About my Guest: Jessica Fabrizi
Jessica is a Personal PR Strategist & Global Super Connector. She lives in Switzerland. Jessica has worked with numerous corporates, entrepreneurs, and startups, helping them establish and build a positive brand reputation.
In this episode, we discuss PR for Entrepreneurs and how to build personal brands. Entrepreneurs have a lot on their plate, and one aspect that they cannot afford to overlook is PR. PR can be a powerful tool for entrepreneurs, helping to build their brand and attract new customers.
In this episode, we cover the following:
- why PR is important for entrepreneurs
- difference between a product and personal PR
- some strategies that entrepreneurs can use to develop a successful PR strategy
- How to define your brand identity and messaging
- How to develop a messaging strategy that resonates with your target audience
- Establish media relationships by identifying journalists and editors who cover your industry or niche
- When to reach out to the press with a story idea
- Focus on thought leadership
- Leverage social media to connect with your customers and build your brand
- Importance of community building
- and so much more!!
Listen to the full episode and let us know your key takeaways.
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