they can use to offset the CAFE rating such that they can continue to make Mustangs with the Coyote V8 without buying as many carbon credits, where as, if you look at Dodge, we don’t have nearly as many “cleaner” engine options to offset…it was a lack of foresight a decade ago which is ultimately Dodge’s doom.

Stellantis only cares about the Jeep brand and maybe the Ram trucks. History is repeating it self like when AMC got absorbed by Chrysler.

Ram 🐏 is just as dysfunctional in the US as not having a compact/midsized truck for going on 13yrs and counting. Chrysler and Dodge may go the way of Sears, Blockbuster...

I remember the video you made when the merger happened back in 2020 and how it was eerily similar to the Daimler Chrysler merger because it was “a merger of equals”. 3.5 years later and Chrysler is still on the brink of death along with Dodge now too. Like others have mentioned, Chrysler just doesn’t seem to care about the U.S. market’s demands. People would’ve bought more into Chrysler even if they had just made a lousy rebadged Peugeot 3008 but they didn’t even have the decency to do that. Even back in 2007, during Chrysler’s darkest days, the brand still had eight cars in its lineup. Now it has just two (basically one now that the 300 is gone) which just is utterly disappointing considering how innovative they used to be.

Dodge should have done what Ford did with the Ecoboost F150. They could have made it so that a good majority of the new ICE Chargers are Hurricanes, but still keep V8's optional. That way, the enthusiasts are still happy, but the general public who doesn't even know what's under their hood reduces their fleet averages for emissions

Dodge proved that large sedans and coupes could sell. People liked the fact that you could get a large rwd v8 car, and its very unfortunate where Stellantis is going in the future. dodge should have just made a new from the ground up charger, challenger, and viper, and dart (like a GR corolla competitor) have jeep continue to be the Stellantis north American SUV brand, have Ram make a small and mid size truck to compete with the maverick and ranger, and finally have Chrysler be the luxury brand with a mix of EV's ICE and hybrid cars.

Trouble shared is trouble halved. Lee Iacocca

The 300 should have gotten a long wheelbase version. And all v8s should have gone to overhead cam instead of keeping the old pushrod design

Those mincing french at Stellantis are turning Mopar into Nocar 🙄

Chrysler really missed the opportunity with the 200. They nailed the design but the driving experience and interior quality was disappointing. If the 200 was decent enough like the Sonata/Optima back then; it would make the brand more mass market than it is today. Also, they totally ignored the SUV category in the past 10 years which is a very dumb decision.

Interesting. I just made a video on the Chrysler 200 not actually being the failure FCA claimed it was. But I agree Chrysler and Dodge are headed towards doom if Stellantis keeps pushing electrification on them.

I've loved Mopar since the reintroduction of the HEMI but this Stellantis ownership seems like a disaster on every front. I think I will only buy used Mopar from now on.

Would you trust a Dodge EV given FCA’s history with electronics?

Chrysler and Dodge are screwed under Stellantis “leadership”. And to a lesser extent Ram . People want v8 engines. Especially in pickup trucks. Their only hope for survival is if Stellantis loses so much money that they sell the brands and someone who knows and cares about American car culture brings them back to life. I simply don’t see how their strategy of electrifying everything will work out when their core customer base doesn’t want EVs. And the people who do want them will go elsewhere with a proven EV brand like Tesla. To make a comparison: it’s like a successful burger chain that’s very popular all of a sudden deciding that they want to sell exclusively Chinese food. Edit: The other major problem and I mean MAJOR problem is that these vehicles are no longer affordable. I know this is an industry wide issue and not exclusive to CDJR but it’s affecting them more than others. When even base model vehicles are close to 50 grand you’ll have a hard time selling them.

Great video. You are. spot on. Chrysler and Dodge are all but dead. Jury is still out on Ram. And even Jeep has not gotten much investment. And now you are starting to hear stories of BEV being rejected by European consumers. Never saw such a long development cycle for new vehicles!

These car companies have no clue what their customers want..they are simply doing what the government directs them to do

Dodge/Stellantis is having major problems with there, new battery Packs catching fire for there new 2024 Dodge Charger cars !! Plus they are also having major problems with there new TT Hurricane 6CYI engines blowing up !! And Problems ranging from Headgaskets, Camshafts, Oil pump problems, and Crankshafts snapping in half !!! Plus that rebadge Alfa Romeo Call the Dodge Hornet SUV, they are having major problems as well !! So things are not looking good for this company right now !!😫😫😫🤦‍♂️🤦‍♂️🤦‍♂️

they were on the decline even before Fiat came in.

Let ‘em both go quietly. They’ve been on a respirator since 2008, and neither has built a truly original car since the K-Cars in ‘81, which were middling at best. Chrysler hasn’t made a truly world-class car since the 1960s.

I thought they were going to go 15 years ago as someone who’s been looking for Work a job I saw last November was that a Chrysler Dodge Jeep Ram dealership the manager I talk to basically made it sound like it was only a jeep dealer

Great video by the way.

Hey, it's always cool to see a new video

You are right that the high-horsepower niche Charger and Challenger sold extremely well! But all the more average 5.7s etc are sitting around unsold as we speak. Think I saw that they are in the top 3 of days of orders of unsold vehicles, even though we haven’t made one since end of Dec 2023.

Chrysler and Dodge have had several episodes of near death since the 70's. They are brands irrelevant for the market, but still beloved by a small but decreasing crowd of loyal enthusiasts. It seems that Chrysler and Dodge are finally disapearing for good.

All great points. I bought a 2023 Chrysler 300C. No more new Mopars for me.

Did you know that to work on some parts of the Hurricane I6 in the Wagoneer/Grand Wagoneer you have to take the entire body off of the frame? The engine is crammed into the compartment so tightly there is simply no room to access most parts of it.

Bought a 2007 5.7 hemi. What kind of new or rebuilt Hemi would you do and where can i get it? Thank you.

Chrysler and Dodge’s failure in their strategies go back as far as FCA but Stellantis is responsible for trying to kill what’s left of them. Chrysler killed the 200 when it still sold 57k vehicles each year, compared to the 20~30k annual sales of the Lincoln MKZ and Cadillac CTS. And the 300 is gone too when it still had potential. Overall, Chrysler is pretty dead because they don’t even give a damn about their lineup of one car. RIP Chrysler. Dodge definitely went the wrong path with their focus on the muscle niche instead of mass market cars like they used to be for much of their existence. I think Dodge claimed to transform into a muscle brand just to be able to get away with not replacing the popular Caravan and Journey with new models. Dodge created their own pitfall, because look where the muscle culture is headed. I think Dodge should go back into the mass market with a crossover, minivan, sedan, and some muscle cars, and use that profit money for investing in a proper V8 muscle car that’s up to speed. People be wanting a Dodge V8, but we also loved the Dodge Caravan and Journey and would die to have them back in a new form. I hope people at Dodge change their strategy and become more competent for crying out loud.

lets be honest. Stellantis is enormous and probably have too many brands to begin with, Chrysler and Dodge are niche american brands that have no brand appeal outside North America, if i were CEO i would probably do the same.

always liked them but seeing what ford and gm did to some of their best brands/cars put me off car culture entirely

All this started actually during the FCA days. Sergio is the one who separated Dodge and RAM that never should have been done. Sergio also never invested in new vehicles for Chrysler. He easily could have made a few SUVs and giving them a bigger lineup. Forever Chrysler was the only and still the only brand that does not have an SUV in their lineup. This has been exaggerated by stalantis. I believe they're letting the brands die and the only one they want to keep going is Jeep. They have no idea what the North American market wants.

My family had been buying Chrysler products since the beginning of time. I drove to High School in a 1999 Sebring Convertible and loved that vehicle more than anything. My Grandfather & Father drove Dodge Trucks, My other grandpa had a Plymouth Grand Voyager. Heck, Even my spouses family owned nothing but Chrysler still to this day. My family however began to slowly noticed the quality was dropping and we slowly moved away from the Brand as we no longer were enjoying the products. Now with Stellantis being 10x worse than Daimler the writing is on the wall. ITT also makes me sad that Stellantis is ignoring the rejection to EV’s, They need to read the comments on their facebook page and KZfaq comments and realize that the people who pays their bills are not happy with the direction of the company!

Maybe they wouldn’t be failing if they redesigned their cars more often than once every 10 years

Marspeed, those sales numbers are shocking... WOW

honestly, I don't understand why Stellantis bought Chrysler/Dodge. they have a zillion brands in Europe alone, many of them redunant, that they need to sort out in order to have a coherent product strategy. I have to wonder if the idea was to access the North American dealer/service network for their existing products (a la the Alfa/Dodge Hornet). the acquisition just doesn't make sense to me. of course there's the whole Daimler-Chrysler "merge of equals" lie that destroyed the company, but that's ancient history now.

Mopar has had a quality control problem for a long time. Instead of improvement it has only gotten worse, that's their problem.

I had a 1966 Chrysler "300" in the mid 90's as a daily driver. It was a great driving car.

Its a holdings company. They've fired most of the engineers to pocket the cash. They don't care about the brand, only how much money they can get out of it. Sad.

I'm sorry but I have to point my finger at the ghost of Sergio Marchionne, as much as he saved Mopar, he also was for a merger and preached that to those who would succeed him.

Stellantis wasn't at this year's Vancouver auto show. The dealers had to step up and provide the 4xe, Pacifica and Hornet PHEV. Chrysler is done, Dodge is not too far behind. According to Cox Automotive, Chrysler + Dodge have over 140+ day of inventory (industry avg. is 76). They can shut production for a year and still have enough cars to sell.

I love my dodges/chryslers, but the latest (definitely not greatest) version is just pitiful. Thanks stellantis for f***ing everything up...

This is all on Carlos Tavares!! He's only worried about cost cutting. Hopefully the board kicks him out before more damage is done.

As the owner of a 06 Magnum SRT8, I say they are screwed. I haven't checked their stock prices. I would imagine their stock is way down. If it is it would almost be a little gamble to buy some stock and hope that they turn it around.

The reality is that FCA, like pre-FCA Chrysler, was not in great shape when Stellantis was formed in 2021. FCA had been pitching a merger for years, and after the failed launches of the Dart and 200 models, their product focus had shifted heavily towards Jeep and RAM, while Dodge and Chrysler languished with aging, minimally updated models like the Journey. The market's decisive shift towards crossovers and SUVs, combined with the high costs of developing a full product portfolio for Dodge and Chrysler, made it increasingly difficult for FCA to justify investment in those brands. As a result, Dodge and Chrysler saw little new product development, while Jeep and RAM received the bulk of FCA's attention and resources. When Stellantis was formed from the merger of FCA and PSA, the new leadership faced the challenge of integrating two companies with vastly different product roadmaps and capabilities. Undoing the neglect of Dodge and Chrysler will take time, as Stellantis must first navigate the complexities of merging the two organizations, aligning platforms and powertrains, and determining the future direction for each brand. Expecting Stellantis to immediately revive Dodge and Chrysler with a wealth of new products is unrealistic. The process of transitioning the legacy FCA brands into Stellantis' long-term plans will likely take 2-3 more years before we see significant new investments and product updates for those brands.

I didn't leave Chrysler; Chrysler left me. We've been buying Chrysler vehicles for a long time. Appreciated the "premium" market placement - nicer and more comfortable than most brands, but without the high pricing of actual luxury brands. Would have happily kept buying Chrysler... if they actually offered anything for sale. We're past the minivan stage and they have NO OTHER CARS. That is RIDICULOUS. We bought our first non Chrysler/FCA/Stellantis vehicle in decades this year since Stellantis clearly doesn't want our money.

This country is not ready for EVs. The grid could never handle what the government is pushing. This is a sad period.

Your videos are great, I’ve bought Chryslers for over 50 years, and you are spot on, they have paid little attention to the Chrysler brand and milked it for the last 6-8 years, a real shame.

You can make tin can go fast. But who wants to drive a tin can??

The Dodge charger is by far the best family sedan ever made, it’s a shame that Dodge is going dead because of Stellantis!

Everything I've seen points to disaster for Dodge with the new Charger EV. Whether it's KZfaq, Facebook or the comments on Car and Driver, the muscle car faithful will be lining up none deep to buy it. If I can afford it, I might, but for totally different reasons. They're looking for a muscle car, I'm seeing it as potentially a cheap imitation of the Rolls-Royce Spectre. I like that both of them exist, in a scene flooded with trucks, SUVs and crossovers, none of which I give a voluptuous flying f### about. It's my thought on Chrysler that the Daimler part of Daimler -Chrysler had to stop Chrysler from running over Mercedes Benz in the '90s. Chrysler has been placed directly on top of Dodge for too long, and needs to find a more stratified place in the market. Stretch out the Charger platform, and give us a new New Yorker, in two and four door forms. Chrysler used to build cars as luxurious as any in the world, especially under the Imperial name. It's time to head back in that direction. Not appearing at auto shows is just lazy and cheap. Their optimization sounds like another word for retreat. Plymouth disappeared because Chrysler Corporation turned Dodge into a competitor for Chevrolet, which it was not until 1960. The erosion was complete by 1980. To fix what is wrong with Chrysler and Dodge, some long standing problems need to be fixed. Chrysler should not be just a clone of Dodge. If the Dodge is cheaper and everything else is more or less the same, Chrysler will suffer for it. After you showed the chart with the fines paid for the ChargerHemis, you showed us the real reason Chrysler and Dodge are screwed. That rat faced creep Carlos Tavares. He has impressed me as being both too stupid and too cheap to fix the problem. Call me crazy on this one, but the cost of those fines might become a selling point, a middle finger raised to political correctness, even as the cost equals the production cost of the engine. Another path might be for Chrysler to go completely with EVs while pursuing a more upscale image. After all, while electrification isn't ideal for a muscle car, it adds to the refinement of a luxury car, as Rolls-Royce has made quite clear. Whatever sins have been visited upon Dodge, I think that the larger problem is the long term neglect and disrespect shown to Chrysler over the years. It shows clearly in the devolution of the logo from the blue ribbon logo of the '90s to the thing they put on the Halcyon concept car. You have definitely provoked me this morning. The problem isn't EVs or Hemis, it's a long running set of problems that have left few choices, overseen by someone who lives in a country that treats V8 power as a privilege of the wealthy. Name me a French luxury car with a V8 built after WW2. Well, one that doesn't use an American V8, that is.

Does Dodge mean by chasing down Tesla, Rivian, and Lucid Motors to buy them out? If so, and Dodge buys out Rivian, I would be really interested and excited for the future of those two car brands.

This has been in the works since 2010, when FCA separated the trucks from Dodge and created Ram.

I understand why Stellantis is cutting buying carbon credits. They are paying this to their competitor - Tesla. I would do the same thing. CRJD needs to make efficient engines like the other auto makers. Or the US government needs to relax their emissions standards to enable the manufacturers to produce gas guzzlers

Totally justified rant my friend. The 4k EPA fines suck but they’re not insurmountable. Dodge should be the last electric brand. Not one of the first

Stellantis just doesn’t understand the customer and the different product lines. Where I used to work was bought out, plus our competitor was bought by the same company. We made higher end buildings and our competitor made cheaper buildings. They combined our product lines, loosing some of our quality, and adding cost to the competitors product line. Now our customers are unhappy on both fronts.

I hoped that Stellantis would fail once they announced that they would stop producing V8 vehicles and would make the Charger an EV and axe the Challenger.

Totally agree with your thoughts. Stellantis has no clue or interest in the American auto enthusiast. I feel they could prevent these brands from dying off by offering EVs , ICE and hybrids, but they appear only to be interested in the EV option.

I predicted this here; at least two years ago. All of it. I believe right around when they gave SRT to Stelantis. When they cancelled the Charger/ Challenger/ 300, they also cancelled over 4 billion dollars in sales a year with nothing to replace any of it. And they also lost the most popular 4 door sedan in the world. You don't bounce back from bonehead moves like that. And Stellantis is no longer paying their bills and were thrown out of the Auto Nation dealer group. If Auto Nation throws you out, you're finished. All 14 of them, according to Auto Nation. It's nice to see reality finally setting in here and I'm sorry for that. It looks like I'll be keeping my Charger for a long, long time.

Chrysler never marketed the 300s V8. This is a trim I saw in the dealer when I went to make a purchase.

the very first car I owned was a dodge avenger and reliability was a living hell. I was saddened after it was totaled in a crash but I am so much happier with my nissan now. stellantis reliability is a joke, and I'm glad their company is tanking as they're learning their lesson

Stellantis is doing to Chrysler and Dodge what Daimler did to Plymouth during the DaimlerChrysler era: keep cutting back the models offered to the public until there is nothing left and then discontinue the brands saying that the "don't make sense" anymore. The idea of Stellantis pinning its hopes to all-electric vehicles for Chrysler and Dodge reminds me of that saying, "Don't put all your eggs in one basket."

They should have gone under in the 1980s. They have been pulled out from the deep end of the pool 2 times and in those both times they've just been shoveling garbage products after garbage products and some okay things here and there. This time they should finally go the way of the dinosaur.

pretty big gamble IMO. I for one am not ready to buy a fully electric vehicle, still looking at ICE. Couple other things, I think price on the 2015+ cars are way too high, also killing sales. Dealership sale practices are also keeping people away. I am concerned, as to wether I should keep my Dodge/Jeep products, as getting parts may become impossible if they go out of business. I don't want to but its a very real concern with the current path Stellantis is on....

It's more simple than this. Dodge and Chrysler are car brands. They sell cars. Cars. Not SUVs. Not pickups. Just cars (and minivans). Sales of cars (and minivans) has dropped by a ton in the US, especially from the traditional Detroit brands. With the spin off of Ram for pickups and Jeep always existing for SUVs, these car/minivan brands are obsolete. They also have near zero overseas sales, which doesn't help matters. Stellantis hasn't figured out how to pay off the dealers yet, so they are letting them die a slow death so any dealer shut down costs will be minimal.