Part three of the video series focuses on crafting effective outreach notes, measuring their success, and making improvements. It emphasizes the importance of understanding customer pain points, unique value propositions, and providing evidence to back up claims. The video also suggests tracking key metrics, such as connection request rates and response rates, over time to determine the effectiveness of outreach campaigns and make necessary adjustments.
Part 1 link: • Mylance Scale: "What t...
Part 2 link: • Mylance Scale: "What t...
Sign up for Mylance if you haven't already at mylance.co/
Video Sections with Timestamps:
0:01 - Introduction to Part Three: Overview of the topics covered in this part, including crafting effective outreach notes, measuring their success, and making improvements.
0:16 - Outreach Note Generator: Discusses the outreach note generator provided by Mylance, which includes prompts about customer type, value, call to action, accomplishment, and customer pain.
0:50 - Outreach Note Construction Guide: Provides access to a resource called the Outreach Note Construction Guide, which includes prompts, examples, and a space to work on drafting outreach notes.
1:05 - Nailing Down Customer Pain: Emphasizes the importance of understanding and addressing the customer's pain point effectively.
2:06 - Uniquely Helping the Customer: Highlights the significance of showcasing what makes your offering unique and differentiating it from others.
2:34 - Providing Legitimacy: Explains the importance of providing evidence or accomplishments to legitimize your claims.
3:13 - Outreach Note Guide: Demonstrates how to fill in the outreach note guide with information and customize it for your specific outreach.
3:37 - Completing the Outreach Note: Emphasizes the need to ensure that the outreach note is in your voice and tailored to your customer.
3:53 - Key to an Amazing Outreach Note: Stresses the importance of effectively addressing the customer's pain point.
4:29 - Measuring Outreach Success: Discusses the need to track key metrics, such as connection request rates and response rates, to determine campaign effectiveness.
4:48 - Recommended Duration for Campaigns: Recommends running an outreach campaign for at least a month to gather sufficient data.
6:00 - Tracking Results: Explains how to set up a tracking sheet to monitor outreach results, including connection request rates, response rates, and any changes made.
7:08 - Avoid Testing Multiple Variables: Advises against changing multiple variables simultaneously, making it difficult to pinpoint what's working or not.
7:24 - Tracking Contacts Reached: Suggests tracking the number of contacts reached each week to have enough data for analysis.
8:07 - Understanding Success and Making Changes: Encourages patience and data-driven decision-making to determine when and what changes are needed for a successful outreach campaign.
8:16 - Sharing Experiences: Invites viewers to share their experiences, successes, and challenges in the Mylance Slack channel to help the community learn and grow.