The Marine Retailers Association of the Americas (MRAA) is thrilled to share some of the highlights from their 2023 Impact Report. In this video, Liz Keener, Director of Dealer Development at MRAA, discusses the groundbreaking initiatives in dealership certification and collaboration with industry manufacturers.
The video highlights the success of the new Seven-Week Dealership Certification Webinar Series, which doubled Dealership Certification enrollment from the previous year. It also details the launch of the Service Management Certification program, the first-ever position-specific Certification opportunity for marine service professionals.
Partnerships are also a key focus of the report, with Dealer Week 2023 being a standout year for collaboration. The video concludes by emphasizing the MRAA's commitment to the marine industry's growth and success through education, certification, and collaboration.
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"An Organization For Dealers, by Dealers"
The MRAA is an organization that provides programs and resources for boat dealers in the marine industry. We are here as your resource to improve your dealership and help you thrive.
Website: mraa.com
Dealerweek: www.dealerweek.com/
Certification: mraa.com/get-certified/
Resources: mraa.com/resource-center/
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