It's insane this info is just free on the internet.

This is the best talk on neuromarketing bar none, even compared to the 5-6 TED ones. Cannot believe this is for free.

Thank you for a super-interesting discussion. With respect to regulation being outpaced by technology (mentioned at 45:38), the thought is disturbing. Given that so much of our culture celebrates market autonomy, it will be quite a challenge to get people to consider that further caution may be prudent with some technologies' advancement/expansion. For example, with AI, it will soon outperform us in every area of cognition, and thus, eventually in every meaningful domain; in such a case & time, prudence has come far too late when we have already lost control to an existential threat; we will have then become subordinate to what was once our technology. Without being too far to the side of hopeless cynicism, I see that we are mostly without control now in terms of our ability to enforce regulatory restraint, and that our future thus rests in the hands of corporate decision-making.

As a consumer who likes to stay informed I gotta say I love their fucking corporate talk listen to how they talk about the advancements in this industry they used to consider manipulation what's the semantic word of the day persuading a persuasion persuading people now they call it engaging people I love these types they believe their own bullshit

Y'all didn't take books into account before we got smartphones. Books are media. My husband spends a lot of time reading books online.

Great

“Let’s talk about what we doodoo”

*Consuming Kids The Commercialization of Childhood* Find and watch that video please.

"optimistic and frightening scenario"...

Powerful and dangerous at the same time. Thanks for sharing.

To me advertising is inherently unethical as it encourages irrational consumption and frivolous waste of resources. The application of neuroscience in this manipulation only increases its abuse.

Thank for this! I sell radio advertising and help small businesses grow.

Companies are not playing when it comes to their money 😂😂😂

The best advertising is word of mouth, I e Facebook,. Yelp, etc.

Burma Shave

This is in response to a haters comments & all internet gangsters/key board activist.Picture the internet as your tv. If you dont like someones information then keep it pushin /Change the channel.There is enough negativity in the world. I'm trying to help people build there mansions not tear them down. Don`t you think Life is hard enough with ought a keyboard activist shitting on everyone creativity.Last but maybe the most important.... I`m a good dude but dont get it twisted I will bite back if you put hate on me.