The only way to fix this is not to buy anything from any of these thieves for years to come.

If you are an $85000 truck down to $75000, I'm still not a buyer.

The dealers may have moved the inventory elsewhere to make it appear that sales are up. Check your local fairgrounds and other larger parking lots.

I’m in Arkansas and Ford and GM have over 200 trucks in this HUGE Freightliner semi truck parking lot. They are just lined up to the max. I asked a worker and he said that the trucks have been sitting their for month. It’s a storage spot and they get paid to hold the trucks there. These companies are so stupid. DROP THE PRICE and just sell the damn TRUCKS. They’ll pay to have them sit in a storage area instead of selling them. Makes NO SENSE AT ALL.

I have been a Ford buyer since 1989 and I must say that Ford has lost it's way. The pricing for Ford vehicle's and everyone for that matter has become absolutely ridiculous. Vehicle prices that are now more than what I paid for my home? I honestly do not know how anyone can afford a monthly truck payment and keep a roof over your head, food in the kitchen, utilities, insurance, ....Oh, and all with less money than what you would have been making in the 1980's and 1990's.

I make over 100k per year and I still can’t afford a new Ford f150 😂

Then add the $999 dealer fee for cleaning and adjustments (that the factory pays the dealer to perform ) and the $990 worth of junk you don't want but it's already installed. Nothing but crooks.

Let them go Bankrupt. No tax payers bail out !!!!

Not sure how 45K for a base truck is anywhere near refreshing.

The cheapest one is still $10K more than what I paid in 2018.

I remember many years ago thinking $25k for a new truck was outrageous.

When I was 16 years old I bought my first car for $25. It ran well and was a very good car. When my parents found out I had this car I had to get rid of it and I resold it for $75. Today's prices seem a little steep to me. PT Barnum is credited with this quote , "Never overestimate the intelligence of the American consumer"......

I live on and own a farm and need a new truck to use as a tool, which is what a truck is supposed to be, but I can't justify spending that much on a truck. So I hit the internet and found a 1985 F-250HD 4x4 extended cab 100% rust free with the 460 big block 130k original miles 4-speed for 5 grand i definitely don't regret passing on a new over priced full of issue's new truck that im not even able to work on when needed. A truck that will never last 38 years like the 85 i just purchased. For the money I saved, the old 85 can be fully rebuilt 10 times over. Ford, GM, and Ram can go belly up for all I care they went from building affordable vehicle's for the public to building vehicles for the elite. They for got who it was that made thim the companies they have become. Working-class Americans built their companies. If it wasn't for us, they would not exist, and now that they have turned their backs on us, they can sink. Anyone that supports what they have become and keeps buying this overpriced junk supporting their greed is pathetic.

They wanted this strike as an excuse to keep prices high. I can't fathom people actually pay these prices. But apparently they still do.

As someone who just sold my 2020 and 2022 F-350 for endless quality control probelms and recalls, lack of parts availability and dealerships that are incompetant and theives, I would highly encourage you to buy another brand unless you like spending $80k for a piss poor experience.

Dealers were ripping off customers, not Ford. Get rid of the dealer network.

The practice of adding $5000 to $10000 to an already high MSRP has soured me on buying a new car. The dealer is the worst place to buy a car, I’ve always felt that their main goal is to get as much money out of you as possible and that practice of adding to the MSRP shows their greed. If I had ordered a new car on an already agreed upon price and when it came in they wanted an additional $10000.00 I would have been pretty pissed off. We should be able to order directly from the manufacturer and have the car delivered to you when completed . Like the way you buy a washer or any other major appliance, no markups.

Not that long ago the bottom trim and the top trim level were 10k difference. Now it's 30-35k .... the auto industry is 100% insane

In 2016 I bought a new xlt crew cab 302a package with the 5.0. I had every option except the pano sunroof. I paid 38k. It’s insane what they’re asking for now. My utility bills have almost doubled since then, along with my grocery’s, and property tax. Who can afford these trucks. Ford has really let me down, it’s simply not worth what they’re asking for.

I’d like to see a decent truck for under 40k it’s insane how much vehicles cost these days

I doubt they sold that many trucks since yourlast video. They're sitting in a lot somewhere making inventory seem less like they have been doing the last few years.

Farley is taking a big dump on Henry Fords legacy. Henry Ford took pride in building vehicles for the common man. I pledge to never buy a Ford product again.

They are probably trying to offset the horrible losses they are experiencing on the EV side.

Wonder how Henry Ford would feel about this price gouging? His motto was "affordable vehicles for everyday people", doesn't sound like the business he built is holding that up.

They’ll go right back to gouging on the 2024s.

Vehicles get you from A to B. People seem to have forgotten this. You shouldnt have to pay your yearly salary for a vehicle

The issue is that finding a base model is impossible. Every last one comes with 10-20K in padding and dealer profit in the way of useless options.

$51k MSRP for a base model F150. This dealership is drunk.

I paid 2500 bucks for a used F150 almost a decade ago now with a god tier 6 cylinder with a stick and a 6.5ft bed and it seats 6 ppl. It had 26k OTD when I got it. AC blows cold and its now got over 700k miles, I know how to replace everything on the truck which itself is rare in itself but I could probably rebuild the engine and transmission for less than 1 month if car payment and insurance on a new one. It tows up to around 7500lbs just fine with 1500lbs in the bed and 6 grown adults in the cab and can hold 80mph on the interstate this loaded and stops just fine as well. I am literally gonna be driving this thing to a million miles, maybe Ford will give me a new 5.0? 😏

The Ford Maverick is a perfect example. Introduced with A $19000 base price, somehow it's inflated to over $30,000, for a USED ONE! WT?

$50k is still way too much for a truck for most people, ford nailed it with the $20k Maverick but failed to follow through on making enough

I stumbled upon a parking garage once that was filled with brand new cars that several dealers in the area used for overflow. With student loans kicking in and inflation putting a wooping on everyone, its just not a good time to buy anything. Credit scores are taking a beating since people are using their credit cards just to survive. Its rough out here. Every Lyft driver Ive had recently has a story to tell. EVERYONE is going thru it

Yea i am betting they are not selling but shipping them to their other dealerships as Lithia is across multiple states. Also, if people are wondering how they can charge so much, many of these trucks are bought under businesses and written off. Problem is it puts the average person out of the market, Ford does not care because with the tax laws, a business will put 35k miles on it, then trade it back in, take the tax credit again, that is what they do.

No government bailout when these P.O.S. fail.

June 26, 2023, I bought a new Nissan Titan Pro 4X that stickered at $61660 and they gave me a $7,000 discount and financed it at 0%. It's loaded with everything I could have wanted and is a beautiful truck. My last two trucks were Fords but I am really happy with my Nissan Titan with the comfort, power, looks, and quiet and comfortable ride. It's not as good on gas as an ecoboost and it does recommend premium fuel but that is as close as I can come to criticizing it. I'm retired and don't drive that many miles so the fuel economy doesn't concern me.

Price gauging fuxxed up the whole market

Eco boost had a big recall, need to drop those numbers lol

The ford dealer in my town is leasing an old car lot down the road from me to house all their f150s. There is so many! They are overflowing with trucks. How can these prices stand man.

What if they moved the extra F150s to some remote storage area. A F150 junk yard. Could be a bad assumption that they sold those trucks.

$40k is what the F-150 Lightning was first advertised at selling at in 2022. Ford has been doing flat prices raises on everything from $1k to $20k over a yr and plan to do more increases in 2024, this rate will price out every buyer.

Truck sales are always high in the last quarter especially in December due to businesses needing tax write offs. As long as the vehicle is 6000 lb gvwr or more you can sometimes take a 100% deduction off the top of your income in the first year without having to depreciated it annually. Then years later when you sell it you only get taxed on the sale price of the vehicle (of course much less than the sticker was when you bought it). If you trade it in then it rolls into that years deduction. The tax deduction not only saves you the money on taxes when sold but the initial write off can bump you to a lower tax bracket depending on your income saving you many percent in taxes for that year. Of course clearing out the current year inventory usually is additional incentive for salesmen. Also ford fleet often has additional discounts if you are a fleet buyer. Only thing you need to be a fleet buyer is to have your business paperwork. You can still buy just one truck under their fleet program.

Give it a couple of years folks. Let's hold out until the market resets.

The last Ford I bought, was an 08 F150 XLT. It had the 5.4 Triton V8, 3.73 rear end, crew cab with the 6 1/2 ft bed. It stickered for just over 35k. I got it out the door for 28k! That's where truck prices need to be! My current truck is a 16 Ram 2500, Laramie, diesel, short bed. I bought it in April of 17. It was a dealer demo,. It only had 6k miles on it. I got it for 50k and some change out the door with a factory certified extended warranty! I still own this truck. Only has 60k on it now. I use it to mainly pull our camper and side x side.

Looked the other day at possibly up grading my dually. To have one like we have now is over 100k. We'll keep what we have.

I'll keep my 02 supercrew with 129k miles. Just did the rocker panels and cleaning up the undercarriage. Hopefully get me another 10 years out of it. I can afford to buy a new truck but why. So grossly overpriced. The big 3 have lost there way

In the last recession they were doing 17500-21000 off on trucks that stickered under 50k.. It will come back just not as soon with the refresh hitting. People will be pushing to buy those and replace the older models for a bit.

At the GMC dealership I work at I have seen customers walk away because our sales department won’t work with our customers on price but we go to the auction and buy total loss vehicles because our upper management has no ideas what they are doing 😐 the sad thing is our upper management is actually arrogant like they are better than everyone else in the world 🤦🏻‍♂️

If those F150's had only kept up with inflation over the last 35 years, those $45K trucks would only be $30K now and the $70K trucks would only be $35K. The higher trim levels didn't used to inflate the price nearly as much in the 80's. A new Lariat XLT cost 35% of a new college grad's starting salary back then, not 55% like today.

50k$ over what I paid 11 years ago, prices are insane

Alot of those probably didn't sell to consumers. I think alot of these over stocked dealers sell them to other smaller dealers when they need more inventory

A salesman told me, the only reason the truck prices are so high, because people will pay it. If people quit buying trucks at $80K , the dealers would start dropping the prices. The consumer sets the price by NOT buying overpriced trucks

I won’t pay it. I bought a 2012 Chevy 4500 Duramax diesel retired ambulance for $2000. I did most of the work myself to rebuild it. All in I’m up to $34k. Everything is new but the block. The truck is an extended cab 11’4” CM flatbed now. I did upgrade the front coils and rear springs for a 550 rated weighted level. 8,000lbs empty weight and getting 19/21 mpg local driving. The best part, it’s paid for.

Analysts have shown that 51% of the increase in prices for all products wasn’t inflation, but manufacturers increased markups. In other words, from food to trucks, 51% of the increases from 2020 wasn’t supply chain or other obstacles. It was greed that companies used inflation numbers much worse than it should have been. And after inflation started to drop, they decided to keep the markups. It wasn’t a secret. Many companies announced it during their stockholders meetings.

The RICH get RICHER and the POOR get POORER - the MIDDLE CLASS will just GO AWAY. People need to decide if they truly NEED a new truck, or do they simply WANT a new truck. I'd LOVE to have one, but I don't NEED one so I'll just stay out of the market.

Have a good friend who thought he wanted a new Ford Bronco truck, but after driving it, he said it seemed like a cheap POS compared to his old one. No sale.

Who’s buying trucks at $80K. I’m surprised they sell any trucks at that price

They've realized that instead of pumping out trucks and offering discounts they can create artificial supply chain shortages combined with a "luxury" pricing model to make more money. "Our bronco is finally here and they want 10K extra!" you're rich, you can afford it, pay up moneybags.

“Nice that they’re giving discounts”, are you for real? You said it yourself, “sticker prices up 30% in the last couple of years”. They’ve jacked the prices up so high, folks now buying them at a $5000 off discount… thinking they’re getting a decent deal. My apologies if I seem harsh, I think the reporting you’re doing is great but these deals are not deals. We live in a world where a loaded half ton pick-up is $80,000 🤦🏻‍♂️ think about that for a minute. Ford for years was my favorite pick-up (diesel HD’s), and I would purchase a new one every 2 to 3 years. I have recently purchased a RAM and will never touch a Ford again I promise you…I’m tired of their bullshit antics.

Bought a '20 F150 XL, cruise/chrome bumpers/one touch up/down windows and alloy wheels. Listed 32K, bought for 26.5K. This is the crazy part, drove it for two years (40K mi) and sold it for a little more than I paid for it. Bought a Maverick hybrid for MSRP (24.5) with the money. Crazy market

I have a 2017 configured almost the same but it’s a super crew. Its sticker was $47k. After ford and dealer discounts it was like $35k. It’s only 6 years old. I know times are tough and everything got more expensive but 30% is a lot when dealing with what is already a lot. I know people that needed new trucks that are paying $1200 a month for an XLT! 😵

I wonder if Ford has been incentivized to make the prices of the internal combustion vehicles, to the same or more than they’re charging for an electric. By the Rich Man at 1600. (That’s Mr. 10% to you!)

prices are absolutely nutso and these dealers are not willing to deal on anything its crazy. We have dealers around here that have had trucks on their lot for over 200 days.....with only 500 bucks off

What kind of FOOLS are paying these insane truck prices?? Call it "price psyche" - 5-10 years ago we thought $45K was a crazy price to pay for a truck. So they inflate the prices to $60K - $100K - and when we see that $45K price again we think "wow, what a deal".

After discovering my 2022 Lighting wasn’t going to meet my needs, I think I’m done with Ford Trucks. My previous 5 new vehicle purchases have been 2 F150s and 3 Mustangs. They have crossed the line though. Bought a Nissan pickup and couldn’t be happier at the value it offers for the money.

I doubt they sold them. They definitely transferred them somewhere else. Lol

Except a supercrew 4x4 2.7 xl stx use to be msrp of around $45k in 21 now their $51-$52

Gas goes back up to $5/gallon you can forget these going anywhere.

This exact thing happened to me and my son. We both ordered the new bronco and then got alerted from our local dealership that the price was going up after we already had an agreement and put money down. We canceled our order and got our deposit back. About a year later they called us wanting to know if we were interested in a bronco and I told them there was not a chance in hell I would ever buy a vehicle from them, ever. I said take me off your call list I will never be at your dealership again. That screw up cost them two very low mileage clean trades and about $125,000 in sales

I was just at my local Ford dealer, I was looking at the Ranger 10k more then the listed price, they had a used one 2020 with 10,000 miles for 45k, I walked off, way too much

They are empty because they are on strike the inventories are dropping because they are not getting new trucks in.

Everyone acts like Ford is the only one doing this shit and that it's something new!

I remember when my father bought a cord ranger for the same price as a small car. Back before the regulations killed small affordable trucks. I believe he paid less than 10k for it in 1990.

new mass recall must have something to do with it.

How do you know if they sold the ones that are sitting? Maybe they moved them on to other dealers?

Can u imagine all the people that are in debt for all the ford trucks that are not worth it I didn’t even pay that much for my house ?😂😂😂😂

And these auto workers want 45% raise? That will just increase the price of the trucks more. They still won’t be able forward to buy one.

If I were to spend that kinda money on a truck it would be something that would last like a Tundra or Tacoma

Bring back a real truck. Vinyl floors, manual select 4WD, manual, windows, none of the 45K truck crap

I went to my local dealer and had my 2014 F150 looked over. They told me I needed a inner tie rod end. Went to another mechanic, there was nothing wrong with my truck.

I recently saved $72,000 on a beautiful brand new truck . The salesman started talking , I walked back to my car and went home .

It’s good to see that you could buy some trucks under the $50,000 price. Hell, if I had to trade in my 18 Sierra to save on fuel or to upgrade tech, I would think about getting one of the eco-boost for $45,000.

Its both, interest rates and sale prices. If you cannot buy a new vehicle at or below MSRP, then they're still too high.

A new truck is worse than throwing your money in the ocean when you buy a boat. A clean, used truck that does what you need is a much better buy. Go to your local transmission shop and see which brands are on the lift, then buy something else.

22 Years Ago I Gave 19,000 For A New Ford F-150 Work Truck With Air A/C Automatic V-8 , A Good Work Truvk with Extend Cab, NOW it's Insane !!!!!!! My Two bedroom Home was Only 32,000 plus Tax , NOW That's Gone Insane !!!!!!!!!!!!!!!!!!!!!!!!!!!

They are still not cheap enough…these prices are ridiculous. Put these dealers out of business.

That's ridiculous! Because a dealer changes it's inventory doesn't mean they are selling them to normal customers. They move inventory as part of their business practice.

Nope, still not going to buy yet. I will hold on to my 2016 250 SD. And when I do buy it won’t be a Ford. They lost my business, but hey they are going to make a killing in the EV market 😂

That 53k truck, the dealer tag showed it reduced from 51k to 46, so the real price is already 48k before ttl. On a base model

Ford is never getting my business again. My last truck was a Ford and it left me stranded at 11000 miles because of a fuel control module. After getting it towed in and having it sit on the lot for a month and a half waiting for parts,I finally got it back with a giant door ding and scratches down the side. After two weeks waiting to get that fixed, the transmission started acting up and I was told I’d have to wait a month to get it fixed. I contacted Ford and they bought my truck back and refunded every penny. I was so glad to see that truck disappear from my garage. I’ll never buy another one.

Thanks for your divulging the state of the marketplace today. I've owned King Ranch, Platinum, Lariat, and finally the Lariat F250 Super Duty, and I will tell you I'm not prepared to pay more than 10% more for a new rig, than we paid for our 2015 F250. That would put me as a buyer in the low to mid 60's. When they went aluminum, everything went nuts. And the 6.7 diesel.....good grief. I remember on my 2013 F250 the engine option was over $6,500. Now look at the price - over 10K! Ridiculous. I may go a totally different direction and look at Hyundai Santa Fe or something completely different. $55K is more than enough for a 4-5 star vehicle in 2024. Love to hear your thoughts.

Every time I see you talk about these trucks that are $50-$60,000 I immediately think of my high school self. Those are still absolutely absurd numbers.

Just purchased a 2023 STX 4x4 w/ Blackout package, 2 weeks ago. Truck was discounted several thousand, I got 1.9% for 72 months and the dealer gave me 32k for my 2020 f-150 ( I owed 19k) walked away with the same payment at a much lower interest rate for only 2 extra years. Good deal.

No one I know is buying below an XLT. Most look at Lariat or higher and those prices are insane. A 150 Lariat that can top out at 78k Insane!!!

The words luxury and pickup truck should not be in the same sentence

Thanks again for the update.

Just because you don't see tons of f-150's doesn't mean they are selling. All the dealers in Michigan have land they purchased out of town where they park all the overflow. It's crazy seeing a field filled with new cars.

It would be extremely hard for Ford to monitor every dealership for price gouging…I mean if people are dumb enough to pay 10k or more over sticker I’d say let them…I ordered a new 2023 Bronco SASQ from my local ford dealer and they ended up selling it to me for $500 over invoice because Ford wasn’t taking any D or X plans like I was told originally…… Eventually the market will stabilize and prices will be in the “Normal” range considering inflation…..but if you really want to play the blame game you should make a video of when all this nonsense started 3 years ago.

No truck should ever cost more that $35k. People need to stop buying until prices come down.

Even $30k is too much for any truck let alone a ford..... remember Fix Or Repair Daily

They can put these trucks where the moon don't shine.