There’s nothing more depressing than having that mid-Adam video realization that WWE is fundamentally incapable of doing anything nearly as interesting as this

Wasn't expecting a direct reference to WhatCulture, but hey nice to see continuity here.

Finally, Adam talking about his multiverse

Every time I watch one of these videos, I feel a twinge of unbridled rage for how easily a crappy storyline could have been fixed or avoided altogether, and then Adam tells us how he would do it and I feel loads better. Bless this man. Jam that jam.

Shout out to KingLex or whatever his name was, the guy who commented "Rebook Zack Ryder's US Title run!" until Adam finally caved and did it. Proof that sometimes, persistence pays off.

"It's Dogshit and you can't fix Dogshit" This should be RAW's new tagline

"Because he IS Captain America" Well, actually, he's Peacemaker now, but yeah, I get your point.

That Zack Ryder wheelchair bump is one of the most horrific bumps ever, he's lucky he didn't break both his knees.

Adam saying "Waa-woo-doo" whenever he talks about John Cena brings me life.

After Cena beats The Rock and becomes heel, the next night he’ll say, “Taiwan is a Country.” 🤣🤣🤣

Sometimes it feels like Cena is Adam's little angst puppet.

19:24 "He really, need to beat the Rock" Here, WWE can build parallels of Cena, with Stone Cold Steve Austin: Back in 2001, Austin felt he was no longer número uno, so he needed to beat the Rock, and that lead to him turn to the dark side! So, will Cena give in to that path, or he's gonna separate his legacy by resisting the change. Personally, I go with resisting the change, but get a new, tweener attitude for Cena, so that Wyatt can finally finish what Kane started: Make Cena Embrace the Hate! Fantástico booking, Adam

Wanna know what the best part of this rebooking is? It doesn't mess with the eventual Team Hell No storyline for Kane and Daniel Bryan.

I do hope someday you do one for Rusev Day. They deserved so much more.

I just realized that the original Embrace the Hate storyline was basically a shitty version of the Firefly Funhouse Match. Demonic entity confronts John Cena and tries to make him admit the truth about himself by any means necessary, only "Embrace the Hate" never bothered to land the touchdown.

You’re the only thing tethering me to wrestling still Adam.

I'm so glad that "Waa-Woo Doo" is now a casual greeting phrase. "Waa-Woo Doo" to you all

I wouldn't miss a video from Adam for the world

This would've been SO much better than the train wreck we got in real life.

"Why is Kane suddenly british?!" lmao

First time I've ever said "oh boy" out loud and it was when I read the title for this video.

Adam:is live talking about AEW taking shots at wwe Also Adam:Booking embrace the hate This man is magic

Random piece of info: I was a chubby little 3rd grader at this time who loved John Cena and always bought his T shirts and that whole Rise Above Hate T Shirt and story helped me feel better after kids would make fun of me.

The fact that he mentioned what culture, then encourages us to go watch an old video on a channel that he’s not on anymore, and then called the other Adam a cutie. Makes my heart happy to know it’s not bad blood between them your all mint🤞🏻

Adam mention Whatculture is like WWE mentioning AEW lol

That storyline would be great IF the crowd reacts how you want them to. One thing to remember is that the marks were loud in their booing, but there were a lot of people who cheered for him too (i.e. kids). I’m curious what your plan B would be if the crowd started to support him (or at least enough cheer him to make the boos seem less dominant).

Since we're doing Kane videos my I recommend his entire backstory making since, (yes that includes Katie Vick and May 19th). And since the forbidden door has not been kicked open but blown off it's hinges, Vince McMahon as the Higher Power because you said you would if we wanted you too and I can't speak for everyone but I really want you to. It can be apart of your multiverse you created when you put Randy Orton against The Fiend instead of Vince McMahon at WrestleMania 37 with no explanation or official retcon.

Adam not saying "Send me presents" after his WhatCulture reference is character development right there

Good Job! (That’s my catchphrase)

Good job and shout out to Adam Cleary.

Do how would Adam book the end of the head of the table’s universal champion reign!

Good Job, also adam name dropping WC and Cleary was a mark out moment

YES! Kane's "welders" mask was the best one he had. It was scary as Hell.

I like the angle on WM28 with a pass on the chair shot. I feel like it's great ring psychology when a flyer works heel by teasing and denying a big dive because pleasing the fans isn't worth it. I would love the story of Cena doing the same with a chair because the fans want him to turn, but he knows it's wrong and he won't appease their wrong desires, even when it costs him. That's delightfully layered

I think this is probably my favourite Adam booking, because Adam gets why I like Cena and we see it on display here and in his Cena's last run video. Thanks for this, Mr. Blampied.

I've been watching your videos for about 6 years now Adam, your voice has been with me as I became an adult. Thank you for always making such great content 👍

How adam would book the hurt business

What WWE did to Zack Ryder in 2012 still stings to this day.

We all need to take a moment and thank partsfunknown for giving adam this series because (in my, albeit uncultured, opinion) he's better at writing these stories than any other person I've seen on youtube, or any other social media for that matter

The "Is cena willing to go to that place" question is actually cool because its the same question Steve Austin was asked, and his answer was yes.

Adam you’ve literally haven’t aged a day when watching the old whatculture videos of you.

Man, I needed this today. Adam, your videos really can make a difference in a person’s day. Thank you.

LMAAOOO i died at the palpatine impression, that was terrific

Heck, get crazy and end the feud with the Cena v. Rock v. Punk triple threat. The major players from Cena’s 2012 all coming together to make that happen would’ve been stellar!

That was a pretty good Palpatine impression

“Good job!” Seriously though I love these videos so much and respect your wrestling brain, Adam.

Genuinely brilliant. Would have loved to have seen THAT story.

I’d love to see a “How Adam…” on WWE’s women’s tag titles. They’ve been booked so absolutely frustratingly, including splitting up and then releasing the only actual women’s tag team!

I am never happier then when I see this name pop up on my notifications

I had far too much fun laughing at this storyline when it aired. Zack Ryder was the Hans Moleman of the WWE and this storyline only made it more apparent.

Good Job Adam you cheeky bastard.

“Woo woo woo You roll it. OOOH!!!! Can I? Can I?”

Adam doesn't realize that he basically made John Cena with a similar booking to Kazuchika Okada in 2018.

Adam books another storyline beautifully

Adam, can you please write some god damn psychological novels. I’d buy them all. Good job.

Never thought I'd see the day. No, genuinely thought Adam would NEVER do this one after watching how he'd book Zack Ryder's US Title Reign (still a really good booking). Looking forward to this.

This storyline (WWEs version) has me crying with laughter.

During the last couple of videos in this series I was sceptical cause I saw a lot of re-bookings being an excuse for some good matches. But here, I salute you sir. That was oscar worthy character work and development. The motives behind every action, the reasoning, the transition between feuds were brilliant. And to be honest, after all these years, I actually like John Cena I would want the end of this storyline being him actually winning the fans back.

BOOK THE EGG, BLAMPIED. Also, this is just... spot on. Brilliant writing. For what it's worth, you've inspired me to start doing fantasy booking as well. So thanks.

One addition I'd make: WWE dusts off their old Limp Bizkit CD and uses "Take A Look Around" for a video package.

Every time I see Adam's face I just know everything is gonna be ok

Honestly Adam I fully agree with you on this one I think this one makes a lot more sense honestly because we look at the original embrace the hate storyline it felt like more like a filler and you never really thought of seeing that actually had that much of a bad year but it was done by you you know I agree it makes complete sense on each match that he won he should have actually lost and not lost by this qualification or interference but just lost clean. It would have made his loss to the rock mean a lot more than actually did.

2:53 that Emperor Palpatine imprrssion had no business being that damn good lol

Only thing I would change is have Punk beat Rock at the rumble, and have to go into a triple threat with Cena, Rock and Punk at Mania, like originally planned. IMO it’ll make the story come full circle.

My pleasure is immeasurable and my day is made. I want the smartass Ding Back.

Lesnar busting open Cena the hard way in 2012? My god it would be the most viewed video on KZfaq and PornHub.

Good job! I'd like to Adam do a rebooking of a WCW angle. He did one a few years ago (Bret Hart in WCW), so it'd be fun to see him do another. And there is a goldmine of potential in WCW's history.

Good job! Seriously though, that was a deep and rich storyline. I wasn't even watching wrestling at that time and you really got me invested.

This is one episode I didn't know I needed.

I get genuinely excited when I see these videos!

Rewatching Adams videos has taught me one thing, WWE has a severe lack of commitment to long term booking 😂😂

Unlike Adam I would actually like to see this babyface version of Cena or more accurately the tweener version of Cena. Who no longer believes in the fans but still is a genuine babyface fighting for himself or other he consider allies. That is more interesting than any heel turn could ever provide a babyface in disbelief that's interesting.

Good job! Embrace the love.

Im so old, i sent this video to my son who i watched the original one with ... Years ago. Thank you for this

I really like this. WWE have seemed to play with their own established meta more the past decade. Right now it’s usually just in the form of an insider term finding it’s way into a promo or real life events being vaguely referenced. This (assuming the crowd actually does bite the way Adam anticipates) is genius. Since the age of the internet it’s seemed there’s two realities. The one we “hardcore” fans live in and the reality that encompasses the actual show itself. That disconnect is toxic. Stories like this (especially coming off of summer of punk and leading into the yes movement) would really have helped foster a better environment for fans for the future. If you’re going to manipulate the audience….really manipulate them. Don’t beg us to cheer a guy who isn’t ready. Don’t beg us to boo the most relatable characters. Remain a step ahead and use the audience to elevate your world instead of building it in spite of us.

Good lord this will be a fun one. Excited to see how well Adam outbooks this trainwreck

Once again, brilliant from Adam!!!

Adam seems to know how to book things as if he has a finger on the pulse of wresting fans. Especially here.

As soon as I saw this in the notifications I knew he would bring John Sr. into this.

"I need to beat you Rock" said the babyface

Good job. That's it. ❤️

F*** yes!!!! This is what I've been waiting for. A rebooking of Cena's 'terrible' year following mania 28.

I think this is your best rebooking ever

You just showed more emotion making fun of the bit than Cena showed originally/ever.

I’ve been looking forward to this

THANK YOU! After not watching wrestling for 5 years (only checking rumble results and watching the wrestlemania Taker matches via youtube) the first episode of Raw I watched had Kane return. I was hyped and felt lucky. So I started watching again and my god I was disappointed. So thank you for this. Much love

Hearing wrestling fans described as callous pricks of a contradictory nature, it might be the most accurate description of wrestling fans possible.

I watched the episode yesterday!! What a coincidence

Please book Aleister Black & CM Punk. Those would be great.

This is a great way to bring back 2001 Kane. The 2nd best Kane. Bring back the outfit, the dominance, the mean streak, but leave out the jokes/comedy. Love it

I like that the endpoint to this calls back to wrestlemania X7 with Austin saying "I need to beat you Rock", it's a nice bit of history repeating itself

Good Job.

Good job

I loved it. Personally, with all of the negativity in the world, I'd prefer to see Cena overcome the hate and rise above it. However, I still want your Cena returns heel story you did a while ago.

I can't believe you just called me a callus brick

I loved the old Zack Ryder video so I'm fully on board to see this

Whenever Adam book a feud around Cena , he always make him heel turn ( or a little bit heel moments ) 😂😂😂

Commenting as I go, sooo.... 2:55, best Palpatine impression I've ever heard. Wish I had it as my notification tone. Yet another fantastic booking. Legit pissed at WWE Creative now. So many missed opportunities... Good Job.

How Adam would book a Tag Team renaissance (think spelt right). He should look at how he can bring the title from meaningless to potential main event matches

Good job, Adam. Good Job.