If you liked the video and would like to learn more, be sure to check out Kevin's video on the larger history between McDonald's and Disney over at Defunctland! - kzfaq.info/get/bejne/fbh-lMShzqi5Z4U.html

7:11 I love how the news article is talking about Jurassic Park while the picture is showing toys based on The Land Before Time (which is also owned by Universal).

I have a Tupperware somewhere in my parents basement filled with all these cheap toys... i mean history... found in this video.

I just came from defunctland! I like how Kevin did McDonald’s and you did bk.

One thing interesting I realize in all of this is the role NICKELODEON had in this rivalry. It seemed that throughout this history whichever fast food chain Disney was partering with, Nickelodeon would heavily partner with its rival. Around 1990, when Disney was still partnering with McDonalds for its promotions, Nickelodeon partnered with Pizza Hut for promotions. This included the original incarnation of Nickelodeon magazine as well as toy tie-ins with Eureka's Castle. Once Disney began partnering with Burger King for promotions, Nickelodeon then begun parterning with McDonalds. This included the "McWorld" campaign with ads heavily shown on Nick as well as some sweepstakes. Once Disney went back to McDonalds later in the 90s, Nickelodeon then went to Burger King as its main fast food promotional partner. This included toys for various Nicktoons (especially Rugrats), the Kids' Choice Awards, and even a Nickelodeon green slime dipping sauce for the chicken tenders. Also don't forget that in 1999, after Disney had already defected to McDonalds was when Burger King had one of its biggest promotional partnerships yet with a kids' property, POKEMON. Along with that, Burger King was also frequently partnerning with Warner Brothers around the late 1990s, with toys for DC Superheroes (particularly Batman and Superman) along with various shows on Kids' WB. It was also around this time that McDonalds partnered with Marvel superheroes for Happy Meal promotions, although this was still over a decade before Disney had bought Marvel. It just goes to show that if a fast food restaurant parters with a property, the rival restaurant will then partner with the rival property.

Rob Plays: McDonalds started its collab with Disney with Splash Mountain in 1989. Roger Rabbit’s McDonalds campaign, a year earlier: *Am I a joke to you?!*

I knew you and Kevin liked eachother!

i love love loooove that you and defunctland are filling in the blanks to eachothers stories!! thank you so much for the amazing new video!

Burger King's Lion King Toys were amazing. My cousin worked for them at the time and hooked me up with all of them.

Haven't even watched Kevin's video yet, but I guess the crossover isn't over yet

There's no way this isn't connected to Defunctland...right? It's definitely not that I can see the matrix now...right?! *Sees pinned comment* Oh, yeah, no, cool, that's, no, yeah,...cool.

I had all of the Beauty and the Beast toys from Burger King. They were surprisingly well made.

Being born in late 93, Im young enough to find the BK partnership surreal, since i only remember the time Disney and McD were synonimous, and essentialy defined my childhood. I can't hate this stuff. And The Lost World in BK is probably one of my earliest memories.

I literally just got alerts from you and Kevin about burger related park content. Weeeeeiiiiird.

Burger King: I'm outta here! There's plenty of fish in the sea! McDonald's: Did he mean that metaphorically or, uh...? Disney: *shrugs* *Burger King reveals Shark Tale toys.*

That newspaper at 7:11 has land before time characters but says it is promoting jurassic Park the lost world... Interesting

Once again, Rob, you didn’t disappoint! Excellent historical perspective and you nailed it! I took my kiddos to the chain that had “the toy’ as incentives! Cheap for this mom, fun for kids. A win, win!

This concept is great! You and Kevin covering different aspects of the same story should definitely be done more often!!!

Oh my gosh, the Burger King Kids Club! Seeing those characters took me straight back to 1993. I definitely had a crush on Kid Vid when I was about 7.

The only fast food toy I only was really keen on in the day was when McDonald’s sponsored Inspector Gadget. You had to collect I don’t how many pieces to complete the official Inspector. Each one connected to the figure and added another tool/ability for him to have.

I had one of those Nightmare Before Christmas watches! No I wasn’t a kid in the 90s. I went to Burger King and bought it for myself when I was 23 🙂

1989: McDonald’s 1991: Burger King 1997: McDonald’s 2007: Subway Disney with fast food chains

Who else remembers the big McDonald's at Disney Springs (then Downtown Disney)

I never did get any of these Happy Meal/Kid's Meals when my family took me to these fast food joints, mostly because I never really asked for them. We were just there for a quick meal, not some cheap toys.

My wife and I first visited WDW in 2005. We wouldn't go back until many years later, not because we didn't love it, we just didn't think about it. Fast forward to 2016 we finally went back for our 2 daughters first trip. I fell in love with it and we've been multiple times since. However, the last trip and our upcoming trip this summer just don't seem to be as special. So, I got to wondering why and it made me ask myself why I fell in love with it to begin with. The obvious answer of WDW being amazing wasn't enough, but then I remembered it was this channel. Back when you were still in NY and called it Rob Plays, I absolutely loved your Did you know Disney and historical videos. Your videos were a huge part of why I loved that magical place. When Disney+ relesed The Imagineering Story, I always thought in my mind that Rob had gotten hired by Disney and was behind the scenes of this awesome show. I wish you the best in wherever and whatever you've ended up doing. You certainly made me a huge Disney history fan.

i like seeing 2 connected videos by 2 good disney channels in my subscriptions together.

Two videos on the same topic by my two fave theme park KZfaqrs!?!? It's a good morning. 😊

I too came from Defunctland, and I remember getting notifications that you and Kevin did literally the same topic.

Happy meal toys used to be so cool. But we have to admit, they sometimes cut corners... Like making cups and watches for Jurassic Park.

Oh My God, I OWNED SO MANY OF THESE TOYS! I was an adult through most of this time period, but I ABSOLUTELY LOVED most of these and, as a college student, a Happy Meal or Kids Meal was about all I could afford for lunch anyway! And a LOT of these were surprisingly decent quality toys, or collectibles (particularly the glasses, as I STILL have two of the Pocohantas glasses somewhere in the back of one of my shelves, 24 years later!)

Sega and has a partner ship with mcdonalds Nintendo goes strong with the partner ship with both mcd's and burger king Nickelodeon and viacom still has partner ship with BK and mcd's Disney bought it back with mcd's partnership in 2018 Capcom needs a partnership with only burgerking to release some favourite toys from their favourite capcom games

“And then, I was carried out just LIKE Quasimodo!” Thank you Lindsay Ellis, for forcing that line into my brain to remain for all time

I remember both the Toy Story, Pinocchio and Hunchback toys! The Toy Story ones were super high quality, man, I miss those days. They cared about actually giving out good stuff. They don't even try now.

Great informative video! Thanks! The land before time toys with the Lost World article made me giggle.

In 1999, Burger King would strike gold with a Pokemon Movie toy tie-in, based on the Nintendo Game Boy Game/trading card game/movie. The Pokeball encapsulating the toys were recalled, as they were a suffocation hazard for very young children, since the ball came in two parts and could easily cover the nostrils and mouth...

4:54 -- I have drinking glasses from McDonalds of the movie The Flintstones.

This just makes me want burger king....

Burger King may have lost the Disney burger war but they did have sick LOTR cups and I’m pretty sure they were the ones with the golden Pokémon cards in the poke balls.

$1.99 a toy? I am curious if those toys have appreciated in value since then. only because they are collectables. I also wonder if there will ever be a market for those toys and they value will just keep rising up with time to come

Im kimda freaking out rn... That Belle toy... I got it as a kid and I still have it to this very day. Ive always thought I got it from a vhs tape from when it got released but the way that girl put her hand through the doll and used her finger to make it seem likewas moving on its own... I used to do that too. It's kinda freaky to me for some reason

This sounds like a very complicated love triangle

The contrast between The Rescuers Down Under's animation and the BK promo's animation budget is massive, and all too common in the time.

* Disney screws you over * UNIVERSAL WHERE U AT

I'm surprised you didn't mention those cups that they sold Holiday season 1994. My dad bought a bunch of them and we still have some of them to this day

Rob, did you make this video because of my comment suggesting the McDonald's/Disney partnership a few weeks back? Fantastic job, by the way. I hope to run into you in the parks when I'm down either late this year or early next.

so glad I am eating lunch while watching this, otherwise I would be hungry and want to go to Walt Disney World! Now I just want to go to WDW. Thanks, Rob!

I kinda feel sad for burger king.. always getting screwed over by McDonald's 😅 honestly, I don't like either of these fastfood chains..the food is rather gross I did have a friend who was obsessed with collecting the toys with her mom.. like they ate happy meals every weekend 😰 Though when I was little, my dad used to steal the toy and then save them all to give to me for Christmas.. as little gifts cuz we were poor. Which actually was a pretty good idea 😏 but also a bit mean if you know your suppose to get a toy?

Nappa: Vegeta, how many Burger Kings are there around the world? Vegeta: IT'S OVER 9000!!!! Nappa: WHAT 9000?! There's no way that could be right!

Great video, Rob! Love the detail to attention -- superb research in all your stuff. You should be a full time pop-culture scholar!

WTF McDonalds? You denied us Rocketeer toys!

Great video Rob! I remember going to Burger King as a kid just to get these Disney toys, we weren't generally a Burger King family. They also capitalized when I was in middle school with their big kids meals and boy band toys. Funny to think about after all these years!

Thanks rob! Your videos are awesome please keep them coming 👍🏻👍🏻👍🏻👍🏻

I love Burger King because of the Disney tie ins. So my favourite fast food company was screwed because some other fast food company who treated Disney badly said they are sorry?! How unfair

So Disney just got with Burger King to make McDonald's jealous?

Cool videos about How the mouse and the king team up in fast food toy selling including the Clown of course. Poor BK tho since McDs has won the partnership with Disney.

I remember my dad taking me in his truck to Burger King one evening specifically to get one of those Toy Story Woody dolls... Weird

burger king also struck gold with Jurassic park Tie in deal also. The collectors watches in 1997.

I remember owning a couple of those toys (both Burger King and McDonalds).

Damn. Now I want Burger King

You know, there's a third variable here--soft-drink sales. Disney, at least in the US, went to an exclusive parks deal with Coca-Cola in 1990. They probably wouldn't have found it as easy to flip between McDonald's and Burger King partnerships if Burger King hadn't also recently flipped from selling Pepsi to Coke. (Though I guess they did deal with Pizza Hut at some point, and Pizza Hut is on team Pepsi.)

Why did the Orlando Sentinel have a picture of "The Land Before Time" when talking about "The Lost World?"

I clicked on this video specifically because I remember going to Burger King all the time as a kid for the Toy Story toys.

Shame that the only time Burger King seemed to hit a true jackpot was with Pokémon.

"Poor Burger King..." He said as he chowed down on a Big Mac.

Burger King had better Disney tie ins. The puppets for Toy Story and Hunchback were favorites of mine as a kid

Disney AND fast food nostalgia, right up my alley!

Just saw that it cost 2.99 for a whopper meal.......man i miss the 90s

McDonald's: rejects Dick Tracy. Burger King: Accepts Alladin, The Lion King, The hunchback of Notre Dame. “Burger King was more willing to accept anything Disney would push them" Yeah riiight

The 90s were the best! Nowadays, kids don’t even play with toys, just their parents phones and tablets

7:10 isnt that The Land Before Time??? Or am I trippin.

I remember working at WDW in 99-00, there was a “fries” cart from McDs, next to Splash Mountains. I believe is gone now.

Loved this cross over. Great video !

This brought back so many memories

Awesome channel and video

I'm from Mexico, things went down very different here. While Burger King had kid meals with tom and jerry, m&m's and baywatch Mcdonald's had Mickey Mouse, the hunchback, hercules, pocahontas, and even the 101 dalmatians. Unfortunately, as of now, McDonald's Latin America refuses to pay the proper rights to distribute Disney toys :(

My coworker buddy which I aptly nickname Elle Woods explained this history to me, and FYI, Nightmare was also promoted at Little Caesars.

I really enjoy your videos. You always have interesting content.

In the UK a lot of these movies (Beauty and the Beast, Toy Story and The Lion King for example) did receive McDonald's happy meal toys.

👏🏼 excellent as always!

Great vid!

anyone remember when the toy cost more than the meal?

I’m lovin’ it.

I just wanna see the Hercules commemorative plates I still eat off of today..😂😅 also, there was an ad for supposedly Jurassic Park Lost World, but the toys looked like they were Land Before Time characters. 😋

Indeed

Burger King > McDonalds

Bro why did this make me cry

This switch from McDonald's to Burger King must have been exclusive to North America and maybe a few other countries because in 1995 the Toy Story kids meal toys in Europe were an exclusive to McDonald's NOT Burger King, same with Pocahontas, Hunchback of Notre dame and other films cited.

Dang, 90s was great time to grow up in ,I remember going to Burger King down the street from my house to get the wild wild West sunglasses then the dragon Ball z statues came with a card , McDonald's with their put together inspector gadget action figure and the Pokemon toys getting a Pokemon with a golden card in it, hit clips, rugrat watches, even the backstreet boys we're selling their CDs at Burger King.

very interesting history. Liked a lot. Thanks

I remember BK more growing up for having cool toys.Alf puppets and paper records when I was a kid than Nightmare before Christmas, Anastasia and later Pokemon for my younger sibling

When is the next theme park tube event? I want to see you all and all yall's shenanigans again. Or maybe just a podcast together.

Ooooooohhhhhh... THAT'S why we only went to mcdonalds then, the prices went down and my parents couldnt afford to pay a few bucks extra for the toys

I remember the McDonald’s at animal kingdom in the corner of Dino land, of course they had dinosaur nuggets..and of course they were AMAZING

I came to this video in hopes that I could find some imagery of that stupid Burger King kid with the goggles, because I was half-convinced that I was imagining that ridiculous era of crap in my mind. Thanks for making me feel sane again.

I remember the Inspector Gadget toys that McDonalds had. Things were crazy for a month while everyone tried to collect all the pieces. I was in Kindergarten, but I remember standing in McDonalds and seeing adults buy a dozen kids meals in order to just get the toy pieces that they needed to complete the full figure. It was a weird cultural phenomenon. Perhaps there might be enough content there for a future video.

Great video. Very informative.

I had fondly memories of going to Burger King to get the latest Disney promotion; Toy Story, Pocahontas, Timon and Pumba the series, Oliver and Company, and Hunchback.

Whoa! I would like to acknowledge the $2.99 Whopper meal deal! Let’s go back to that!

Honestly, I love both Mcdonald's and BurgerKing and Disney so I never knew this. I mainly like classic movies but the remakes are okay. I someday wish to visit Disneyworld and Disneyland.

The Burger King toys were such better higher quality than the McDonald's ones. Although I did like the McDonald's little mermaid toys and rescuers down under movie cameras.