Netflix just made the huge decision to go fully transparent with all of the viewership numbers on their platform, both original and licensed! This is a huge shift after 15 years of having a zero-transparency model. In today’s video, I dig into what all of this could mean for the industry and, most importantly, for filmmakers and creators.
Further listening, The Town: www.theringer.com/2023/12/12/...
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0:00 - Intro
0:44 - Background History
2:36 - Ted Sarandos on The Town
3:18 - What Are Backend Royalties?
3:36 - Netflix Pays a Premium
4:40 - Why Now, Netflix?
4:50 - 1. Advertising
5:25 - 2. Filmmakers: Show Us The Numbers
7:12 - 3. Crush The Competition
9:00 - What Does It All Mean For Filmmakers?
9:08 - 1. Filmmakers Can See Their Audience
9:41 - 2. Forces Industry Transparency
10:30 - 3. Increases Advertising Revenue
10:45 - What This Means for the Future
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