Nik Sharma on how community always overpowers bells and whistles, what works in building a community for (and with) your customers, and his thoughts on how NFT’s will impact ecommerce.
For the launch episode of Building Blocks with Jason Wong, Jason sits down with an old friend and DTC expert, Nik Sharma from Sharma Brands. Both Jason and Nik agree that the hardest part of any brand’s story is taking it from 0 to 1, and Nik recently had a big success doing just in one of the most saturated markets in existence right now - skincare. Nik and Jason jump into how even with a competitive space brands can succeed on the strength of their product’s legitimacy and the brand’s community. From community, we jump into exactly what it is that makes some brands lifestyle brands (and others not) and how these kinds of lifestyles are exactly the reason why ecommerce entrepreneurs shouldn’t tune out of the conversation about NFT’s. They’re not just tokens but the most exciting way to give customers exclusive access that Nik and Jason can imagine for the future.
Nik Sharma’s newsletter: Nik.co/newsletter
Building Blocks website: bbclass.co
Jason’s twitter: / eggroli