Create a cohesive graphics brand platform and identity system for the expanded set of properties under the newly formed NBC Sports Group - the result of the NBC & Comcast merger - including the rebrand of Versus to NBC Sports Network (NBCSN).
The new identity reaches all brand touchpoints for NBC Sports, including network, cable, RSN, and online coverage of the NHL, Olympics, NFL, horseracing’s Triple Crown, Dew Tour, and Tour de France.
Station - © NBC Television Network (nbc.com/)
Live action direction, design, and graphics - © Troika (www.troika.tv)
Music - No credit listed
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No copyrights infringed. All works property of the company listed above. Please do not reproduce without their expressed written consent.
Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology (e.g. thaumatrope, phenakistoscope, stroboscope, zoetrope, praxinoscope, flip book). The term distinguishes still graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
NBCSN is an American sports television channel owned by the NBC Sports Group division of NBCUniversal, a subsidiary of Comcast. It originally launched on July 1, 1995, as the Outdoor Life Network (OLN), which was dedicated to programming primarily involving fishing, hunting, outdoor adventure programs, and outdoor sports. By the turn of the 21st century, OLN became better known for its extensive coverage of the Tour de France but eventually began covering more "mainstream" sporting events, resulting in its relaunch as Versus in September 2006.
In 2011, Comcast, the original owner of the network, acquired a majority stake in NBCUniversal. As a result, Comcast merged the operations of its pay channels with those of NBC. In particular, it aligned the operation of its sports channels with NBC's sports division, NBC Sports. On January 1, 2012, Versus was rebranded as the NBC Sports Network. The branding was later shortened to NBCSN. By September 15, 2014, most of NBC Sports' operations, including NBCSN, had been moved to facilities in Stamford, Connecticut.
As of February 2020, NBCSN is distributed to 79.879 million homes and is the second most watched cable sports network (with only ESPN being more watched). On January 22, 2021, NBCUniversal announced that the network would cease operations by the end of the year.
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