Entrepreneur, small business owner, or marketer? In B2B? Then LinkedIn's an essential tool...
And mastering the platform means developing your personal brand!
But how should you approach it?
Watch this video for the 3 key steps you need for effective personal branding on LinkedIn (or go to www.everywheremarketer.com/bl... for the full guide)...
1: Optimize Your Profile So It Reflects Your Personal Brand - optimize key elements like your headline, photos, URL, contact info, and more!
2: Share Valuable Content, Regularly and Consistently - your profile's of little use unless you're visible on LinkedIn... that means showing up regularly and consistently! Share content such as insights, written content, videos and more...
3: Strategically Grow Your Connections - actively engage with people, join relevant groups, collaborate, and make and accept connection requests!
But that's just a summary... for the full guide on personal branding on LinkedIn, go to www.everywheremarketer.com/bl...