Meet the Man Changing YouTube Education (Film Booth Interview)

Рет қаралды 128,666

Күн бұрын

Ed Lawrence is the creator of the KZfaq channel Film Booth, which helps KZfaqrs grow their channels.
But Ed approaches his videos differently than your typical KZfaqr. He’s found a way to make education entertaining.
He's the answer to the question, what if learning wasn't boring?
So in this episode you’ll learn:
•How to use story as a teaching device
•How bingeable videos can take 1st time watchers to loyal fans
•Ed’s production process
•How to make your boring ideas sexy
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TIMESTAMPS
00:00 - The Most Entertaining Educator on KZfaq
00:44 - How to Make Your Ideas Interesting
07:19 - Packaging Comes First
08:39 - Intros and Clickbait
12:20 - Our Lovely Sponsor :)
13:48 - Using Story in Your Videos
17:34 - Using Metaphors
19:10 - Assuming Audience Knowledge
21:31 - Bingeable Content Builds Community
24:06 - Film Booth Production Process
28:34 - When is a Story Too Long?
31:18 - How to End a Video
***
CONNECT WITH ED
🌐 Website: film-booth.com/
🐦 Twitter: / ed_filmbooth
📹 KZfaq: / @filmbooth
***
CONNECT WITH ME
🐦 Twitter: / jayclouse
📸 Instagram: / jayclouse
🎵 TikTok: / jayclouse
💼 LinkedIn: / jayclouse
***
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***
TEAM
Host + Producer // Jay Clouse: jayclouse.com/links
Editor // Conor Conaboy: / conorconaboy
Audio Engineer // Nathan Todhunter: www.nathantodhunter.com/
Thumbnail Artist // Jonathan Sippel: / thumbnailgrail
Creator Science is part of the HubSpot Podcast Network

Пікірлер: 269

@lolamoro 9 ай бұрын

I broke out in laughter when he said "I block 2 hours a day off for writing...and sometimes I don't write anything, I just think 😂" soo good to know we're not the only ones struggling with that

@VioletEmerald 5 ай бұрын

It sounds like a joke but isn't when some writers say that sitting there thinking is part of the writing process!

@BrendanEvan 11 ай бұрын

I’ve paid for KZfaq classes and books and watched plenty of Film Booth but something tonight just clicked watching this. Not sure why it’s taken so long We’ve got to take the boring necessary idea and transforming into something interesting, entertaining every single time

@BrentMalice 10 ай бұрын

yeah its like... his meta explaining his explanations help me better understand his explanations.

@jeffreylevans 10 ай бұрын

Unfortunately mostly we prioritize entertainment (feeling good) over value. Go to trick them like Ed says

@voodooaudio9488 7 ай бұрын

That's exactly what he doesn't do.

@TaniaRouserArt 3 ай бұрын

It’s called “A carrot covered in chocolate”. I learned about it not so long ago.

@CauterizeKing 3 ай бұрын

I felt the same when he said "package it as what they want, and give them what they need". He said it elsewhere, and it was hammered home today. Really feeling confident after watching Ed's recent stuff.

@kevinmespiritu 11 ай бұрын

Ed's exceptionally good at what he does - learned a lot

@CreatorScienceYT 11 ай бұрын

Yeah i’ve gone down the rabbit hole and feel like a REAL amateur

@RealJustinZiegler 11 ай бұрын

100%. I took Ed's Edutainer's course and I'm still learning. He understands YT out many levels deeper than me.

@davetriesthis 11 ай бұрын

@@CreatorScienceYTwell I've subscribed to you both as a result so thanks.

@PamelaRuddyUKart 11 ай бұрын

Well, it's all fun and games until you want to find the video he did about a topic but can't remember the thumbnail or title that went with it and can't search for it 😂 But yes, I know I enjoy his videos and they are valuable so I watch them all as soon as I see them, definitely great at getting returning viewers!

@voodooaudio9488 7 ай бұрын

He is, one of the top scammers a liars on KZfaq, but great at self marketing and selling hot air

@zerocarb 11 ай бұрын

Ed is a legend. I implemented some of his ideas in one of my latest videos and the feedback I have received from my regular viewers has been super-positive.

@asiddiqi123 11 ай бұрын

Which video and what you implemented?

@ccsaun 10 ай бұрын

Two best points from this; you need to be able to make something boring into something interesting & and that building a community of valued followers is way more important that getting heaps of views.

@CauterizeKing 3 ай бұрын

Right, but I'm still confused as to whether we should be aiming for high views, in order to get more leads into our businesses. He seems quite ambiguous on that point. I think aiming to get new people in by creating a video with broader appeal, if not every video then some videos, is a good way to tell the algorithm to pay more attention to you and find more of your ideal viewer. But, hey, Ed is great.

@pampierce 11 ай бұрын

Film Booth is my favorite KZfaq training channel. I've watched most of his videos. But this is by far my favorite - he really explains what I've experienced when watching his videos. It finally sunk in. This was awesome! It's like a complete roadmap. THANKS!

@FarmTraveler 11 ай бұрын

YES! Anytime I randomly search for video ideas, this dude always comes up. He has such great advice!

@RedDevilVR 10 ай бұрын

One of the best KZfaq guide videos of 2023

@CreatorScienceYT 10 ай бұрын

That means a lot!

@adameskow562 11 ай бұрын

Guys you absolutely smashed this ep! So much value shared by Ed. Appreciate you probing further into the nuance Jay.

@MikeBSalazar 11 ай бұрын

Real gems in here. Feel like I just went through an intro into Ed’s main course. So good.

@FriendlyPharmacy5 11 ай бұрын

This is a phenomenal episode. Many thanks to you both. 🙌

@GamerReality 11 ай бұрын

I’ve got to come back to this video often. It was surprisingly educational. I could wrap up of years of knowledge I’ve been learning on KZfaq.

@Jadethinks876 11 ай бұрын

This video is pure gold! I learned so much, thank you!

@yovee 10 ай бұрын

last 2 episodes are so on point. thanks for sharing Jay, completely changed my perspective

@VickiONeill 11 ай бұрын

Another great interview, Jay! Ed and the Film Booth channel is one I always watch and refer people to. There have been videos that he has drawn me in until the end and I'm like "What? That's the end??!" He's a great KZfaq, storyteller and visual creator. Thanks for sharing this highly valuable conversation with us!

@GemRippers 11 ай бұрын

I got SOOO much from this video, kept my pen & highlighters moving non-stop watching this one! So excited to utilize what I've learned here on this 1 particular "idea" that's been brewing in my head for months & needs to be made into a video for my niche / community. Thanks a ton to you both!

@Redbeardflynn 11 ай бұрын

This was a fantastic video. I've been a fan of Ed for a while now, he delivers information in such a powerful way. You did a great job with this interview.

@smitinathan 11 ай бұрын

Thanks for this! This was super interesting. I really love your interview style and questioning. So much value!

@BarelyGamer 8 ай бұрын

Great questions!!! You literally asked him the stuff that I was wondering the most! And especially props on digging deep on Ed's process and the time spent!

@wasthataflute 11 ай бұрын

LOVE the detail. You swapped 70/20 to 45/45 as he reconsidered, even though he said 50/50, because of course you gotta film something, and dang what a long sentence, but it was so satisfying.

@H2Oravens 11 ай бұрын

Hey Jay, been a follower of Ed for awhile and watched this because of him. Checked out your other content. Great collaboration. I am looking forward to going and watching the rest of your content.

@HandbookPod 11 ай бұрын

Great interview Jay! Ed has nailed the KZfaq game, I remember him first appearing on my KZfaq Home Screen and he’s grown and evolved so much. You’re both a huge inspiration for me personally and the journey I’m about to embark on (finally stopped procrastinating 😅)

@trainfarb 11 ай бұрын

Didn’t know about you or Film Booth before this popped up on my feed. You did something right with the thumbnail and title because it got me to watch and I ended up following both of you. Very solid interview. Thanks!

@shubhamkothari2709 10 ай бұрын

Absolute treasure!! Loved every minute of this!! It was invaluable to learn about so many nuances in detail. Extremely GRATEFUL, thank you Jay & Ed❤️❤️

@LaughingInTiny 10 ай бұрын

Ed's a genius. I happily watched his videos WAY before I thought about starting a channel just because he's so entertaining. I was (and am still) far more interested in his editing because it's brilliant. It's interesting how much I learned here about his process HERE after watching so many videos about the process.

@Kimchica 11 ай бұрын

Incredibly helpful and clear conversation -- thanks to you both for sharing!

@TheRetirementality 11 ай бұрын

I'm a big fan of Ed's and now I'm a fan of you. You did a great job interviewing him and pulling great tidbits out. I keep watching Ed tell me I'm boring but don't want to take the time to make my videos more fun. The time is now. New Sub.

@Jamielimyinyin 11 ай бұрын

Thanks Katie! Watched till the end, enjoying the vlogs with the bits of wisdom! Keep going your content inspires me :)

@philkellr 2 ай бұрын

Watching this after having done my first real video and thinking "this could have been a lot better". This interview opened a whole new world to me about storytelling. Thanks Jay for being such a good interviewer.

@CreatorScienceYT 2 ай бұрын

Glad you enjoyed it!

@Pazjor 10 ай бұрын

Eye-opening conversation. Ed’s expertise and Jay asking the right questions gave us a ton of valuable info.

@StevetheBartender_ 10 ай бұрын

Great interview Jay, questions were in point! And Ed was super informative.. 🎉

@TechWandererYT 5 ай бұрын

This was exceptional and I can't wait to start his cohort in a few days time. So much to learn!!

@GRUBB-MUDD 11 ай бұрын

Ed helped me level up 4 sure and ge5 my 1st viral long form vid w 600k

@TimLinklater 7 ай бұрын

Love this episode! It is loaded with so many awesome tips! THANK YOU!!

@Sebastian0391 5 ай бұрын

wow this one is just jam packed with great insights from Ed; excellent interview and questions as well Jay!

@BlueWonderLady 8 ай бұрын

One of the very best vids on this topic ever! Thank you

@seoullista 10 ай бұрын

Great interview. It's amazing how many of these insights could easily apply to strategies for any social content platform. Thanks for sharing!

@joshua.butler 10 ай бұрын

The amount of value in this video is incredible!!!

@the-futures-coach 11 ай бұрын

Thanks for breaking down Ed's thinking. I watch and enjoy his videos, but your interview made it clear to me: in my content, I merely provide lists and need to inject interest and stories. Thanks, Jay!

@simon_jakobsson 5 ай бұрын

Thanks for making these videos Jay, this is incredible helpful and inspiring!

@theinvestingcorner 11 ай бұрын

I love Ed, he's someone that has reflected a loooot about youtube, great questions really, same as with Paddy Galloway, gret job man, keep up! 💪💪

@DadBodFitness 10 ай бұрын

Really great video Jay, super awesome breakdown and it was insanely helpful to be able to understand actually looks like for a KZfaqr doing this full-time

@YouTubeProTips 6 ай бұрын

Good stuff. Storytelling is a crucial aspect of creating engaging and successful videos on KZfaq. Being able to deliver a good story can help you connect with your audience on an emotional level and keep them hooked till the end.

@hollytaylor-reeves 3 ай бұрын

THANK YOUU for this. i always use to feel bad for telling stories especially my personal storeis in fear of making it "too much bout me" !

@FlipItFurniture 11 ай бұрын

Jay these videos/interviews are gold! Everything a creator REALLY wants to know. Great work!

@CreatorScienceYT 11 ай бұрын

Glad you like them!

@MakeSomething 11 ай бұрын

these interviews are packed with knowledge. great work!

@CreatorScienceYT 11 ай бұрын

Glad you like them!

@kaylamnobles 10 ай бұрын

Fantastic video. Loved the questions & responses. Very interesting and informative!

@CriticasDeCineEn2Minutos 11 ай бұрын

Very nice rhythm and I love the break ad, tv pro!

@DanKhanReal 10 ай бұрын

Amazing interview! Thank you 🙏

@NomadicMidLife 10 ай бұрын

Excellent interview! So many great take aways from this!

@scoughlin 6 ай бұрын

Putting your ego a side and staying humble haha, this is one for the best videos I have seen out there explaining how to retain peoples attention physiologically to your videos and explains how they think. This video give a lot of knowledgeable information and i thank you for sharing this. I will take this on board for my future videos and have already watched the video 20 times and took a lot of notes on each of the topics you have explained. Thanks for the video keep up the good work :)

@RisingApe 11 ай бұрын

Another amazing guest and interview thanks

@rysky007 10 ай бұрын

I have watched many videos from various channels on these topics, and from this video I got some of the best nuggets, thank you..I have some changes to my process to make

@lailas.legacy 10 ай бұрын

I love Ed's videos, he's so good at what he does.

@itsalldoable 3 ай бұрын

Great interview with Ed. Everything Ed says is absolutely spot on. I discovered him a few months ago and am using his teaching to transform my flagging channel. Watch and learn from this and you won't go wrong...

@AdityaBhave. 10 ай бұрын

Yup, Ed is right, I have always binge watched atleast 3 videos back to back whenever I start watching his videos..I realized it now how effective that is..thanks bro n cheers🍻

7 ай бұрын

I have just add a playlist "best for inspiration" to fit this such powerfull podcast. Thak you guys so much for such a great content.

@DariuszTech 11 ай бұрын

Thank you for this. I definitely need to apply more storytelling even on my tech KZfaq channel 😊 Challenging but possible 💪

@Andysfishing 9 ай бұрын

Ed is very creative with some cool ideas. I’m also enjoying your interviewing of content creators.

@j10001 8 ай бұрын

Outstanding video! Thank you

@tfkdandsvkc 11 ай бұрын

Ed is the best youtube educator ever him and think media are just perfection

@dawnchantel 8 ай бұрын

I've been binging Ed's stuff for so long, I don't even remember when I first found him. And, when he said "mine are!" with such confidence (to the comment about assuming the viewers are smart), my heart soared a little. 🤣 Thank you so much for this interview! Your questions were insightful and really got me thinking, and Ed, it was great seeing your behind the scenes process - to see that you have to work through the same types of challenges really made me feel like less of a freak. ;) Sometimes I just assume that everyone else has got it all figured out, and it's encouraging to hear that I'm not alone & that even though it may never really go away, I will get better the more that I learn and practice.

@CreatorScienceYT 8 ай бұрын

so glad you enjoyed it!

@breast-cancer-rehab 3 ай бұрын

All of your interviews provide so much value! During these interviews where do you keep your questions (paper, on computer) as there is an ease to your conversations? How about if it was in-person (paper, teleprompter)? Thanks for the awesome content.

@kbaxterpackwood 10 ай бұрын

Thank you! I'm definitely a boring person, now I know what I can work on to cure this issue to be more engaging with my viewers.

@pleasantmemorieseducation-ican 11 ай бұрын

Thank you.... This is VERY valuable information.

@millionairemoxie 11 ай бұрын

Man, Ed can come up with a great intro - something I would aspire to - just as a rough example. 👏

@BenGoshawk 11 ай бұрын

Great interview! His teaching style, ideas, and concepts are so unique. I don't think my channel would be here today without Ed's knowledge. I do exactly what he aims for with his channel, I binge his content

@FilmBooth 11 ай бұрын

Glad to hear that😊

@ThatsBadTV 11 ай бұрын

I’ve learned so much from guys like Ed , still learning..

@spiritualreliefchannel 11 ай бұрын

Good interview and content, many thanks 🎉

@SoundConstraints 6 ай бұрын

4th time watching this, adding notes to my script template. Ed is the goat

@TheCoralReefTalk 11 ай бұрын

Great video Jay!! Lots of great advice in there! Awesome channel!

@CreatorScienceYT 11 ай бұрын

thanks for checking us out!

@bahram_t 11 ай бұрын

i wish this video was like 2 hrs lol. so helpful. great work Jay!

@furiousrobinson 11 ай бұрын

That’s wild he knows most of his audience hasn’t made one video and will quit. That’s a big statement, most ppl quit when it gets hard. Just don’t quit! Very simple

@healthyrootsstrongwings538 6 ай бұрын

Amazing video. Thanks for sharing. Great info

@TheBradfords 6 ай бұрын

Ed is one of my favorites! The guy is so smart

@financialphilosophers 9 ай бұрын

Love the callout about being a business. Everyone benefits from viewing themselves as a business, whether a content creator, or simply working an hourly job.

@TopFinancialAlpha 10 ай бұрын

I like your channel Jay, and I love having Film Booth in on your videos!

@TedNemeth 11 ай бұрын

Ed gives metaphors about using metaphors. Love it.

@FilmBooth 11 ай бұрын

😅😂

@leapnlarry 7 ай бұрын

Package the idea then make a video. Click on what they want then deliver what they need. Undue the click bait. Educational channels that are using story are genius, make it som much more engaging to stick with the video. What is your story to lean into. I have been watching film booth for a while but i love this interview, lots to takeaways. Every video should have a goal. Be honest with yourself, if its boring then fix it with as story or metaphor. I love the keys across the table story. Create a story that they want to know what happens at the end. Another great interview, i love your choice of guests, excellent audio and video quality make it easier to watch a 35 min video beginning to end. Larry

@jenny_learnenglishgoglobal 6 ай бұрын

I love Jay and Ed. Ed is so great in teaching

@danimordecai7611 10 ай бұрын

Wow very cool vid. Love how so honest you both are. This is 101 marketing....making something very boring sound sooo exciting !!

@HamiltonvilleFarm 11 ай бұрын

I enjoyed this interview. Ed is awesome

@markm4642 10 ай бұрын

Rock solid episode. Great reframing

@MeetKevon 11 ай бұрын

Learned a ton - thanks Ed and Jay :D

@jonrich9675 11 ай бұрын

such a good and informative video. Thanks for this interview

@oldunclemick 11 ай бұрын

Great interview 👍. Your questions got to the core of Ed's approach. I needed a lift after the shock of Nate-gate. I make tutorials so it's an interesting challenge how to incorporate stories - Ed's soup story showed me how a story hijacks the viewer's brain better even than the momentary effect of a question.

@Sn4fu 11 ай бұрын

Ed is one of my favorite educators. This interview has me sold on him for life what a genuinely nice guy. I really love his other channel creator booth too. Also im now a Jay Clouse fan haha. This was my second video that popped up for me and I watched the whole thing. Subbed and belled looking forward to your next video! Finzar might be a fun interview I'd throw into the hat if you're taking suggestions.

@FilmBooth 11 ай бұрын

Thanks for your kind words, means a lot

@peegee13kidsABC 9 ай бұрын

You guys are life savers!

@anthonyrude 10 ай бұрын

The part about letting them figure it out is the best because the worlds best copywriters will tell you not to tell the whole story... Let the reader or watcher come to theor own conclusions then they are "in" the story. Great advice

@sweatdadi385 10 ай бұрын

Very much valuable episode...thanks for this..as a beginner I enjoy my channel journey hopefully after 2-3 years from now it will grow..love lot's

@industrialize 11 ай бұрын

Great interview Jay, I've been a fan of Ed's for a long time now!

@CreatorScienceYT 11 ай бұрын

He’s great! Thanks for watching, Chad!

@auntyyunike Ай бұрын

I am a grandma, I tell stories weekly to encourage n uplift people, I have received encouraging feedback. I feel though like it's the same people coming back weekly, how do I get new people to watch? Blessings ❤

@ZEUS-2099 11 ай бұрын

Ed is the goat hes helped tons of people and already huge youtubers an amazing vid! so crazy not a lot of people watch these your vids have so much information and people are not even realizing there giving the best ways to blow up quick but get insane views lol.

@CreatorScienceYT 11 ай бұрын

I really appreciate that! we’re working hard over here!