This is the best advertising Sony could ever have for their phones

I don't think Sony even remembers they have a Smartphone division.

In some countries, phone brands like sony, motorola, htc, and lg are just disappeared, people would love to buy them if someone sells them. Chinese brands, like realme and others, offers huge incentives to sellers and distributors, so that is maybe one of the reasons people don't buy sony, because people in some countries just don't have access to buy those smartphone brands.

Completely agreed man. I had 3 smartphones throughout my life : Samsung galaxy ace Sony xperia z Sony xperia xz premium And I have been in love with Sony phones ever since, they are just awesome. But for some reason they stopped shipping it here (Iran) around 4 years ago and the market they had doesn't exist here anymore. God I wish they were still available here.

I don't buy a new Sony Smartphone because my old Sony Xperia Z5 still works like a champ

Sony smartphones are like your smart classmate in class, but too shy to raise his hand

For last 14 years I was buying only Sony smartphones because I love the way their phones are built and works. I was trying Samsung and some other brands but I always end up giving it to my wife or son and coming back to Sony again. I just got Sony Xperia 1 III and it's awesome.

I was an apple and Samsung user until now. Will switch to Sony once they release Xperia 1 V in may 2023. It is not because such features are appealing only to enthusiasts but with the fact that Sony is not doing any marketing of their phone line ups in USA plus they do not have any contracts with mobile carriers like Samsung and Apple.

Marques: "I'm still rooting for SONY...because I don't wanna see this kind of stuff die." Me too bruh... Me too....

From a big Sony fan from Japan, I have the same frustration. 3 years ago when I bought the Xperia Touch, a smart projector, my mind was blown away. It was by far the best peice of tech I bought ever in my life, and I still use it heavily to this day. Everything about it was innovative, and it felt like the future. Honestly, it still does in 2020. A UV light touch sensor projector with an android OS, which you can gesture control, up to a 128 inch full HD screen. This was a revolution. However, the product got discontinued. Reason? No one knew about it. No one knew that Sony released the Xperia Touch, no one knew that Sony discontinued the Xperia Touch, and no one knew how much of a masterpiece it was. Why dont people buy Sony products? The answer is simple. It has been simple. Marketing. At this point I’m thinking about just taking over the marketing department and fixing it, just so I can get my self an Xperia Touch II

Man, ever since I had my first Sony phone, I never wanted anything else. They are prety hard to break and long living. I have my current one for almost 5 years now (I'm obviously not an enthusiast, just a regular user) and the screen never broke, which is impressive, cause I never used any protective screen or case. And the software still works amazingly.

I've been using my Xperia 5 III for a couple of months and I'm very happy with it! Glad they kept the SD card slot and headphone jack. Still using those features all the time.

Funny how sony gives you a free top tier headset with the phone and apple doesn't even give you a charger in the box anymore

Sony: Review this phone and we'll give you the PS5 early to review. MKBHD: Thanks Sony but I've been using the PS5 for the past month or so.

Sony phones are like that really good tasting food you haven’t heard about or seen at any restaurants.

I have been using Sony Xperia XZ1 for about 5 years now without much problems, in fact it's an amazing phone. But I live in Chennai,India with a population of 85 lakh people and with only 1 Sony Authorised service centre.

SONY: "Hey, here's the best phone from us." Also SONY: "It's not for sale"

Literally the only marketing I've seen for Sony phones is characters using Sony phones in Sony movies.

A brilliant analysis and extremely well presented. I had a Sony Xperia smartphone in 2014, but over just 4 years the processor started running slow, battery got hot and wouldn't hold charge for very long. I enjoyed using it for photos and Xperia movie making app. The waterproof construction and shutter button were great features back then. The main phone and tech stores where I live in Madrid, Spain, do not stock Sony phones anymore. They are full of the usual brands and more recent ones, nut no Sony. I asked about it, they say you can only order online.

I sent messages to Sony Canada asking why they don't sell Sony Smartphones here but they never answered me

All I can say is - Sony has a great engineer and software team. Sony has a bad PR and Production team.

Legend says that he just boosted Sony’s market share to 1%

As always, amazing clarity on a fundemental subject- ie brand awareness. I hope that Sony gives you feedback on impact on sales (and hand you a big bonus). BUT if you are going to sell a $1000 phone, you had better make sure that the sales pipe is stacked full or else you are wasting everyone's time and money, and the brand manager needs a different job...

They don't buy Sonys because it's overpriced and is mostly sold through online stores such as Amazon. People like to test the device by themselves and Sony doesn't let you do that.

Watching this video I can imagine engineers at Sony being quite pissed off by the marketing and operations divisions.

This video has more views than Sony sold phones in 2019. Crazy.

I've always wondered about this too. My dad uses a sony phone and led me into using them too. I currently use an old flagship Sony Xperia 5 and is a bit outdated to the newest ones but is still an awesome phone to use and is good enough for me. Its so slim, compact and is perfect for everything really.

Not having a selfie hole punch is amazing

Marq is such a nice guy. He's about to save the entire Sony's mobile division...

You’ve literally given their marketing team everything they need to properly launch their next phone and I’m willing to bet they see this video and still repeat the same mistake.

Got third experia recently. Need nothing else. They are just on another level. Need more worldwide ADs though.

I remember owning the Xperia Z2 and Xperia P before, the Z2 was insane at its time and the Xperia P had one of the best designs ever

This video has got *more views* in a day, than Sony phones sold in all of 2019.

Sony: Let's bundle the phone with a free headphone Apple: Let's take out the charger

The problem is zero companies have their phones for sale or run a special on them

Ive been using Sony phones for over 10 years and I really don't understand why people neglects em , they are pretty much the pioners of many nowdays inventions for phones and they bring quality for a reasonable price.

"this phone launched in May. MAY!" Oh that's not too long ago. That's 3 months back. "That was 6 MONTHS ago" Motherfu... That's enough 2020 for me.

you forgot to talk about some of some really good features: - H.S power control is a really good feature! H.S. stands for Heat Suppression, which might give you a clue. By enabling the feature and stop the phone’s battery from charging, you can reduce overheating as well as battery degradation. This means that the performance during gaming can be maximised. works on other apps too! This is a neat feature that we can imagine some people would like to be enabled across the phone, rather than just being limited to gaming. For example for watching long videos or heavy workload, where you can plug the phone in and prevent degrading your battery. - you can lock the battery % to 80 or 90% while charging to prevent degrading your battery. - you can take pictures in 20fps! - dual stereo speakers with dolby atmos - 360 Reality Audio - game enhancer - Zeiss optics - the telephoto lens has the full-frame equivalency of a 70mm lens, meaning it's actually a telephoto lens - H.265(HVEC) - Eye of which is an autofocus that can identify a face in your frame and then lock on to the subject's eye, works on animals to - DSEE Ultimate, upscales your compressed music precisely with AI technology - WIFI 6 - 5G - Intelligent wind filter, removes wind noise from the microphone

I have a Xperia E5 (2015) which is being used by my daughter actually to watch KZfaq and play games. It literally flies and the battery lasts like crazy(never changed it) and never fails to load everything you throw in it. I mean, Experia phones are lit!

Currently own 2 phones rn. Xperia 10 II and Xperia Z5 Premium as my business phone

When you have non existent market share. But almost every manufacturer uses your camera sensors. *STONKS* 📈

This video advertised the phone more than all the ads by Sony together.

Great review I wish I would have known about that phone!!

Great points on your review here n thank you

Sony watching this like: We should make him our manager

More people watched this video than Sony SOLD smart phones last year...

I love sony phones and im always a fan of that brand. That all started when they released Xperia mini and that was 2012 if im not wrong. That tiny smart phone was so brilliant with its hd camera and the sound is so loud when using headsets. my friends and my workmates started to buy sony after seeing that tiny smart phone of mine. And the fact that, my xperia mini is still alive until now.😅 it is now 10years old. there is that down side of it and thats the battery 😅 no hardware issues until now except for removal battery. Btw great video. With that phone you are having a pro camera and at the same time a phone. I just wish to have that kind of phone again😭😭😭😭

I love your reviews but something about your voice is great too! Puts me in that Bob Ross zone 🎨

The day is finally here! MKBHD reviewed a Sony smartphone! 2020 doesn't even surprise me anymore..

Damn. Sony needs to get their marketing sorted out. This phone is amazing and I had no idea

Yup that is the question I have been wondering about for a long time. I used Z, Z1, and Z2 and was thrilled with those phones.

They do. I have one. I use it for sat nav on my bike. It's not quick but it works

This made me realize the good times when HTC was coming out with incredible smartphones. Good times.

The first time a KZfaqr has actually answered the question they put in their title

ive had this phone for just over 3yrs... Just love everything about it...

My mom had the old xperia like xperia z I guess and I still remember it was one of the best phone apart from nokia lumia 1020 we had from 2010 to 2017

Me and almost everyone in my family used to have Xperia phones but they aren’t available in my country any more.

Why noone buys sony phone, because they didn't know that there is sony phone.

what an excellent review! Sony Xperia has been my go to phone for about 7 years now.

I been havung concerned about whag is happening about Sony and got nice rewiew .good job 👌

Sony's marketing has always baffled me. They have amazing design and engineering teams, but their product naming, announcements and release windows make it too hard for consumers to care in such a competitive market - especially with so many other great products out there already!

MKBHD: sees sony don't market their phones MKBHD: Fine i will do it my self

I just bought one of these 2nd hand, like new. I was looking at Samsung S21, but now so pleased I got this. The things you don't know sometimes surprise you.

I have been using Sony phones exclusively since I started buying phones. They are incredibly durable compared to every other phone company. Their built in and default apps are incredible and intuitive. The only issue is they are super expensive and not ever sold in my country so I gotta locate unlocked phones from other countries that ship here.

*this kid alone just sold more Sony phones than the Marketing team could*

I think the problem is they dont advertise so people dont know that they exist...

this design is very good, very minimal and beautiful.

I know when the first 4g phone came out I purchased Sony e4G and that was a wonderful user interface and experience on this phone except the camera opening speed everything was fine and I love the style of phones that sony creates it looks very good

Sony is that guy who do all the tasks and doesn't show off

MKBHD: *explains with concise detail why a phone isn't performing very well* Me: MAY WAS 6 MONTHS AGO???

My first Sony phone was the Xperia P. Then i got the Xperia Z1, Z5 and finally the XZ1. All these phones had beautiful finish and performed really good! I've since moved on to 1plus but i would love to return to Sony Xperia again.

I love Sony Xperia cz not many people own it, so it has that exclusive feel. Great review!

This channel might singlehandedly make more people buy this phone and save their phone division lol

The title should be "Why don't Sony let people buy their smartphones".

I'm looking forward to the Xperia 1iv if that phone's as good as the specs say. I might have to fork out the hefty price-tag

I've been Sony phone fan since my first Sony Ericsson t230, but they lost me on xperia m4 aqua. At first I liked it, but after android update it suddenly got no storage left and Sony won'y let me move all their bloatware to sd card (let alone letting me delete or do not install it in the first place). Spamming me with useless notifications from that bloatware was finishing blow. I switched to mid range Samsungs and had no regrets since.

All other MKBHD reviews are like high school tests. This is like a persuasive sit-down talk with a smart kid who's not applying himself enough.

Well explained

Hi Marques you are so great by explaining things i admire the way you explain how do you do it? Need fredback please!!!

Back in 2014, I got my first Sony phone. It's the Sony Xperia. I loved it until it crashed for some reason. When I went to Sony to have it fixed, they said the motherboard needed to be changed and it was expensive. The customer service was bad. That's it for me. It seems that they just didn't care.

Honestly with the LED, Dual speakers, brilliant display and a headphone jack all with top of the line specs this sounds soo damn good ... It's a shame it's so tragically unknown... EDIT: Yeah didn't know about the price - drop that shit :D

Sounds like Sony makes phone as a hobby

Great review! I only go with Sony for my phones...but you're 100% correct. Their launching is dismal, and just try to FIND them! You won't see them at ANY of the carriers -- some whose staff will actually look at you oddly and say "I didn't know Sony even MADE smartphones." And you NEVER physically SEE them at ANY of the big box stores to check them out. Sure you can "order" them, but I'm of the old-school and need to SEE a product I may be spending $1,500 to $2k on BEFORE taking the plunge and a very real high "restocking" fee should I find it won't suit MY needs. Specs are great, as are other peoples' VIRTUAL opinions...but I have my own very REAL ones to fulfill and live with on a daily basis. Sony makes superior products, and if more people were aware of their smartphones -- could actually SEE their smartphones -- the story would be quite different! In fact I'm in the market now for my next one (no Samsung or iPhone for me)! My only problem is...getting to PHYSICALLY see it first! P.S. I've never seen a dumber marketing strategy for some of the best smartphones out there!

As a Brazilian it's really disappointing when Sony announced it's leaving Brazil. I've been using Sony phones since 2004's Sony Ericson. Passed through Xperia 10, Xperia 8, Xperia Z5 and now I don't switch my Xperia XZ Premium for anything. Not even the newest flagships. Grat content!

This is the only phone that I would actually call it “pro” such an underrated phone.

MKBHD : ......I don’t wanna see this kind of stuff die” *“Sony starts breathing again.”*

My first smartphone i bought was a Sony Xperia Z3. Awesome battery life and amazing camera. Switched to an iPhone 8 Plus after the screen completely shattered and wasn’t worth repairing.

How does this model fare in the heat? My biggest problem with phones is overheating especially during the summer.

Hey Sony, heres why your phones don’t sell despite them being great phones: M A R K E T I N G

MKBHD : ......I don’t wanna see this kind of stuff die “Sony starts breathing again.”

great review, thank you! I want one ;-) but I only buy new ones when the old one dies. that's every 5 years. big up cell phones with headphone jack!

Wow! All this camera features on a phone, sound good.

People at Sony: Write that down, wRiTe tHaT dOwN!

MKBHD : why people don’t buy Sony smartphones ? People: *”Does the company sell them? 🤔🤔”*

Best, well explained, the next thing is for me to grab one before this runs out of stock.

It’s sad to know no one talked about Sony Ericsson

Sony doing Tool-less sim ejecting since 2013. People in 2020🤯🤯

Sony is like that brilliant student in class who is too afraid to speak.

Just switched my old Huawei p30 pro out with the Sony Xperia 5 iii 2 months ago, it was on sale here in Denmark to 3900kroner which amount to 552 dollars so almost half price. I wanted a smaller and lighter phone for work and this is build fantastic with only an 6.1 inch 21:9 Cinema Wide Screen but without Gorilla Invictus only build with gorilla Glass 6 on the front and back in a aluminium frame but still very durable.

I had a Sony expiria in 2013 and I loved it, but I've had t mobile sprint and Verizon and none of their stores have Sony phones. I love them and miss them