The Rise of Asics: How an Octopus Tentacle Led to a Running Shoe Empire

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The Rise of Asics: How an Octopus Tentacle Led to a Running Shoe Empire

Рет қаралды 280,726

Күн бұрын

Asic's history dates all the way back to post World War II Japan. Which makes it one of the oldest footwear companies in the world. As some of you know already, the company was formerly known as Onitsuka Tiger (The company Phil Knight worked for before starting Nike) and was later named Asics. Asics & the Onitsuka make some of the most classic and finest sneakers in the world. Still to this day. In this video we cover the history of ASICS and discuss why the company's legacy is perhaps the most important of them all.
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Пікірлер: 582

@Sabundy 3 жыл бұрын

Asics/Onitsuka Tiger does have a very interesting history. And I think most people really don't realise how important Asics has been to the history of sports shoes, and sports shoe branding in general. The founder of Asics could be said to be the father of modern shoe culture. And if there were no Asics then there would probably be no Nike.

@NachoAverageFinds 3 жыл бұрын

One of the most important brands ever 🙌

@Mmmald397 3 жыл бұрын

more important that gucci or off white

@Sabundy 3 жыл бұрын

@@Mmmald397 by far

@93SupaFly 3 жыл бұрын

Without Onitsuka, there be no Nike.

@Sabundy 3 жыл бұрын

@@93SupaFly exactly. People forget that the founder of Nike got the idea for starting the company after visiting Japan, and the Onitsuka Tigers head office. Everything he saw and learnt is what inspired him to start Nike, and how to do it. It's truly the case that without Asics there probably would be no Nike.

@CT37BN 11 ай бұрын

Best to describe Onitsuka Tiger is their humility and timelessness. The classic Onitsuka sneakers are always designed with simplicity and bare necessity in mind. They fit so comfortably well and the Ortholite insoles on them are superb. Top story there.

@aldrianca5328 3 жыл бұрын

Hard to believe that Nike started out as a distributor for Onitsuka. Thanks for making this video and keep them coming!

@NachoAverageFinds 3 жыл бұрын

I know right!? Phil Knight is a beast.

@SayAhh 2 жыл бұрын

I can totally see how they derived the Swoosh from the ASICS 4 stripes (simplified and made it look different enough to not get sued). Just my theory.

@Sabundy 2 жыл бұрын

@@SayAhh you probably are not far off. At the very least the Asics tiger stripes gave him the idea that he needed a stand out symbol.

@scottbergman8662 3 жыл бұрын

When I got my first ASICS high school wrestling shoes, I never knew they could be so comfortable, tactile, and light. It’s been decades since I wrestled, but I still remember how much I loved those shoes.

@wtxohnthao2612 Жыл бұрын

I never heard about ASICS until I joined the Army in 2009. And ASICS has been my go to shoe since then. But I'm still surprised most shoe stores where I live still don't know what ASICS are.

@ROCKSTAR3291 2 жыл бұрын

I've been wearing a pair of Asics Tiger Touch for 5 years, they're my daily shoes. I'm surprised how long they've lasted ! These are very affordable, super comfortable and great for any activities.

@austinobandito1102 3 жыл бұрын

Love ASICS great comfort, and love the way a lot of the models look, got some kayanos and love them.

@NachoAverageFinds 3 жыл бұрын

Same here man! Love my Kayano 24s so comfy

@Colleens-Corner 3 жыл бұрын

I have a pair of Gel Contend 5's, and they're extremely comfortable. If I have to stand for the duration of my shift, I will wear them, because they're really soft and springy.

@Schmeichel4ever 3 жыл бұрын

Also a fan of asics. Unfortunately, I reside in canada where the shoe sizes online only go up to 9. US website always has sizes up to 15-16 but they don't ship to canada.

@neogeo79 3 жыл бұрын

I got 2x Kayano 5 360, I love these shoes. They feel like I'm walking on hydraulics. I'm looking at getting the quantum's

@southerncross86 2 жыл бұрын

I have Nimbus 19, 20 , 21 and 22 (two pairs). MOST COMFORTABLE SHOES EVER. THE GEL AND FOAM IS MAGIC DELICATE BOUNCING, THE TISSUE USED KEEPS YOUR FEET FRESH, NEVER PERSPIRING. THE ADVANTAGE OF JAPANESE TECHNOLOGY APPLIED TO SHOES

@saltyjo7514 3 жыл бұрын

When i was a kid, i ran in my school athletic events. I only had casual trainers which were really heavy. I thought “sports” shoes were just one type. The following year i got my dad to buy me a pair of light “sports shoes”. It was light as a feather and has got good traction. I didn’t know anything about brands etc but it had those iconic tiger stripes. I managed to win some medals!

@shivajisaha 3 жыл бұрын

I read about Onitsuka in 'Shoe Dog'. But this video taught me 2 important things. 1. US-occupied Japan post WW2. 2. ASICS is actually a conglomerate of a number of companies. I knew Onitsuka was owned by ASICS but didn't know it was actually a 3-way merger. On a separate note, I absolutely love your videos. I think they are very well researched and you present it really well. Big fan, all the way from India.

@NachoAverageFinds 3 жыл бұрын

Thank you Shivaji! Man Shoe Dog was such an amazing read for me. I wish the book would’ve never ended lol it was so good! Thanks for the kind words

@patrickr4762 3 жыл бұрын

To add to that, didn’t know ASICS was an acronym for A sound mind in a sound body. The brand is the motto itself, pretty sick Imo.

@MybeautifulandamazingPrincess 2 жыл бұрын

Isn't Asics a brand of Onitsuka, just like Lexus is of Toyota

@marknemeth267 2 ай бұрын

@@MybeautifulandamazingPrincessIt's the other way around (Onitsuka Tiger is a brand of Asics) but yes, Lexus is a brand of Toyota

@adriandanielroman3919 3 жыл бұрын

Yo Brian, thanks for finally finishing and uploading your video about the history of Asics. We've been waiting years for that to happen and today was the big day, thanks.

@NachoAverageFinds 3 жыл бұрын

Thanks Adrian! Yeah man this was a big one for us. Our longest video ever

@LinusFeynstein 3 жыл бұрын

@@NachoAverageFinds do,you know the small but very good brands LUNGE and TOPO?

@mikloridden8276 3 жыл бұрын

Crazy how Onitsuka unknowingly gave birth to Nike. Wish more people knew that

@Sabundy Жыл бұрын

It's actually crazy how much people.....even sneakerheads....don't know. The history of Asics is pretty much the history of modern sports brands

@aaronbear1623 3 жыл бұрын

The dopest indepth short documentary of shoe culture. Period. El científico.

@NachoAverageFinds 3 жыл бұрын

Appreciate it brother!

@andrewd7586 3 жыл бұрын

I first wore ASICS/Tiger, actually ONITSUKA back in 1970 as a runner in Little Athletics Victoria, Australia! I still have my state medal winning shoes among my memorabilia!🤪👍🏼😎 My now grown up kids were surprised/shocked they even existed SOOOOOO long ago!🤣 Back in the 70’s they were a revelation for me being so comfortable & soooo damn light! I used to warm up pre race wearing heavy road shoes, or cross trainers then chucked these on!🚀👌🏼🇦🇺

@whisperthebull6707 3 жыл бұрын

Few people understand how much the Japanese love running. It’s a run-crazy country. Their Ekidens (long relay races) are legendary. I have run in ASICS since 1988 in high school. Currently run in the Glideride, Evoride and Gel Cumulus.

@jjvigilante 3 жыл бұрын

ASICS motto inspired me. ASICS are one of the longest lasting shoes, back in the days when I was hardcore athlete and didn't have lots of funds, they used to be most expensive for me and last the longest, comfort, and overall great shoes. Have good memories about this company.

@marcosnasser287 3 жыл бұрын

No Asics in collection at the moment, they deserve a spot...

@NachoAverageFinds 3 жыл бұрын

100% haha time to cop a black and yellow pair

@EpilepticNinja24 3 жыл бұрын

Gel Lyte III is God Tier Cop a pair. ( Sizing is little bit wierd so if you can , try them on or Return possibility)

@deltapi6880 3 жыл бұрын

@@NachoAverageFinds Im stickin with my fresh black and grey gt 1000's, just amasing

@staccato04 3 жыл бұрын

Definitely!!! One of my favorite shoe brand!

@jarodgonzales61 3 жыл бұрын

HIGHLY reccomend some delegation EX’s

@edkeaton6360 3 жыл бұрын

I love the ASICS brand. I own a black pair outlined with lime green around the lettering and stripes. They're very comfortable and stylish. I do plan on getting another pair really soon. Very interesting video. Thanks for sharing! 😎✌️🙏

@saltyjo7514 3 жыл бұрын

I didn’t know Nike came from the guys who kinda “betrayed” Asics....

@SamirMishra6174 3 жыл бұрын

No they did not, in fact in it was an Onitsuka executive who started tried to undercut Nike, it fact Phil Knight had to plan to even start manufacturing shoes before that. If you are curious, read the book " Shoe Dog" by Phil Knight and other independent sources.

@goosebumps2048 3 жыл бұрын

Incorrect. Pure speculation. Nike literally took Onitsuka Tiger shoes to a Mexican factory and asked them to produce the shoe with a different logo on it. They even used Japanese Onitsuka money to do so. And... Nike was born.

@SamirMishra6174 3 жыл бұрын

@@goosebumps2048 Ok, I may be mistaken here, do you have a source for this, if not that's ok too, I will research on my own, thanks for your comment. Give me food for thought. Cheers.

@noinnurt 3 жыл бұрын

@@goosebumps2048 And the first year, Nike sold rebadged (restriped?) Cortez, Road Runner and Marathon shoes. Nike's Bowerman designed the Tiger Cortez, but the other two shoes were Onitsuka designs.

@entingkabesote2197 2 жыл бұрын

@@SamirMishra6174 @Samir Mishra @Samir Mishra 😁 nike founder actually planing to build a shoe company from the start that's why they partnered with onitsuka(asics) because they had a hard time trying partnering with german shoe company, nike started as a distribution company name blue ribbon sports and they resell onitsukas

@joelman1989 2 жыл бұрын

Thank you for covering. The tiger is a low key iconic silhouette and the Gel Lyte III is the most slept on staple sneaker ever.

@chawenhalo0089 3 жыл бұрын

Still the most interesting sneaker channel out there. Live the way you put sneakers into historical and social context.

@NachoAverageFinds 3 жыл бұрын

Thank you for the kind words 🙏

@xXcangjieXx 3 жыл бұрын

Gotta love Mexico 66’s. Though the sole is so thin you can feel every pebble of gravel beneath your feet haha!

@NachoAverageFinds 3 жыл бұрын

Haha Sometimes that's actually desirable in running

@adamismail2883 3 жыл бұрын

@@NachoAverageFinds Barefoot running they call it

@pedropereira3819 3 жыл бұрын

So True !! My favorite model with the new sole it helps a little!

@puntoni 3 жыл бұрын

Perfect for driving a manual.

@mirosawirzyk5247 3 жыл бұрын

Pfff GSM are better... 😎😁😆

@YasminYoruba 5 күн бұрын

I work with shoes now and it’s so lovely to see people’s love for them! They are such a statement to who you are in some places

@TracyK6066 3 жыл бұрын

I ran my last marathon in the ASICS Novablast! I also own a pair of the GT-2000’s for my training runs. Love ASICS.

@Sabundy 3 жыл бұрын

Same here.

@DarrinLintz710 3 жыл бұрын

My Asics Gel Saga Kill Bills get a lot of looks. Comfy af!

@NachoAverageFinds 3 жыл бұрын

Those are grails for me!

@DarrinLintz710 3 жыл бұрын

@@NachoAverageFinds I scored a DS pair for $70 on fb marketplace

@Viper60589 Жыл бұрын

Dayumm. I did not know Nike and Asics history was so intertwined. Fascinating!

@discardedideas 7 ай бұрын

the Gel Cumulus 24 is my favorite shoe of all time purely because of how comfortable walking in them is

@henryorellana8205 3 жыл бұрын

I remember you guys mentioning Onitsuka Tiger before, but didn’t know or at least remember that they turned into Asics. That’s really cool, I wonder why they aren’t seen very much though

@NachoAverageFinds 3 жыл бұрын

They’re huge in Asia. Thanks for watching Henry! Always happy to see you in the comments brother 💪💪

@henryorellana8205 3 жыл бұрын

@@NachoAverageFinds thanks for the awesome informative videos bro 💪 I appreciate all the work you guys put in

@Sabundy 2 жыл бұрын

@@henryorellana8205 I live in Asia and I can certainly say they are big in Asia. Especially Onitsuka Tiger I see people wearing them every day But also, being from South Africa I can also tell you that they are big in the Southern hemisphere countries such as South Africa, New Zealand, and Australia too because Asics are big sponsors of sports in these countries. Asics is quite prominent in Rugby 🏉 and Cricket 🏏. And keep in mind that Asics is the most popular running brand in Europe. More popular than Nike for running.

@amb11 3 жыл бұрын

I simply cannot comprehend why your channel doesn’t have in excess of a million subscribers. Your content is superb quality and stands out alone amongst all the other trainer (AKA sneaker) and streetwear channels. I doff my cap to you. Please keep it up!

@carolesmith4864 3 жыл бұрын

I have been wearing Asics for nearly fifteen years. I tried so many different brands, including Nike, Reebok, and Puma. I loved a pair of Nike Air running shoes that I wore when my husband and I went running. Some of the best shoes ever and I have never found another pair of Nike's like them. So, the search was on. I got a pair of Asics, loved them and now can't stop buying them. They fit my big feet perfectly, and I love how colorful they are.

@johntrek187 3 жыл бұрын

Asic Kayanos's are a close second to New Balance 992 centennial as best quality, comfortable, long lasting etc etc.

@NachoAverageFinds 3 жыл бұрын

I love Kayanos

@luisleiva6786 3 жыл бұрын

"Anima Sana in Copore Sano", will be: Healthy Mind in Healthy Body or in Spanish Mente Sana, Cuerpo Sano.

@jeffhuett101 3 жыл бұрын

Got my all white leather Gel-Sights for $25 from a bin in a store called “Dirt Cheap”. I’ve managed to keep them clean over the years, and they’re still easily my favorites.

@DanielSzilagyi 3 жыл бұрын

I'm glad you guys finally got around to doing some history on Tigers and Asics, they happen to be one of my favorite brands, and in particular, I own like 4-6 pairs ranging from the Ultimate 81's, Tai Chi, and Mexico 66's. The leather quality on the 66's is impressive, granted they tend to sell a bit more than most Nike's but it's really soft, supple, and overall well made but not suggested for people with really wide feet or someone who might be more heavy set since they offer almost no padding or cushion. Also quite true to size and since the leather is soft will expand so order for a more snug fit knowing they'll ease up. Love to see a video about Puma and the speed cat series and variations, I used to see some sick stuff from them like 15-20 years back

@spliffspiegel834 3 жыл бұрын

I feel like they could make a dope skating shoe if they wanted.

@francescaarreghini45 3 жыл бұрын

The only shoes I wear since many years. The comfort and support are unmatchable. I can stand for a 12 hours shift with no pain to my feet/ back. 💘

@kalbotero9232 3 жыл бұрын

Yessssss s s finally a an asics video 📸📸📸📸

@NachoAverageFinds 3 жыл бұрын

Our longest video to date ;)

@DeeWells 3 жыл бұрын

Great video! The fact that the soles were inspired by the tentacles on an octopus is dope. It’s amazing where inspiration can come from and the key is for us to remain open to it. Onitsuka runners are really light and comfortable; I’ve even rocked and played in Asics Gel basketball kicks, which were really comfortable right out of the box and I could feel the gel in the midsoles.

@NachoAverageFinds 3 жыл бұрын

My man Dee! Thanks for showing love and watching the video brother

@youngwings2640 3 жыл бұрын

I’ve been waiting for this video for so long thank you guys

@NachoAverageFinds 3 жыл бұрын

Hope we delivered man! This is our longest video ever

@fatherprime1397 3 жыл бұрын

Recently got a pair of gel-lyte 3. Not an OG colourway but it's so good looking. 90s shoes has the best design of all time.

@pejroyal9115 3 жыл бұрын

Just here to show some love! , dope video!

@NachoAverageFinds 3 жыл бұрын

Thanks Phillip! We appreciate it man

@93SupaFly 3 жыл бұрын

finally history on onitsuka/asics

@NachoAverageFinds 3 жыл бұрын

Hope we came through 😎

@danaandthewolf 3 жыл бұрын

Crazy story.

@NachoAverageFinds 3 жыл бұрын

🐙🐙🐙

@TheRabbitHasLanded 3 жыл бұрын

Finally did Mexico 66!. My favorite shoes to wear. Excellent for driving

@NachoAverageFinds 3 жыл бұрын

Interesting haha for driving? I gotta try it now! Thanks for watching James!

@radomu1 3 жыл бұрын

Asics, or 'Ashikkusu' as it is pronounced in Japanese, is also a play on 'ashi', which means 'foot' in Japanese

@DylanLey 3 жыл бұрын

Really interesting history of Onitsuka Tiger/Asics! Great history video as always!

@NachoAverageFinds 3 жыл бұрын

Thanks Dylan! 🙌🙌

@thirdiemanuel8599 3 жыл бұрын

You almost completed all of the shoe brands history keep it up guys vids like this can benefit the next generations

@olireid7577 3 жыл бұрын

Man I thought you'd never do a video on asics! My great grand dad (Jack cater) worked for an nz sports goods importing company called brittain wynyard during the 80s&90s, he helped introduce a shit load of brands sports to nz like asics, wilson and champion. He'd basically go meet with some of the respective company's corporate team for drinks and they'd usually come to some sort of arrangement. It turns out my great grand dad jack was freinds with mr onitsuka, my nana has whole photo books of the two having drinks at bars, having large dinners and just generally 'hanging out'. We've still got some of the old tiger n asics gear being passed aroundy family, I've got an old onitsuka tiger polo shirt that was personally made for G grandad Jack's bowling club. So yea I thought that'd be a cool part of my heritage to share wid ya. *also keep up these mean as videos bro*

@Sabundy Жыл бұрын

That is an amazing story. Thanks for sharing :)

@thelilbeat1 3 жыл бұрын

Asics are so underrated, I would wear Gel lytes 2 and 3s for the rest of my life

@helmutwestwood8527 3 жыл бұрын

After this video I MUST buy some Asics, gel III or V, so much good history, so much heart put into these sneakers, I have to have them

@kaiison. 3 жыл бұрын

Thank you for keep educating me

@NachoAverageFinds 3 жыл бұрын

Our pleasure. Thanks for watching Rayto

@codekhalil6437 3 жыл бұрын

Thanks for this vid. Imho, Onitsuka's tiger stripes are the sleekest of all footwear lines and "swooshes." They just have the best look/flow to them when even standing still! And when it comes to sneakerheads looking for aesthetics, that is a huge factor.

@ColnWay 3 жыл бұрын

The model Bruce Lee and Kill Bill wear is model ‘tai chi’, not Mexico 66

@NachoAverageFinds 3 жыл бұрын

Really? I thought he wore the moon stars?

@ColnWay 3 жыл бұрын

@@NachoAverageFinds My bad, you are right.

@panchenima 11 ай бұрын

@@ColnWay Uma Thurma's shoes in Kill bill are Tai Chi, Bruce Lee are either Moon Stars or Mexico 66, in the behind the scenes videos you can see the Mexico in white and yellow, also there are a 3rd shoe that is an adidas with a adhesive striping across that were used too, it's all very convoluted at is the production behind Game of Death.

@j.m.e.9159 2 жыл бұрын

I'm an American in Curico Region Maule, Chile, South America. Great content my Bro I love sneaker and miss my hermanos Mexicanos Gracias.

@vladiator1591 3 жыл бұрын

I think that "Anima sana in corpore sano" translates to a healthy mind in a healthy body

@NachoAverageFinds 3 жыл бұрын

you’re probably right

@deltapi6880 3 жыл бұрын

@@NachoAverageFinds Also, sorry to say you butchered the pronounciation (cant help but notice as I am a Latin student)

@mylesgalos6465 3 жыл бұрын

Sound mind in a sound body is an old sch term

@aliciasimmons7142 3 жыл бұрын

I just started the video. I just want to start with, I love the ASICS shoes. I usually get Adidas or Fila because I can get them higher around the ankle. This is because I have an ankle injury. But, I love the ASICS because they feel so good and they are so grippy. I first got the Excite 7 in rose gold and black. Today I got a pair of Venture 7's and I love them.

@3rDegreeBernz 3 жыл бұрын

I love these vids man I've been going deep down the Asics rabbit hole the past few months.

@NachoAverageFinds 3 жыл бұрын

Thank you Michael! Yeah man and we didn't even cover the Kayanos or the actual breadth of the Gel Series. It's a rich history for sure. Thaks for watching

@Sabundy Жыл бұрын

@@NachoAverageFindsplease do a follow up ASICS video covering their resurgence in the last 2-3 years. Not only have they made quite the comeback in running shoes since 2021, but they are now one of the fastest growing Street wear brands. Especially with the Gel Sonoma, the Gel Kayano, the Gel lute iii and v etc.....ASICS has been making record profits the last several financial quarters.

@eeeeeeehhhhhhssssspp 3 жыл бұрын

Man, I wish I could be your friend, you're so cool! HAHA I appreciate when you recognize all the depth in history of those shoes, as a Half japanese/ latino it's really cool to see someone talk about this things! Great video!

@NachoAverageFinds 3 жыл бұрын

Yo Erick! That’s so kind of you man. We are friends man reach out anytime on IG. Have a good day brotha -Bryan

@Chestermcfly420 3 жыл бұрын

I love your videos I’m so glad when I looked at KZfaq I saw a brand new sneaker video from you guys

@NachoAverageFinds 3 жыл бұрын

Hey Jon that makes my day bro 😎 thank you so much! -Bryan

@jjisamu 3 жыл бұрын

I love the video! I have the Bait x Bruce Lee Onitsuka, as well as some Asics Gel Lyte vs and 3s. The Kayano gets me a mile run. I have the Novablast now, and ALL these are great everyday lifestyle and athletic shoes! Keep up the great historical videos!

@NachoAverageFinds 3 жыл бұрын

Aw damn lucky! Those baits are super limited right? Thanks for watching Jay!

@021abreu 3 жыл бұрын

Congrats!! Always good videos

@NachoAverageFinds 3 жыл бұрын

Thanks Daniel!

@aaronsejas6442 3 жыл бұрын

Never expected for you guys to do the ASICS video now, I wonder if you guys are going to do iconic skate shoes like the éS Accel.

@NachoAverageFinds 3 жыл бұрын

Def want to do an eS vid!!! Appreciate it Aaron.

@entintador 3 жыл бұрын

I love your vidios. But i love even more Hernán Cortés. As half spanish, is a hero for me. He really build a nation. Gracias por tus vídeos un gran abrazo desde Bolivia.

@alescalante491 3 жыл бұрын

Good job on the video as always! As a Sneaker Enthusiast, these videos are appreciated!

@NachoAverageFinds 3 жыл бұрын

Thanks Al! Appreciate the support brotha

@alescalante491 3 жыл бұрын

@@NachoAverageFinds tu ya sabes brother!

@exige021 3 жыл бұрын

Love the Gel-saga model and Gel-lyte III but that one i can't wear cause wide feet and the split tongue.

@NachoAverageFinds 3 жыл бұрын

A lot of people share that same sentiment. You can always get some Gel Vs 💪

@mjsshades1955 3 жыл бұрын

This video is full of interesting and informative details of history. What I found most interesting is the backstory of the split-toe construction. Brands like Reebok, Maison Margiela, and Nike don't even bother to go in-depth behind it to tell the full history, so like you, I thought it was something new as well. Really dope to know that the construction dated back to the 15th century. ASICS is a brand that should get more love naturally, and not just when someone does a collaboration with them. I hope they continue to dig into the archives and revive more running/lifestyle models from the late 90s and 2000s. I love the GEL-Kayano 5 OGs. Have a few pair in the closet and one that I wear on the regular.

@NachoAverageFinds 3 жыл бұрын

Thanks for the thoughtful comment. They definitely need to get more attention here in the states. An important company. And yes Gel Kayanos deserve their own video!

@mjsshades1955 3 жыл бұрын

@@NachoAverageFinds You just earned yourself another subscriber! Looking forward to the new content that’s to come. In the meantime, I’ll be checking out your current videos. 💯

@SayAhh 2 жыл бұрын

What about Mizuno?

@giogiogiogi0 3 жыл бұрын

Surprisingly, the Mexico 66 is comfortable for a retro shoe.

@NachoAverageFinds 3 жыл бұрын

I need to get me a pair

@manuelcardinali5340 3 жыл бұрын

it has been years and years that I continue to buy them and use them for training (martial arts fitness) until they are destroyed. So much light, strong, and sensitive, best choice on earth for the job, nothing comes even close to it, big onitsuka and asics fan

@amircastilla07 3 жыл бұрын

Thanks for the video. Enjoyet learning about the history of Asics which is one of my favorite brands as a runner. Watching this from Belize.

@zuology3437 3 жыл бұрын

These videos keep getting better! This was a deep dive into a brand's history most don't know or care to dig into but is critical to sneaker-dom

@NachoAverageFinds 3 жыл бұрын

Thanks man! We try to improve every episode. Appreciate you!

@creekpete.5570 3 жыл бұрын

Yoo I wrote that comment about the Aztecs and Cortez back in the day!:D Love that you included this. Much love from germany my guy!

@NachoAverageFinds 3 жыл бұрын

Thanks Pete! Shout out to all the German homies 🇩🇪

@creekpete.5570 3 жыл бұрын

Shoutout for germany and adidas representing the aztecs :D 🤝🏼

@fidelpablo6340 3 жыл бұрын

ASICS = Anima Sana In Corpore Sano... Healthy mind, Healthy Body.

@NachoAverageFinds 3 жыл бұрын

Ahhhh I knew I was wrong lol appreciate it the correction man!

@mohitmxr 3 жыл бұрын

Thank you for always sharing such great knowledge.

@NachoAverageFinds 3 жыл бұрын

Our pleasure! Thanks for tuning in man 😎

@electricfox9276 2 жыл бұрын

I recieved a pair of Onitsuka Tiger Mexico 66 SD today, they sadly disappointed me. I've mainly been a converse guy and rocked Adidas for a year and a half. I wanted Onitsukas because of Bruce Lee and how iconic the line design is. But main even paying for the "Super Deluxe" the shows are only a leather outer. I figured it'd be a decent thickness and a thin lining but it's just thin leather. The laces that are on the deluxe are such a crappy feel. The Mexico 66s walking feel like they'd get destroyed in a few weeks unless you were careful when wearing them. I really wanted to like this shoe but it doesn't meet what most people would want atleast to me. Maybe the Serrano or 81 model would be nice but the biggest problem is they also dont have any in stock with the color you want in "your" size. I was stuck with either the black and white striped Mexico 66s or yellow and black deluxe. I picked the yellow ones cause of Bruce and now I need to ship them back. No store stock any Onitsuka shows. Just more modern asics. Not trying to trash and get all angry just wanted to let others know what the shoes will be before you buy. All the vids I saw were mostly positive but didn't bring up any of the details I found when I got the shoes.

@IAmInfinitus208 8 ай бұрын

Was it the Nippon-Made version by any chance? Cuz those versions are completely handcrafted straight from Japan. I think the Deluxe models are made down in SE Asia territories.

@electricfox9276 8 ай бұрын

@@IAmInfinitus208 I don't believe they were Nippon made. Just the basic mexico 66s you buy off the website.

@joeytornambe4246 3 жыл бұрын

Hey Brian great video. Not to be a douche but Uma Thurman wore the Tai Chi’s in Kill Bill. They were a custom version that sported the words fuck you on the sole. They were limited edition shoes and are really hard to find. ASICS re-released them naturally as per clout generated by the movie, but they aren’t exactly the same. Regardless great video and the Mexico 66 is a bitchin shoe!

@NachoAverageFinds 3 жыл бұрын

I did not know that. Thanks for the info Joey and I appreciate you sharing that brotha

@jeremystephenson7499 Жыл бұрын

I just started working for this company. They talked about this in my orientation. 😊

@wilder7198 3 жыл бұрын

That sneaker history vid was lit af 🔥 This is by far my favorite favorite channel 💯🧡

@ConcaCon Ай бұрын

Coming from basketball, I've never really known what to make of Asics besides them being running shoes. Then I got into hiking and trail running myself and now I don't wanna wear anything else when I exercise. Specifically, the Gel-Kayano and Gel-Trabuco lines.

@pandroidigital 2 жыл бұрын

I rock with Onitsuka heavy. Currently have 8 pair in rotation.

@alfonsopayan09 8 ай бұрын

I’m actually mad you don’t have that 1M with this quality

@RyeIcatar 3 жыл бұрын

Quality sneaker content! And these 3 words rarely appear together when you describe shoetubers nowadays. Respect my brother! 🙏

@NachoAverageFinds 3 жыл бұрын

Thanks Kuya! Means a lot man

@Mrilikepie 3 жыл бұрын

awesome rundown of the whole history of asics

@madbudabusa 3 жыл бұрын

I’ve had 5/6 pairs of 🐯 very comfy and stylish! I discovered them after watching kill bill in the early 2000s and in high school musical Zac Efren had them lol

@NachoAverageFinds 3 жыл бұрын

That's adorable. They have cultural significance thanks to that movie. Thanks for comment Chiquita! -B

@bernandinocamilo1946 3 жыл бұрын

Keep the great work 🙏👏

@NachoAverageFinds 3 жыл бұрын

Thank you Bernardino 💪

@danielmorris738 3 жыл бұрын

Yes!!! Been waiting for a video from my favorite sneaker aficionados... history x fashion

@NachoAverageFinds 3 жыл бұрын

Thank you Daniel

@user-tr3wg7qd6h 3 жыл бұрын

Quality content as always

@NachoAverageFinds 3 жыл бұрын

Appreciate it B!

@joselito7776 3 жыл бұрын

Very informative, said in a humble yet entertaining way. New subscriber here.

@arlowtone 3 жыл бұрын

I just dropped the link into my group chat. Plenty of asics heads in it… i mean, we can’t all be on trend like me and rock Puma.

@NachoAverageFinds 3 жыл бұрын

Ohhh 😮 pressures on then haha hope we got the facts right.

@amit14412 3 жыл бұрын

I love Asics and I believe its shoes are better then Nike and Asics deserve a spot on top 5 shoe brands for sure.

@Sabundy 2 жыл бұрын

I agree 100%

@noinnurt 3 жыл бұрын

Those two shoes shown at 2:20 actually was a design that stuck and was popular with runners for years. The first one looks like the 1960 Magic Runner or maybe a 1958 Marup. Compare the sole at (2:20) to the ones on the nylon Marathon (4:15) that came out in 1966. Tiger developed racing and training shoes using versions of the Marup sole and four running shoes utilized it in 1968. The white leather Tiger Road Runner and split leather Bangkok were trainer/racers that had added cushioning layers. The nylon Marathon and cotton-leather Cub were the pure racing shoes. Bill Bowerman didn't like the Road Runner/Bangkok trainer, but a lot of runners who needed a wider toebox preferred them over Bowerman's pointy-toed Cortez. The Marathon remained a top racing shoe well into the 70s at least. The 1981 redesigned Marathon was the first shoe of the SORTIE line, which succeeded the MARUP line.

@alan27uk1 3 жыл бұрын

Bloody brilliant video Brian

@NachoAverageFinds 3 жыл бұрын

Thank you Alan! Means a lot brother

@ramazankilic6836 3 жыл бұрын

I love ASICS Kayano been using last 10 years

@jaimieguzman76 7 ай бұрын

solid vid, as a big asics fan watching this informed me of a few notes i was unaware of. definitely subbing

@v1ctor684 3 жыл бұрын

Great vid!

@NachoAverageFinds 3 жыл бұрын

Thank you Victor!

@mirosawirzyk5247 3 жыл бұрын

yes finally I waited for this video FEW MONTHS

@NachoAverageFinds 3 жыл бұрын

Haha I hope we delivered man

@mirosawirzyk5247 3 жыл бұрын

@@NachoAverageFinds simply 👏👏👏👏👏 bravo

@vlad_4032 3 жыл бұрын

Yes!!! a new video 🙏🙏🙏🙏🙏

@NachoAverageFinds 3 жыл бұрын

🙌🙌

@RafaelGarcia-ju1tc 3 жыл бұрын

Woah that gel cushion looks like the zoom stroble

@NachoAverageFinds 3 жыл бұрын

Identical

@harrytornado 3 жыл бұрын

Great Vid, as always !

@davidli7286 3 жыл бұрын

love the history and story telling in your videos!

@NachoAverageFinds 3 жыл бұрын

Thanks David! Means a lot man

@mikloridden8276 3 жыл бұрын

Also Bryan i feel you on the cortezs! Its a reason why i wear onitsuka tigers even harder now! Cant beat the originals 🇯🇵🇲🇽

@MrVamaze 3 жыл бұрын

I am a fan of asics since 8 years bought a gel zarica bare foot running and now a gel cumulus 20 still going well

@goosebumps2048 3 жыл бұрын

Nice video, well made and good effort on the research. These days, asics and Onitsuka Tiger are run as separate companies. Onitsuka Tiger shoes are absolutely legendary. Every shoe was designed for a purpose and we're revolutionary for their time. These days, they are here to honour that heritage and show off the Japanese craftsmanship in their Nippon Made line. There is also a new sub brand of Onitsuka Tiger entering the market simply named "The Onitsuka" it's a more contemporary / luxury take on sneakers but no doubt will start to make moves outside of Japan in the coming years 🤘

@Sabundy 2 жыл бұрын

but aren't they still run under the same umbrella of the ASICS company? If you check out their corporate reports, financial reports etc...(all of which are public and freely available for download) there appears to be separation between Asics and Onitsuka Tiger at all

@goosebumps2048 2 жыл бұрын

@@Sabundy Hello, Yes that is correct in terms of being under the same umbrella. However the businesses are run seperately with seperate head offices etc. Have you heard of the brand Haglofs? That is also under the Asics umbrella.