Monopoly GO's EVIL Strategy to Make You Poor

Рет қаралды 844,795

Ай бұрын

“I have come here to chew bubble gum and kick *ss. And I'm all out of bubble gum.”
All I'm going to say is: watch "They Live." (if you haven't already)
The iconic sunglassess scene from this cult classic is a transformative moment. Our protagonist puts a pair of special glasses and the world changes before his eyes-revealing hidden messages and the true faces of the aliens living among us.
This film, a sharp critique of unchecked capitalism and mass media, is - so I thought - a perfect opener for today's deep dive into Monopoly Go.
This "game" is a carefully engineered trap, a profit machine disguised in the innocent trappings of Monopoly without you realizing it. If only we had the magic spectacles to spot the wolf in sheep’s clothing, the Monopoly GO maker wouldn't have slyly pocketed $2 billion in less than a year…
Read the extended story here: www.belindaercan.com
Go to www.darkpattern.games/ to submit a review of any familiar game that's not on their list yet.
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Music from Uppbeat (free for Creators!):
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License code: XTEVMTYYHF26JBUW
Written & Produced by Belinda Ercan
Editing and Strategic Direction by n8wealth.com
#gaming #addiction #scam #monopolygo #mobilegame

Пікірлер: 4 000

@BelindaErcan Ай бұрын

Who knows of the sunglasses scene from the movie ‘They Live?’ If only we had the magic spectacles to spot the wolf in sheep’s clothing, the Monopoly GO maker wouldn't have slyly pocketed $2 billion in less than a year… ===> kzfaq.info/get/bejne/l899f61yv8fOqJs.html ATTENTION: I do NOT control WHAT ads are shown in my videos only WHEN they might be shown. Anyone having to watch a Monopoly Go ad at some point: I am sorry. I can’t control that unfortunately. Just close your eyes during the ad and keep them open during my video :) Latest news on Saudi Arabia investing MORE in mobile after Monopoly Go www.bloomberg.com/news/articles/2024-04-19/saudi-arabia-s-savvy-to-put-more-into-mobile-after-monopoly-go

@nigelchaos Ай бұрын

They Live! is one of my favourite 80s sci-fi movies. Roddy Piper actually came up with a lot of his one-liners himself.

@BelindaErcan Ай бұрын

@@nigelchaos Yes, Roddy ma boi. So good Mr. Carpenter chose him over Kurt Russell. Giving this "guy who's just a Wrestler" a chance to explore a new creative endeavour was pretty unconventional at the time. Glad it's one of your favourites.

@nigelchaos Ай бұрын

@@BelindaErcan I like Kurt Russell too but Roddy was perfect in that movie.

@docsigma Ай бұрын

Mr. Monopoly holding up a microtransaction, slip on the shades and it says "THIS IS YOUR GOD"

@PixelYT-ts2fe Ай бұрын

ITS FREE

@justanotheruser6744 Ай бұрын

Got a Monopoly Go ad on this

@BelindaErcan Ай бұрын

Unbelievable…

@JadenZeCreator Ай бұрын

Me too lol

@radkovicbe Ай бұрын

Ditto

@DatDrawingKid011 Ай бұрын

Same lol.

@orbitalpudding3420 Ай бұрын

same here, i get them on 90% of videos despite no interest in playing the game

@Shy_Abi Ай бұрын

So, the elderly lose money on Monopoly Go and the teenagers lose money on Genshin Impact?

@adam17tt Ай бұрын

The boomers lose their money to their homeland, the teenagers who hate to be blind patriot lose their money to China (hint: it's worse)

@OdaSwifteye Ай бұрын

Do we barely have enough money to spend on goods and services, or do we just spend all that money on video game transactions?

@anonanonymous9670 Ай бұрын

Those teenagers must be really stupid then, there's nothing to actually spend in Genshin The game is too easy until the endgame dungeon and even still it's not that hard (You just have to grind for gear with the right stats, though I don't know if they've improved that aspect of the game)

@nguyennhon2088 Ай бұрын

@@anonanonymous9670 the main reason why people play genshin though is the characters, not the gameplay so I’m assuming they only pay for rolling for the characters in the gacha

@MindlessMagic Ай бұрын

Never played either but I would much rather give money to Genshin Impact, at least it's a actual game and not a board game in a mobile game.

@halotalim Ай бұрын

I started playing Monopoly Go but quit when I realized that 1. It was spinning its wheels with things that really don't matter in the end 2. I wasn't going to be paying any money because, if I can't have full access on my accord for free, then I wasn't going to get involved. 3. My wife stopped playing and there went my interest 4. It just wasn't Monopoly. I love me some Monopoly and this wasn't it. I want to look in my opponents eyes as we sit around a table and see thier face go white when they realize they cannot pay for the hotel on my orange space. This denied me that.

@miaryan5953 23 күн бұрын

I quit monopoly go because it was to repetitive and boring.😂

@RRgirl 22 күн бұрын

I can relate, I quickly realized after playing the game that it was basically a coin master copy with monopoly themes. The mobile game doesn’t carry any value to it as the original board game did, especially after learning the history behind the game. It’s just another micro-transaction game, it made me really miss the days where I could play monopoly on the gameboy and it was closer to being like the board game. With no micro-transactions if you’re low on rolls, subscriptions, battle passes, and all.

@filiperwky_7871 15 күн бұрын

i relate mostly to reason 4. uninstalled as soon as i saw that its not really monopoly

@Simplixify_sucks 15 күн бұрын

I got a monopoly go ad on this as well

@PtylerBeats 12 күн бұрын

I don’t understand the “spinnings its wheels with things that really don’t matter in the end” point because, no game really matters in the end. We play games for the illusion of progress and accomplishment. This game does that very well, but it’s not any less real than any other video game. Unlocking characters in your favorite games still really doesn’t matter in the end lol we just do it for fun

@lalalili2982 Ай бұрын

Remember a video/podcast from cracked where one of the contributors talked about kicking alcoholism, and then becoming addicted to a mobile game about cats, and how similar the addiction was.

@paolarei4418 Ай бұрын

Atleast the battle cats goes low with the P2W shit

@saynotop2w 27 күн бұрын

once you get addicted to anything, it never goes away. it’s just replacing one addiction with another. This is why I’m anti smoking, alcohol, and other drugs. The only non destructive way out of that addiction is to replace it with a relatively harmless ones like exercising or music.

@windwalker000 21 күн бұрын

@@saynotop2w I think it's possible to fix addiction with stoicism...but it takes a LONG time of conditioning and some serious soul-searching, which can be easier or harder depending on your job

@amankolli 4 күн бұрын

@@paolarei4418 rather then wasting ur money u waste ur time im addicted to battle cats

@portablecollector Ай бұрын

Monopoly GO is literally the opposite of what the OG monopoly stood for.

@Bullminator Ай бұрын

So same as teen titans go?

@smallxplosion9546 Ай бұрын

GO is OG backwards 🤯

@ShawnJohnson-xo5hn Ай бұрын

The fact that the original board game it was based off of had the very opposite intentions of the original Monopoly.

@BOXMAN2018 Ай бұрын

Quite Literally Monopoly GO, OG Monopoly

@zacziggarot Ай бұрын

Seems to be exactly the same, you're playing against capitalism in both

@nigelchaos Ай бұрын

The fact that a game meant to teach the exploitative nature of capitalism now makes more than a casino is the American Dream. PS: Who knew that even the mildest Monopoly joke would set off the Screaming Right?

@zukratzandljoe Ай бұрын

yeah it lived long enough to become what it meant to teach

@BarkingPenguin-jt3br Ай бұрын

Even the board game itself - its meaning was completely lost to the public, and its owners became monopolists themselves through its success

@OdaSwifteye Ай бұрын

Let's face it. If you understand the satire of monopoly, you're playing better board games.

@nigelchaos Ай бұрын

@@OdaSwifteye I'd rather play almost any other game.

@IsiahTomas Ай бұрын

There are NOWHERE enough of these sort of videos.

@pinknolan Ай бұрын

If I’m a billion dollar company and I see an op-ed KZfaq video calling out my golden goose getting ALOT of attention I too would pay KZfaq to put the ads on SPECIFICALLY that video… but of course, that’s all hypothetical

@r8gg 19 күн бұрын

It's a video talking about the game, typical algorithm. Better help ads on better help expose videos

@Vmac1394 18 күн бұрын

They can't control where the ads are placed. KZfaq probably automatically placed their ads on this video because of the demographics and it talking about a mobile game.

@EduPintilie 18 күн бұрын

I would sue them if they touch my games (I own outfit7)

@schwingedeshaehers 11 күн бұрын

or pay a bit more, and play the video as ad on videos, where you are pretty sure, that they will skip it, so that the analytics will be destroyed

@dissraps 8 күн бұрын

That's....that's not how it works. You're calling a computer a devious mastermind, and not just....a computer

@IShoePets Ай бұрын

As soon as you mentioned Scopely I knew it was going to be predatory to an extreme degree. I played one of their games a few years back; I had to quit after finding out how much some people were spending, it genuinely made me feel sick inside to learn.

@cappyhugigames 16 күн бұрын

same, i used to play stumble guys, but i quit, bc 1. To get skins, you have to gamble 2. The gameplay is copied from fall guys, and some other things from fortnite and brawl stars and maybe even other games

@PtylerBeats 12 күн бұрын

Why does other people’s spending habits affect how you enjoy the game? You should be careful about being on KZfaq. Some people spend WAY too much time and money on this app…

@IShoePets 12 күн бұрын

@@PtylerBeats Why would I not support a company, and refuse to participate in their system to manipulate people into gambling and then facilitate a means for those new gambling addicts to spend outside their means because they've been conditioned by a team of physiologists? Oh, no reason; I'm just plagued by these pesky things called 'morals'.

@Deadclown45acp 8 күн бұрын

@PtylerBeats Because, when you hear how much someone spent on a "free" game that really isn't that good or fun, it makes you aware of how addicting this game can be for some people

@PtylerBeats 7 күн бұрын

@@Deadclown45acp yeah, but if you enjoy the game, their addiction doesn’t really change your enjoyment. I enjoy craps, but I’m also aware that people throw their entire lives away addicted to gambling. It doesn’t change that I enjoy craps every now and then. People enjoy a beer every now and then, I don’t, but people do. We all also understand that people throw their lives away getting addicted to alcohol. It doesn’t change the fact that people can enjoy a beer every once in a while. So what does THEIR addiction make YOU enjoy the game less?

@Zxcas Ай бұрын

I played this for a month and the dark patterns are HORRIBLE, everytime you run out of dice there's a pop up that tells you that you can buy more dice for a stupid high price, you close that and another "time offer" pop up appears that will give you more dice for a lower price, if you close that there's a third one telling you to invite friends and they will give you dices for it The buy button for all of this appears in the same place as the "roll" button btw

@rainydaygaming5507 Ай бұрын

It's absurd how many ads you get hit with. Even if you have a Google play pass, the game itself is just like BUY MOAR DICE

@Deucehoru Ай бұрын

Same as every single mobile game

@Zulf85 Ай бұрын

I had to play it for a cashback website offer, and it really is that bad. I didn't buy anything and didn't get far.

@Niphrentil Ай бұрын

Funny how you call "dark patterns" all the obvious "cries" these games do for money... No. Dark patterns are in games that NEVER ask for money, they NEVER spam you with ads, they NEVER spam pop up after pop up yet people spend more and more on the cash shop. Monopoly Go (just like Coin Master) are just blatant casinos that pray on peoples gambling addiction. No "dark patterns" here, the patterns are obvious.

@Xvladin Ай бұрын

That sounds like the same standard we've had for a decade

@ziggle5000 Ай бұрын

I honestly don't see how this app could even be considered a game. There's no decision making, no skill, no anything. You just push one button and watch a piece move in a circle. There's literally no game.

@polarbear1713 Ай бұрын

Yea, I tried it for a day and was amazed at how there is nothing to do. Like, there wasn't even any illusion of any strategy.

@RLSEI Ай бұрын

I played for about a month, there is some variation of strategy, but it's mostly just to make the most out of your moves. Didn't spend a cent, and I got bored eventually

@cyan_oxy6734 Ай бұрын

Monopoly in the beginning was kind of a teaching game to show kids how unfair capitalism is and that getting rich is mostly dependent on luck. It came full cycle I guess.

@user-dx9vd4xv7y Ай бұрын

@@cyan_oxy6734 You’re right the communism game will be much more exciting.You just move around not buying anything and when you reach the start you just get a loaf of bread rinse and repeat.

@nightdrifter01 Ай бұрын

@@polarbear1713you couldn’t be more wrong, strategy and planning is a very key part to the game. People who don’t use strategy and planning are the ones spending all the money. I’ve never spent a dime or used any of the glitches to hoard dice, but instead I plan how I utilize dice and how I do my rolls. Which it’s getting worst with the latest event since Scopely noticed the strategy people use and changed event payouts.

@Coach_Duke Ай бұрын

I am a small content creator and got offered a ad campaign for Monopoly Go. Before I accept I wanted to understand it so I looked it up and found your video. Thank you, now I am better informed and I wont accept it ♥

@e621. 17 күн бұрын

The quality of this video is insane, the research behind it is accurate and you said everything in a very clean manner. Everyone is pointing out how you have a small amount of subscribers compared to the quality brought to this channel, and while I agree, I'm more surprised by the amount of views your videos get. The way modern games are tricking players is not talked about enough, everyone should be aware of what they are putting themselves into. Hopefully one day your channel grows enough to actually make a difference.

@grandmasterflash8710 Ай бұрын

One note: whales usually don’t refer to people who spend hundreds of dollars on apps. They refer to people who spend thousands or even TENS of thousands on apps. These are people with extremely heavy credit card debt from these apps and very heavy gambling addictions. The truth is that all it takes a relatively small amount of whales to really make an app successful

@rabbitttz Ай бұрын

Have you seen the whales in Diablo immortal!? They spend over $100,000 for some fluffy wings on their character. It’s madness!

@solidoxygen7873 Ай бұрын

Those people deserve to be poor

@st1ckman456 Ай бұрын

Scale is relative. The phrase "whale" means big spender. What qualifies that is relative to what most others are spending. The majority of people in a casino are spending far more than the majority of people on pay to play apps. So the bar for what qualifies you as a whale is much lower in those latter environments.

@GardenofEdens Ай бұрын

@@st1ckman456 I would guess 10% of pay should be considered a whale since that is in most cases a lot of money for that person. thats why you dont wanna get a ticket in switzerland

@lunova6165 Ай бұрын

The scope of that word has broadened to the point where their goal is to make everyone a whale, and a regular spender. This game is not being held up by a small amount of whales, and neither are most popular mobile games. Whales tend to only keep smaller games alive with less scope, such as old MMO's, etc.

@Loreignss Ай бұрын

Fun fact: Raid Shadow Legend's studio is actually owned by a casino they bought when they decided they needed a way to indoctrinate kids into gambling. They brought on addiction specialists and crafted the game around and then went scorched earth advertising on every youtube channel you've ever seen. The game, is literally owned to extract money....from children

@BelindaErcan Ай бұрын

😢

@atoucangirl Ай бұрын

i'm so glad that's legal :) i love it when governments do absolutely jack shit to regulate things online :) :) :)

@thejokerking9268 Ай бұрын

@@BelindaErcanyou should see all the Roblox gambling games disguised as “experiences.” All are target towards kids…

@joelsjunk239 Ай бұрын

@@atoucangirl don't blame poor parenting on the government. Would you really want to verify your age to play mobile games?

@youraveragereffian Ай бұрын

@@joelsjunk239There's only so much proper parenting can do when there are teams of trained psychologists formed to find the most effective way to take your money

@DrModGTA Ай бұрын

Absolutely true. Also, they had a good game for a while in order to get reviews up, then slowly made it more and more addictive and harder to get their stickers... now the 2 million reviews are 5 stars.. meaning anyone second guessing will only see a top rated product. They know every strategy possible to be scumbags. These sort of companies should be heavily regulated and its insane how gambling has so much regulation and protective laws for people who spend money but these games do not. Things need to change

@michaeltreu4152 21 күн бұрын

Lol there is no skill in monopoly go. In fact i don't think there has ever been a game that uses less player ability . i cannot imagine people playing a shittier version of the game. Like for real...... you literally just roll dice. wtf is wrong with you all .At least waste your money on a game that you actually do something.

@jspinac1 26 күн бұрын

Monopoly is now basically becoming the very thing it was criticizing and satirizing is so hilariously sad, it brings a tear to my eye. No greater sin than irony.

@felixgraziano2873 Ай бұрын

“Seemingly innocent mobile game” At this point, I don’t assume the vast vast majority of recently released mobile game to be innocent.

@lemonmazter7831 Ай бұрын

I mean anything "Free" has a caveat and 90% of the apps are free

@OutLanderUSN 21 күн бұрын

Anything that pushes microtransactions as a main feature is anything but innocent.

@freyabaker8334 Ай бұрын

LMAO I CLICKED ON THIS AND INMEDIATLY GOT A MONOPOLY GO AD I thought it was part of the video for a sec

@schooper. Ай бұрын

Me too

@Silverfish0161 Ай бұрын

I got one during the video

@abteilungsleiterderliebe1337 Ай бұрын

Me too, must be a coincidence guys 🤭

@Pekenter 27 күн бұрын

Me too😂

@MeganIsNotHere 27 күн бұрын

Same 😂

@GloryToComradeForster 12 күн бұрын

The real way to play Monopoly is the N64 version, obviously.

@zomzomino 13 күн бұрын

I not only got a monopoly go ad, but it was one that said "thats the point". As if it knew the content of the video and were teasing me for watching it. Fucking horrifying

@YeppohTube Ай бұрын

In season 18 South Park, "Freemium isn't free", they tackled about this issue with mobile games preying on people who can easily get addicted. That was 10 years ago, and spot on. This business model in mobile gaming is still going on.

@JJGeneral1 Ай бұрын

I just commented this before I saw yours. It’s already been covered and people know about it.

@goldensloth7 Ай бұрын

@@JJGeneral1 i thought everyone knew this

@BluePhoenix_ Ай бұрын

Sadly time makes everyone a hypocrite... Looking at you phone destroyer (and i know, phone destroyer isn't as bad, and it's dead but still)

@jonathandpg6115 Ай бұрын

The issue is few people will play a game if you charge for it….so freemium it is

@MountainMemelord Ай бұрын

@@BluePhoenix_I mean, they're self-aware in-game, as the ending is literally determined by how much money you've spent on the game, & getting the best ending has Token tell you (in the form of the New Kid) that you should probanly seek help.

@val834 Ай бұрын

I used to work for a company that had an official Monopoly merchandise e-shop few years back. We weren't connected to this game at all, the company just bought rights to the boardgame logo and stuff like that and made merchandise with it. I cannot even explain the gut-wrenching calls we would get from people that were ruined by this game. People will call desperately crying begging to have some of their money back and we would have to explain we had no connection to the game or Hasbro or whoever it is that created this evil app and they wouldn't want us to get off the phone! Kept begging and begging and begging to not hang up and to please help them. Honestly it was heart-breaking.

@cupguin Ай бұрын

I think that really speaks to the lack of digital literacy. While plenty of digitally literate people can become addicted it's a lot easier to spot a scam like this when you recognize the techniques being used. If you can't even figure out who the game developers are (which is not only really simple but also useful to help avoid their other products in the future) how are you going to recognize the manipulative techniques being used?

@TheSporetik Ай бұрын

I mean they are the ones paying so kinda responsible for their actions

@uhhhhhhsalty Ай бұрын

@@TheSporetik yeah they are but also the game is hiding extremely predatory tactics behind this "family friendly" facade. Basically a casino that also allows kids. Games like this *need* to be regulated

@SHEIFFY Ай бұрын

Are you talking about monopoly go? Like they spent tons of money on that app and came crying to you for their money back? because MG just made a year this April so I'm just confused about the dates.

@val834 Ай бұрын

@@SHEIFFY I worked for this company in 2021 (I'm in UK btw) so I'm not sure if it was exactly this game or a previous version of it, but it definitely was as predatory as this if it wasn't exactly this. The reason they would call us is because they would probably google Monopoly customer service and the company I worked for has a bunch of branded e-shops and does bespoke merchanside as well so our phone number was on the "contact us" page of the Monopoly merchandise e-shop. As it was officially licensed by Hasbro I guess they tought there's some kind of "monopoly" company for everything, the merch, the board game, the apps etc and just call whatever phone number they could find connected to Monopoly. I'll do some research and figure out if it was this specific game or another Monopoly branded casino kind of game and report back

@Blaster1360 Ай бұрын

Given that this is a game based on a board game about rampant capitalism, this doesn't surprise me in the slightest.

@FluffyReview 12 күн бұрын

Its crazy to as the game still has a glitch that you can practically predict where you will land next

@popskull42 Ай бұрын

You've overlooked one of the biggest and most important regulations on casinos, and slot machines in particular. Slot machines MUST be set to a constant payout rate and changing that rate to make it either richer (more frequent payouts) or leaner (less frequent payouts) must be authorized by a gaming commission. This is absolutely critical because the very best way to get a person hooked on a behavior (slot machine, gaming app, or anything else for that matter) is to start with a very rich payout scheduling (even operating at a loss) and then slowly lean it out over time until the person is addicted and hemorrhaging money. Every casino on the planet would do this given the opportunity but don't because they'd be penalized beyond its utility. Because that consequence does not exist for them, every single gaming app does it as well.

@Vailskibum Ай бұрын

I make it a habit to stay away from 99.9% of mobile games haha, awesome vid!!

@glumdrops3678 Ай бұрын

Oh yeah totally, I limit myself to pokemon sleep and the odd game of minesweeper

@user-dg2ec5vt8v Ай бұрын

I still play Pixel Gun 3D, but I might stop because of the ad every two seconds and P2W guns.

@Alexa_mapping Ай бұрын

I Feel the only games that can be trusted now are are paid games such as, geometry dash or where’s my water.

@GreatUsernameWowie Ай бұрын

What are you doing here!?

@Delete881 Ай бұрын

holy crap IT'S HIM!

@powerdude_dk 28 күн бұрын

Of ALL the evil things in this world, predatory gambling mechanics is among the absolute worst. It destroys lifes. Lifes that could've been just fine, if they were not to encounter anything would lead them to addiction. I don't say that it's other peoples responsibility to not expose you to gambling. But realize that these massive companies SPECIFICALLY targets weak individuals, because they know they can exploit them. If that's not pure evil, I don't know what is.

@GEB_Rosee_PPS Ай бұрын

really, what sets apart this game and other f2p games, is the lack of actual game here. Most of other f2p games at least have a neat gameplay or an interssing story to them. here its just... trying to get people to donate

@lisatroiani6119 Ай бұрын

i just realized, monopoly go is a copy of an already existing mobile game, Board Kings. everything from the concept to the ui looking incredibly similar, even the sticker album is something that was already in Board Kings (it’s called the same thing too). and yet, it’s somehow less manipulative than monopoly go

@sentrogames1515 Ай бұрын

I used to play Board kings for years, it has its issues but it has more personallity in its game then Monopoly Go ever did, and even now Monopoly go seems to be getting cheaper with its assets in game

@limediamond3657 Ай бұрын

THANK YOU nobody acknowledges that this game is just a copy of another game and it bothers me so much

@unhoely7925 Ай бұрын

Thank you for reminding me! When I first started playing MoGo I noticed how similar it was to a game I used to play but I forgot what it was called. I’m addicted to MoGo but I wasn’t addicted to Board Kings and I think that’s because with board kings (at the time, not sure if it changed now) you had the option to watch ads in order to get a bit more dice and they didn’t bombard you with ads consistently to pay for more dice.

@MASTERV68 Ай бұрын

Yeah noticed it too because i used to play it

@snackplaylove Ай бұрын

I didn’t DL monopoly as it looked identical and I figured didn’t I already play this! Saved me a few hours :)

@Zaiqukaj Ай бұрын

Oh good it’s an ad for what we are talking about. I’m permanently mad at this game because the ad on tumblr at random makes a really loud noise.

@Bullminator Ай бұрын

U block origin?

@aolivep Ай бұрын

@@Bullminator Mobile, prolly. I also mostly use mobile tumblr these days

@eragonfreedman9228 Ай бұрын

@@aolivep brave

@benhoman565 Ай бұрын

Firefox browser with unlock origin on mobile@@aolivep

@thatonepossum5766 29 күн бұрын

@@aolivep there’s adblockers for phones, too. I downloaded one after I got tired of recipe websites draining my battery (they have an INSANE number of ads). So, if you wanted to get away from the ads, that’s an option.

@boardgamebuds 27 күн бұрын

Excellently put together, and very thought provoking Belinda. I've designed multiple published board games, and your video made me reflect on how we use dopamine triggers as lovingly implemented tools to enhance the fun of our games. And those same tools that can make people smile and laugh and play (push your luck, random reward cycles, community and social interaction), can drive people to poverty, addiction and loneliness the moment those interactions become monetised. This isn't a board game as I know it, it's a skinner box, you're right. Great video - looking forward to seeing where you go with your next. ☺

@slicedbread_yt 21 күн бұрын

I fr just got Monopoly Go ad in the middle of the video

@soloq.game.design Ай бұрын

Just tested this game recently, motivated by news about marketing budget and revenue. For me the most "amazing" part is how well the predictive analytics / personalized offers are tuned. This game basically tries to profile you (or use an already known profile of you from Facebook / Google) as fast as possible to make you pay just a little bit. As soon as someone buys even just the lowest offer it starts to go really hard to milk that juicy sunken cost fallacy in you. Time pressure / FOMO on the left, Peer pressure / social pressure / competition on the right, battle pass like systems, collections to complete. And at the end it's a game about pushing one button, for boards of different colors.

@BelindaErcan Ай бұрын

Yup! And voila, $2Bn cashed in. 🫠

@s15240drifter69 Ай бұрын

Haven't made it through the entire video, but also worth noting that the more you buy packs, the more expensive they get with diminishing returns.

@adoug_ Ай бұрын

And games now start labelling this low offer as “your first purchase” or similar, as they know you’ll be making more after.

@FlaccidFella Ай бұрын

In case you're unaware of just how many themes Monopoly has, just know that back the early 2000's we didn't have Monopoly. We had Floridopoly. A Florida based monopoly game

@killerwhale__ Ай бұрын

Monopoly will just let anyone cook for a cut of the profits like there is a monopoly Terschelling. Terschelling is a small island in the Netherlands that had 4900 people and 20000 tourists

@garden0fstone736 Ай бұрын

Was there a pineapple?

@FlaccidFella Ай бұрын

@@garden0fstone736 no. Did somebody tell you pineapples come from Florida? 😂

@garden0fstone736 Ай бұрын

@@FlaccidFella are you from Florida?

@Blazertronics523 Ай бұрын

@@garden0fstone736 Florida has the oranges

@thexd2666 12 күн бұрын

I expected to find something more interesting, but what I got was just what every free mobile game does to get money from you.

@hype4035 Ай бұрын

“Ingrained into your daily life so it becomes a routine.” Is the most evil and predatory thing ive ever heard.

@epicvibe69420 Ай бұрын

some reverse engineers have even found out that the game already knows what you are going to roll next round, it knows in its code where you are going to land, how much you will roll. thus figuring out how long it'll take until you need to pay for more rolls. all on purpose. you can even see that some of the people you attack aren't even actual people, just bots. this can be proven if you have 2 accounts running at the same time, all of the rolls and all of the people you attack are literally the same, everything is pre-programmed

@EyelessAugust Ай бұрын

That’s so scummy. I hate games like these. We need stricter rules so we can out an end to greedy cash grabs like these

@garden0fstone736 Ай бұрын

God forbid you just genuinely wanted to play monopoly

@r3y182 Ай бұрын

Yeah it’s bs the game wasn’t like that before they had changed it and made the rolls pre determined either way the game is just a straight up money drainer

@landerdumalagan3497 Ай бұрын

Nah.. this game is lame some people has an App for Monopoly Go to be rerolled your dice again and again until you land on your desired tiles lessing your dice loss 😄 And I don't know why some people spending $10 for 1pc of 5star sticker by buying it in other player to unlock their all sticker album 😂

@Amythiz Ай бұрын

I don’t understand how people could spend thousands on these games. With casinos you spend more and more because you believe you can finally hit that jackpot, but with mobile games you are only loosing money and for what? Dopamine? They aren’t even that enjoyable, just addictive.

@MrVariant Ай бұрын

Let alone we got virtual versions on consoles and physical versions that you own. Virtual with AI and no bs microtransactions.

@zix1257 Ай бұрын

Low IQ boomers.

@jebronlames987 Ай бұрын

I would compare playing games like these to smoking. You don’t buy a pack of cigarettes expecting to get something worthwhile out of it. You’re buying it to satiate an addiction; to get your fix. In the case of these games, the fix is the rewards and exploding color effects. It’s the high of getting stuff that gets them addicted, even if that stuff isn’t worthwhile.

@MrVariant Ай бұрын

@jebronlames987 lol you should see the cardboard Crack books. I get pokemon cards but no idea why people would overpay for yugioh and magic's laziness let alone poor rotation/price increases, and magic keeps changing the amount or cards in their booster packs.

@wolfetteplays8894 Ай бұрын

@@jebronlames987nah, I’m buying it to rebel against the modern day PC system

@emanuelsonboss4985 Күн бұрын

I remember when I pre registered Monopoly Go, I was hyped thinking it was like the normal monopoly but you play on your phone and online with random people or friends, and the micro transactions would be just cosmetics or something like that, I was so wrong

@arcqx9676 11 күн бұрын

i saw a monopoly go ad that told me that not paying taxes and evading jail was a way to get rich, and obviously they meant something else but i wasn’t surprised that they removed the ad later.

@plagueknight3056 Ай бұрын

Not even kidding, when i clicked on this video i literally got an ad for monopoly go 😭

@bargauze9599 Ай бұрын

We all did 😂

@detective2221 26 күн бұрын

@@bargauze9599 No, we didn't. Some of us are smart, and use ad blockers.

@DeathInTheSnow Ай бұрын

This is why regulation is so important. I need to write to my local MP and raise this! Gambling for 9yos? With real money? It's already too addictive for adults, and I say that sincerely.

@shytendeakatamanoir9740 Ай бұрын

I already have issues with how much kids can spend in Roblox or Fortnite, but this is even worse.

@elon2707 Ай бұрын

I mean for children you should be able to control what they buy, though in the 3 months+ i played this game (Quit when one of my friends quit) i was playing it non stop to get rid of dice, never had the urge to buy dice, actually tbh almost never ran out of dice, but the events which force you to keep playing because it ends in like an hour those are the worst. glad i deleted it.

@jonathandpg6115 Ай бұрын

@@shytendeakatamanoir9740Kids can spend a lot of time on anything, they can spend a lot of time playing mario, or in the pool, or in their room reading….The only reason fortnite and roblox are seen in a bad light is because they are the newer things.

@blasterblade02 Ай бұрын

@@shytendeakatamanoir9740 I'd argue Roblox is still worse, a publicly traded company relying on child labor which is then monetized to hell and back.

@Glacialgaming Ай бұрын

@@blasterblade02people choose to make games on Roblox

@Inki_Inc Ай бұрын

This video is so well produced, surprised to see your subscriber count not in the upper 100k’s.

@Yuhngqueezy Ай бұрын

Not them hitting you with they ad on this and dropping a ad on tiktok roasting you you gotta fight back 😂

@Greckard Ай бұрын

not only got a monopoly go ad before the video, but in the middle too, also unreal that it's forcefully downloaded on samsung phones with every update

@kennymcormic5663 Ай бұрын

There is no way they are forcing u to have monopoly~ :o

@LyraKat_ Ай бұрын

@kennymcormic5663 mhm. Not all samsung phones, but I actually used to have an android phone that would automatically install Facebook, coin master, and other random games every major update. I don't know the full reasoning behind it, but I know it's either something similar to paid sponsorships, or something to do with how Android is open source. I'm glad my current phone doesn't do that though :'D

@artemiskearney8019 Ай бұрын

@@LyraKat_ It's nothing to do with Android itself, just hardware companies modifying it and packing stuff in

@Noobs_of_Gaming Ай бұрын

And I thought I had problems because I can't remove the search-bar from my home screen. Are you sure that isn't a virus?

@flamingophone Ай бұрын

@@LyraKat_you know tou can select which apps are going to be installed and which arent

@svs1294 Ай бұрын

its a great thing someone found out that the rolls are pre determined and you can just put your phone in airplane mode, write them down, delete the data and then you can basically beat the game and never pay money.

@GoldenFFC Ай бұрын

I went from 600 dice to 30k by gaming a system that was rigged

@MK8MasterJunjie Ай бұрын

Can you explain in more detail?

@colbyjackcheese2827 Ай бұрын

@@MK8MasterJunjieif you can’t figure out how just by this piece of information it’s not for you

@GoldenFFC Ай бұрын

@@MK8MasterJunjie since the rolls are predetirmed, you can roll while having airplane mode on to see future rolls without spending dice. Search Shawna Monopoly Go for the full tutorial on it because it’s more complicated than that

@moonprismgirlie Ай бұрын

@@MK8MasterJunjieI suggest looking up some yt videos about it, that’s what I did and it was a big help!

@endbounty9890 Ай бұрын

This is such a well put together video!

@rockalinebellosa7907 14 күн бұрын

Getting a monopoly go ad on this video when I have never seen one before makes me wonder if it was done on purpose

@KrissyBlues Ай бұрын

Between games like this from US developers and the "gachapon" format from japan mobile gaming really is just one giant gambling scheme and I deeply hope there's a massive crackdown in the next couple years. Games like this and genshin get so big largely off predatory practices and they really need to be regulated before it becomes too much bigger of a problem

@syberasya1338 Ай бұрын

Genshin itself is already regulated based on Chinese laws on gambling. American and Japanese games however doesn't have the same regulation

@KrissyBlues Ай бұрын

@@syberasya1338 Ah, thank you for that correction. That makes sense. Not super familiar with how genshin works, was just the biggest gacha that came to mind lol Games like Fire Emblem Heroes would be better illustrations of the overall point, then

@fr0ck360 Ай бұрын

Isn't Genshin from China?

@wiktor3727 Ай бұрын

@@KrissyBlues genshin is gambling, but at least you can actually complete full game without spending any money. It's mediocre, bland and if you want you can sunk thousands of dollars into it but at least you have a game that can be played for free if you really want. There aren't any "special", "99x value," time offers that expire in 20 minutes, every time limited event has a predefined monthly duration. Majority of players are light spenders that only buy monthly subscription or don't buy anything. On the other hand playing monopoly or other similar "games" is completely pointless unless you are a spender and buy offers everyday. Don't get me wrong - genshin is also making money from addicts, but is not as half as predatory as games like coin master

@utopianparody Ай бұрын

most of gachapon games don’t requre actual money though

@BrainSpyroTheDragoness Ай бұрын

I'd rather play the 300+ Monopoly product placement editions than Monopoly Go.

@sqyx93 Ай бұрын

Even Heinz Monopoly?

@SF-nd1ep 20 күн бұрын

Same

@timpind.8237 Ай бұрын

I got a monopoly go ad during this

@justjealousjunior 3 күн бұрын

The gameplay of Monopoly GO! Is the pure definition of how to end your long-time relationship with your friends

@frtzkng Ай бұрын

Playing such games with ADHD may be either a blessing or a curse: a curse _if_ it manages to hook you in and gets your hyperfocus, while also being really inattentive and constantly starved for dopamine anyways; or a blessing because you're too inattentive to invest any real effort into playing such things and quit very early on, so it makes those dark tactics ineffective against you.

@TechTchno Ай бұрын

HONESTLY YEAH. I tend to phase in and out of interests in games and this alone usually steers me away from purchasing anything. At least nothing super big. I usually stick with smaller things that're under $10, and even then it's me being like, "do I have the money and how invested in this am I currently?" I can stick around for a few months but still tend to avoid buying stuff, haha. I am Immune to the Game Addiction /hj

@cosmicpotato3849 Ай бұрын

This feels like a video made by a channel much bigger than

@KingNikolai Ай бұрын

finally I found a comment that says what I was thinking, this video is fantastic and I love the effort and skill clearly put into it.

@isssma0 13 күн бұрын

I don’t get this game. It’s a closing ad simulator. An officemate invited me to play this, and I quit almost immediately. Convinced that officemate to play Bloons TD6 instead, and he’s happier now.

@keenanpetit8864 Ай бұрын

Getting a monopoly go ad during this is crazy

@shocknawe Ай бұрын

That reference in the opening is brilliant.

@zubair1149 Ай бұрын

I was shown a Monopoly Go youtube ad before i got to even start watching your video 😂

@BelindaErcan Ай бұрын

Whaaaaat really?!? Hahaha omg. This world…😑😑😑

@Xvladin Ай бұрын

You watch ads??? Why?

@zubair1149 Ай бұрын

@@Xvladin nah, of course I try and skip them

@Xvladin Ай бұрын

@@zubair1149 Why do you even see them? Why don't you block ads?

@zubair1149 Ай бұрын

@@Xvladin I can't do that on the KZfaq app on my phone

@VincentVincent_89 12 күн бұрын

There's no way I just got a monopoly go ad before this video started 💀

@RagingBigfat Ай бұрын

Glad I discovered your channel, videos are very well crafted and there's a whole lot more I need to watch, good jon

@raine6813 Ай бұрын

i believe that video games that set limits on your progress where you have to either wait or pay to keep playing should be illegal

@TeruteruBozusama Ай бұрын

And why are they allowed to gather so much private information anyway? I looked through some and one wanted to look through my bank statements...

@frtzkng Ай бұрын

@@TeruteruBozusama Those infos are sold off at high margins to other middlemen and end up at businesses whose job is to provide targeted advertising. Even if using an ad blocker makes your information worthless to them

@Kanookoochn Ай бұрын

So COC should be illegal to right?

@raine6813 Ай бұрын

@@Kanookoochn correct.

@pianomasher6691 Ай бұрын

Wait until you hear about Clash Of Clans 😈

@beenywitdabaco 15 күн бұрын

It also doesn’t help that the newer generations are already prone to addiction in some sort of way. I can say firmly for a fact I’m addicted to my phone, but for others it could be vapes, gambling, etc. This seriously just gives the edge on dark addiction techniques, within everything really

@rainbow-chan6468 Ай бұрын

I recently noticed I was getting bombarded with Monopoly GO ads as I was playing Beatstar and then I get recommended this video lol. I’m grateful that my usual reaction to a wait timer is to just close the app and that my ADHD causes me to forget about the game for days and only sees me returning when I’m bored out of my mind at the doctor’s office or something. Though I’ve always been a bit wary of mobile games in general because the ones my friends play all seem to be some form of gatcha game or something like this, gambling in disguise.

@kisaratheruler Ай бұрын

This game be giving gambling addictions on a daily basis like its nothing

@abay1worldnologoediting Ай бұрын

It became the monster it swore to destroy

@MauFangs 22 күн бұрын

This a masterpiece of a vid and a channel as a whole, surprised to see you have less than 20k subs. Such underrated content, I'll absolutely subscribe❤

@StriderStryker Ай бұрын

This mobile game convinced me to try out Uno instead. That card game is much better than a cash grab simulator.

@spookedblue Ай бұрын

I've got a strict rule when it comes to f2p games with microtransactions: never spend more on it than i would be willing to pay to buy it if it was an actual game. Usually this is around ten quid or so, and I refuse to go above. (And thats for games like Genshin, ie it has an actual game to play not just dice to roll). But the actual concept of it and how it preys on people still makes me uncomfortable. You should always remember: if its free to pay, thats because you are the product. Great video!

@fireraid9173 28 күн бұрын

Even then they're still making retail cash off of you. If it's a mobile game with obvious patterns to manipulate you then they don't deserve a dime let alone anyone playing it

@niewazneniewazne1890 Ай бұрын

This is the most hilarious title I heard in awhile. A game about draining virtual money from your fellow friends is draining your real money as you play.

@tigresuave11 8 күн бұрын

I've never seen an ad for Monopoly Go before until I watched this video.

@brianroe88 Ай бұрын

Good video, editing, scripting, etc. I was surprised you didn't have more subs. Keep up the good work!

@skiller5034 Ай бұрын

"Scopely made mobile game history by making $2B in less than a year!" Hoyoverse : *"Amateurs!"*

@God-ch8lq Ай бұрын

its really impressive if u dont market it towards china or india, these two are the cheat code for marketing media

@borktehspork Ай бұрын

except hoyoverse hasnt made 2b in a year on their mobile games

@StreakingFox Ай бұрын

How you only have 2k subscribers is criminal. I appreciate the straight information no “humor” just information and matter of fact. Some may call it boring but I find it refreshing. And that I to was insane very nice

@BelindaErcan Ай бұрын

I appreciate your feedback ☺️

@xXHashassinXx Ай бұрын

Give it time. I've watched a lot of small creators ascend to dizzying heights.

@jonathandpg6115 Ай бұрын

Yet her videos are quite poorly researched

@nivada94 Ай бұрын

@@BelindaErcan the algorithm blessed me with this video today, great video. It is one of the rare occasions where i click subscribe from the first video that i watch.

@BelindaErcan Ай бұрын

@@nivada94 many thanks!

@kstarks9049 Ай бұрын

I feel like a large problem is people aren’t taught how to recognize manipulative systems the game is built on.

@lorelogs3901 Ай бұрын

There being a Monopoly Go ad just bellow the video really shows that the house always wins.

@JL0ndon Ай бұрын

Awhile ago i got stuck on one of those gatcha square enix games and was spending money i shouldn’t. Eventually i decided it was too much money so i only play mobile games that teach me things now. I have literally become fluent in Swedish so i have something to show for my time haha this monopoly go situation is just sick. This is such a problem with mobile games and there needs to be some kind of regulation

@BelindaErcan Ай бұрын

Thanks for sharing your experience!

@prismiemona Ай бұрын

Games without purchases or with a single purchase to remove ads are a pretty safe bet

@noob2pro290 Ай бұрын

what is this app that you can become fluent in another language?

@JL0ndon Ай бұрын

@@noob2pro290 I used 2 Rosetta Stone and Babbel

@JL0ndon Ай бұрын

@@noob2pro290 I used two the first was Rosetta Stone which gave me a foundation, teaches you like a child. But the second one Babbel is about grammar

@amushroomtrip Ай бұрын

This reminds me of that South Park episode where satan teaches Stan about addiction to mobile game in app purchases. Great video!

@paolarei4418 Ай бұрын

Satan being better than God real?

@sqyx93 Ай бұрын

@@paolarei4418 he plays rust so idk

@Juiceman117 5 күн бұрын

There’s a beautiful layer of irony behind a game called Monopoly trying to get a ‘monopoly’ on players money.

@mr.differently-abled1418 26 күн бұрын

Just got an ad for the “game” in question. What a time to be alive.

@JoseLopez-gi9sf Ай бұрын

That's a tough pillow to sallow.

@dominiquarz3868 Ай бұрын

KZfaq recommend me this video. I never knew your channel before but your video is spot on and well documented and with great visuals. I wish you the best of success moving forward!

@Fxiry_Sage1357 Ай бұрын

The fact I got a monopoly go ad before this tho 💀💀💀

@Jhary7 Ай бұрын

One other huge difference between these games and an actual casino is the time factor. To go to a casino, you need to hop in a vehicle and drive to a location. You can't continue playing slots while you're eating or doing your business, etc. You certainly can't walk around with the slot machine... And once you step away, you're done. You can't start again without driving back to the casino. I know I'm trapped, but am having such a difficult time stepping away from a different game because of the social aspect and the desire to not let my team down... 😔

@lukchem Ай бұрын

Thats why I love Apple Arcade. Genuinely fun mobile games without any gamble, in-app-purchases and ads.

@RAINMAKEEER Ай бұрын

4:10 HASBRO! Release the Kevin Hart Monopoly Version! The go to jail spot is replaced with "Lose Oscar Hosting Job"

@BelindaErcan Ай бұрын

😂😂

@uovomarcioultra6917 10 күн бұрын

Ironic how i got a monopoly go ad before this video

@terry2295 24 күн бұрын

I rarely get mobile game ads, probably because Google knows I barely engage with them, but on my his video I just got a freaking Monopoly Go ad and that’s scary.

@TheKayasto Ай бұрын

"whales. people who spend hundreds of dollars" oh my sweet summer child. you've got the spirit but you are WAAAAY off. hundreds is a dolphin 😂

@jonathandpg6115 Ай бұрын

low hundreds is casual`

@TheKayasto Ай бұрын

@jonathandpg6115 well shoot. what's a dolphin anymore if low hundreds ain't even dolphin territory? or are you saying they're low end whales at that point?

@Firevine Ай бұрын

I'd be willing to pay Monopoly Go amounts of money to ensure that 𝚘𝙷 𝙼𝚢 𝚜𝚆𝚎𝙴𝚝 𝚜𝚄𝚖𝙼𝚎𝚁 𝙲𝚑𝙸𝚕𝙳 was never uttered by anyone ever again.

@williamlavelle4371 Ай бұрын

@@TheKayasto suppose it depends on the game and personal opinion, there's no objective standard

@TheKayasto Ай бұрын

@williamlavelle4371 fair enough. 100$ could be whaling out if that's a lot for a specific game. then there's hoyoverse games...some of those folks dropping 4 figures on a single banner 💀

@florentardizio Ай бұрын

if it's free, you are the product

@Luniii737 21 күн бұрын

It's not free as in free when you get the opportunity to spend hundreds and thousands. "If it's free, it is a predatory cash cow." fits better in this case. Or in other words: This game if far from free.

@Dashrendar2507 Ай бұрын

Thank you for your content and raising awareness. I have had loved ones be caught in this type of scam games and I'm terrified that we don't have the knowledge and tools as a society to ward off these addictions.

@Daniel-kq4bx 29 күн бұрын

I was extremely confused, because I only knew the digital version of the actual monopoly. It didn’t help that the video took ages to get to the point

@s15240drifter69 Ай бұрын

Another scummy tactic they use for this game is in the packs you buy. The more packs you buy, the more expensive they get with diminishing returns. The same pack of 1000 dice and a wild card might cost you $9.99 the first time, the next time its $19.99 for 1500 dice, a wild card, and maybe a srucker pack with a RANDOM five star card that you most likely already have. It just goes up from there. Have talked to several spenders who have $60-$80 dollar packs available to purchase, while my account that has never spent a dime on it has never seen a pack offered for more than $20.

@KirbywithaGun64 Ай бұрын

Loved the "They Live" parody at the beginning

@micahcheck Ай бұрын

i spent an EMBARRASSING amount of money on monopoly go for a couple months…. i said from day one that it caused casino dopamine but fell into the trap anyways. yes, i had fun, but not fun enough to be worth the cost :-/

@marcgallagher32 10 күн бұрын

Your channel is so good mate. I predict 1 million subs within the next two years.

@xavierburval4128 Ай бұрын

This kind of shit is why parents don’t respect actual games. It sucks that the “big red dopamine button” is now the standard in this industry.

@jollynaut Ай бұрын

hey I just wanted to say how well this video is made both in the topic but i also very much appreciate the great production and the great writing and delivery. Great Job!

@nandee1fuery Ай бұрын

You missed an important part. If you spend money, the prices of the dice change. So because I got 100 dollars of dice one time, the only offers I get are 80 to 100 dollars. Yeah, I quit when I noticed how much it was.

@evanrutledge-sz4yo Ай бұрын

Monopoly basically becoming the very thing it was criticizing and satirizing is so hilariously sad, it brings a tear to my eye. No greater sin than irony.