In a digital age where healthcare meets machine learning, how do you break the mold and create an authentic, hands-on experience? Questex, a global leader in business events and digital media, took on this challenge with flair at the Digital Pharma East conference. Their client, AdTheorent Health, with a tagline of "Machine Learning for Healthcare," was eager to make a lasting impression. The result? A customized Prize Crane activation that made waves at the Philadelphia Convention Center.
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