5 Gum: How to Completely Annihilate Your Brand Image

Рет қаралды 2,782,341

Күн бұрын

Get a great deal on Displate by using my link www.displate.com/slowstart or my discount code SLOWSTART: 1-2 items are 22% OFF; 3+ are 33% OFF available until December 24th, 2023 (excl. Limited Editions and Lumino). Discount applies automatically at checkout.
Today we're looking at how 5 Gum, one of the most memorable and iconic snack products of the late 2000's, drastically watered down their iconic ad campaigns to try and appear more relatable to young people.
Patreon: / slow_start
Second Channel: / @slow_start2
Music
By Your Side - David Luong
Happy-Go-Lively - Laurie Johnson
Cool Vibes - Kevin Macleod
Corduroy and Cheese - Piotr Pacyna
Covert Affair - Kevin Macleod
Film Noire - Kevin Macleod
Curious Notion - Terry Devine-King
Today's Diary - Chiro
And Now This - Felipe Adorno Vassao
0:00 Intro
2:10 5 Gum Ads
4:46 The Success of 5
5:30 The Fall of the Gum Industry
6:56 Changing 5's Image
8:00 The Rebrand
9:57 5 Truth or Dare
11:42 The "No Regrets" Campaign
13:25 Marketing Mayhem
14:09 Pandering to Gamers
15:07 Respawn Gum
18:12 5's Current State

Пікірлер: 7 400

@slow_start 7 ай бұрын

Thanks for watching guys. You guys can get a great deal on Displate by using my link www.displate.com/slowstart or my discount code SLOWSTART to get up to 33% OFF until December 24th, 2023. I'm a previous customer of Displate and I couldn't recommend them more.

@jstyxx4110 7 ай бұрын

Why was this reuploaded?

@jacobflack7747 7 ай бұрын

Loved the video topic & how it was framed, but the way the Displate Ad was framed was a bit too cringe in the "don't know how to do something basic? they'll do it for you" sense. As someone who has 4 lovely Displate Products, and have gifted 3 more, Imo it's just destructive to suggest that people who don't have something as basic as a simple set of tools have any business buying any decorations, let tools that'll help you better establish any space one has rights to throw up a Displate on

@jacobflack7747 7 ай бұрын

No idea, just noticed it myself but it's not letting me delete/edit either identical comment, rip

@AJ_Jingco 7 ай бұрын

@slow_start You look a *LOT* like Pedro Pascal.

@user-AADZ 7 ай бұрын

"You hate capitalism, don't you Squidward?"

@briano9397 7 ай бұрын

Calling 5 Gum the "Axe Body spray of gum" is so weird but so accurate 😂

@cruz5327 7 ай бұрын

the holy trinity of middle school for me 5 gum, axe spray, and too much hair gel

@icomsltd 7 ай бұрын

I just remember beer rubber and cigarettes. Things got weird after the 80's.@@cruz5327

@atharvsharma1866 7 ай бұрын

@@cruz5327 are u bald now?

@CarbonComs 6 ай бұрын

Video earned a like the second that came outta his mouth. I felt those words in my soul.

@briano9397 6 ай бұрын

@@CarbonComs absolute facts and truth 😂

@semibreve 6 ай бұрын

I remember seeing the commercials as a kid and being almost scared by how mysterious they were: I literally thought the gum was too adult for me to chew.

@sparklesunshine6263 6 ай бұрын

I'm disappointed in you.

@Crazlerable 6 ай бұрын

yep definately has those vibes

@yamo511 6 ай бұрын

are u trans now?

@ashleyking8851 6 ай бұрын

Lmao thats so funny

@s1d3k1ckRO 6 ай бұрын

Thought I was the only one.

@TechySpeaking 2 ай бұрын

I never saw any of the ads after the Stimulate Your Senses campaign, and was genuinely under the impression 5 Gum just stopped existing in 2014.

@Lukepuke311 Ай бұрын

@marshmellow6152 Ай бұрын

Same

@simonsoupshark8009 Ай бұрын

actully

@nurglecultist2521 Ай бұрын

It exist in Eastern Europe and Asia

@vizthex 14 күн бұрын

same lol

@phoenixfritzinger9185 2 ай бұрын

I remember a popular fad at my school was carefully peeling the colorful foil off of 5 gum wrappers and then covering your binders and stuff in the foil There was like a whole process to it

@commanderbale Ай бұрын

OMG! I remember doing that. I remember thinking it looked so cool.

@TheWinrarz Ай бұрын

Yeah we would take the foil off too but it was so we could roll joints with the waxy paper

@salembeats1875 Ай бұрын

hell yea that foil stayed on there, and we too used used the wax paper as joint paper, good times :)

@salembeats1875 Ай бұрын

@@TheWinrarz lol takes me back

@KhreamedKhorne Ай бұрын

Holy shit thats something I havent thought about in a very long time

@jakefoley9539 7 ай бұрын

Those early "How it feels to chew 5 Gum" commercials had some of the coolest visual design work I've ever seen, even to this day.

@bababababababa6124 7 ай бұрын

I still don’t know how it feels to chew it though

@jakefoley9539 7 ай бұрын

@@bababababababa6124 Same 🤣

@RabbitEarsCh 7 ай бұрын

When I first saw one I had no idea what they were even advertising, and when I understood, it looked so alien and appealing. I definitely tried every flavor because of the ads making them seem powerful, and it helped that they were at their core very intense flavors regardless.

@majesticeagle5461 7 ай бұрын

You’ve not seen much then?

@majesticeagle5461 7 ай бұрын

@@RabbitEarsCh”alien and appealing” I will NEVER understand this, also are you really that easy to fool into buying stuff?

@isweartofuckinggod 7 ай бұрын

The phrase "How it feels to chew 5 Gum" has already made it into the pop culture lexicon. It has already achieved a level of universal recognition other brands can only dream of. The fact that they haven't noticed how that one ad has stood the test of time and remained in people's minds for nearly 2 decades, and they haven't capitalized on it at all? Insane.

@anoNEMOs 6 ай бұрын

Maybe it's better that way. They would probably just butcher that meme

@crybabyassassin1733 6 ай бұрын

how it chews to gum 5 feels. gum gum sense your stimulate

@cort76 6 ай бұрын

@@crybabyassassin1733 poggers? idk what im doing man sorry

@sal-1337 6 ай бұрын

@@cort76 here is your bleach sir

@kawaiikaktus465 6 ай бұрын

Capitalism failing the giga capitalists XXDDDD.

@richardrothkugel8131 Ай бұрын

I'm embarrassed to admit that for decades I didn't know that the gum was called "5" and I always believed that when the ads said "what it feels to chew 5 gum", it was talking about grabbing five gum and eating them at the same time.

@yurimezurashi Ай бұрын

same

@Slyfoxx 27 күн бұрын

Nah man, don't be embarrassed to admit that. It's absolutely hilarious and you should be proud 😂

@iLoveMyJob 10 күн бұрын

I feel like those commercials are an exact visual representation of how I’d feel chewing five sticks of gum

@yurimezurashi 10 күн бұрын

@@iLoveMyJob true

@MiguelRojo-ej3yg Ай бұрын

Watching this makes me realize how far advertising has fallen as an industry in the past 20 years

@elrusito5034 25 күн бұрын

Now it's just a pneumatic drill repeating the brand name / product as loud as possible. Looking at you, burger ad

@goodguyguan3412 24 күн бұрын

@@elrusito5034 BK is great in the fact it isn't mcdonalds. the whopper will be burned into our minds from that ad so the joy is in remixing it. make it say something diff. bless the king

@tigerjoseph 6 күн бұрын

All types of media have degenerated the past decade

@frankie1597 4 күн бұрын

Everything is now some forced DEI pandering

@Brianna-eo8nu 7 ай бұрын

I’m surprised it took Wrigleys nearly a decade to start marketing 5 Gum to gamers. The packaging of 5 already had that sleek, black on neon colour aesthetic of gaming brands like the Xbox and Razor, and their original demographic of 14 to 25 year old boys and men already overlap significantly with the gaming community, so pandering to them just seems like a no brainier.

@Anthonybrother 7 ай бұрын

Remember the board meeting video, these people are out of touch

@majesticeagle5461 7 ай бұрын

Trust me most people who play games fucking hate that neon shit, like me, it’s the dumbest thing ever, and no one would have fallen for it Sad to see that a lying comment saying that the majority like it(they don’t) and that I’m the odd one out(I’m not) and that it sells(it doesn’t and never has or will)got more likes than mine, whole lotta dumbasses and young children in this comment section, no point in trying any more, nobody will agree with people who are factually correct anymore, y’all just prefer lies

@ghoultooth 7 ай бұрын

⁠⁠@@majesticeagle5461That’s not even vaguely true lol RGB keyboards and PC components exist for a reason- they sell. Just because you’re the exception means nothing in the grand scheme of things. I play games and don’t really like neon stuff as it hurts my eyes, but my partner does and a lot of other people I play with enjoy it. It exists for a reason.

@uneek35 7 ай бұрын

Also lucky that Razor didn't come up with their own gum first.

@SnoFitzroy 7 ай бұрын

@@majesticeagle5461 You're the odd one out actually, normal people love it when their whole computer lights up. cheaper than turning on the overhead too!

@CODDE117 6 ай бұрын

When I met my now fiancée, I thought her eyes looked beautiful, like icebergs. But I also knew that she would have heard someone say that to her at some point. So what did I tell her? I told her that her eyes looked like what it felt like to chew 5 gum. She thought it was hilarious and we still remember it four years later.

@thelemon5069 6 ай бұрын

5 gum. Stimulate your fiancée

@cryfier 6 ай бұрын

thats funny

@jesusacristo307 6 ай бұрын

Great pfp

@probablypositivity8918 6 ай бұрын

That's so cute

@cameronspence4977 6 ай бұрын

Nailed it😂

@Kyoobur9000 2 ай бұрын

My greatest regret which I will take to the grave is never learning how to bounce around on a giant speaker covered in ferrofluid. Don't be like me, start learning how to bounce around on a giant speaker covered in ferrofluid early, then you can enjoy bouncing around on a giant speaker covered in ferrofluid like I never got to. Stimulate your senses.

@Erdem. Ай бұрын

This is one of the best comments i have ever read on youtube. love you hahahhaah

@KhreamedKhorne Ай бұрын

@nicholas-gurr-420Octupus

@JohanKylander Ай бұрын

@nicholas-gurr-420KZfaq documentaries about brands I forgot about.

@danielleanderson6371 22 күн бұрын

@nicholas-gurr-420 Certainly not a giant speaker covered in ferrofluid.

@humzaahmed6835 Ай бұрын

Make a Super Bowl commercial with the same 5 gum facility but now it’s all abandoned and in ruins and someone finds a hidden pack of 5 gum in it, million dollar idea 😎

@fetterkeks2796 12 күн бұрын

PERFECT

@colly6022 6 ай бұрын

this is literally the PERFECT time for them to go the nostalgia route and start using their old branding and advertising techniques.

@Jokerboy1410 6 ай бұрын

They should just remake their old advertisements but make every person gay and black.

@Nosensev57 6 ай бұрын

But.. they wont. They are so deep in the corporate whirlpool that is woke-ism etc its just impossible. Not that I got anything against that it's just... cringe... if companies use it.

@colly6022 6 ай бұрын

@@Jokerboy1410 *black or chinese

@colly6022 6 ай бұрын

@@Nosensev57 the post-2016 era of "woke" companies pains me so much. i think part of post-2016 progressivism (or "woke culture") is partly inspired by the companies that embraced things like gender equality, lgbt rights, racial equality, etc.. (which by themselves are great goals) early on in marketing. at that time, anyone even slightly left-leaning attached themselves to some social justice movement, so it was an easy thing to market to. people have parasocial relationships with companies. when companies are pushing "woke" things that resonate with people that have more progressive ideas, people will become attached. it becomes easier for those companies to just keep feeding into such culture by enabling that mindset, and then marketing to the woke culture they influenced.

@sticklyboi 6 ай бұрын

considering the amount of people nowadays who jerk themselves off over nostalgic shit, yeah, its actually perfect

@jayphilip8408 7 ай бұрын

5 gum being the axe body spray of chewing gum is the most accurate thing I've ever heard.

@RetireandGo 7 ай бұрын

That was so true Good analogy there

@SouthernBelleReviews 7 ай бұрын

For sure 🎉😂

@AftermathXJ220 7 ай бұрын

They even used the same, in your face, bright colors

@alexandervelez9507 7 ай бұрын

except axe is nauseating.

@Jac0b22 7 ай бұрын

Yeah but 5ive is actually a good product

@jordanmiller5088 2 ай бұрын

I think the no regrets campaign is like a consequence of not chewing five gum in an alternate timeline

@devizee 25 күн бұрын

thats hilarious

@fourkz 21 күн бұрын

The "how it feels" ads are so iconic, they were a meme for more than a decade after they stopped airing. I was a toddler when they first aired and I still know them because they've been in pop culture for that whole time, yet also I never once saw anyone actually buy or chew it.

@reaperking2121 6 күн бұрын

So true. I only know 5 gum as the fucking meme. Which tells you how badly they botched the product. You have an add campaign that still lives on today yet no one cares about the product .

@TheSkyGuy77 4 ай бұрын

"How it feels to chew 5 gum:" (Slams door on finger) "Stimulate your senses"

@dylunr3143 2 ай бұрын

LOL

@metakn1ght 2 ай бұрын

ok cybertruck owner

@Dfeneck 2 ай бұрын

This is what blows me away. They HAD a successful meme format and abandoned it for everything else under the sun that failed.

@ProjectEurobeat 2 ай бұрын

@@metakn1ght??

@TheRussness 2 ай бұрын

i bought a bidet last month. im convinced thats what it feels like to chew 5 gum

@IvyAltdrachen 6 ай бұрын

actually baffling how they fumbled the marketing. "how it feels to chew 5 gum. stimulate your senses" is so much more iconic than anything else they tried

@RT-qd8yl 6 ай бұрын

Time progressed. What was in the 2000s is no longer. Remember, 2007 was our last good year. The entire world has gone to shit since then. I'd call it external influences.

@solidpandacka5544 6 ай бұрын

@@RT-qd8yl nah

@jnnx 6 ай бұрын

@@RT-qd8ylit was all over long before 2007.

@AlCatSplat 6 ай бұрын

@@RT-qd8yl what is bro waffling about

@TexasCat99 6 ай бұрын

The could just re-play the OLD ads, which still look better than the junk ads.

@YourDadWithTheMilk304 2 ай бұрын

Here I am at 2AM, watching a documentary about gum

@redtarget5275 2 ай бұрын

Don't care. Didn't ask.

@YourDadWithTheMilk304 2 ай бұрын

@@redtarget5275 If you didnt ask then why were you listening?

@costcoshrimpcubes Ай бұрын

Same here. 2am is arguably the best time to watch a documentary about gum.

@abasslinelow Ай бұрын

@@redtarget5275 Don't care that you don't care. Didn't ask if you didn't ask.

@RasaCartaMagna Ай бұрын

Yeah just go get the milk already It's been ten years

@grumpyoldwizard 2 ай бұрын

I remember this gum for the packaging. I was in my 40's and it attracted my attention. I hadn't seen the commercials I just liked the design of the product. You are clever and I hope you make a lot more videos. Great video. Subbed.

@BadWebDiver Ай бұрын

Same. And I really liked the watermelon flavour.

@SuperNuclearUnicorn 6 ай бұрын

As a 14-25 year old male status seeker in the 2010s, I've never fallen for marketing harder than I did with 5 gum. Up until like 2014, flashing that pack of watermelon 5 gum in any classroom in Australia gave you instant cool points. All the girls knew you fucked if you spent $4 to buy some gum at Coles

@LORDZILLA_2002 6 ай бұрын

I'm noticing a bunch of fellow Aussies in the comments here, I guess we were a particularly lucrative market back in the day. Also Watermelon flavour was objectively the best.

@jnnx 6 ай бұрын

Im so sorry you were manipulated and mindwiped by the puppet masters of the corporate gum industry.

@fivequackingzephyrs 6 ай бұрын

@@LORDZILLA_2002 it still is.. watermelon absolutely FUCKS

@Vipa567 6 ай бұрын

@@LORDZILLA_2002 lucrative? more like sheeple that easily falls for shitty marketing

@justicedemocrat9357 6 ай бұрын

Did all the pre-pubeschent girlies in your class get wet when they saw you chewing gum?

@theaBogdan 5 ай бұрын

3 AM, watching Pedro Pascal's stunt double talking about 5 gum. Subscribed.

@christiandiebold6460 3 ай бұрын

I have been looking for that name

@sinnerzprayer97 2 ай бұрын

Glad iam not the only one who thinks he look like Pedro :D

@NIHILWR 2 ай бұрын

2am 😭

@redtarget5275 2 ай бұрын

Didn't ask. Don't care.

@Killabeastaholic 2 ай бұрын

@@redtarget5275 Did you get upset about a 3 month old comment?

@Skeleleman 2 ай бұрын

If 5 Gum spices their gum with cocaine maybe I will give it a try.

@Flesh_Wizard 2 ай бұрын

5 Gum. Overstimulate

@alexanderblatt8653 Ай бұрын

To my understanding, the cocaine would just make your numb. That's why dentist used it on their patients back in day.

@Skeleleman Ай бұрын

@@alexanderblatt8653 Meth it is then

@jeanpitre5789 2 ай бұрын

"How it chews to gum 5 feels". "Gum gum. Mmm" "Sense your stimulates."

@EthnicallyChallenged1 Ай бұрын

Underrated reference

@cbplayz2374 6 ай бұрын

There's a reason for the million parodies of "how it feels to chew 5 gum"; it sticks in peoples' heads. It was so memorable because it was over the top, absurd, and different, while still hyping up the product itself. People aren't gonna want to make memes or even talk about ads of college students going to a party and chewing an unrealistic amount of gum.

@whydoesthisexist1184 6 ай бұрын

"how it feels to chew 5 gum" "HELP I CANT SHIT NO MORE"

@xaikken 6 ай бұрын

I had a mod in fallout 4 that changed the end of combat sound to “ How it feels to chew 5 gum “

@mcfarofinha134 6 ай бұрын

@@whydoesthisexist1184 5 gum, stimulate your ferrets

@DMGSL 6 ай бұрын

@@xaikken I need the link

@palinurus 6 ай бұрын

This comment reminded me of my favorite 5 gum parody, the one that goes, "How it chews to five gum feels... Gum gum... Sense your stimulate." It's just so silly, especially when read out in the robotic male voice of the commercials. I looked it up to make sure I was getting the quote right for this comment, and it made me laugh all over again. Hadn't thought about it in ages- thanks!

@shadowsovereign4948 7 ай бұрын

Those OG ads had some real creative passion behind them, and I feel that's part of the reason it succeeded. People can tell when they're being cheaply pandered to. Those shorts were mysterious, engaging and just neat. You felt like you were watching a 5 Gum sponsored short film rather than a 5 Gum ad. In other words, the executives let the creative minds cook and they made a banger meal.

@redpikmin6330 7 ай бұрын

This

@Owoshima_ 7 ай бұрын

couldn't agree more. I always loved the dystopian feeling of those testing chambers. Probably why I love the Portal franchise.

@Subjecttochannel 7 ай бұрын

'people can tell when they're being cheaply pandered to' -except for gamers. Which given the state of gaming, tracks real hard

@shadowsovereign4948 7 ай бұрын

@@Subjecttochannel Ugh, I know, right? I get asked if I'm buying GTA 6 by friends and I tell them, "Trailers mean nothing for games these days. I'm waiting for release."

@bonkgameing 7 ай бұрын

@@Subjecttochanneli mean it’s been pretty good recently ngl

@jrist15 Ай бұрын

I have no idea if this was somehow intentional but I got a genuine KZfaq ad for 5 gum in this video. I swear I’ve never gotten those before lol

@gordonfreemen1920 Ай бұрын

You can chew gum pretty silently when you close your mouth like you should

@meeatworld Ай бұрын

Yeah, but i guess some people want to be obnoxious

@supersultan7374 6 ай бұрын

Maybe I'm just being bitterly nostalgic, but seeing a product's marketing go from edgy, over-the-top, avant-garde, and mysterious to generic "how do you do fellow 20-somethings" isn't just lame, it's pathetic. Yeah they were just gum commercials, but they were unique and had some soul.

@robertstuart480 5 ай бұрын

More companies should have learned from "Old Spice". Does any "Old Spice" ad after 2000 make sense? Nope. Do we all remember "I'm on a Horse."? Yep.

@animeangel1983 5 ай бұрын

All I remember about 5 Gum is that episode of Smallville where a party with the corporate sponsor of 5 Gum puts its products in a warehouse that ends up with a crack in the floor and spills meteor rock energy into it, making anyone who chewed the gum gain some sort of power from the meteor rock.

@MiguelMedV 5 ай бұрын

@@animeangel1983 That's honestly so cool and genius by 5 Gum if they allowed that on purpose. Honestly never knee Smallville was sponsored by them 😂👌🏼...

@marzipancutter8144 5 ай бұрын

Marketing is such a cool artistic profession, but with the exception of some rare talent people are so bad at it for some reason. I guarantee the people who came up with the initial campaign wouldn't have let this happen. Sadly, people don't get credited with ad campaigns, faceless corporations do.

@animeangel1983 5 ай бұрын

@@MiguelMedV Yeah it was one episode, pre-2007. Smallville ran from 2001 to 2011.

@AnUtterSimpleton 6 ай бұрын

Never thought I'd find myself watching a video of Pedro Pascal tearing apart a defunct gum brand. Good video 👍

@deanrademan2503 5 ай бұрын

Was looking for this comment!

@FlorinPopescu35 5 ай бұрын

saw the face, immediately did a ctrl+f to see who else though this 😂

@Xavier_Reynolds97 5 ай бұрын

😂😂 was looking for the comment

@Tahngarthor 5 ай бұрын

I mean, it's not defunct, they still sell it.

@offthegrident 3 ай бұрын

I didn't know the name of the actor but I knew EXACTLY who u were talking about, googled it and it was him😂😂😂

@LanceThumping Ай бұрын

The nostalgia for certain advertising campaigns will never not be weird. Not that I can fully separate myself from it but I still think it's weird.

@lenny7773 Ай бұрын

You're so cool and above it all.

@LanceThumping Ай бұрын

@@lenny7773 "Not that I can fully separate myself from it" As in, I also feel some nostalgia for them but still think it's weird that we do.

@tylerthompson5859 Ай бұрын

10:26 I remember seeing the truth or dares on the wrappers and thinking "what in the Hell are they doing?" 🤣🤣🤣

@calsavestheworld 7 ай бұрын

"14 to 25 year old male status seekers" was me. And I'm ashamed to say, their marketing worked. And I bought a lot of this gum. I was a Cobalt guy.

@filipbitala2624 6 ай бұрын

I remember seeing them in supermarkets when i was younger my favorite was the watermelon, but the older i got the harder they were to find, and now after graduation they just arent sold, like at all, atleast in my country, i go to five shops, and in none of them are they sold

@irBribe 6 ай бұрын

Elixir myself. I used to sell it at school for 2$ a pack because I could buy it in bulk with my family's Sam's membership

@calsavestheworld 6 ай бұрын

@@irBribe And that kid grew up to be Elon Musk, gum mogul.

@blakemiller1696 6 ай бұрын

worked on me. saw the ad bought it a few times

@jrich436 6 ай бұрын

So you went from no gum chewing to buying this one brand and flavor exclusively because of the commercial? How old were you at the time Did you go out of your way to let people know you had it? I’m genuinely interested in how this worked and have always been fascinated in marketing but never talk to people who say it worked Were you also into WWE or 4chan or were you to young at that time?

@eatatjoes6751 7 ай бұрын

5 Gum rebranding itself to feel more unnervingly wholesome is something that's been driving me crazy because it seems that every old brand does it these days.

@EroticInferno 7 ай бұрын

Everything becoming sterile and corporate. “Safe”

@Kuzey457 7 ай бұрын

Can't stay edgy, innovative, and cutting edge forever.

@ParanoidAlaskan 7 ай бұрын

"Old Brand" It ain't even 2 decades old

@Dalauan_Sparrow 7 ай бұрын

kinda had to do SOMETHING to try and curb the sales decline instead of just sitting there and letting it happen yknow

@KaiserAllen 7 ай бұрын

Axe is like this now too, just to a lesser extent.

@littledebbiesunofficial Ай бұрын

my favorite meme “how it feels to chew five gum” *clip of someone doing something fucked* “stimulate your senses”

@a.t.hustle1583 Ай бұрын

Pervy Pixie? pink shirt, pigtails.

@artyawa5704 2 ай бұрын

The fact that you wet your hair for the eel riding segment shows a passion I greatly admire.

@gusty7153 6 ай бұрын

its actually a plague all across the economy where a company would have weird and surreal commercials that were wild and over the top but all around FUN! and MEMORABLE! then 2010s rolls around and suddenly all the cool companies start this try too hard to be "relatable" marketing campaign

@Oecobius33 6 ай бұрын

Yeah, it definitely reflects those broader trends, when the 2000s had a lot more general individualism going on, and creatives had more leeway to produce outside-the-box ideas. Not total leeway of course, but an amount that looks impressive now.

@JimMilton-ej6zi 6 ай бұрын

It's definitely the kind of shift where you can tell that the marketing went from being designed by people in their 20's who lived on the streets their whole lives and finally got a big break to release their creativity in the 2000's and early 2010's. To now being made by millennials who have rich parents and gave them the job through nepotism and that spoiled millennial kid has absolutely never seen a life outside of a cushy California house, but they'll absolutely tell you that they know better than you on what people actually enjoy and what they like to see.

@gusty7153 6 ай бұрын

@@JimMilton-ej6zi except millennials are the ones who lived in the mid 2000s as teens and are the ones having nostalgia for the more creative commercials. this is more like someone older than a millennial becoming a newly promoted high level corporate executive but becoming so out of touch with what "the cool kids" actually like that they try to make a campaign based off a stereotype of what they THINK a spoiled millennial kid getting out of highschool or going through college would like

@gusty7153 6 ай бұрын

@@JimMilton-ej6zi gotta remember this is executive level nonsense we're dealing with here and has nothin to do with any artists that may have made them

@MerlinTheCommenter 6 ай бұрын

@@gusty7153those newer ads had gen x written all over. You're right. Millennials aren't making those later ads at all. Those style ads are way more wtf than what we saw.

@defvent 7 ай бұрын

Those first set of ads were legitimately iconic. It's funny, I don't ever remember seeing a 5 gum ad apart from those.

@andyghkfilm2287 7 ай бұрын

You “don’t remember”, which is a worse condemnation for an advertisement than anything in the video itself

@mallios13 7 ай бұрын

I'd agree, but then I remembered my TV viewing dropped by like 99% with the advent of streaming, and the fact that I'm playing games way more than I'm watching shows and movies. So any new ad campaigns to follow 2012, I missed out on completely.

@KaylaMarie_ 7 ай бұрын

@@mallios13it actually kinda makes sense for their tv ads to be geared toward older people. I havent watched a tv commerical in years

@blazernitrox6329 7 ай бұрын

Before this video I assumed that the "Life Happens in 5" slogan was another company parading around in 5's corpse.

@F-Lambda 7 ай бұрын

@@KaylaMarie_sure, but there's TV style video ads in streaming and live streaming too, now

@shortking-vp9vv Ай бұрын

if someone put you in a Captain America machine, Pedro Pascal would come out

@johnwrath3612 2 ай бұрын

Why is dollar store pedro pascal telling me about chewing gum?

@blebblebberson9327 6 ай бұрын

Their flavors always had a sort of "sting" to them that really drove home the cold, industrial look of the advertising and packaging. It was like you got some cologne on your gum but for some reason it was actually favorable. Losing sight of the strange futuristic industrial branding of it really was a terrible mistake.

@drewh9755 6 ай бұрын

I always chalked that up to the placebo effect

@comyuse9103 6 ай бұрын

so i wasn't just imagining that? cool, idk what poisonous chemical they mixed in, but i want some of it in other stuff.

@bungdilly6333 6 ай бұрын

citric acid

@kevinwells9751 6 ай бұрын

I don't know if it was real or just due to the expectations given by the packaging and ads but they did seem to have a stronger kick to the flavors than other gum. I chewed 5 for a long time before eventually switching back to Extra because it was cheaper and didn't seem noticeably different anymore

@Zikar 7 ай бұрын

I think the fact that I still see "How it feels to chew 5 gum" memes to this day shows that it's the superior marketing campaign.

@tobster9567 7 ай бұрын

how it chews to feel 5 gum

@coltentackett892 7 ай бұрын

@@tobster9567*man gets kicked by a horse 5: stimulate your senses

@CPorter 7 ай бұрын

It's incredibly frustrating that he didn't even mention that campaign at all come out since that is quite literally the most famous and still relevant campaign lol

@tobster9567 7 ай бұрын

@@coltentackett892 Gum Gum

@CErra310 6 ай бұрын

@@coltentackett892if they did this officially I would start buying it again

@motivatedvergil2659 Ай бұрын

Not even through the video, I was convinced to get a pack of 5 gum with the old commercials but the moment you started showing the new commercials I had to change my mind

@Jake-bt3fc Ай бұрын

It's crazy I remember every single one of the original ads and none of the new ones.

@bonyeni 7 ай бұрын

I'm pretty shocked at how insulated the rock I've been living under is My mental image of 5 Gum was still the original hyper-intense image before this video, all these re-brandings completely flew under my radar

@KaitouKaiju 6 ай бұрын

Same

@WriggleNB 6 ай бұрын

Same, I see it at the store, and I just think of those old commercials. I never knew about the newer commercials.

@ericeaton2386 6 ай бұрын

That just goes to show what a bad job the later marketing campaigns did, lol

@TimothyGod 6 ай бұрын

@ericeaton2386 incredibly good point lol

@Not_Brandino 3 күн бұрын

Same. And even back then I don't know anyone who actually bought it

@HoboG0blin 7 ай бұрын

I love to watch Great Value Pedro Pascal explain the history of a product that I as a non-North American have literally never seen in my life!

@InAltum. 7 ай бұрын

Pascal is overrated . This guy kills 😂

@MaticTheProto 7 ай бұрын

Huh? It was very popular in Germany

@Dilligff 7 ай бұрын

OMFG, I'm not the only one seeing it. I was going to comment on Pedro's younger brother.

@Randomperson462 7 ай бұрын

Mans hit him with the Great Value 💀💀💀

@HopsinThaGoat 7 ай бұрын

all I see is Agent Pena lol

@capricejohnson3128 Ай бұрын

This is what I liked about old cigarette ads. Take a bunch of creative advertising, catchy jingles, exciting magazine ads with people posing with cigarettes, and lifestyle sell to hype up an actually mundane product

@Miked1332 Ай бұрын

"The Axe Body Spray of Gum." That is VERY accurate. 😂😂

@vandalg282 6 ай бұрын

The edgier gum and names were one thing but its really the packaging that made it stand above the rest. It was in a sleek black foldable packet. It had such a thin and chic design, it was both the gentleman's and edge lord's gum. Till this day I prefer it due to size, compared to Dentyne's box o gum and mentos fat jug.

@kakiho6981 6 ай бұрын

I loved 5 gums. But now in Europe you can only find it in cubes, not the bars it used to come in. Which not only makes the package far more unconvinient, but also the taste seems way less intense and shorter lasting to me. That's why I abbandoned it. I still miss the old packing and flavours.

@thrrax 6 ай бұрын

@@kakiho6981 Can still find it in bars in Romania. But I prefer the cubes, because they hold more and are more cost effective.

@ronnybaby1092 6 ай бұрын

cool it with the anti mentos fat jug remarks

@vandalg282 6 ай бұрын

Fyaaat, Juggo

@Koziiip 6 ай бұрын

@@kakiho6981 I actually still buy it in those big packages. It's perfect for raves in my opinion: It has flavour and there are plenty of them 😄

@biltrex 6 ай бұрын

As a visual effects artist, I appreciated those original commercials for the incredible VFX work on display. I don't know what company did the work but at least one of the spots was directed by John Favreau. My suspicion is that they were incredibly expensive and lengthy to produce. Could that have led some executives to say it wasn't worth the money to continue? I have no data, but I strongly suspect so. They were great spots, though, and will live forever in memes. Thanks for letting us all know what happened!

@czwarty7878 6 ай бұрын

I guess they fired or laid off original advertising team and then people who came after had zero idea on what they were doing, trying various random stuff without even thinking whether it makes any sense at all. The fact this brand was at some point a worldwide recognizable meme and they didn't capitalise on it shows it well. It needs a special level of incompetence to achieve something like that

@biltrex 6 ай бұрын

@@czwarty7878They clutched defeat from the jaws of victory. You gotta be super special to do something like that.

@SelectKiko 6 ай бұрын

They weren't paying for the ads with profits from the gum, they were investing in their new product. When you actually have the product's profits realized it becomes hard to justify paying 5 million for a commercial when an executives film school nephew can do one for 6k

@kindlin 6 ай бұрын

@@biltrex Fellow Lowko viewer? That's the only place I heard that before lol

@SelectKiko 6 ай бұрын

@@weplaywax Those commercials were made in the 2000s. They were far more expensive to produce than they would be today. The cost for the campaign probably hit the millions through labor alone

@titaniummechanism3214 7 күн бұрын

1:30 I had a schoolmate who fit that profile almost exactly, only we were a little younger back then. He always carried 5 Gum when it was in, and as soon as everyone else at the school had Airmax 90's, he got a pair as well. "Teenage male status seeker" hits the nail on the head.

@ImSquiggs 3 күн бұрын

Funniest thing I’ve heard on KZfaq in a year is you saying “look at these hands, I look like I work at Build-a-Bear”, hahaha

@bootyman20 6 ай бұрын

i don't and will never understand why brands almost everytime without fail will go through 3 stages in their lifestyle -making unique product that draws in specific fanbase/consumers -changing that product to match the rest of the market as "that's what they're doing and they're making money" -losing their uniqueness, not spreading out to the rest of the market (as the rest of the market already is what they're trying to be) and driving away their customer base happens to damn near every brand that isn't selling fruit or furniture and i dont know why

@VorpalSlade 6 ай бұрын

Right?? The amount of brands sacrificing identity for "broad appeal" is just a sure-fire way to alienate your initial, most invested customer base. I didn't play Halo because it "appeals to the masses", I played it because I liked it for how unique and different it was. There's a difference between experimenting to keep your brand fresh vs completely switching gears just to grab some extra dough from "thuh public". Your most loyal fans see through this like it's glass, and all you do is drive them away, losing your foundation.

@fuckoffwiththehandles 6 ай бұрын

But they did none of those three things. They sold the same thing that has always been available on the market - gum, and they sold the same gum for over a decade with hardly any change to it. There was no unique product. The product wasn't changed. There was no uniqueness to lose. Your entire comment illustrates what's wrong with consumers. You don't buy products. You buy an advertisement.

@Evan-tp7ur 6 ай бұрын

Success leads to investors who want infinite profits and change

@Vandakai 6 ай бұрын

@@Evan-tp7ur You are right and almost 90% of the time that change leads to instability and a brand collapse that never recovers.

@oGKiidNoVa 6 ай бұрын

square enix did this with final fantasy@@VorpalSlade

@normalguy246 6 ай бұрын

ive never thought about this before but as a 2000s kid it DEFINITELY feels like gum was a significantly bigger deal in my childhood than it is now

@eddielvis98 6 ай бұрын

It's all about what, when and how the media shoves it down our neckpipes... xD

@brintesiacirce9414 5 ай бұрын

Children now vape to feel cool lol

@Necksteppa77 5 ай бұрын

Yea. The only time I chew gum now is on the weekends when I go out. Making sure my breath doesnt stink. As a kid, its almost like it was fun to chew gum for some reason?

@fayelinae 5 ай бұрын

yeah because chewing gum in school wasn't allowed. as we got older, teachers, lecturers and bosses stopped caring

@CouncilOfTheLostGoats 11 сағат бұрын

5 gum did such a good job at visually portraying what chewing their gum was like. Falling through the air in this snowy environment was so accurate to that blast of cool air from minty gum.

@russdoesstuff 2 ай бұрын

1:46 "The Axe body spray of gum" .... that sums it up perfectly.

@swaghettimemeballs4420 7 ай бұрын

What Wrigley's need to do next is embrace the meme, because that's the one thing that actually gave them the best publicity later on in the years. I can't *COUNT* how many "How it feels to chew 5 gum" compilations made me laugh my ass off back when i was a teen, that's where the money lies.

@F-Lambda 7 ай бұрын

I don't know how they *didn't* tie back into that marketing era with the React gamer flavors

@Jakewheather 7 ай бұрын

How it chews to feel gum 5

@bunbun2181 7 ай бұрын

Yeah I think so too. Bring back the original flavors, ads and packaging or make something brand new that very obviously ties in to the meme.

@jukeboxdude 6 ай бұрын

I remember in the late 2000's when 5 gum came out. It didn't matter how lame, nerdy, poor, or generally uncool you were, all it took to jump to the top of the cool list was to pull out a pack of 5 gum in the classroom and pass a few pieces around. People would crowd up and offer anything they had, especially food, just to get a few pieces. Monster energy drinks, Axe body spray, and 5 gum were the epitome of coolness in high school.

@Pikachufps3 6 ай бұрын

I remember having all that. Except it was around my Jr High era. Between 2009-2012. Axe spray, however, was actually meta in my Jr High school back then.

@OscarUnrated 6 ай бұрын

Idk at least for myself axe was not cool even in middle school. 5 gum was though

@karnliberated8891 6 ай бұрын

@OscarUnrated Yeah girls made fun of the kid who doused himself in AXE. I just couldn't breath around him 😂

@bijuutamer729 6 ай бұрын

Axe was pretty popular with middle schoolers which is why it was considered cringe when you got to High School.

@cforchex 6 ай бұрын

i remember needing to hide my gum and had a select group of friends that i shared with. to anyone else who asked, i ran out

@hjardine24 Ай бұрын

The discord call was a great touch bro 😂😂😂 loved the video.

@Primalstrawberry 7 күн бұрын

Just came across your channel and I super love what you’ve got going on!!! Incredible editing, great script, and great personality. Gonna watch all your videos now!

@TopFix 7 ай бұрын

I liked 5 gum when it first came out because the ads and packaging made it feel like it was the Matrix of gum.

@hareecionelson5875 6 ай бұрын

wow. I was easily pleased as a kid.

@deRNmEpRrMm 6 ай бұрын

I actually thought the flavors were pretty interesting and went well together with their then kind of "alien" marketing.

@littlefishiesinthese 6 ай бұрын

As someone who was part of the target age group at the PEAK of 5 gum's popularity, this was such a trip to watch.

@ChromeMagnum 6 ай бұрын

Would get hype at new flavor drops😅 React and React 2🤯🤯

@spencerblais2539 6 ай бұрын

I remember having some 5 gum myself when it was at its prime. It sure was a stimulation to the senses and the commercials got my brother and I into it. Kind of a shame to see this brand take such a deep dive into obscurity due to the marketing flubs.

@TheSacuLlp 6 ай бұрын

Same xD

@tylerbecker3348 5 ай бұрын

You were the coolest kid in class if you had a pack of 5. Stride was a close second though - that was another fun 'new' gum brand, but went the silly advertising route, if I remember, not as ~experiential~ as 5.

@PorkShark 2 ай бұрын

Icing on the cake is the Marketing Presentation mentions Millennials when 99% of the people in the video are actually Gen Z

@maddiesmenagerie8853 Ай бұрын

My dad is solely keeping their company alive with how much he chews that stuff 😂

@VANZ1111 7 ай бұрын

My favorite thing about 5 Gum in school was how the foil wrappers were cooler looking than other gum's foil wrappers, and seemingly easier to peel off of the inner backing too. I'd used to always try to peel it off in one piece, and then it would readily stick to things like pens, so I'd wrap pens, mechanical pencils, etc. up in bright shiny blue or green foil.

@grody_highroller 6 ай бұрын

Holy crap. Memory unlocked. Yeah I did this too and decorated my crappy little mp3 player with the colored foil. I wanna say the other two original colors were gold and hot pink.

@acsone3546 6 ай бұрын

We all had the same childhood

@lolaby2 6 ай бұрын

My siblings and I would make shapes out of the foil part, stick it to our bedroom walls and try getting the wrapper as smooth as possible lol

@Wampa842 6 ай бұрын

No lie, that would work on me and I'm far outside their target demographic.

@SaucyNeko 6 ай бұрын

Memory unlocked here. People at my school would wrap them around their teeth and used them as grills lmao. Myself included. Was some dumbass kids

@druicyfruit5578 6 ай бұрын

I remember they used to be so packed with whatever made the flavor that it was damn near an air freshener and coated the inside of my bookbag with the smell of "Cobalt" or "Elixir." I don't care how ridiculous the early ads were, I'll never forget them. "How it feels to chew 5 gum...Stimulate your senses.." is our sleeper agent activation phrase.

@leonardofilho7397 5 ай бұрын

Nowadays a few mins and the hint of flavor goes away, and the gum disintegrates on your mouth

@woshee_real 5 ай бұрын

I tried it personally with Strawberry Flood and it took a long while for the gum to lose it's flavor plus it didn't disintegrate in my mouth, maybe you got sold a expired set of gum?

@elnyoutube123 4 ай бұрын

I used to bring 5 gum to school and I swear the smell would have people coming to you like sharks 😂 I once took a peice out and the girl sitting in front of me turns around and goes "do you have gum?"

@rodimusmaximus3912 29 күн бұрын

Dude that's so fuckin real, I got in trouble in science class once cause the smell of the pack in my bag sitting on my desk made the teacher think I was chewing a piece.

@TheRainbowGhosts Ай бұрын

Why is Pedro Pascal talking to me about gum? *Why do I love it?*

@v1deo.hunter.d317 Ай бұрын

Those 5 gum ads are so 2000s I feel like I am playing a PS3 in a Scion I love it

@mariobaic6180 2 ай бұрын

The biggest issue with five is their change in packaging... I remember 2012-2016 packaging was kinda of a banger. 10 sticks, fit in your pocket. Then they tried the chunky half sticks which was annoying because it fell apart in your pocket and the sticks felt like you needed 1.5 of them, and now they make small square gums in chunky plastic box thats extremely not pocket-friendly.

@davidvalentin4128 2 ай бұрын

Yup, they were perfectly shaped, and sized at first. Return to form.

@diccmctwist 2 ай бұрын

based veteran gum chewer

@kevinmorrice 2 ай бұрын

yeah, there original thin sticks were the best, great taste and fit in your pocket

@sheliedalldaylong 7 ай бұрын

never thought id ever watch a 20 minute video about gum and thoroughly enjoy it thats an accomplishment

@NATA5II 7 ай бұрын

I knew I would but I wasn’t expecting “we have Pedro pascal at home”.

@KingCheepcheep6 6 ай бұрын

and then to be hit with that closing statement "they need to remind us 'How it feels, to chew 5 gum'" 🤩

@wcjerky 6 ай бұрын

It's certainly something to chew on.

@mrwensveen 6 ай бұрын

Especially since I'd never heard of 5 gum before now

@dylunr3143 2 ай бұрын

My first video I've seen of yours and I'm a fan! Well researched and very well edited!

@zackshick11 2 ай бұрын

better ad for 5 gum than the actual ads for 5 gum... great stuff, my guy

@Fr33zeBurn 7 ай бұрын

I think smokers fueled a lot of the gum purchasing; less smokers, less gum sold.

@deanchur 7 ай бұрын

Good point; would be interesting to see the correlation.

@Nat_778 7 ай бұрын

People with adhd and tonsil stones keeping the market afloat 💪

@JankyHB 7 ай бұрын

It was also just like smoking was the "Cool" thing on shows and cartoon so when that stopped being a popular character trait that also had an impact as kids wouldn't see it as much in the late 00's into the 2010's as you would have before. I can't even remember the last time I saw a bubblegum joke now that I actually think on that.

@Bejeodiehrubridjehfoekdjriwknr 7 ай бұрын

Dunno, what about more ex-smokers, more gum sold? I know I needed something to replace smoking with when I stopped.

@joshportal2808 7 ай бұрын

@@BejeodiehrubridjehfoekdjriwknrThe 3 things that most smokers would consume to try to quit Cigarettes was gum, nuts, and fruits. Then in 2017 E-cigs became a thing. The biggest irony is there are 10 times more smokers in 2023 than in 2003. 75% of those smokers are cannabis smokers and 25% are E-Cigarettes smokers. There are less people born post 1990’s smoking regular cigarettes and are smoking the slightly healthier to decently better.

@nathanlevine5825 6 ай бұрын

It would have been so easy for them to do a gamer gum by combining "how it feels to chew 5 gum" with cool/exhilarating sequences from existing games.

@Kain1805 6 ай бұрын

Would've been kinda cringe ngl, companies need to stop thinking they're cool or "hip" when they're including gaming

@hatetheantichrist 6 ай бұрын

@@Kain1805 exactly ahhaha, gaming is the opposite of cool or hip, they should show a fat guy with poor cardiovascular health smacking on some gum while he's playing honeypop with his pants off

@RdTrler 6 ай бұрын

Imagine if they marketed one of the flavors as somehow, accurately portraying waking up in a horse-drawn carriage with a blonde buff guy telling you, "Hey, you. You're finally awake."

@youtubeuniversity3638 6 ай бұрын

@@RdTrler It tastes like cheese.

@mousermind 6 ай бұрын

This is why we aren't in charge.

@FunnyAnchorman 4 күн бұрын

I loved watching Pedro Pascal talk about gum. It's been a favorite video of mine.

@onemanjack6912 2 ай бұрын

Can confirm. I've neither seen nor heard about literally any of these adds past the 'how it feels to chew 5 gum' section. I remember loving the stuff back then, that advertising worked like a bomb. Swerve especially, as you said 'the fuck does swerve taste like???' Delicious that's what. Shame that they KO'd their brand.

@bigfootfighter4132 6 ай бұрын

I remember 5 having such a meme factor in elementary/middle school. Kids would often yell “how it feels to chew 5 gum” before doing something stupid/intense/silly like using a can of axe body spray and a lighter as a tiny flamethrower or jumping into a cold lake in January or flushing a toilet. It was pretty funny, and it pretty much petered out and stopped around the same time the commercials changed from the over the top sci-fi experiences to pandering to youth

@mariokarter13 7 ай бұрын

I loved 5 Gum back in the day. Not as actual chewing gum, but because the colored foil wrappers were great material for art projects.

@tissuepaper9962 7 ай бұрын

Those foil wrappers were also part of my survival kit, when you short the foil across a 9-volt battery the whole thing bursts into flames and it makes a reliable, shelf-stable firestarter that even works when wet.

@juliogarcia9738 6 ай бұрын

would tear off the colored foil then sell the paper to the stoners as rolling papers 🗞

@KillTheFuture42 Ай бұрын

,,14 to 25 year old male status seeker" is so hilariously acurate. The guys who chewed on 5Gum back than were oddly enough often times the same that wore Diesel, overpriced watches and got cars the second they were allowed to drive one. I´ve never seen the connection to gum, but it makes way too much sense.

@arandomidiot1593 2 ай бұрын

16:50 I mean I sure do, but I chew gum all the damn time. ADHD makes me fidgety, gum helps.

@RogueAstro85 6 ай бұрын

That commercial with they guy laying on the metal balls really got me as a middle schooler. I was convinced that chewing the cobalt flavor was the most minty refreshing sensation man could experience. Even today when I rarely chew gum, it's always 5 Cobalt if I do get some. I consider myself pretty savvy when it comes to ignoring advertisements, but 5 Gum wriggled it's way into my brain and never left

@AudreyGraceB 6 ай бұрын

Wriggled hehe

@ddcs0s 6 ай бұрын

Not trying to advertise a bad habit but the day I tried Skoal mint all mint gum became irrelevant ... The only gum I chew now is cinnamon flavor

@animeangel1983 5 ай бұрын

I'm 40 now and I still buy the 5 Rain flavour of gum.

@RayPoreon 7 ай бұрын

Honestly, I'm happy that gum is behind us as a common cultural phenomenon. I haven't had the displeasure of accidentally touching a mountain of old gum clinging to the bottom of a table or similar surface in a while.

@Window4503 7 ай бұрын

Still alive and well at some public libraries in case you’re feeling nostalgic 🫤

@cooperswan534 7 ай бұрын

when i was in middle school i used to feel under desks for a fresh piece of gum and roll it around in my hands imaging that a hot girl put it there and i was getting her saliva all over my hands and i was basically making out with her.. anyone else do that?

@Calvin_Coolage 7 ай бұрын

@@Window4503 It's mostly vintage gum but occasionally you get that fresh off the factory floor feeling of still sticky gum. It's disgustingly nostlagic.

@Arthurskittenboywife 7 ай бұрын

i miss free library gum }:

@nathanmiller9381 7 ай бұрын

all that old stuff just doesnt taste the same and its harder to crack off and chew@@Calvin_Coolage

@fkrkf 2 ай бұрын

Realizing the last time i watched a gum commercial that wasn't immediately deleted from my brain was "that's the statement of a great mint in double mint gum

@artsybook 2 ай бұрын

I can remember watching some of the earlier 5 gun commercials and then being so excited when I finally got to try some for myself

@nahmastay3300 7 ай бұрын

I’m 27 and female. My entire high school years were filled with nothing but 5 gum and it’s still the only brand I’ll consume. It had the best long lasting flavor, and as someone who would forget I was chewing it which meant I’d have the same piece of gum in my mouth for 8+hours sometimes, this was important lol. It was also the least likely to break apart in my mouth over time like some did. Let me tell you, nothing was more disgusting than a piece of orbit gum disintegrating in your mouth. It got so gritty and bitter…*shivers*

@decrabtra 6 ай бұрын

Wait, one time when I was younger, I had gum disintegrate once and I never knew this was a thing that happened so I've just been carrying that trauma 😭

@nerychristian 2 ай бұрын

I've never tried the gum. But now I'm curious to see how good it is.

@BF3Gammer899 6 ай бұрын

The "Stimulate your senses." Meme Era was the best thing for 5. Hell, that and the fact that the simple black/tech edge design of packaging that went with the ads so well. It's why I only chew 5 and NEVER knew about their fall or any other type of ads outside of that era.

@TheLp640fan 5 ай бұрын

fucking same, those memes were top tier

@johng3752 5 ай бұрын

ERA!!!!! I CAN'T HELP IT!!!!!!😭😭😭😭

@BF3Gammer899 5 ай бұрын

@@johng3752 lol I fixed it.

@dracopinkish4166 11 күн бұрын

Think I'll go and grab a pack of 5 gum just for old times sake. Thanks for the reminder it exists

@prevailingpeach9155 4 күн бұрын

It’s the Minecraft noise when you hit the lava for me. This just popped up in my suggested and I already love your content

@sirteddyIII 6 ай бұрын

I actually do chew gum while gaming because no crumbs and doesn’t carry the risks of emptying an entire bag before you realize it like other snack foods. That being said, 5 gum is probably the single worst gum for gaming because it loses it’s flavor so quickly. Long lasting flavor is the single most important quality for gum to chew while gaming or working. Softer gums also are less noisy, which 5 gum tends to be pretty stiff in consistency too.

@RogueAstro85 6 ай бұрын

I remember 5 Gum being the longest lasting flavor in its glory days. I hated gum because the flavor only lasted a couple of minutes, but I remember chewing 5 Gum for an entire class without it loosing its flavor I'm also in the camp of loving stiffer gum

@blake7297 6 ай бұрын

I really enjoy gum. Biggest reason I stopped using recreationally was how expensive and short lived it is. Can you recommend a couple common varieties that lasts long?

@jjQlLlLq 6 ай бұрын

Yes please! Any recommendations?

@theworldoflivvy3150 6 ай бұрын

@@blake7297 Haha... Thrills comes to mind. It lasts a whole day, as long as you can get past the fact that it tastes like soap... Apparently that's the reason why it actually sells. Because the flavour lasts a long time. Although, personally, I feel like I'd have a better experience chewing on a stick of cinnamon.

@s1d3k1ckRO 6 ай бұрын

@@RogueAstro85I can confirm. In my country when it first hit the market it was the best because the flavors were new and different from others and they lasted way longer. That changed after a couple of years and now it ended in obscurity.

@VorpalSlade 6 ай бұрын

The nostalgia of seeing 5's old, over-the-top marketing makes me fondly remember that era of my life. Call of Duty, Halo, 5, even things like Bionicle, all held a truly unique kind of carefree but awesome style that's been completely lost nowadays with the push for "down to earth" and "relatable". Ugh. There was truly nothing else like the 2000s.

@SaladofStones 6 ай бұрын

Except the 2010s

@CrabSpu 5 ай бұрын

Do you mean advertisements or in general? There's been plenty of good shit since then homie you just gotta look and not wallow

@Madanth0ny 5 ай бұрын

@@CrabSpuyea how’s any of that going now ?? Way more less expression in art movies tv and no innovation we been on the same iPhone basically for about 10 years my dude …you gotta dig to get value entertainment

@fayelinae 5 ай бұрын

@@Madanth0ny lmao as long as you keep buying these shitty iphones, apple isn't gonna change anything about it. switch to a good phone brand.

@Simon-rc5sf 5 ай бұрын

I want to add the early Transforrmers movies to the list

@krisherrick4261 4 күн бұрын

I feel like the "chewed gum in a crystal as jewelry" could've been amazing if it was approached from a tongue-in-cheek angle. Like the Kohler faucet "design a house around this" campaign but ironic

@rob-rsmmedia 2 ай бұрын

I’m literally in tears… at the video of the discord chat. 😂😂😂😂😂 so funny. Oh love it man. Love it.

@NOVA_299 7 ай бұрын

Context: I’m Aussie. I always wondered what happened to five gum. I distinctly remember all the ‘stimulate your senses’ ads when I was a kid, and I really liked the gum. Was my second favourite brand. I never realised that it had faded away until I think early/mid 2021 I heard it was making a comeback, or something. I’m not sure, as I still hardly ever see it.

@DeathnoteBB 7 ай бұрын

Yeah I did too! It was one of my favorite ad campaigns as a kid and then I realized I hadn’t seen them in years.

@thegatorhator6822 7 ай бұрын

In a gum I just wanted the strongest spearmint I could find, even if it died alot quicker for the initial intensity. I think 5 was the best for that.

@andrewgoodwin4832 6 ай бұрын

I need to know what your first favourite brand was in that time, I won’t be able to sleep until I know.

@Thesilverfist62 6 ай бұрын

I'm American so I still see it around but almost don't even realize it exists. It used to be my favorite gum as a kid. Part of the issue for me though is being an adult now I've swapped the gum for potentially more health adverse habits. For example nicotine pouches. Kinda sad but even on a flavor scale the pouches have stronger and longer lasting mint flavors. All this being said maybe I just need to start chewing gum again and drop the other habits but gum just doesn't have that same allure it did as a kid. I find if I chew gum now it's a rather disappointing experience as about 10-20 minutes in it just feels like chewing on wet tasteless rubber.

@thegatorhator6822 6 ай бұрын

@@Thesilverfist62 we still have it in Australia lmao, I dunno what the video is talking about it being discontinued, I can go to the store right now and buy like 5 - 6 flavours of it.

@Metalgearmadness 7 ай бұрын

the fact that the "how it feels to chew 5 gum" is still stuck in my head and sometimes i see memes with it is a testament on how successful it was but, now i forgot the gum even exists

@NotTheGreenKnight Ай бұрын

I remember collecting every flavor at the time something like 10 flavors and rolling a stick from each into a massive roll to truly stimulate my senses and when I put in my mouth and chewed it tasted like complete ass. I decided to bury it in a ziplock bag in the flower beds so that monstrosity never saw the light of day again.

@Falkriim Ай бұрын

I still randomly think of the tagline. “How it feels to chew 5 gum”

@de132 7 ай бұрын

If they wanted to make it like their old commercials but relatable, they should've showcased activities that are akin to the senses of the gum. Imagine someone in a snowboarding competition at night for the mint flavor or someone getting into a hot tub for the hotter flavor (idk).

@beholdandfearme 7 ай бұрын

Congratulations you are officially smarter and more creative than a marketing company. Not sarcasm.

@press_pause2236 7 ай бұрын

That's so good, seriously and unironically

@GoTenDu 7 ай бұрын

Nah, that sounds too predictable

@RusticRonnie 7 ай бұрын

@@GoTenDuit bests cobalt being an astronaut landing on the moon

@rinugeorge8024 7 ай бұрын

⁠@@RusticRonnieIt doesn’t beat African kids mining cobalt to build electric cars tho

@CommonSenseless1993 6 ай бұрын

I feel like around my high school years (2007-2011) there was a huge surge in products marketing that 14-25 year old demographic in the most extreme ways. You had 5 gum, those super odd Skittles commercials, those over the top Axe commercials, etc. It was very clear what they were going for.

@FedkaSlovanich 6 ай бұрын

if i ever see a ad that has a second video playing under it for viewer retention im offing myself with a bucket of watermelon flavored powerade

@StickzDev 6 ай бұрын

@@FedkaSlovanichGive it 5 years

@StrangeFestive 6 ай бұрын

@@FedkaSlovanich can i join? that honestly sounds like an alright way to go out given our current projected trends

@JasonAtlas 6 ай бұрын

Bro you are a bloody genius.

@livingkiss 6 ай бұрын

The Old Spice commercials!

@G59METH 2 ай бұрын

The Wrigley's 5 Gum TV ads were one of the very few bizzare, over the top American ads that somehow made it to Europe and I loved watching them, sadly they stopped selling them in Europe like 8 years ago and I'm so jealous of you holding that one pack...