Nowadays with the rise of the Nautilus prices it's easy to pick Patek, but there are many factors that do not include current market price.
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I’m Watch Eric and in this video we’re going to be debating Patek Philippe vs. Audemars Piguet.
I've always told people that when comparing the “popular” big three brands the line up is as follows: Rolex is at the bottom, AP in the middle, and Patek is on top. In this debate today we are not taking into consideration the recent high market prices of Patek. We are looking at this from the perspective of branding, models, traditions, and retail prices.
Brand Recognition
The first brand that is the master of this is Rolex. You can go anywhere in the world and people will know that a Rolex watch is a thing of value. Although I love AP, I feel that Patek has way more brand recognition worldwide. I would say that in the “expensive’ watch world, right after Rolex everyone recognizes Patek Philippe. They may not know much about an AP, but you show them a very old and thin Calatrava and they will read the name and say omg it’s a Patek Philippe.
Flag Ship Models
When comparing the design of their flagship models which right now are the AP Royal Oak and the Patek Nautilus, I like to use cars to help relate to these models. The Royal Oak is more of a sports car like Ferrari or Lamborghini. Sharper lines and more of an aggressive sporty look. While the Nautilus has more smoother elegant lines like those of a Rolls Royce. Although they are two different looks, I notice that sports car guys will have a Rolls most of the times, but many times a guy with a Rolls will not have a sports car. This happens too with Patek. It’s timeless just like a Rolls Royce.
Traditional Leather Strap Models
When you put aside the sports models of the two brands and we focus on the other models. Patek is on top.
AP has there Jules Audemars line up and the new Code11.59, but these models have not really had much success like countless Patek models have. Some of my favorites like the 5070, 5270, and 5960 are classics. Not to mention my all time favorite Patek models the Celestial and the Sky moon. AP just does not have anything to really compete with them.
Finish and Presentation
Both brands have a high quality finish and presentation. Patek seems to go a bit more above and beyond. Even the box tends to have more of a luxurious feel. AP warranty papers come in a book that is nice but Patek has a unique leather folder for the papers and a lot more touches that make you feel like you are really getting more of an experience. AP movements have an amazing finish, but Patek tends to take it up one more notch on finish and presentation.
Brand Tradition
Patek seems to be a brand that is more of a family heirloom. Just has that deep root tradition.
Patek coined the slogan “You never actually own a Patek, you merely look after it for the next generation”.
Genius marketing but true. As much as I enjoy the AP brand, I do not see someone buying a 44mm Rose gold offshore for the purpose of passing it down as an heirloom. Patek never does what is popular. They do what is right for the brand and the heritage.
The conclusion is that Patek Philippe is the next level after Audemars Piguet.
Comment below how you feel about this topic!
I would like to point out that as many as you may already know I have recently started my own business. If you are looking to buy or sell a watch, contact me directly with the link below or through my Instagram @watch.eric
Thank You for watching!
Hosted By: Eric Rivera
Contact: Eric Rivera
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