Guys the video isn't about drugs it's about addiction

"Oh, this is cute." ... ... "OH GOD IT'S ABOUT ADDICTION!"

I love how this puts on display the very innermost core tenant of addiction, and the reason why people keep doing it even though it barely even feels good anymore: *It’s hardly the way the drug makes them feel that keeps them addicted, it’s the vain hope that someday it will once again feel as magical as the first time they did it. . .*

1 object, 1 area, 1 character. This animation is able to tell us so much with just 3 subjects in a video. I love how everything turns dark except for the nuggets at some point. Symbolising the fact that at this point it’s the only light in the bird’s life. There is too much to love tho, imma send this to myself 4 years ago

There is something i noticed, as it gets darker the Nugget doesnt change shade, it just stays as golden as ever, i think the darker it gets, the less focused on your surroundings you are and you start only wanting the thing that you are addicted to.

Police went to my school to talk about drugs and showed this animation

世界の明度が徐々に失われてもナゲットだけが変わらず鮮やかに輝いて見えてる

まじで中毒の仕組みと怖さがわかりやすく描かれてる。

We can all agree we didn’t think the video would be like this when we first saw it.

I googled cute Kiwi videos and I got this. Let's say I felt the exact opposite of what I wanted to feel.

Amazing how the addiction progress even though it was killing him, physically. This is the best illustration of addiction I have seen. The thought, "Just STOP" will no longer come out of my mouth.

This is the transition of any sort of addiction. It doesnt matter which, it just feels like this.

*Redbull gives u wings*

Notice how he’s a bird without wings. First hit makes him fly. He feels like he’s meant to be that way. Represents an addictive personality very well.

これ自分にも当てはまります...僕だけじゃないと思う お菓子やポルノ、ゲーム、SNS...様々な場面に中毒性のあるものがありますよね

This animation is heartbreaking 💔 but so true. If you are fighting against an addiction you can recover, just don’t stay alone

I like how at the end they don’t actually slurp up the nugget. It’s sort of a “It’s your choice. Do you want to continue this cycle or get better?” Kind of thing.

I think it's really interesting how throughout the video, the 'nuggets' start to look brighter and more appealing as the world gets darker. Idk it was just a really good bit of visual storytelling

1度手を出すとどうなってしまうのか 説明、セリフを付けずにメッセージを伝える、すごいと思います

Currently 113 days sober from an alcohol addiction. The video also illustrates why it is so difficult to stop using. During addiction there is only the darkness and the substance, almost nothing else. Good thing from recovery is how much you start appreciating the light and freedom from being sober.

that's what happen if you eat food on the ground after 5 secs.

The kiwi decided not to eat that last nugget. He understood it would not make him feel better. He walked past, and started to feel a tad brighter. Then, he walked past another one. And another one. Eventually, he didn't even notice them anymore, for he knew they were not what he was looking for. He returned to full health, and was a wiser kiwi. The end

_On a bright and cheerful morning, one fine day, a sweet little kiwi bird ran out to play! The kiwi had always, for the most part at least, been happy with his life up until this point, the days were always bright and cheerful, and he had lots of little kiwi friends! He had, however, always had a disturbing thought in his mind, the thought of all his mighty cousins who could fly, up there soaring in the sky, all while he was stuck on the ground, with nothing but plains and shrub abound. As the kiwi travelled forth, he spotted a peculiar golden nugget, just sitting there on the ground, waiting for someone to pick it up. He noticed it, but carried ever onward, not bothering to stop, but still finding himself wondering about it as he walked along. He wouldn’t actually stop and think until he came across yet another golden nugget, just sitting there, waiting for someone to interact with it… curious as to never really seeing one of these before, the kiwi gently nudged the little curiosity with his beak, and as he did, it seemed to shimmer, like the ripples of a peaceful river when a stone is skimmed across it, and strange, heavenly sounds emanated from it as it did. And so, driven by naught more than simple curiosity, the kiwi did something that would forever alter the course of his life. . ._ *He gently leaned down, and sucked up the nugget with his beak* _The experience that followed was- nothing short of magical… it was the very elixir of innocence itself! The moment the kiwi consumed the nugget, it was as though the Lord himself was speaking to him from the heavens, it was as though a choir of angels had descended from the skies to tell him that he, and he alone was the most important living being in the universe, that he was loved, and would always be loved, and everything would just be alright now, forever! As the kiwi charged forward, the plains and shrubs transformed into meadows of sunflowers, silk, romance and joy, and he leapt into the air, higher and higher, soaring through the skies and- this was it, he suddenly realised… he was flying! He was flying amongst his mighty cousins in the sky, the albatrosses and the eagles, and as the plains transformed into flowery meadows far, far below, he knew that this was where he belonged. This is where he was always meant to be, right up until the point where it was over as quickly as it began, and he landed gracefully on his feet, and that, was that._ _He had really done it! He thought to himself, he had flew. He had soared through the skies amongst the albatrosses and the eagles, and all it had taken was a simple nugget… so innocent, so benevolent, so impossibly harmless and full of joy. At first he had thought that it was a once in a lifetime experience, that the elixir of life was surely incredibly rare, but it did not take long before he found another nugget, and this time, he did not hesitate for even a second. He consumed the nugget, and the experience was_ *almost* _as magical as the first. He once again heard the voice of the Lord himself speaking to him, assuring him that he was loved, that he was special, and the lovely angels whispered into his ear once more. Charging forward, he took to the skies again, soaring amongst his mighty cousins, but this time… this time the kiwi did not land on his feet, he landed on his butt and bounced along the surface of the ground. It was a little jarring, but it didn’t really hurt, his only concern was finding the next nugget! The kiwi ran faster than lightning, charging forward to find the next nugget, and it did not take long to find it. As the kiwi consumed the third nugget, he briefly wondered how something so benevolent and powerful, an elixir that could literally give flight to the flightless was so easy to find… so common…. The thought made him uneasy, but was quickly offset by the voice of the angels once again, only this time, this time their lovely voices were much quieter, and he struggled to make out their words… he was granted the gift of flight once again, but this time for nowhere near as long, and when he crashed the the ground, his injuries were far more grisly and serious. He crashed down like a bird who had hurt it’s wing, and he was left with an ugly fat lump in his neck, and spikes in his behind. The kiwi was starting to worry now, the nuggets… why weren’t they as good as they were the first time? No! This can’t be happening! It can’t! He’s a bird! All the other birds can fly! He should be able to too, this is how he was ALWAYS meant to be! This is who he really was! He charged forward at the speed of sound, searching for another nugget and finding it in mere seconds. It’s gonna work this time! It has to! The kiwi consumed the nugget once more, and suddenly the angel voices were not so pretty anymore. They were still beautiful voices, but they screamed and argued at each other, shouting yelling, too fast to hear a word, and although he was once again able to fly, this time he did not go too high, and it was over in mere seconds. Despite the fact that he soared only pitifully high, the fall was somehow infinitely, infinitely worse. He crashed and tumbled and flailed and bumbled, and literally landed right next to another nugget. Why? Why couldn’t it just be like the first time? Why did it have to be not as good now? It would work this time! Come on! Let’s do it again! Consuming the fifth nugget before even thinking about the visible damage to his body, he realised that the angel voices had now turned crude and ugly. They were no longer shouting at each other, they were shouting at him. They called him fat, they laughed and jeered, they told him he would NEVER be able to fly, and when he leapt so he could try, all he achieved was a brief moment of float, before landed flat on his face._ _The world suddenly became more and more gray, more and more flat, empty, and dull. The only things that still had colour was the golden nuggets on the ground, everything else was gray, and meaningless. He consumed the sixth one without even thinking twice, achieving nothing but a pathetic jump into the air before falling back down, and becoming fat and ugly, just like those ‘angels’ had said. But it was the seventh nugget where things really went downhill, for by the seventh nugget, he was no longer able to fly, he consumed it, and stretched into the air, begging the gods for a sign before falling to his knees, defeated, and all joy gone. Stripped away when he wasn’t even looking. The world went from bleak and grey, to dark and dismay. For the first time since the beginning of this story, the kiwi did not charge forward. He did not run out to play. He looked around, and the ground, at the sky, and saw… nothing…. Darkness. Emptiness. Cold. How? How could he have allowed this to occur? How could he have been so blind? So careless? So disrespectful to himself, and his own body? It had seemed so incredibly innocent at first, so overwhelming loving and good, and now all the joy in his world had been taken. Snatched away when he wasn’t looking… as the kiwi trudged forward, defeated, his sagging body threatening to pull him down, he came across it. The nugget. Not just any nugget, THE nugget, the very first one he had found, the one he did not consume, the one he passed by. He had gone around in a great big circle, and now the source of his innocent curiosity was staring back at him with a mask of cruel hatred…. It was hard to believe now, hard to believe that when he had first come upon this nugget, his greatest wish was to some day fly….._ *And now he merely wanted to simply die. . .*

I would be addicted too if I was forced to walk around in a white void with nothing but crack around

The fact that the “high” keeps wearing off faster and faster as his desperation for it increased is just devastatingly sad.. Not to mention how dark and terrible conditions become for them as time goes on.... :((

Conclusion: *Do not eat yellow stuff from the ground*

あえて人間ではなく小動物で例えるところがもう

麻薬、ダメ、ゼッタイ をわかりやすく表現してくれてるあなたに感謝

I like the fact that the second one lasted longer, but he hit the ground.

I was a gambler, and I assure you, this is exactly the same feeling. This video is about addiction, and it comes in many forms.

突然おすすめに出てきて、タイトルの意味も分からず見てみました。言葉が無くても内容が理解出来る素晴らしい動画でした😂

KZfaq recommendations are immersing me more and more in my school memories.

I dont know why but this touches me more than any other documentary or anti-drug commercial. This thing seems so innocent, so helpless in the addiction. Even though it's a cartoon I feel genuinely sorry for that thing and just wish for a good ending. Amazing piece of work.

Moral of the story. *Dont eat McDonald's Chicken Nuggets*

I love this. There are so many little details, one could be analyzing it for hours. One of my favorites is how after the comedown of the first try, it keeps "looking back" at the high, until it stumbles upon the next dose

I remember watching this many years ago (maybe 6 years ago) and just had it pop up in tiktok today so i looked it up again. The storytelling and message was delivered so well it's incredible how the point gets across and even a small child could learn from this so they try to never start an addiction.

this is what happens when you don't follow the 5 second rule

As a recovering alcoholic i watch this everyday. To prevent me from drinking that last yellow nugget.

何回もこれを見たことがあるけど、とてもわかりやすいです。多くの人にこれを見せるべきだと思います。

Very powerful video. Never touched drugs,but completely understand this analogy

Also the fact that we arent shown whether it ate the last nugget or not, and its just kind of left for us to choose, wow

"Nuggets" 27M people : " interesting "

This is probably naive, but every time I come across this video I so desperately want there to be a happy sequel to show us that the bird has managed to cope with addiction and everything ended up well

This was me 3 years ago. I chose life

Welcome back to another episode of... "Why is this in my Recommended"

There ain’t no way there wasn’t a teacher who played this in class for us to watch

You should create a recovery version. Where the bird meets other birds who have gone through the same thing and recovered. The scene slowly gets brighter throughout, and ends with the bird walking right past that nugget and flying without it!

I love how this animation teach us about addiction without saying a single word. A wingless bird who only dreams to fly, until they lose the only important ability they have, which is being able to walk.

Moral of the story: nugget bad

The way light goes out smoothly so perfectly references one of the ib's endings with mary

This is a perfect representation of the sad reality for so many people suffering from addiction.

It's pretty neat how they portray drugs & becoming addicted. Your first time feels amazing & lasts for a while. The more you have, the less of that same effect you'll have. Which means, they either slowly kill themselves trying to get that high again, or they start on something stronger.

The comedowns are so well portrayed also, along with the effects becoming less and less overtime. It'd be interesting if the kiwi saw a different colour at the end, indicating another form of addiction to replace the latter.

Nine years later and I’m still watching this. What a poor wingless bird, all he wanted to do was fly but instead got an addiction

They should make a sequel of the birb getting out of his addiction

In the bird's defense, there was nothing better to do.

Good message, Once your addicted you may not be able to stop til youre dead.

they made us present this in school some years ago in science project about drugs but also any other addiction. As a person who had an addiction herself, i felt really hard feelings while watching at this, but i also related so much. This is exactly how that feels. i love how people are talking about this topic and i’ll never wish to anyone to experience this.

*a chicken nugget ad played before this video*

I had a friend show me this to explain how he felt about his addiction. I've always cried watching this, but its even harder now... It's been almost a year since he passed and I still don't know how to cope with it:/

Боже покажи это всем родителям, пуст. Они покажут детям а дети друзьям. И учителя в школах пусть всем покажут, пусть включат в школьную программу и обсуждают с детьми каждый год. Боже храни людей! Всех!!😢

I saw this when I was much younger. I never thought for a second that I would be this kiwi, yet here I am.

Moral: don't suck on weird yellow goo when you are wandering around.

this is why, kids, you should never eat food off the ground.

The purpose of the b animation is that kiwi is addicted to nuggets, that is, it shows substance addiction and every time he eats it, his life becomes darker.

If I had a nickel for every time an animation used the kiwi bird as metaphor for something and it ended up badly in the end, I would have 2 nickels, which isn't a lot but it's weird that it happened twice.

I genuinely think this short is the reason why I've never done drugs. I stumbled upon it the year it came out, nine years ago, and kept watching it over and over again at night - I was 13. People my age were starting to mess around with those and until today I always declined. I'm glad I did, I'm glad this short exists and that it came out at the right time for me.

*Nugget effect duration for each slurp respectively* : 17s 14s 8s 6s 5s 4s 3s

1回目は何かわかんなくて通り過ぎるけど、2回目また同じのを見たら気になって吸っちゃうのがリアル

I love this animation. It’s really good at expressing the struggles of addiction. To anyone struggling with this, you are strong and you aren’t alone.

I have watched this many times. Sometimes I cry. My wife lost her battle with addiction Oct back in '13, and I have been Sober for almost seven years. Sad, recovering, hurt, but Sober. This video hit the nail on the head without saying one word. Very bittersweet, and very well done.

Vid: says nuggets Me: this will be funny! Me at the end: ....I'm sad.....

This is sad but true

Unfortunately, this is me - such a wonderful representation of how addiction can really deteriorate you.

we had a presentation on drugs today and the speaker showed us this video. man, did i feel like crying.....

Watching my 22 year old son live with active addiction and on and off recovery since 16 I can tell you that this is 99% accurate. Just missing the final scene - death by overdose or suicide. I've received the "good-bye Dad, I love you but I am going to kill myself tonight" text more times than a father should. (fortunately he always passed out before completing the act). My heart breaks for those enslaved to addiction and those who love them.

This is amazing... the sad part though is that I think to truly understand it - so that it would actually be a cautionary tale - you have to have experienced it already... You never truly understand these things until you've experienced it and come through the other side.

I remember our history teacher showed us this video and most of my classmates didn't really pay attention to the meaning, they just laughed at it.

The thing I didn't notice as a kid watching this video is that the kiwi is alone. Addiction is not a coincidence: it happens to isolated people who have no other form of support or camaraderie.

It seems to me very important how the "curiosity" of kiwi was portrayed at the beginning. In the beginning, he passed by, and looked back, and seeing again, he began to examine, and check how interesting this thing behaves, and only after that he decides to taste it. It all starts with curiosity.

I’m 15 years old never touched drugs never planned to but this video is quite dark and shows us the discipline of drugs and I like that well done to the team for this

It’s like taming your first dog in minecraft

Moral of the story: Don't eat yellow things from the ground

I will never go to McDonald's ever again

This animation showed us beautifully about what addiction is

I kept seeing this video on my recommendations and i had no idea what it was about. Im glad i clicked it and i understood it so quickly!

I like they used a kiwi bird for this animation, a species of bird that can’t fly. They show the kiwi flying when it gets high on the drug, making it feel good. But it also shows a disadvantage the kiwi has because it can’t actually fly, which is landing safely and recovering from flying. The kiwi knows that it’s damaging itself but can’t shake off how good it felt to fly. Therefore, it keeps to its addiction. This was so cleverly made.

I almost cried. This is so sad. But this is exactly what happens, when you get slowly addicted and don't react soon enough.

the sound design and the animation it's beautiful haunting.

The fact that my mind doesn’t even want to watch the end only goes to show how true and scary addiction is. This is truly a beautiful and vital video to see.

I had struggled with my heroine addiction for over ten years, and I had gotten to that really dark place in my life, to see that visually on screen has me remembering all those things I had to go through to get out of it, which was the best thing I have done for me, I am proud that I am and have been clean for the last 23 years! Stay strong, you too can make it out!

I like how at the end he was still moving, despite how hard it had got. He never stopped. To anyone struggling with addiction out there, Youve got this i beleive in you.

This encapsulates the process of addiction so well.. especially with the likes of meth.. you keep going so that you can try to get that original high that you once got.. and in the process, wreck your life, not only for yourself but for those around you that love you. Or sadly in many cases.. used to love you

There was a project that my mom did with some friends from church where they go to schools and talk about life problems, one of them was about drugs, or just addiction in general and they showed this exact video, whatever I watch this makes me super sad, because I see my father on the bird, because my father is pretty addicted to alcohol and he also use a bit of tobacco, and seeing this bird changing his shape and appearance until he dies makes me think about my father's addiction, and this places a bit of guilty on me, thinking that I'm not doing nothing to help him but just forgetting about him from my life, he and my mother are divorced so he's pretty Distant from me and we don't see each other too much and he kinda don't look out for me, but i feel very depressed whatever i watch this an see my father's state

If they showed me this in school instead of DARE I would have never done drugs til College

I will see you guys in 5 years when this gets in our recommended again

初めて見た！面白いと言っていいのかな？ 重い5分間だった、薬物のことについてなんてタイトルでも動画でも明記されてないのにわかる不思議💪🏻

おい、なんで、なんで！あいつは救われなかったんだよ…

i think this kiwi birb is high on golden nuggets

its so amazing that even a 5 minute video can have such a huge message. I think it’s safe to say this touched everyone’s heart.