GD calling her "Ji-eun" instead of IU warms my heart. He's giving her advice as a close friend instead of from idol to idol.

"You're not a grownup, nor a child, you're just you." -G-Dragon, 2k17 dayum gd

2024년 스물다섯을 맞이하며 올해의 첫 노래를 들으러 왔어요. 모든 00년생 친구들이 건강하고 행복하기를 진심으로 응원합니다. 청룡의 해, 우리들의 해인 만큼 그 어느 때보다도 훨훨 날아오르기를💙

스물다섯 첫노래 들으러온 00생들아 여기서 손들어줘 2024 하고픈 거 다하고 이루고픈 거 다 이루고 사랑하고픈 거 맘껏 해보자 다들 우리 언니 아이유랑 제발 꼬옥 행복해줘 꼬옥❤^^

When you are 23 listen to 23 by iu When you turn 25 listen to pallette by iu When you turn 28 listen to eight by iu When you turn 1300 go watch del luna

Time flies, now she turned 1300 years old.

스물다섯 된 구구 비둘기 친구들아 올해도 뜨겁게 열심히 그러나 너무 힘들지는 않게 즐겁게 행복하게 보내자 이십대의 한가운데에 위치한 우리 인생 화이팅이야!

Impossible to go wrong with IU and G-Dragon. It's bittersweet that she's decided to no longer perform this song, but I can only congratulate her on her growth.

GD's giving advice on IU through rapping. Sht I'm crying.

I think my favorite thing about this is the fact that GD is literally giving her life lessons in his rap

All of IU's collaborations with rappers were amazing but I still think this one is the best of them all. From melody, arrangement, lyrics and the overall message that it's trying to convey just flows perfectly. I think GD's rapping style and sense of melody were important choices for this song as well.

The words that GD writes for IU are so touching! It reveals their beautiful personality.

This is the original. Hope they apologize to IU because they don't give proper credit, this is one of the song that IU produce on her own and this is her personal song.

She really did color her years, blueming, lilac...

5년이나 지났는데도 노래며 연출이며 다 세련됐네. 동나이대 원탑 아티스트 답다

G-Dragons part makes me feel so comforted

GD giving advice to IU in the rap is just another level of Gold

The IU who just covering songs from Bigbang before is now collaborating with the leader of that group. I'm proud of IU and I like this song as well as the acoustic version.

졸업한다고 해서 들으러옴... 이 곡의 그 미묘한 감정은 잡을수가 없는거같다

내가 가장 좋아하는 뮤비 중 하나임 지금 봐도 너무 예뻐 그 특유의 17년도 감성을 너무 사랑함 17년도와 19년도가 너무 좋았어

GD called her "Ji eun" and im so soft y all.

개인적으로 아이유 뮤비중에 제일 화보모음집 같은 느낌이고 스토리가 최소화된 뮤빈데 스토리1도 없어도 넋을 놓고 보게됨

25살 00년생들 올해 아름다운 시간 보내자 ! 해보고 싶은거, 먹고 싶은거, 보고 싶은거 등등 다 하자 ! 아무도 신경 안 쓰니까 당당하게 나아가자! ❤

20대 초반의 끙끙 앓던 그 아픈 마음들은 지나고 보니 생각보다 괜찮아져 있었고, 25살의 나는 이제 많은 것들을 받아들일 수 있는 내가 되었고, 과거의 나를 일부 받아들이고, 조금은 변해가면서 그 모든 길들이 결국 하나의 그림이 되어가는 것처럼, 내 20대의 수많은 색채 가운데, 여전히 많은 것들이 무섭지만 나는 조금은 가벼운 마음으로 앞으로 나아가겠다고. 그렇게 나라는 팔레트로 내 인생이라는 그림을 완성시켜 보겠다고.

I have just turned 25. I was so scared of turning 25 because it feels like now I truly am not a child anymore. People around me start to get married, have proper job, but here I am still struggling to finish my bachelor, working part time, and no boyfriend. But this then when stop and look around, I realize life is not a competition. I will just go in my own pace, enjoying every single day, loving little things in life, count my blessings, and be thankful just to be alive. I really love the line where GD said "you are not a grown up, nor a child. you are just you." It hits me so hard and make me realize that everyone will age but you will always be you! if that makes sense lol. Anyway for whoever is reading this, I hope you enjoy your life and stay safe!

'Palette' is the first song released in 2017 that won 10 trophies in music shows.

I always wanna listen to this when I'm 25. Well, I am now. Crazy how accurate these lyrics are. You are learning yourself better at the age, and you like the person you become now. Happy twenty-five to my fellow 98 kids!

This is so gonna be my 25th birthday anthem. IU has always proven to be realistically relatable each year. I love her songs so much

This song holds so much significance to me. I remember it was released while I was working full time for a job agency in a role I absolutely hated it. My weight had crept up slowly to 105KG, I was going through a difficulty break up, I was living back at home with my parents and I genuinely felt like I was getting nowhere in life. I remember one night, after a bad hookup, laying in bed and realising that I had to do something. I had to find my "happiness". This song helped me realised that not everything was lost, that I still had time to figure my life out and what I wanted. I quit that job, I travelled, I focused on my health, I sat my University entrance exam, I passed and I began my studies in a field I was passionate about. I'm now in my second year of University studying a Media Degree, preparing to study for a year abroad in Japan & I managed to lose the weight and return to a healthy weight of 68 KG. I can happily say, that finally at the age of 25, I like it and everything is fine.

I'm really glad IU wasn't in a girlgroup, she has the potential to outshine other members because of her visuals and talent. And because she's a solo singer, I get to enjoy so much of her songs. Each of her songs are bops, it really amazes me how she's as famous (maybe even more) and big just like other girlgroups but she's actually just a solo singer. I love you IU, please take care of yourself!

I first fell in love with this song 6 years ago, I told myself I would listen to it on my 25th birthday, which is today, and I really needed to hear it "I got this, I'm truly fine".. Also, during GD's part, I realised that now IU is 30 and I'm 25, and just as GD was comforting her about this stage in her life, she is doing that for me now.

이 노래만 들으면 향수병 걸린 것 같이 그때가 생각남

who is replaying this constantly? not because it's IU or GD but because the song is so God damn good!

"Things are hard because you're young, Everything hurts because of the naggings , you just got pass your early 20s and the joy didn't last long: They say it hurts because it's youth." - Palette GD. This phrase its so true and real... makes me think about many things YOUTH our youth...

6년전, 처음 들었을 때 아이유 노래 중 가장 분위기 있어 너무나 좋아했던 곡. 60이 넘었는데도 계속 더 좋아지는 건.. 나이는 숫자에 불과하다고 우기면서..

25살, 이 노래처럼 내가 좋아하는 것들을 탐구하는 한 해이길!

IU: *Soft voice* 💖 G-Dragon: *Soft Rap* 💖

if you actually read the rap parts, you will realize how genius and wise G-Dragon is. It is a message not only to IU, but to the young generation in general. I can really feel that his words have encouraged us to value the moments and love ourselves.

지금껏 이 곡을 들으면서 난 내가 어떤 사람인지 잘 안다고 생각했었다 최근 인정하지 않았던 나의 못난점까지 받아들이고 우연히 이 곡을 다시 듣게 됐는데 눈물이 찔끔 났다.. 스물 다섯에 들으니 또 다르네 정말 좋다 이 곡

I just turned the CC for English translation, Who would've thought, the lyrics from G-Dragon are the things I badly need at this point of my life. I love this song even though I do not quite understand, but now knowing the real lyrics behind it, now everything made sense to me. thank you so much IU!

아이유랑 동갑내기 팬이 좋은 이유: 좋은 날을 18살에 들었다. 스물셋을 23살에 들었다. 팔레트를 25살에 들었다. 그 나이때에만 느낄 수 있는 정서를 바로 느낄 수 있다는 점.

IU’S PALETTE BBIBBI - Yellow BLUEMING - Blue

이 노래 덕분에 제 25이 너무 기대되기 시작했어요. 비록 지금은 어린 19이지만 25은 얼마나 더 성숙해져있을지, 혼자 있는 시간을 더 즐길 수 있을지, 아니면 똑같을지 모든게 궁금하고 기대되기만 해요. 남은 6년동안 많은 경험을 쌓고 제 인생의 본격적인 시작일 25을 이 노래로 시작하고 싶어요! 25의 나 자신... 너무 궁금하다...

엉겁결에 맞이한 것 같은 25살에 위로가 되는 노래네요 아이유짱♥

I am a 26 year old Korean man who has listened IU's music since I was 18. 7 years have passed through my early twenties with her music. I always have been grateful for her great performance and music but not a huge fan of her. However, recently, I started to think that IU is one of the greatest artist in this era. Besides her physical talents as a singer such as vocal skills and voice, she has a great sense of sympathy. Same as the song "23", but deeply and more sensibly than it was, she points out the exact emotions of all the people who are in their 20s and drag them into her world. I am sure all the people who are in their age of 25 or older might have felt in the way of this song's lylics; anxiety of being older than last year, being a grown up, and feeling of uncomfortness that we are not yet fully ready for those changes. She tends to speak out her own emotions and stories into her songs, but those often make listeners tend to think as "Hey, that's what I am feeling right now, that's me!". I thought "23" was just a coincedence at that time, thinking as a "accidental" happening in IU's music career. I thought she simply wanted to stick it to the despair and exhaustion of melting into relationships with others, which I was wrong. She is such a genius in catching out the general mentality(usually it is negative) of the people in her age and comforting them. In her song, we are not brats, nor losers who cannot find what to do. By listening to her song, I feel somewhat confidence that I am not the only one who has a hard time, and get courage. What makes her the greatest artist above all these things is that she can blend those greatness into one decent style. She invites listeners to her world, shares her feelings with them, and gives them inspiration and courage, but her invitation(the music itself) is so catchy and easy to listen. Many artists have their own world and tend to describe it through their music, but not many of them are successful to draw listeners into their side. IU's trials never made me feel uncomfortable nor irritated. That's why I think she is such a great musician. I am already looking forward to see what she gonna make through her ages; I want to get older day by day with her music.

Ah, GD's lyrics are even more adorable in this translation. Earlier translations made it seem like he was talking about himself in saying that part about being scolded and nagged, but he's actually talking about her throughout. And "you are so beautiful, you are fully bloomed. You'll always be loved." I SHIP IT.

Am I the only one re-listening to all IU songs? It's 2024 and I'm not getting tired of this masterpiece. 🥰

팔레트를 들으면 예전엔 그저 노래가 좋아 신났어요. 근데 지금은 눈물이 나요. 타인을 위해 살던 내 흑백같던 세상을 새롭게 꽃피워낸거 같아서요. 본인 스스로를 인정하고 알아가고 결국 본인만의 알록달록 다채로운 색깔로 세상을 볼줄 알게되는게 너무 아름답습니다. 또 그게 너무 대견하고, 부럽고, 한편으론 얼마나 아팠을까 생각하니 눈물이 났네요... 에구 즈책이야 증말

I found really touching what G-Dragon wrote to IU, even using her real name

IU just broke the record for the fastest MV by a korean female artist "solo" to reach 1M views. We did it uaena🙏😻 ( the previous record was held by taeyeon 💜 )

팔레트는 노래도 뮤비도 개인적으로 최고라고 생각함 너무좋아

난 아이유의 이런 노래가 너무 좋다. 일기 같기도 하고 편지 같기도 해서 내가 아이유의 세계에 들어가서 같이 있는 거 같다.

Palatte : 25 Eight : 28 Hotel del luna : 1300

She is so mature for her age. I love thats she's more private and reserved type. Mysterious. A total opposite of a lot of 'artists' out there. I feel like she's in a league of her own.

Feels kind of bittersweet Ji eun retires this song precisely when I turned 25. This song means a million to me because I related to the lyrics so much. The uncertainties and certainties between adolescence and adulthood, everytime I hear Ji yong’s rap I feel tremendously comforted, as if someone pats my head gently telling me it’s alright. I think growing up with an artist like IU is really a blessing, I got this and I will still enjoy this song whenever I have the chance. But I can’t wait to resonate more with her when I reach 30. Maybe I will understand better of her decision by then :)

데뷔 9년차에 본연의 완전한 색깔을 찾게된 아이유를 언제까지나 응원합니다💜

Just who can beat this when 2 legends are together

Lots of her views are coming from GD fans, sure, but as many others have said, she's destroying the charts on her own. She's IU. She always destroys the charts. Something else contributing towards her success is the fact that she released "Through the Night" not too long ago. Lots of attention is on IU. So the fact that she releases this song now in a collab with GD is in a way "one upping" her last release. They were very smart in their timing and it even furthers the success she'd already have had.

This song really hits hard when you're 25 and even after that . Come back here self when you feel like everyone's not on your side, IU is.

Coming back again after 5 years. Now I truly turned 25, the lyric hit me when GD said, at 30 he felt like he is not ready yet to face everything!

Let’s never forget that collab is done by the two biggest celebrities in Korea. The two national treasures, two omnipotent figures, all of the songs that dominated the charts are either by IU, GD or BIGBANG. Once they release an album, every track on the album gonna stays on top, not only the title track.

3 TYPES OF KPOP : 1. BOYGROUPS 2. GIRLGROUPS 3. IU

이지은이 나랑 똑같은 93년생인데 25살때 나온 팔레트를 들어보면 자신이 뭘 좋아하는지 어디로 나아가야할지 참 잘 아는 것 같다… 근데 난 32이 된 지금에서야 날 좀 알것 같은데, 이제부터라도 날좀 이해해주고 더 열심히 살고싶네

Who's born 98 here just turning 25 and still listening to this song? I've listened to this more than 100 times, but the moment I turned 25, feelings are a bit different. Hope we could become the best 25 version of ourselves ✌

when she said "I like bobbed hair over long hair" i was like YESSS B YOU KNOW WHAT'S GOOD, and idk it makes me happy, because i know a lot of other people were saying how they miss her long hair. But honestly i love her short hair and i love how she's accepted that other people don't like it, but that still doesn't stop her from being happy.

Can we talk about how beautiful IU and Gd's voices are ? Can't stop listening to this 👌

2024년에도듣는사람?

Came back once after IU announced that she won't perform this song anymore. Such a beautiful song. All time favourite. I'm obviously going to come back again and again for this masterpiece. But then again I obviously understand her decision, how she is feeling. Wish her a very very happy life. You deserve all the happiness princess!!❤️💜

I swear IU and GD are the perfect partnership because there voices go well with each other ❤

IU got G DRAGON to feature her song and all he did was compliment her and reassure her that she’ll be fine. Truly a legend.

Such a beautiful song, im a mexican mom of a 14 year old daughter that loves kpop. I love this one song. Thank you for being a beautiful in lyrical example for her.

I just realized that I will be 25, in the 10 year anniversary of this song... I hope you're reading this, 25 years old Karina, and I hope you're happy, and reached all of your dreams🤞🏼💖

IU and GD is the most beautiful thing that happened to K-pop

"IU Feat. G-DRAGON" -guess my life is complete now...😢😢😍❤

뛰어난 영상미에 나긋나긋한 가사 대한민국을 대표하는 두 남녀 셀럽의 노래 이게 다시는 가능할까? 그저 이 노래를 누릴 수 있음에 감사할 뿐인 것 같다

I’ve turned 25 today and I came back for this song. I’ve discovered the same way as IU has described. I think I finally found who I am, even if it’s just a bit and I’m glad that at the end of the day, there is still me being there for me.

"Why is it? I like things that are out of style." Girl, I feel that emotionally.

GD to IU - "Even when darkness falls around you, don't get scared. You are so beautiful, you are fully bloomed. You will always be loved." I NEED FANFICSSSSS!!!!!!

I'll be 25 this coming January 23rd. This song hits right in the feels. Not a grownup, not a child, just me.

I'm turning 25 in a few months, and lately Ive been feeling scared and worried because of that so I've been listening to this song to ease my worries. It's crazy how time flies, I was only 18 when i first listened to this. Thank you as always IU

Let's think How strong IU is She's solo singer She has passed through all those bad news and everything by herself And she did the solo concert by her own self many times She's inspiration

Surely im not the only one who thinks that you can just screenshot any part of this and it'll turn out to be a beutiful wallpaper right

정말 올해는 대학 졸업했고 내가 좋아하는거에 솔직해지고 또 앞으로 내가 뭐가 필요한지 나를 위한 한해를 보내자라고 마음을 먹었는데 이제 조금 알 것 같다는 가사랑 왜 가사에 좋아하는 것들을 나열하게됐는지 ㅋㅋㅋㅋ이제는 이해하는 것 같아요🩵

얼마나 많은 스물다섯 친구들이 우리들의 스물다섯 예쁜 나이를 서로서로 사랑해주고 응원해주는지 여기서 손들어줘🩷

nobody talk about IU dance ?? she improve so much, and her voice it perfect. how about the chart guys ?

9years ago i remember how i told my friends and classmate theres a korean girl named jieun cover acapella and sing soo good before she was debut and famous..2years later i discover her first MV and her stage name IU, see how far she is now 😊

I’m not even really into pop music but I can’t deny anything that sounds good and she sounds amazing. Love her videos and overall creativity and range, truly an unmatched female vocalist 😍

This is my favorite IU song. It really has a great tone and color. In addition, the lyrics also make me flutter. 2 singers that I really like make a really good song. I really like it.

She didn't know what she want at 23 and now at 25 she know what she want~ 😍😍😍

Whoa, there! GD was literally being like a big brother to IU - talking about his life experiences, sharing it with IU through his rap. I fell in love! 😍❤️

반갑다 00년생들아 이번년도도 화이팅 하자

Iu is a whole package. She produces her own songs. She can dance. She can sing. She can rap. Her visuals are cute and angelic. She can roast haters in a sweet yet savage way( bibi song). Her fashion style is top notch. She gives off positive and cheerful vibes. Stan iu ,stan tTalent ❤❤❤

개인적으로 팔레트가 아이유 곡에서 젤 좋다 ㅠㅠㅠ 당시 25살땐 음이 좋아서 목소리가 좋아서 아이유라서 좋아했었더라면 지금 27살, 이제 28살을 앞두고서 들으니 25살은 아니지만 이제서야 나도 나를 알 것 같기도하다.하지만 아직도 이리저리 방황하고 있는 중..ㅠㅜ 당시 25살에 이 곡을 쓴 아이유가 얼마나 성숙한 친구였는지... 아이유야 이지은아 이지금아. 같이 나이 들어가자. 그리고 앞으로도 노래 많이 들려줘. 꾀꼬리같은 네 목소리로 나를 깨워줘

At least, as a solo singer, IU can't disband like a group, and she's still here, thank you IU ♡. Really happy about that secure feeling, 2016/17 was a bad year for kpop...

음악은 사람이 처음 만든 타임머신이네요 ^^*~

this is not just a Music Video, this is an experience, perfect videography paired with a perfect vibe song!

No matter how old you are. Just need to love your every moment~

facts: every second of this mv can be a wallpaper

This song will forever be my most favourite IU song

IU and GD amazing duo