Masterclass co-founder explains the secret to standing out in any industry

Рет қаралды 364,260

Күн бұрын

How you position your business is as important as the idea itself. Masterclass co-founder Aaron Rasmussen reveals why.
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Aaron Rasmussen, co-founder of MasterClass and CEO of outlier.org, discusses the critical concept of positioning for a successful business. He emphasizes that effectively conveying your business idea to people is as important as the idea itself.
Positioning involves distilling the complexity of your business into a single point that grabs people's attention. This process is crucial in a crowded marketplace to stand out. He outlines steps to develop a strong positioning: list features, narrow down to a single position, and find the right way to present it.
Aaron's experience with outlier.org demonstrates the power of pinpointing a compelling aspect - affordability due to eliminating commute costs - and using it to attract customers. Ultimately, positioning requires answering the question of why your business should exist. This video provides actionable insights for budding entrepreneurs to effectively position their business, and create a distinct identity in the market.
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This video was made in partnership with @MillionStoriesMedia
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Пікірлер: 25

@talesofunity 7 ай бұрын

Giving the speaker the benefit of the doubt here, I appreciate the tongue-in-cheek meta- humor this whole video encapsulates by showing us just how long a simple title or single phrase can keep us listening while a man says nothing except for promises that he will say something interesting very soon. In effect this video is brilliant proof of the value of positioning, albeit at the expense of the speaker's reputation and the listener's time and frustration level 😊 Also the example he does eventually give would be great for about a decade ago when greenwashing was really kicking off. But it also stands to emphasize the point of this video, whether it be intentional or ironic: with the proper positioning, your cult and/or business can make traditional principles seem revolutionary.

@talesofunity 7 ай бұрын

Jokes aside, maybe he has some good things to say in his master class and this video was just a sub-optimal script that could have benefited with more concrete examples

@HaiLeQuang 6 ай бұрын

I love this series. Simple, friendly but mind provoking. Keep up, please

@ericgavizon8446 7 ай бұрын

Why does this channel get very low views?

@g.a.r3058 7 ай бұрын

because its hard for majority to think free

@cillavision 7 ай бұрын

because historically they have paid a lot for views, many series are specifically made for the clients who are interviewed and they pay to be featured. And a certain amount of views are promised to them. It’s outlined on their website

@ciaranmccormack4434 7 ай бұрын

I heard an awful lot of nothing in this video

@contemplore 7 ай бұрын

Where are the consequent episodes in the B-School? Beginner friendly and appreciated

@adekoyaadegboyega7585 2 ай бұрын

I really love this, very concise, easy to understand and actionable advice, big up to this channel

@freethink 2 ай бұрын

Much appreciated! ❤️

@oceanwonders 7 ай бұрын

Commenters, don't expect that much from a 5-minute video.

@ChamaruAmasara 7 ай бұрын

Was this filmed in 2022? End titles says so.

@exponentialflow1895 5 ай бұрын

Hilarious you guys don't see how brilliant this is. Who knows, knows.

@Lou_Mansfield 13 күн бұрын

Where are the other videos in the series. This guy only covers one point.

@berbudy 7 ай бұрын

huh this video has 6.4K views but 7.5K likes

@rickdeckardbladerunner2049 5 ай бұрын

Now it has 300k views and 424 likes. Something doesn't add up for such a short, just ok video.

@BobbyBuns90 6 ай бұрын

Jeep getting this video on as an add. One of the more obnoxiously long adds i ever have pop up on here.

@Jon-bt4zv 7 ай бұрын

sounds very much like the first bachelor semester of business economics. nothing new.

@hansovnik 7 ай бұрын

Isn't the point of great youtube videos and channels to sum up whole study fields in a few minutes for those who didn't go to college? In this case for those who just didn't study business but may apply this thinking in their area of interest/field?

@Jon-bt4zv 7 ай бұрын

@@hansovnik Sure. But this video is titled as „Masterclass“ …“the secret to standing out in any industry“. That sounds like having unique special knowledge that isn’t provided elsewhere. And that’s definitely not the case.

@hansovnik 7 ай бұрын

@@Jon-bt4zv I'm sorry but the title is 'Masterclass co-founder explains the secret to standing out in any industry' meaning the person who co-founded the platform Masterclass is giving you the the secret to standing out in any industry. Perhaps if the video was labeled as B-School, you'd write a different comment?