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If you want to become Oversubscribed and "in demand" in business, then this video will help you do that.
Taken from Daniel Priestley's keynote speech in Milan, he explains the 12 principles to becoming oversubscribed.
0:02 Principle 1 - The only businesses that make a profit are businesses that are oversubscribed
2:23 Principle 2 - The only people that matter are your people
4:10 Principle 3 - First you make your market, then you make your sales
6:52 Principle 4 - We must meet people where they are and speak their language and connect with them based on their values and their reality
12:08 Principle 5 - People buy when the conditions are right
14:41 Principle 6 - People buy what other people want to buy not what other people want to sell.
16:55 Principle 7 - People spend big money to solve a big problem
18:49 Principle 8 - People are not proactive
21:11 Principle 9 - Value is created in the ecosystem
23:14 Principle 10 - Remarkable budgets beat Marketing budgets
26:47 Principle 11 - Be different and set your own rules. The rules that work for you.
33:05 Principle 12 - Business is a team sport
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