Your voice is like ASMR...deep and comforting like reading a book under the covers during a dark, rainy night.

It's the sign of an artist to be able to respect and admire another's work even if it's not your style.

I am a huge fan of this fragrance, it causes nose-blindness immediately if you smell it up close, but in reality, it projects for the whole day and fills up the entire building you are in

You convey how you see fragrances so well, its wonderful to have that insight made so accessible, love your work.

Your purple background has become even better. Smart digital overlay! And thanks for another great and straight to the point review.

This is my SOTD and my first wear....love it thus far! Love your reviews and always praying for your best!!

I always find your videos informative and soothing. Merry Christmas!

Master at work. Well-done as always Aaron. Your honestly is always so refreshing.

I’m glad you finally got to this one!! It’s my favorite scent for now.

My wife's signature fragrance! I picked up a bottle and it just didn't work on my skin. I asked my wife to give it a wear and is now on her 3rd bottle! The projection and longevity on my wife is absolutely enormous. She's gotten more complements wearing this than another other fragrance she wears. My biggest complaint is the price.....it's absurd. Other than that, I find my wife irresistible when she wears it and she loves the fragrance as well! Win/Win!!! Cheers!

What a beautiful review as always lots love from Chicago

WOOOOOOOO!! Hoppy and Healthy holidays!! Wishing everyone the BEST!!

I kinda panicked when I saw you review this because it’s a love for me and you are my fav reviewer , yes your opinion matters

awesome. appreciation and deep insight even though it may not be a favorite. informative and thought provoking. respect Aaron.

Thanks for your video and I wish you a happy new year!

I’m so happy you are honest. That it’s overpriced that on some it’s going to be great on others not so much. Versus all the other reviews that are saying compliment getter, beast mode.. get it! The truth is it’s a stunning iconic fragrance for SOME and there are others that it will not work for. I know that goes with any fragrance but this one seems to be one that people refuse to mention anything negative about it. I have it and love it but it was WORK.. like 6 months of trying to figure out how to wear it so I don’t have anosmia while wearing. One spray on the back and one behind the knees did it.

This works incredibly on me and I adore this fragrance, but alas, the price... I just can't. No doubt Aaron, that you will create that masterpiece!

One of my favourite fragrances (EDP). Thank you Aaron.

As you say it's a polar opposite on me too... This fizzes off my skin, it projects and projects. Also agree with the jammy sweetness that transforms the original to a smoother sexier scent. Great, honest review again. 👌👍,

Love your genuineness 💜💜💜

Another Exquisite review well done 👏👍 I can't get enough of your break down reviews of other Colognes. Keep it up 😃 I can't wait to see you review Parfums de marly Byerley.

One I been waiting for this a gift 🎁 from you to me good looking out Bro Happy Holidays

Great work and delivery. Spot on my friend!

I just purchased a minuscule discovery set from Nordstrom from this brand.. I’m excited .. I’ve been on a fragrance binge . Done for the year of 2022. But I’ll smell fabulous 💕

Dude your one of my fav frag reviewers..I always think you popped 3 E pills before you record..so relaxing...

I bought this as a 25 yo man. I sprayed twice on the neck and go to a store. There was a woman Glaring her eye at me, completely feel empty just like seeing a ghost. idk if it’s that good or it is too strong for anybody. For me, This is truly a masterpiece by MFK, lot of clones but not as good as the original. Nice review btw Aaron :)

Great review, Aaron! I think it’s very unfortunate that so many people go nose blind to BR. I’m so glad that I get to enjoy the beauty and strength of this fragrance. I have absolutely no problem at all smelling the edp and extrait for over 12 hours. The extrait is sooooo monstrous on me that it’s INSANE! One day, I inadvertently sprayed my work vest with BR540extrait. The next day, I wore a different fragrance as my SOTD, but I could still smell BRx as much as I could my SOTD…if not more….for the entire work shift. 32+ hours of longevity is no exaggeration. This stuff is simply NUCLEAR on me!!! Holla.

I’m new to your channel and I love your videos! I’m magnetized by your descriptions🤩 The Extrait de Parfums version doesn’t work for me either. As you said it disappears right after applying😩 I so much love it and I’ve tried to layer it with the edp and it works but such a guilty pleasure considering the price! Sending you lots of love from Germany❤️❤️❤️

Its mad that some people can't smell it at all, its an absolute beast on me. I can smell it for the whole day and night, my sofa clothes and bed end up smelling like it

Great review, just got my bottle. Love it

My wife ADORES BR540! Just wanted you to know that the new Onyx Extreme and Christmas Fake are KILLER!! Thank you so much for creating them. Gorgeous fragrances!

happy holidays Aaron. have a happy and successful new year .

This is the best review of BR540 on YT 👌👌👌 I would like to hear your opinion on Ganymede from Marc Antoine Barrois. Or even better a full review. Stay safe.

On my skin this one is enormous and the projection too! I bought this brand new from a private seller for 150 euro included shipping! So happy!

great video aaron, as soon as i see you video updates on instagram i'm practically waiting for your video to watch ASAP, merry xmas and happy new year!

My first time watching Mr. Hughes review a scent, and I must say it was a vaguely hypnotic experience - like he was simultaneously speaking to the audience on a higher level. Honestly, what I imagine it would have been like to listen to Mozart review another composer’s piece. But it could have also been the soothing tone and fluid hand gestures that charmed me. :)🦄🐍 Amazing insight and detail. Thank you.

This works for me pretty well Awesome sillage and longevity is insane No doubts the scent is pleasant

Another fantastic, honest review Aaron. This is THE BEST review of Baccarat Rouge 540 on KZfaq. You really know how to breakdown fragrances.

this is one of the first niche fragrances i bought the EDP version. Its always my go to and i have over 200 fragrances and this is my Fondest memory the first time smelling this i was like wow, this is just so weird and contrarian to what i normally like. I usually wear dark ambery style fragrances i have everything from le labos to indie houses. But BR540 is always my baby. Brings me back to the first time i smelt mastery. L'air Du desert morrocain is another that makes me feel this way.

Francis Kurkdjian also did Le male and Ultra male! I'm a fan of his work

I've just tried this at the Harrods outlet in MK and my mind has now been blown. Yes, quite brilliant and sensational.

Hilarious at 2:30 Not everyone is as transparent as myself Lovely plug for Aaron’s detailed percentages break downs of materials in his fragrances. It would be nice to have the breakdowns from all companies . Thank you ATH for letting us know of the breakdowns of your phenomenal and very generously potent fragrances, as the should be .

mine is shipping, so glad to see this. When Aaron approves of your perfume is makes it better

Damn i was surfing to your waves while you so perfectly explained all the elements what goes to your brain while smelling a pleasant smell, I think I don't need to even test it at a store I am convinced I would love it!

Great review as always can't wait for your Boadicea reviews :)

I am so grateful to hear that it sort of fades on your skin because the exact thing happens to me! It was so confusing to me, I thought maybe I was noseblind to it, but no, it consistently fades to almost nothing on me. It is just nice to know I am not the only one, because I have otherwise exclusively heard that it is "beastmode" and projects like hell. Really appreciate your reviews Aaron!

Awesome review

Excellent review as per usual! I really appreciate the way you endow your content with your expert knowledge, it adds an extra level of appreciation for perfumery to me! (This is one of my favourite scents).

Bought this two weeks ago - wore it out for the first time at dinner last weekend. Machine washed the polo shirt I was wearing the next day & I can still smell the scent on it 😂 This morning I it sprayed three sprays on my neck at 08.45, left the house, came back at 14.00. Have been watching the golf most of the day, but have ventured into a few other rooms in the house. Wife got back after 18.00, said she can smell it all over the house. It does carry alot, even if it doesn’t smell too strong to yourself. I have say though I absolutely love this fragrance, expensive yes, but my god it smells incredible.

Very Nice Aaron!!!!!

Hi Aaron, I've learnt a whole lot from your videos. You're a great teacher! Still thirsting for more knowledge on perfumery though. I would like to know what must ALL perfume compositions consist of. I've heard you mentioned several times that a perfume should have three different musks. Do all perfumes have to have woods and citruses as well? Please give me a list of the must haves of a perfume, thanks! P.S: I can't wait for your vanilla perfume to hit the market!

Another great review Aaron , sound an interesting perfume but another case of buying an expensive baccarat crystal bottle . Would be nice if it was refillable 😆

I have both the BR 540 edp and the extrait. I find the edp much sweeter and I'm probably the minority here as a man, I prefer the edp. I go nose blind right away but they both last all day. The edp gets me a ton of compliments and the extrait I have yet to get a compliment after 30 plus wears. I've gone through a full bottle and then some of the edp and I have gone through about a quarter bottle of the extrait.

I recently bought real jasmine (1ml 30€) n rose (1ml solvent also, same price), 1 drop and u really start to understand what longevity is on the skin

you have the coolest intro by the way. and the start sounds as if you were warped in through a wormhole...

I have BR 540 from Perfume World I wonder please if you could Review this since it's only £15 and you're the only perfume Reviewer I trust. Many Thanks indeed.

Loved how you explain how you think of a fragrance but can you recommend the best dupe of the Baccarat Rouge Extrait please

There’s a hard line between a prisoner of the moment, and just facing reality for what it’s become. I been in the cologne/parfum world for at least a decade now, haven’t smelled everything, but been through enough to where I know what’s best for me. I’ve had/still have my fair share of signatures, but I have never, ever, been craving more of a scent until I encountered this 540. I really could wear just this one for the rest of my life 😍. I’m strongly considering that 6 oz bottle lol. Not many scents justify these price tags, but this right here, this stuff is just it. Well done Sir Francis.

This parfum is bliss. The bouquet is effervescent...keeps you intoxicated, reveling in the oils. Its brilliant. Longevity...... Grounds me in my Divine Feminine. New West was my all time favorite. This is a tie for #1. It's like catnip for me.

I just tested this one and Grand Soir on me, both are very lovely though not for me. On my skin both seemed to be very soft and powdery, pretty smelling but not something I loved. I instead went with Portrait of A Lady and love it! Oh my God, I love the smell of it so much 😍 and it's so strong, so projecting, one or two sprays seems to be enough to last all day long. Really- ALL day long. But I did spray 4 times and that was way way too much🤣🤣🤣

I’m very new to fragrances and building up a nice collection. I got a sample of the OG BR 540, and I have to say.. I really didn’t like it. I watched so many videos of it, and I was expecting it to blow my mind, but it didn’t. It almost has a soapy vibe to it. I think I need to try it again! Great video Aaron 😁

Great review as always :) My ATH Christmas box is here. What a wonderful surprise to find not only the ordered fragrances but also a Christmas Unicorn card from you and your dogs (So so so so so soooooo cute!) plus samples of other fragrances. I tried some of them. "Raw cherry" to me is a unisex cherry fragrance done right. This is what I expected TF's "Lost cherry" to smell like (more or less). Really nice and such a wonderful alternative for men because I think there are a lot of cherry fragrances for women and almost none (good) for men. This is perfect. And I'm not a big fan of cherry fragrances. I ordered the "Patchouli noir" sample earlier and it was too strong for me at first and now (second try) I like it very much. These two are now my winter fragrances. Thank you so much, Aaron. Merry Christmas to you and your family!

Love you Aaron 💖

Classy man gives it props for being very good but also says its not for him but doesnt have to say anything bad about it💯

You have the baccarat rouge of voice my man. 👌🏽

Love your channel, Aaron! Would you ever review Chanel Allure Homme Sport Eau Extreme?

I hope if you can make a video about your top 10 fragrances you've ever smelled.

Also is it possible that you can also let me know what is the best dupe for the original Baccarat Rouge 540, since watching your videos I see that you are very honest in your description and feeling of what you are describing and I really appreciate you.😊

Hi , I'd love if you could review Rosendo Mateu's 5, I find your reviews to be spot on and I was wandering about buying this one, Thanks in advance

For many people they think the fragrance disappears after a few hours what I’ve gotten is that most people just go no blind until someone gives them a compliment

Merry Christmas Aaron!

I would really love to see you review Haramain Amber Oud Ruby. Its about 60€ for 60ml and i think its a great alternative that you can wear daily without robbing a bank.

I’ve only tested it,never got to buy a bottle of it because I believe it’s way overpriced,good quality,solid performance but still very very expensive,I buy escentric 04,on my skin I get a similar vibe,it’s not a clone or something but I get that vibe. I would love to see you review escentric molecules escentric 04

This one actually has a really nice opening but I’ve never had the chance to actually sample it because whenever I go to Neiman Marcus, they never have samples of this one, only the edp. The sales associate says that this one, the extrait, has a 40% concentration. Not entirely sure if that’s true or not.

I love your transparency with your ingredients in your fragrances. Would you ever consider disclosing how much of the formula is natural va aroma chemicals? Similarly to the way you disclose the concentration.

Best fragrance of all time in my humble opinion compliment galore every time I put this on no matter where I go people always ask what am I wearing ❤

Hello aaron I don't know how you feel about clone houses but Alexandria fragrances does a really good interpretation of this fragrance called interplay extrait

I remember buying baccarat b4 it was popular years ago. lol I eventually bought the extrait as well

I got a free 5ml sample of this (together with a 1.5ml sample of pdm oriana) when i ordered black afgano. My girlfriend loves the smell and so do i.

I have travel sprayers of this and the OG. To me, I go nose blind to the Extrait, within an hour, but can smell the OG 10-12 hours later.

I would recommend that you check out Eau Noire by Dior! it was made by Francis K, back in 2004

My nose is blind to 540 extrait but i do get compliments when i wear it.

I adore all of my many fragrances in my collection, but I never experienced something that magical, with any other fragrance I ever smelled, not at that lvl, so hard to explain and than it's such an amazing fragrance for layering, especially the EdP for me.......

hi Aaron, which of your fragrances has the oud and rose smell for men? thanks

Got a sample yesterday, couldn’t smell a thing from it! Had shower, splashed on some TF Vanillle… smelling good. This morning the wrist I sprayed this on I can now actually smell something (even though I showered) and none of the TF I put on after. How strange 😆😆

What is the bandaid or dentist office smell some people complain of?? It's a lovely perfume

Amazing again, personally I'm not so keen on the original but enjoy all your reviews. Would you ever consider working for another house?

I really like to see your thought on Kalan, it is so awkward perfume

FINALLY! Everyone is going mad over this one. The sillage is other worldly... personally i got a headache from it but i understand the appeal. Thanks for the review!

Its so sickly sweet this BARACCAT ROUGE

its simply a masterpiece

Great technical review! The nose-blindness is just crazy with this one. I wiped one spray off my neck with an exfoliating cloth a couple hours after spraying. I smelled nothing at the time. The next morning, BR540 was just wafting off that cloth and filling my entire bathroom! I had went totally anosmic wearing it. Just a trace of what I couldn't smell on my neck projected off fabric hours later. I think a lot of skin differences are actually anosmia. How do you deal with nose-blindness as a perfumer? Especially hedione is notorious for disappearing on the wearer. It's probably tough balancing out something that you can't accurately smell as a whole!

I'm one of those who hates BR540. It's too sickly sweet for me ....can't smell anything else beyond the sweetness.

Grand Soir and OSM work fabulously on my skin. I think I’m lucky with MFK and my skin chemistry. I wanted to like 540 as it’s an icon, but it’s too much for me. It’s nice and I like to smell it on others but not me.

Hey Aaron, can you review L’homme a la rose by MFK?

I have a love hate relationship with this one. I can’t smell the original version after an hour. The Extrait version last longer on me and I prefer the Extrait version better. I will always have it in my collection. This version gives me about 7 hours and I get tons of compliments on it.

Aaron, how do you think the move will impact dior and how will it impact his own house?

could you review gentle fluidity silver?

This extrait is much better, and different to other versions of 540

Aaron how would you recreate BR540?