Stop selling info and do this instead

Рет қаралды 117,276

Күн бұрын

Gone are the days where we can simply package information into something and put a price on it. There are ways, however, to position your expertise, serve an audience and generate revenue, which I'll share with you in this video.
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@MendyJanelle 2 ай бұрын

This is so tiring. One video someone says this, other videos are saying SELL INFORMATION and other videos people are making a ton of money from their courses. It's all about this. Build your audience and be genuine. Take whatever path YOU WANT. You can be successful at any path you choose if you put in the work. People will always buy from people they like.

@yamuna-coach 2 ай бұрын

Agreed - I am part of a community of 400 coaches / consultants and info-product sellers that are all doing 7 / 8 / 9 figures... why say that it doesn't work? That is a play taken from page 1 of the traditional scarcity info-marketing tactic handbook. There are people running successful 7/8/9 figure businesses in pretty much every vertical / niche / biz model out there.

@ahallaby 2 ай бұрын

The point is that information alone does not work as well as it used to. The better or easier option (especially for starters) is to sell a service maybe with some info packed in. The idea is that you can reach your first income/revenue goals much faster by selling less at a higher price VS low ticket info. Once this machine is working and you understand your audience, THEN you can add in info products / workshops or whatever to the mix. It’s also easier to add these products after doing some DFY cause with DFY you quickly learn and understand your clients needs and that gives you the knowledge and IP you need to create great info products. These products can then be used to attract new people into your audience as free or paid leads magnets and potentially also make you a good amount of money over time. (This can be done from the start together with DFY, your chance of creating a good product is just lower) But starting with info products alone to build wealth or whatever your goal might be would probably be harder and take longer for 99% of people.

@Because_Reasons 2 ай бұрын

Word. Selling information isn't going out of style in fact selling human information will have a premium soon over (AI information).

@NewYorkNadia 2 ай бұрын

He’s talking about creating a community on SKOOL and charging for membership.

@dablackdon 2 ай бұрын

100% reason why you should not have KZfaq to find mentors on KZfaq, I've been selling info-products since 2002. You can't force 100% or even 20% of people to implement everything you've taught in your product. This guy is failing at it and putting his fears on US. 😅😂 All of what he touched on in this video is in all of my funnels. Front-End product + DFY Upsell + Video Course Upsell + DWY Upsell / SaaS Upsell. etc

@juliekrolak1450 2 ай бұрын

I took an online course in 2021. The course creator made you finish the course by holding you accountable and giving you something at the end of the course for completing it. The course content lasted only 21 days, but if you did all the assignments, you got to keep the course content. Most people finished it and then signed up for his second course. His course was successful and a lot of his students were successful but if they were struggling, he came up with free and paid ways to help the strugglers - extra free course, coaching, mastermind groups, etc.

@avigailomichael 2 ай бұрын

Such a brilliant strategy! Can't thank you enough for sharing!

@Ultimate-Gamer1983 21 күн бұрын

gave you something for completing the course is another way of him telling you 'you're another participation trophy seeker' duck XD

@themoneyhigh 2 ай бұрын

The problem is not information, it is the repetition of the same information, but the creators of new and fresh information will always succeed.

@Ultimate-Gamer1983 21 күн бұрын

so, you assume that if i tell you i found a way to suspend plasma you'll buy in to it? nope you're just going to say 'bollocks' but, why? it's 'new' information lol there is nothing like it so, there for I wouldn't succeed if that's how you think lol XD Is it repetition of info or is it 'new' info that sells and succeeds? maybe you should rethink on this :)

@chrisjohnson4039 2 ай бұрын

My business mentor said people buy two things: 1. A Solution 2. A Result When I wrote business plans for clients, I made sure it was for the right reasons and the right audience. I think there's a tendency for entrepreneurs to forget that their Driving Force is to solve the problems in the market. They only want "the bag". Yet, they forget that solving the problem leads to "the bag".

@Ultimate-Gamer1983 21 күн бұрын

fantastic someone else with a mind for 'business' I thought I was the only one lol whoohoo :)ps, they also spend too much time and money looking at 'value' when value has no wealth value is simply an idea and ideas have no price tag thus any value is simply intrinsic and conjecture spending time on value costs $$$$$$$$$ lot's and lot's of $$$$$$$

@StephaniePerry 2 ай бұрын

I sell the same information in course format and in challenge format with coaching and community included. The challenge outsells the course 10 to 1 at almost 2x the price. And I get great testimonials from the challenge, while the course students are silent. I assumed they were finishing but weren't reaching out to me. But now I think they likely aren't finishing. Thanks for these stats.

@patflynn 2 ай бұрын

10 to 1 that’s insane. Nicely done!

@teenageapocalypseusa5368 2 ай бұрын

What is a challenge format?

@vincentcaudo-engelmann9057 2 ай бұрын

Seconding the what is the challenge question.

@renosance8941 2 ай бұрын

@@teenageapocalypseusa5368 You give people a goal... like "wake up early for 30 days" then give people a community (group chat, Discord, FB group, etc.) that everyone joins to keep each other accountable. From there, people interact with everyone else doing the challenge, including the hosts/coaches, and shares their progress, accomplishments, setbacks... you can throw in little bonuses, do little live events, have weekly check-ins, and just keep people engaged with the program. When it's a group effort, and you know others are directly in the challenge with you, people are more likely to finish, compared to a course where... a solo individual can just fall off, and never finish.

@renosance8941 2 ай бұрын

@@vincentcaudo-engelmann9057 (see my reply above)

@CallMeMKJ 2 ай бұрын

Love this, Pat! The reason there is "too much information" is that it is ubiquitous since the internet. Community built around the topic that enables them to support a movement is what allows that information to be implemented! The connection and collaboration of a community is the value, and is what lifts all members up. Such great info! Thanks for sharing.

@toomuchdrivetothrive 2 ай бұрын

A main reason courses are not selling is because there are so many terrible courses, not because information is free. People are wising up. Every time someone buys a course that is garbage, they are less likely to buy another one. I would say only 10% or courses are any good, if that.

@TheBlackManMythLegend 2 ай бұрын

exactly as somebody said marketer ruins everything.

@AugustDavinDeepson 2 ай бұрын

@@TheBlackManMythLegendare you sure lol

@onseroll 2 ай бұрын

@@AugustDavinDeepson The majority of ads and products being sold today is mostly trash or impulse buying bait. Most of the good course I found were buried deep in bad course. Reason for this is because of marketing. People who do research like myself have to filter through multiple sources that are on the top search results because writers figured out how to market their product for clicks vs people who made something good but don't know how to compete with top page writers. It's why there been an increase of google searches that end with reddit in them.

@AugustDavinDeepson 2 ай бұрын

@@onseroll Brilliant. There is hope brother. The way you answered me, on point. We are good. Keep it up 💪🏼

@Catina28 2 ай бұрын

I've bought really good course which I eventually finish but it takes a while for me to do so. I'm just tired of reading learning and not implementing. I thi k he's making a good point here.

@reneholz66 2 ай бұрын

I love it when leaders or influencers tell people not to do something anymore. It's good for the one who is still doing it. It´s not about the product type it´s the place where to sell. And on top, you offer (and sell) the DFY. Thanks.

@jmarino715 2 ай бұрын

Wow... never thought I'd see you of all people to make a video like this. Thanks for being open and honest about it.

@Motiv8Malik 2 ай бұрын

The main principles of what to stop selling and what to start selling instead, according to the video, are: Stop selling: 1. Information/Online courses alone Start selling: 1. Implementation 2. Accountability 3. Community The main points mentioned in the order they appear are: 1. People are not buying online courses like they used to, and completion rates are abysmal (5-15%). 2. Information alone is no longer valuable because there is too much free information available. 3. What is scarce and valuable today is time, so sell implementation instead of just information. 4. Three ways to sell implementation: a. Do it for them (service-based business) b. Do it with them (coaching/consulting with accountability) c. Do it with others (community/cohorts for accountability) 5. Convert the convenience, not just the information. 6. Understand the differentiation between what you offer and free information. 7. Proof is priceless (use case studies and transformations). 8. If starting out, use the "1-1-1 strategy" to get proof and results. For more details WATCH THE VIDEO UNDERSTANDING IS IMPORTANT FOR THESE MAIN POINTS

@marketingwithwilliam 2 ай бұрын

Thanks for the breakdown 👍

@OyiSun 21 күн бұрын

I really REALLY appreciate this summary 🙏🏿🙏🏿🙏🏿

@jillymonson 2 ай бұрын

When I started seeing direct ads from some of the "big names" in course creation, it was clear that wave was over. AND after taking courses in the past and finding most are b.s. or a regurgitation of b.s., I was over it. I feel like so many people don't know what to teach, so they take a course and then start selling a course on the same topic. sigh.

@dadbod591 2 ай бұрын

this is so real. people read a book or take a course and then sell a watered down course on that course or book.

@brandonb8807 2 ай бұрын

Thanks so much Pat! I've been trying to figure out how to get started with the experiences I've had in my life (I'm 45, lol) and I couldn't see a way to package and monetize what I know that hasn't been already put online. But you've given me a knew way to look at it. Now I'm reinvigorated to take another look at all of this!

@karimh9785 2 ай бұрын

Don’t invent the wheel, rake sometjing ghat aleeady exist and improve it

@isairodriguez2241 2 ай бұрын

This is 100% accurate! I've noticed this also. Trying to sell just Info is not cutting it anymore. I've been thinking of different ways to pivot and this is great info. Thanks Pat!

@EcomCarl 2 ай бұрын

Absolutely agree! 💡 Shifting focus from just providing information to offering implementation solutions adds tangible value to your audience's lives, making your business indispensable in today's overloaded world of information.

@23movements 2 ай бұрын

I so dislike when people say "that won't work" "that's not gonna happen", when so many people are clearly still doing it. Why not just present your POV without pushing absolute statements?

@BobbyRayBurns 2 ай бұрын

So... we're simply back to trading "time for dollars" - working. LOL

@patflynn 2 ай бұрын

Not exactly, but we're clearly moving away from automated income from information only. Creating a software to solve a solution, for example, is far from time for dollars.

@thecontentproducer 2 ай бұрын

Basically, but SaaS is the new vending machine.

@annaraphaeladrumond4673 2 ай бұрын

I thought the same thing... Not interested

@CoconutPete 2 ай бұрын

lol and that means you work for less than McDonald's wages due to heavy outsourcing and a horrible economy

@CoconutPete 2 ай бұрын

@@thecontentproducerthe saas grift has been going for years

@theJustinRhodesShow 2 ай бұрын

Our membership has declined since 2020. It’s good to hear it’s not us but a macro change we can’t really control.

@patflynn 2 ай бұрын

We can't control the macro but what opportunity does this create for us? It allows us to get ahead, pivot and be proactive to find new ways to offer support, and it can force us to innovate.

@iamrebeccaanne 2 ай бұрын

I’ve been selling online courses since 2020 and have definitely seen exactly what you’re talking about however we also provide mentorship and community which is why we are still in the game 🎉

@patflynn 2 ай бұрын

Awesome! How exactly do you and your team insert mentorship into your program?

@garye729 2 ай бұрын

@@patflynn following

@garye729 2 ай бұрын

Hello @iamrebeccaanne , can you please share how you incorporate mentorship/community?

@cipriandobrea7369 6 күн бұрын

Mentorship is basically the same as coaching.

@itsirenechan 2 ай бұрын

In the start of 2023, I intended to publish a course and sell it. I've been freelancing for almost two years by then. But for some reason, I could never record the videos for my courses. Later that year, I made a change. I started hiring people to get some of the work done. When I started doing that, the growth was almost immediate. I was able to grow my team, revenue, and this year, I officially started my own company helping early-stage startup founders 10x their marketing results with half the budget using freelancers in the Philippines and leveraging AI workflows. And for me, selling execution is a lot more fun. This video confirmed my decision! So happy that I followed my gut. Glad that there are videos like this that are looking at the hard facts and pivoting.

@bunnystrasse 2 ай бұрын

What AI workflows did you use?

@Ihateteenagerstheyrecringe Ай бұрын

That's exactly what Im trying to do as well. Selling value by saving businesses time and let them focus on growing. Are you a apart of any groups? Maybe we can connect since we're doing the same thing. I already have funding and domain bought btw, and a first' sandbox' client

@debasmitabasu_456 2 ай бұрын

The speaker, Pat Flynn, suggests three ways that creators can sell implementation instead of information: Do it for them: This means providing a service where you do the work for the customer. For example, if you teach people how to build websites, you could offer a service where you build websites for them. Do it with them: This means coaching or consulting with customers to help them achieve their goals. For example, if you teach people how to lose weight, you could offer coaching services to help them create a weight loss plan and stick to it. Do it with others: This means creating a community or cohort where people can learn from each other and hold each other accountable. For example, if you teach people how to start a business, you could create a community forum where people can ask questions and share tips. Flynn believes that these methods are more effective than selling information because they provide more value to the customer. Customers are more likely to succeed if they have someone to help them implement what they learn.

@sharimubarak 2 ай бұрын

Thank you, this was super helpful to read through while listening to the video. I appreciate you.

@JoyfulMaverick 2 ай бұрын

Thank you.

@StephenBeale 2 ай бұрын

ChatGPT summary of transcript?

@YT-Strategist-Unscripted 2 ай бұрын

Do you mind sharing how you got this summary - was it from a AI tool? :)

@user-es3dz9vn5i 2 ай бұрын

@@YT-Strategist-Unscripted am curious too...

@richardpryn 2 ай бұрын

Love this Pat - I've been following you for almost 10 years now and I have so much respect for you and what you do. Really appreciate this advice 🤘🏼

@VincentPolisi 2 ай бұрын

You nailed it! I've been doing this since 2009 via a JVP (bona fide joint venture partner with executed agreements) program/platform and it's something literally no other person/provider/company in the space does (and I've done it across multiple industries). Excellent job, Pat. Zero filler. All pure gold. 💪

@Kozette88 2 ай бұрын

Thanks for telling us, Pat. 🙏🏽

@DaveSoltura 2 ай бұрын

Pat, I needed to hear this from you. You're one of the first digital entrepreneurs I've followed who's has massive success with info marketing/courses. I've been meaning to do courses again and again, but the landscape really has changed. Perhaps at best, I'd consider doing micro offers between $9-27 for larger audiencese, but community power is the way to go. You've also reinvigorated my perspective on service--even passive income goes dry. Thank you for the wisdom!

@realMartinHamilton 2 ай бұрын

Great to hear someone confront the truth about selling information. Gaining attention is key. Pitch yourself as a KPI: key person of influence. If they know you, like and trust you they are likely to choose you.

@drmonthie 2 ай бұрын

Retention in MOOCs and online courses has been studied for a while. There are many reasons people don't complete them. Anyone trying to create and sell online courses should have experience and/or training in adult education principles. The industry is shifting because people are sick of trying to learn something from someone who might not know how to teach. I highly suggest the book, "The Adult Learner" by Malcolm Knowles for anyone wanting to develop a successful online course / education-based business.

@English.Fluency 2 ай бұрын

Thank you Pat, I just stumbled on your video, and you answered a very pressing question I had. Again, thank you! I happily subscribed to your channel

@Hackpreneur 2 ай бұрын

very genuine video, love the authenticity. thank you!

@cheryljackson2753 24 күн бұрын

As an educator, we often hear students say, "Why am I learning this? I'll never use it." Stop selling information and sell implementation. Makes sense to this educator.

@Chickasawndngirl 2 ай бұрын

Thanks Pat! Love the All Access Pass! The community, Accelerators and courses have helped me more than I can say! ❤

@patflynn 2 ай бұрын

I appreciate you saying that - thank you!

@Cinemafusion889 16 күн бұрын

No doubts the best 12 minutes i have spent today... Validates the little steps and actions that filled my day. Love from Nigeria

@sherylm.franks4536 Ай бұрын

I am so thankful I saw this video before I wasted time creating online courses. This gave me the clarity I have been seeking! Thank you!

@EllyKlein 2 ай бұрын

Pat, I couldn't agree more and I've been trying to sell implementation over information for ages now. The trouble is people don't think they need help with implementation. They think if they just keep consuming all the free information, they'll eventually implement it and get the results they want. How do you convince someone that they'll probably still be stuck in the same place years from now if they don't get help with implementation?

@IleaneSmith 2 ай бұрын

Thanks Pat! This is great advice for anyone looking for a way to pivot.

@thisisalejo 2 ай бұрын

I like whatever it is you are using to write on your slide you’re displaying!

@patflynn 2 ай бұрын

Thank you! Experimental, and we're liking it so far on this end as well!

@lululemonbar9110 2 ай бұрын

Makes sense. Thanks

@yashaofsauga 2 ай бұрын

i can honestly say that a had a flat tire on the road and the small information pamphlet that came with the vehicle on how to change the tire was invaluable and empowered me to do answer the call the life had required of me in that moment. maybe the information you are providing isn't as valuable as it once was and the market is letting you know, either way i've subscribed

@christophhehemann 2 ай бұрын

Hi Pat, you showed a graph of "change in revenue" to support your argument that selling online courses was no longer working. However, the graph went down to +0.6% change in revenue, meaning that your revenue was still growing. So essentially you were still making more or less the same amount of revenue as you were during the pandemic. I would interpret that to mean that online courses are still a very attractive revenue model. BR, Christoph

@franchise.licensing.institute 2 ай бұрын

I found this quite helpful and eye opening. "Stop selling information start selling implementation!"

@PresencePioneer 2 ай бұрын

Thank you for the INFORMATION in this video, Pat. Very helpful.

@MaruHieta 2 ай бұрын

Valuable info! This confirms my hunch. Convert the Convenience.

@MishanZia 2 ай бұрын

Hi Pat! This video was so helpful - thank you! I completely agree - this message is invaluable for me as I'm creating my health coaching program. Just curious, I love the way you did the rectangular talk bubble as you shared your screen - can you share what app or software you used for that?

@ClearCallMinistries 2 ай бұрын

Thanks, Pat! Great stuff! Very helpful. Have a blessed day!

@MultipleCareers 2 ай бұрын

I agree that selling useful services will do very well. The problem is that to sell services it requires the providers time, 1:1 in proportion to the service rendered, as opposed to selling knowledge (or other digital products) which can be done once and sold multiple times. I think that is what a majority of people are trying to do by starting a youtube channel or selling courses/ebooks. Still, it was a great video and provided some food for thought! Just making any content doesn't work anymore, it has to be information that is not out there yet and that solves a specific problem.

@bobninda 2 ай бұрын

Very valuable info - thank you!

@viktorfromsales 2 ай бұрын

Loving the insights you backed the examples up with👏🏻

@AlbeiroOchoaGutierrez 2 ай бұрын

I have been selling tutoring services since before the pandemic. Clearly, it is complex to scale, yet it commands a higher price and has a higher completion rate.

@ChristopherShawnShaw 2 ай бұрын

You be da man, Pat! Father God bless & keep you & your loved ones always!!!

@CarlosRosario 2 ай бұрын

Much needed and thank you.

@AndresArosemena 2 ай бұрын

I didn't know you had a KZfaq channel! Great video, I'm going to check your other ones (Nice hoverboard back there by the way)

@MarnieHowson Ай бұрын

Thanks Pat! I agree and now feel more confident then ever to move forward with my business 😃For me its 2 and 3, I didn't want to start a course which is very time consuming only to hear crickets, love your videos, your the best!

@rise_up_media 2 ай бұрын

Really insightful takes! Appreciate it, Pat!

@ProfePlaysMinecraft 2 ай бұрын

Extremely timely!!!! Totally needed to hear this as I’m working on creating courses…. Which apparently might be obsolete.

@patflynn 2 ай бұрын

Nah, not exactly. Think about how you can be sure your students can implement - or what you can do to ensure they get results. Info alone is a tough thing right now unless it’s truly unique and can’t be found anywhere else.

@KendallMatthews 2 ай бұрын

Thanks for sharing. It's time to partner with implementation teams.

@MarshMakesComics Ай бұрын

I’m all in for this man! Let’s do it!

@kurtyaz 2 ай бұрын

Great perspective, thanks for Pat!

@Itravelbackintime Ай бұрын

It comes down to the target quality of your email list as not all email list quality are created equally regardless of quantity. Ultimately, it's the relationship with your list and how you brand yourself. What value do they use from what you have and the reputation generated from it.

@MadalynSklar 2 ай бұрын

Pat, your videos are always inspiring. I discovered you when you first started 15 years. Thank you for being you. 😀

@patflynn 2 ай бұрын

Such a long time ago Madalyn! Thank you for being there along the journey, I remember seeing your name often!

@seabeedeedaily 2 ай бұрын

Great advice. You have me marketing ideas too even tho I'm not in the course business

@aliabdaal 2 ай бұрын

great video :)

@PeterSu 2 ай бұрын

Hi Pat - super helpful video and as someone that has been in SPI and taken the community building course this is a very helpful reminder. Question, any suggestions on how we can make CBCs more passive or less manual? Especially if giving custom feedback to students on docs or a mock interview are part of the current live curriculum?

@wonderboy855 2 ай бұрын

It's same concept coaching also is information and the thing is about course completion percentage it's same since long time the issue with online course is very long so many chapters if the course is short and consize it will be better

@Catina28 2 ай бұрын

As someone who buys a lot of course.. Just because, I've also been thinking about this. I don't complete and sometimes I wish I could just get someone to just do it for me. Initially I thought I was using it as an excuse not to start but it was a legit concern. I agree that implementation is the way to go. Now I just need to figure this out for my relationship knowledge set and experience.

@travisminneapolis 2 ай бұрын

So many courses sell the transformation and fail to share HOW to actually step by step get there. They up sell the course gap, that they sold you on buying the first one. If you dont buy the next level, your failure is because you didn't buy the upsell. If you call them out in their "community", they ban you (and dont refund you since its past the small refund window)

@telluwide5553 2 ай бұрын

Back in the day, rock stars first made their money mostly from live events, and records used to be a way of promoting themselves. By the 1970s, it was the other way around. Bands toured to promote their latest albums. By the time Napster came around and people could get music for free, the music industry was up in arms... When the music industry realized it was basically a losing battle, they went back to making most of their money through live events again. Only this time, they charge much higher ticket prices and make tons selling merchandise at concerts. Seems like a similar business model.

@TheFeed365 2 ай бұрын

Wow! Really good info! 😊

@matteotrovato_ 2 ай бұрын

Hey Pat, just curious..which app do you use to annotate full screen on the ipad?

@patflynn 2 ай бұрын

Procreate 💪

@theofficialgwiz 2 ай бұрын

This is valuable for me just starting on my entrepreneurial journey. I’ve been leaning more towards building communities and interactive courses to help people get through to the results they wish they had. Thanks for sharing! How do you do your presentations where you’re in the phone and you have the info on the left?

@realexpatslivinginitaly 2 ай бұрын

Try with Keynote or Canva

@ericfromshuckabuck 2 ай бұрын

What are you using to draw on? That just an ipad or something specific for these videos??

@patflynn 2 ай бұрын

Yep, just an iPad 🤙

@ericfromshuckabuck 2 ай бұрын

@@patflynn thanks. great video!

@leiahmae 2 ай бұрын

Golden info. Thank you

@Raspil 2 ай бұрын

Pat you are awesome

@dr.guyshkolnik_composer 2 ай бұрын

Great video, Thank you!

@UDoIt2 2 ай бұрын

Thank you Pat! - John

@andredei8492 2 ай бұрын

What’s the software you use for your communities @pat ?

@DagAreHalland 2 ай бұрын

Can anyone link the one one one process/system he talks about? I couldn't fint it 😐

@ContentScientist 2 ай бұрын

Mr. Pat Flynn, this is DEFINITELY the most important VIDEO to watch in 2024. Many people will SCOFF or PLAY DEFENSE on what was REVEALED here, but TRUST ME, I heard you LOUD AND CLEAR. Thank you for pulling back the CURTAIN, revealing what is necessary to SUCCEED, and then providing the Algorithms and Strategies for Successful TRANSFORMATION. You got DOWN with this Video - You Hear Me - You GOT DOWN....

@sethwilliams43 2 ай бұрын

Great video. I needed to see this!

@Nocare89 2 ай бұрын

I learned programming, 2d art tools, 3d art tools, video editing, etc all online for free and like in dial-up days. I honestly never understood why these 'courses' worked for people at all over the following 20 years. Same useless junk as selling pdf's most of the time. Anyway I support this message

@miguelsalvado Ай бұрын

This is very interesting. Thank you for the value.

@hatebreeder999 2 ай бұрын

Great insights. I am selling online course but majority of my revenue comes from what this guy mentioned here.

@MortgageMarketingRadio 2 ай бұрын

What tools are you using for the digital screen/teaching in this video? iPad? Streamdeck?

@patflynn 2 ай бұрын

iPad writing on slides I imported into Procreate

@CraftyRecycler Ай бұрын

Thanks Pat. Makes sense

@TheDigitalGrowthHacksClub 2 ай бұрын

Good stuff Pat

@LIPA-NY Ай бұрын

Emphasizing quick, impactful delivery and authentic interaction can revolutionize product success in consumer technology, guiding strategic development and improving user retention.

@pokebronxakaunclerico 19 күн бұрын

always great info pat thumbs up we do enjoy all you do

@NathanJamesLarsen 2 ай бұрын

I think this is definitely accurate - I am seeing as my competitors in the music space are trying to sell courses and not having much success - but we are still doing pretty good. I think a big reason is because we leverage a community element with weekly calls and focus quite a bit on that implementation piece - but I think we can also do better and find more ways to improve. Also, Pat - met you in the hallway at the Think Media conference in Vegas I think 2 years ago and was awesome being able to chat and meet you. Thanks for all you do.

@Brian-Downard 2 ай бұрын

Affirmation I needed. We’re on track 🎉

@kathryncainmadsen5850 2 ай бұрын

Thank you for the realism!

@craiginzana 2 ай бұрын

I work at an automation company for a specific segment (event promoters) we give away a lot of information that used to be gated or paid and make money when we give people their time back via automations. I think this could be more hands-on via Zapier and other tools, like automation agencies. Doesn’t have to be fully fledged software like us.

@patflynn 2 ай бұрын

Love this 💪

@yetijoeyetijoe 2 ай бұрын

I am building something similar myself but for another segment. I first thought about selling an automation template for people to use. The challenge is that the person/company will have to then pay for the individual services that my template will automate. As of this week, I am leaning towards just providing the automation for them. Working on how to build the front end for this service and pricing.

@brownreport 2 ай бұрын

So True. the game is changing or has changes. way to get in front of it.

@dameanvil 21 күн бұрын

00:00 🚫 Selling information doesn't work anymore. 00:53 📉 People aren't buying online courses like they used to. 01:20 ⏳ Abysmal completion rates for online courses (5-15% industrywide). 02:19 💡 Why information no longer holds value: oversaturation. 03:01 🛠 Start selling implementation instead of information. 03:38 🔄 Three effective ways to implement: do it for them, do it with them, do it with others. 07:28 🌐 Community-based learning is more effective than standalone courses. 09:28 🛒 Convert convenience, not just information. 10:36 🎯 Differentiate your offer from free information available online. 11:22 🏆 Proof is priceless: use case studies and real-life results to support your claims.

@arron-oz9vb 2 ай бұрын

I agree 100% with Pat, I've pivoted and went differently about selling online by following people like Elon Musk and Grant Cardone I focus on UIUX , Saas, and went back to Real Estate and a Solid Network Marketing company and mixed it all into a Social Community! Lets Go!

@telluwide5553 2 ай бұрын

You know with all the hoopla around AI, loneliness and isolation issues, people are yearning for human to human contact and connection. Human to human contact and connection will be at a premium. This is the future ....

@patflynn 2 ай бұрын

100% - well said

@vanessa_simmons 2 ай бұрын

But the CRAZY part is that this "premium experience" is already being sold! Retreats for example have become so popular since the pandemic.

@telluwide5553 2 ай бұрын

@vanessa_simmons That's like saying, Well, Apple already built the personal computer and iPhone, so you can tell Samsung, Dell, etc. There's no more need for smartphones or PCs....

@kathryncainmadsen5850 2 ай бұрын

So I'm hearing short practical courses where you walk people through it. I know that's what I look for these days

@create-true-wealth Ай бұрын

Awesome video Pat- this thing still work? It sounds so time consuming and cost effective!

@BethBarany 19 күн бұрын

wow! 😉so new! i’ve only been doing all of these things for 18 years!

@The-Wizard-Of-Aus Ай бұрын

Pivot and pivot again keep tacking into the resistance close to the obstruction and slingshot off the opportunity.

@Mark-gd5yz 2 ай бұрын

Is there an information implementation industry? Not only personal service with super-rich people, altho the accelerator idea is semi-okay, can be done, there are many other ways, including those people doing it themselves with particular tools|methods.