Guy who died in an airplane crash….

It's not boring to promote Oklahoma City's name, since it IS Oklahoma City and OKC is competing with other major cities, and is trying to identify itself moreso as a destination.

I don't disagree- they could have also used something design-wise other than straight lettering - they could have just used a typeset/design that used a lasso and integrated it. The font imo isn't striking enough alone, it really needs a strong background color to stand out (which they did use in examples) - the scissortail flycatcher is really nice but I want to see it more

For the most part airports *don't* identify with the honorific name though. You don't say "I have a layover at Hartsfield-Jackson, then land at Logan". People say "ATL" and "Boston". The only place the honorific name stands out is places where there are more than one main airport (O'Hare/Midway, Bush/Hobby), and even then, one of them often defaults to the IATA code (DFW/Love Field, BWI/Regan/Dulles, JFK/Newark/La Guardia), and those airports logos all focus on their abbreviation/code. This will be readily recognizable to most fliers, way more than "Will Rogers". It can be super imaginative but if it isnt recognizable, it doesn't work.