Why Nike Makes More Money Than Adidas
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Күн бұрынWe take a deeper look into the strategy of the strongest sports brand in the world: Nike Inc.
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Shoe Dog (Phil Knight): amzn.to/37dOz1E
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Sneaker Wars (B. Smit): amzn.to/2JSiT9f
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
⏱ Timestamps
00:00 Sneaker Wars
01:13 The Rise
04:39 The Matrix
08:59 The Future?
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#nike #marketing #strategy
@AthleticInterest 3 жыл бұрын
At 5:20 we called the Air Jordan 1 the Air Force 1 - big mistake! But did you know that MJ was actually wearing Nike Air Ships in 1985 and those were banned, not the Air Jordans? Just trying to restore my sneaker reputation 🤓. Thanks for all the feedback! Subscribe to our channel if you don't wanna miss more videos like this one. Also, to help us make more content and get to know more about us, you can now become an Athletic Interest Patron: www.patreon.com/athleticinterest
@haiderrash7862 3 жыл бұрын
I love u
@soraisthatguy 3 жыл бұрын
You guys also called the Ronaldo the "other ronaldo", I paused twice this video to reflect in both these "worst takes", damn. Cool video though.
@chickenmcporky 3 жыл бұрын
Hey also Federer isn't part of Nike anymore
@tamaremnxapius 3 жыл бұрын
Great video!
@logistaur 3 жыл бұрын
@@soraisthatguy CR7 is way more famous than ronaldo nazario lmao Had this been 2010 then yes, nazario would be "the ronaldo" but nowadays hes just a fat retired footballer, and whenever someone mentioned ronaldo everyone thinks of cr7 🤷♂️
@ItsTimeToCode 3 жыл бұрын
The editing quality just keeps getting better.
@wuchstfinger930 3 жыл бұрын
In my opinion it has become too flashy and exhausting to watch, but still high quality of course
@AthleticInterest 3 жыл бұрын
@@wuchstfinger930 Thanks for the feedback! You're right, we were a bit too excited for the story and overdid the flashs and animations a little.
@MegaErick8888 3 жыл бұрын
@@AthleticInterest gotta respect them reading and answering criticisms
@Mr.Lubbox-Lobsterlegz1 3 жыл бұрын
Wuchstfinger Boo hoo grandpa
@stranger2871 2 жыл бұрын
It never was bad tho
@jakegargiulo5101 3 жыл бұрын
“Michael Jordan’s Air Force 1”
@troychipampe341 3 жыл бұрын
I cringed. 😖
@jakegargiulo5101 3 жыл бұрын
@@troychipampe341 I know right
@santa_pepsi 3 жыл бұрын
SHAKING MY FUCKING HEAD
@couves2 3 жыл бұрын
Damn, Michael Jordan has an Air Force
@AL-jx2yd 3 жыл бұрын
Big deal lol
@samuelmitchell5937 3 жыл бұрын
From this video essay, Nike seems to be run more like a tech company vs a athletic brand.
@AthleticInterest 3 жыл бұрын
Yes and I think that's the direction Nike is heading. Their new CEO John Donahoe was CEO of Ebay and ServiceNow before, so he comes from the tech industry. That's quite unusual for Nike, normally they promote from their own roster of talents and bet on managers with athletic background instead of hiring from outside.
@kirilmihaylov1934 3 жыл бұрын
@@AthleticInterest I like Nike a lot. Very comfortable
@vicdonahue4364 Жыл бұрын
Yeuh
@guruspubichair 3 жыл бұрын
before MJ everyone got adidas and converse. lets just accept the fact that MJ really change Nike even today jordans are up there
@Randomguy-kn3nv 3 жыл бұрын
Yea it was all Jordan, he jumped so Nike could soar
@cloudburn498 3 жыл бұрын
i was waiting for this comment
@vchengsportstv4666 2 жыл бұрын
this a fact everyone.
@teezus2036 2 жыл бұрын
Yea true MJ made Nike what they are today This video was unnecessary really
@dontcare1656 Жыл бұрын
That's just one part of the story. The second is Ronaldo (the Brazilian striker). I remember growing up in Europe as a kid in the 80's and 90's playing football. Wearing Nike's was not done. Nike wasn't a football brand and if you showed up with Nike's u was considered lame and dumb. It were cool sneaker u would wear to school under your Levi pants, not football shoes. Once Nike contracted Ronaldo this changed and this gave Nike a footstep into the biggest sport in the world, football.
@backupdancer3720 3 жыл бұрын
First Name Last Name "The OTHER Ronaldo..." He is THE Ronaldo...
@f.c.m.3865 3 жыл бұрын
@C Patir The real Ronaldo is the one with a World Cup.
@enzocarneiro6748 3 жыл бұрын
@C Patir Ronaldo by 22 was 2 times Balloon Dor and won the WC, the reason why CR7 has better numbers are the insane amount of injuries that R9 had to face
@junaidmohammad5664 3 жыл бұрын
NAH. Ronaldo Nazario is the most gifted footballer ever even more than Messi or CR but he's not close to either one of them. Sadly he was too inconsistent and too injury prone to have a stellar career which was at its peak >24 years of age. That's simply the truth!
@thetimelapseguy8 3 жыл бұрын
@@f.c.m.3865 Giroud won the world cup, does that make him better than Messi, NO
@dattebayo0614 3 жыл бұрын
@@enzocarneiro6748 Being fit and injury free is a part of being the best.. You can't give injuries as an excuse to not achieve greatness..Cuz it's fundamentally a part of it
@savageamad7794 3 жыл бұрын
When he said “...and the other Ronaldo”, i cried a little. 😢. He was the original dammit 😭
@kennyfrancis3192 3 жыл бұрын
Get over it CR7 is the better Ronaldo
@soprimoimporttante8681 3 жыл бұрын
I know right? That touched me aswel
@xenokon 3 жыл бұрын
@@kennyfrancis3192 yea 💯
@iosifvissarionovichstalin3895 3 жыл бұрын
CR7 is way better , way last longer
@eponymous7910 3 жыл бұрын
Fat Ronaldo at Barca had probably the greatest individual season of all time. He was a freak of nature
@jackbrownio3 3 жыл бұрын
The negative of Matrix organisations is that employee loyalties/priorities can be conflicted. To be successful it must be slightly more lopsided than you’re describing
@SeductionByKamal_ 3 жыл бұрын
Quality stuff!
@sheelpant8358 2 жыл бұрын
@SMA Productions ur joking, right?
@GC-dz1sn 3 жыл бұрын
Bro this production quality is crazy, so much respect for the work you put into these videos.
@fransthedon 3 жыл бұрын
Nobody: Me: watching this in my Adidas tracksuit
@hydrolifetech7911 3 жыл бұрын
Same here dude..
@sameerkashyap1750 3 жыл бұрын
Mood
@akshay5569 3 жыл бұрын
Me in Adidas polo Ts
@illtripbeats5579 3 жыл бұрын
AJ1 was not banned due to performance-inducing reasons tho. It was because of the colors
@agnesmuani 3 жыл бұрын
It was recently revealed that the nba banned the air ships not the aj1
@ili4707 3 жыл бұрын
Videovorschlag: How about a video on Goalkeeper gloves? Who invented them, who are the most interesting/dominant companies? Why are they not used in Handball, GAA, American Football, etc.?
@labibzaman1073 3 жыл бұрын
really love your content and as it seems through time the editing and the quality of your videos are really awesome . great job u guys keep it up !
@enriqueglzagu 3 жыл бұрын
If you enjoyed the first part of the video, I highly recommend the book "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight. It tells the story of the first years of Nike (Blue Ribbon). It is a great story and makes you realize how hard were those years and how they become a successful brand. Congratulations on the content of this channel. Great stuff as always.
@saltyjo7514 Жыл бұрын
The more I read about the history, the more i wanna buy Asics compared to Nike
@cliftonbrown4051 Жыл бұрын
Read that 2wice
@Q-1424 4 ай бұрын
Read that thrice and can't get enough of story telling and writing style ❤
@santoshpratheek 3 жыл бұрын
This is by far my fav youtube channel in terms of the improvement of content with every video.
@ConnorWatt 3 жыл бұрын
Another quality video, full deserved how quick your channel has exploded. This video idea is such a coincidence with a video I’ve just uploaded today 😅 great minds think alike... keep up the great work!
@satamitraghoshdastidar9622 3 жыл бұрын
I really appreciate how the transitions for each of your videos are so distinct and top-notch! Kudos @athletic Interest! Love the inputs and breakdowns
@leonelbustosb 3 жыл бұрын
Such quality of video, info and storytelling. Well done. Thanks!
@DavidJCO 3 жыл бұрын
The content is excellent, but the editing is just what stands out to me
@bradcharlton9362 2 жыл бұрын
Great video quality and content. One of the other reasons for Nike's original success is because they were one of the first companies to start using super cheap labour overseas. I know that when I had a couple pairs of Nikes when I was in high school (35 years ago), they were made in Indonesia.I know that I saw a program years and years ago that Nike was accused of going so far as to employ children in his factories. That practice may not have been illegal in Indonesia at the time, but it was shunned the rest of the world over. I stopped buying Nikes 30 years ago, after seeing that program.
@head_honcho192 Жыл бұрын
Bought a nike shoe 2 weeks ago and it's Made in Indonesia too Nike got factories in my country too but maximum nikes are made in Vietnam and China
@Hamzathebhatti 3 жыл бұрын
you put so much hard work in your videos that it is unreal. well done.
@Jdub-re6cs 3 жыл бұрын
This editing is insane!! Just found your channel and I love it!
@jessylurdman5459 3 жыл бұрын
Me too
@arunavaacharya9463 3 жыл бұрын
One of the best YT channel on Sports Business- fascinating insights with in-depth analysis.
@IbbyHus 3 жыл бұрын
As I currently view the channel I think in a few years you could achieve a 500k subs mark and even further. Keep working hard.
@SamMartinPeakPerformance 3 жыл бұрын
I'd be interested in seeing their take on GymShark!
@AthleticInterest 3 жыл бұрын
We made a miniseries on Instagram about it: instagram.com/p/CHNhkxPqT5b/
@txrhv9743 3 жыл бұрын
@@AthleticInterest can you make a channel taking about a broader spectrum like Amazon and big businesses your videos are very interesting and very good at it I think you’d be much better than other channels
@davidng1321 3 жыл бұрын
@@txrhv9743 that's exactly what I am hoping aswell
@txrhv9743 3 жыл бұрын
@@davidng1321 yh I’d think they would pull more views and subscribers and help this guy expand
@SamMartinPeakPerformance 3 жыл бұрын
@@AthleticInterest Excellent- will check out!
@charbeldaccache25 3 жыл бұрын
Great content and story telling! Keep it coming.
@mahinalam 3 жыл бұрын
Your videos are so well made! I hope to see videos made about other topics other than sports, in a separate channel perhaps.
@clarkwayne2414 2 жыл бұрын
Michael Jordan made Nike relevant when he signed with them in 1984. Long before the Atlanta Olympics & Michael Johnson. He made it so big that he had his own line of Nike apparel & became the blueprint for other athlete sponsorships. Owning Nikes & Jordans suddenly became cool.
@LuisTheG1 3 жыл бұрын
I like how the plane just costs "a lot"
@asmita4479 3 жыл бұрын
The content and editing is of such amazing quality. Damn. Just mind blown...
@kylewalkerr 3 жыл бұрын
This channel is so underrated for the work they do and the viewership it gets.
@davidblair8636 3 жыл бұрын
Makes a fantastic point about creating additional categories. Just this week I was considering buying a pair of running shoes as well as flat soled shoes for the gym when really I only need one pair
@KDH-br6hy 3 жыл бұрын
Lol
@foloite 3 жыл бұрын
Love your videos. The editing is great! Curious; how long does a video like this take to create? From idea to publishing. Keep it up!
@alexandersteffen7805 Жыл бұрын
Esos videos lo hacen 2 o 3 personas. Si fuera solo uno lleva varios dias entre recabar informacion y la edicion que es lo mas facil
@varadhitkari2039 3 жыл бұрын
These new graphics are so good! Keep up the good work!
@jinx6848 2 жыл бұрын
This is the best editing I have ever seen on KZfaq!
@welovfree 3 жыл бұрын
Your voice is the best asset of this channel.
@jacobsnowhill4297 3 жыл бұрын
Converse was also a big player in the industry back in the day
@user-fh1ij7xt5p 3 жыл бұрын
amazing video great edit you did a great job @atheltic intrest
@vinayakmishra7051 3 жыл бұрын
Excellent visuals! Subscribed immediately :)
@GoFastJames 2 жыл бұрын
Not sure how I missed this video. Keep up the good work! One part you didn't cover is their hype beast models and or street wear. That's a massive driving factor in many ways for Nike. The limited drops, even manufacturing more but holding them back not selling them to create hype. People finding limited drops years later at outlets after they sold out and selling on stock X for over retail and so on.
@LuLeBe 11 ай бұрын
That's soo dumb, I can't believe why people care about that. I want shoes that fit and look decent, and I want them once my old pair breaks. Why would I care about their scarcity or resale value?
@ale9507 3 жыл бұрын
The editing is absolutely nuts. Phenomenal work.
@ssssssssssssssssssssssssss5503 3 жыл бұрын
This must've taken you/ you guys a long time to make. Bravo
@brookephase 3 жыл бұрын
This channel is so underrated it's insane. Ecpic video!
@henry230190 3 жыл бұрын
5:50 "THE OTHER RONALDO"??? The level of disrespect is Maaaad!!!
@kdotadot8926 3 жыл бұрын
That's how the general public think, if they even know him at all. So it's not the narrator's fault haha
@henry230190 3 жыл бұрын
@@kdotadot8926 I think the younger generation who grew up with CR7 think that way. My generation see him as the "Ronaldo". CR7 is "Cristiano Ronaldo".
@Kebbab.213 3 жыл бұрын
@@henry230190 no no, we do that too. I'm 17 and in France we say CR7 or R9
@Kebbab.213 3 жыл бұрын
@@henry230190 we do separate both clearly
@shazu9536 3 жыл бұрын
He could have also said "Fat Ronaldo" 🤣
@nomaddd123 3 жыл бұрын
“the other Ronaldo” that was pretty rude but i guess most viewers are quite young..
@_harrymyers 3 жыл бұрын
I think it was said tongue in cheek.
@troychipampe341 3 жыл бұрын
My mom raised to appreciate that R9 is the original Ronaldo 😂😂
@greatunknown109 3 жыл бұрын
Ronaldo il fenomeno
@calins8442 3 жыл бұрын
There is only 1 Ronaldo and that is the original one , the Brazilian one
@luzzizulkifli 3 жыл бұрын
The sub says otherwise: (the real ronaldo)
@amiria8501 3 жыл бұрын
This channel is highly professional and clearly the creators have a background in finance and research.. would be interested how it came into being, because usually channels don't start out like that lol
@Minecraftgamer6565 3 жыл бұрын
My fav channel on youtube. Continue bro❤️
@akashbodhane317 3 жыл бұрын
Shoe dog is an amazing book. Much respect to phil knight 🙏
@kirilmihaylov1934 2 жыл бұрын
True that
@nervsouly 3 жыл бұрын
I guess I`m a savage who uses sneakers cross category without giving it too much thought. I only separate into: Am I going to walk a lot and need it comfortable, or will I mostly be hanging out and want the most beautiful. The rest is matching color with outfit.
@christianaadekunle4157 2 жыл бұрын
Lol this is me to a tee!!
@OskarasNauseda 2 жыл бұрын
i work out in zoom freak 2s and i plAy in them
@ado6693 3 жыл бұрын
Man this chanel is so underrated keep up the good work
@TechTips437 Ай бұрын
Bro, this is some of the best video visuals I’ve ever seen on KZfaq.
@josephpickard3108 3 жыл бұрын
The reason NIke is winning at the minute is that their online retail operation has been superb since the strategy change 2017. I could order a pair of Vaporflys from Nike UK today and they would be on my doorstep by Thursday evening/Friday morning all the way from Belgium. Even the customised By You range has an insanely short lead time. I bought a pair of Flyknit Lunar 3s in 2018 in my own custom colourway and they had reached me from the manufacturing facility in China in just over a week.
@susannnico Жыл бұрын
>>Great video and some excellent tips! These are scary times for new investors but the best thing you can do is not to make decisions based on emotions. This could actually be a good time to buy more of your high conviction stocks or crypto on a discount. Wealth is created during bear markets, not bull markets. If your portfolio is really effecting your mental health then delete the app and go for a walk. Let the market do its thing and have a long time horizon. Just ensure you working under the guidance of an efficient and reliable professional
@lailaalfaddil7389 Жыл бұрын
That's massive. Can you please connect me with your FA?
@susannnico Жыл бұрын
I never questioned trading with *ROCHELLE DUNGCA-SCHREIBER* when I first saw her POT [Proof of Trades]. I benefited a lot from it a year ago, and I'm doing more again this year>>
@lailaalfaddil7389 Жыл бұрын
Please, how can i reach ROCHELLE DUNGCA-SCHREIBER.?
@susannnico Жыл бұрын
Just put her name on google and you will be directed to her website and drop her your messages
@lailaalfaddil7389 Жыл бұрын
Oh my word! thanks for this.., feel really blessed to see this right now
@andreidoanca4262 3 жыл бұрын
I loved the content as always. Also noticed you aren't running any commercials on your videos....at least I haven't seen any on this one...which makes me wonder how are you able to build such high quality content for free..and more importantly...why? :D cheers, mate
@grantmanganyi849 3 жыл бұрын
I absolutely love this! Thank you so much for such informative content.
@tonchie23 3 жыл бұрын
Nike learned their lesson when Michael Jordan was about to leave them for another brand after the bad performance on court by Air Jordan II. Thankfully Nike had Tinker Hatfield (another Oregon college athlete) in their designer team and he worked close with MJ in the creation of Air Jordan III. If Jordan left Nike in 1987, I think Nike would be equally known as Asics today.
@sihle_niico7699 3 жыл бұрын
Just gotta say that you guys inspire me, mainly because of the "Red Bull", "Jurgen Klopp", "Kobe Bryant" & "Lebron James" videos... Thank you sooo much 😭😭😭🌹
@ojwells3846 3 жыл бұрын
Amazing video! Love the way it was explained. Checks over stripes 💯💯
@dhairyashah1499 3 жыл бұрын
This channel is setting a very high bar for content. Content gets better video after video.👏👏
@org-corp 3 жыл бұрын
Man seriously this is the best business channel. And the content is so well produced it makes boring facts look like colorful drawings .
@farhanuddin3194 3 жыл бұрын
Best and longest Nike advertisement going 🔥
@olavomatiaszaratepereira2149 3 жыл бұрын
It was a good video, excellent editing and script.
@anhphamtuan4100 2 жыл бұрын
the video quality is phenomenal!!!! literally blew my mind
@cranker1118 3 жыл бұрын
Nobody: Me: omg der hat nen deutschen Akzent LOL
@Sarraqin 3 жыл бұрын
what you mean 'nobody', his accent is more German than Stefan Effenberg
@steezgawdextraswa6906 3 жыл бұрын
Haha ich schwör
@bxnstxl 3 жыл бұрын
Hab ich mir auch immer gedacht
@Ayooo178 3 жыл бұрын
I think you should talk about the collabs and how they are not only using athletes but for example, Travis Scott or Off White to reach a new demographic and make a limited quantity making you want to get them when they drop next or maybe that can be a separate video.
@Ivanmaradonaaa 3 жыл бұрын
They learned to play ball with celebrities when Kanye left
@bolla360 3 жыл бұрын
I dont understand how this channel dosent have, like 1M subscribers or more. The production of these videos are on point.
@gursangat2989 3 жыл бұрын
Awesome work Athletic Interest! 👌🏼👏🏻
@rivashdeepnarain2836 3 жыл бұрын
What do you use to edit these videos? Their insane!
@pagio14 3 жыл бұрын
"and the real Ronaldo"
@siredtodamonsalvatore9491 3 жыл бұрын
CR7 is d real... 🐐
@athinindabankulu6864 2 жыл бұрын
No lie... You content is so underrated guys... Keep pushing.
@devalmodi5350 3 жыл бұрын
Excellent graphics!
@nasoor7844 3 жыл бұрын
Please tell us what editing software you use !
@JesticeBrown 3 жыл бұрын
Adobe
@_Luket 3 жыл бұрын
After effects
@graeme2197 3 жыл бұрын
These videos have been something I've been looking forward to every while or so. I'm an Adidas person to be honest, but getting the little insight into the other company is good. Thanks for the insights :)
@vinaydudhane Жыл бұрын
What great quality of the video. Well Done!!
@AthleticInterest Жыл бұрын
Thank you, Vinay! 😀
@ericlee6743 3 жыл бұрын
amazing work, really informative
@sihle_niico7699 3 жыл бұрын
Athletic Interest please do an adidas story next, kinda similar to this one.
@bornathlete9206 3 жыл бұрын
You missed one of the Nike's greatest athlete - Michael Johnson. If Nike would be really serious about womens, they must not be facing lawsuits against Alison felix nd many other female athletes.
@trafficconesupmytightass7695 3 жыл бұрын
Michael Johnson a legend especially for that 200m
@ahmedshareef3578 3 жыл бұрын
One of my favorite channels, great video yet again
@MehmetYldrm-gm8ei 3 жыл бұрын
I just saw this video by chance. It is just an amazing content. Thank you for your great presentation.
@kidsam 3 жыл бұрын
The German accent narration is winning
@tentandoumcover 3 жыл бұрын
I thought it was uk accent
@kille6832 3 жыл бұрын
It's illegal how Underrated this channel is
@StarsAndSticks 3 жыл бұрын
Your production values are skyrocketing, fantastic video.
@kenkioria 3 жыл бұрын
This is some high quality editing!
@LinusFeynstein 3 жыл бұрын
This is too much about “just Nike”. The documentary lacks the comparison with adidas, ASICS, New Balance, Puma, Reebok etc. Other companies had great innovations, big superstars and usually a much older tradition and experience. So, why or how could Nike become so dominant?
@thegreatcalvinio 3 жыл бұрын
The Nike bots have made their way to consoles and graphics cards and barely anyone outside of bots can get them...
@sbonelontshingila2563 3 жыл бұрын
loving the new graphic work
@AzlanShahAShafiuddin 3 жыл бұрын
The best sports business channel on KZfaq!
@zazazaaazzzaaz 3 жыл бұрын
5:50 It’s Ronaldo Luís Nazário de Lima and other Ronaldo
@guta4864 3 жыл бұрын
Fr fr
@LwandileMapuza 3 жыл бұрын
5:52 dont ever call Ronaldo from Brazil "the other Ronaldo" this is a disrespect to the legend
@godzilla_milos Ай бұрын
Wow. The montage of this video is AMAZING!!!!
@anashamzaoui 3 жыл бұрын
Real good explanation! Keep it up!
@voxclips555 3 жыл бұрын
Bist du deutscher?
@niikkoo291 3 жыл бұрын
Bruder ja
@MdAbdurCT 3 жыл бұрын
This channel is also growing like Nike👍❤️
@Vincent.kw3 3 жыл бұрын
Really enjoy your content👍
@rianskot Жыл бұрын
what editing software do u use for the video?
@arkoudiou 3 жыл бұрын
It's simple. Nike is marketing everyone and everything and it's working. And they know it. And they expoit it.
@rafaeltavares6928 Жыл бұрын
I'll save you 12 minutes. Because Jordan. You welcome ✌️
@qendrimrakaj3014 3 жыл бұрын
Just found out about your channel and I just got lost to it. Great content 👏
@maantoor Жыл бұрын
One of the coolest explainer video ever! Kudos! And you earn my trust on the info you provided. Sound judgement came fine!
@AthleticInterest Жыл бұрын
Thanks mate
Athletic Interest
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