15 Graphic Design Trends for 2024

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Күн бұрын

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Understanding graphic design trends is a great way to stay creatively inspired, culturally relevant and to assure your success as a creative professional and graphic designer. In this video, I share 15 Trends in Graphic Design for 2024 that you can use in your creative business and your work with clients. Join me in exploring these contemporary trends to inspire your design work and build your personal brand!
1. HEATMAPPING (00:48)
2. ACTIVIST (01:31)
3. ANARCHIST (02:21)
4. BOTANICA (03:50)
5. SCRAPBOOKING (04:43)
6. DIGITAL DECONSTRUCTIVIST (05:38)
7. ENVIRONMENTAL TYPOGRAPHY (06:15)
8. GEOMETRICA (07:05)
9. GOLDEN ERA (08:52)
10. KIDDIELAND (09:49)
11. BETTER RED (10:42)
12. ELASTO-TYPE (11:33)
13. FLAIRED FONTS (12:15)
14. VINTAGE AMERICANA (13:00)
15. AI ASSIMILATION (13:49)
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#trends #designtrends #graphicdesign #branding #marketing
I was in the fashion industry for 15 years and travelled the globe shopping for trend 3x a year, Tokyo, London, Milan, Berlin etc. Trend hunting was my job. I’ve worked with major trend houses like WGSN, Stylus, JWT, Pantone. The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised - new perspectives are added - they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism - 100 years old - never really goes away). Some trends take a few years to grab hold and become recognizable as popular. Some people, who may see and recognize trends early - may be mentally registering them way before other people so they may seem older to them - but not others. To many folks who have no formal training in art/design history they are totally new. I can never assume the knowledge base of my audience. I hope you are inspired.
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Philip VanDusen is a branding consultant and the owner of Verhaal LLC, a brand strategy and design agency based in New Jersey. Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. He provides design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on building successful brands for themselves and the clients and customers they serve.

Пікірлер: 234

@edjwise 8 ай бұрын

This is the only design video I watch all year, and I watch it every year.

@edjwise 8 ай бұрын

@@mariusskrupskis2042Im not a creative!

@shoppixie444 8 ай бұрын

love his videos!!

@khellstr 8 ай бұрын

Same :) If I don't count some Illustrator/InDesign tutorials that I need to watch sometimes.

@PhilipVanDusen 8 ай бұрын

Thanks so much! I’m honored and hope you came away inspired.

@jenniferlambert3886 7 ай бұрын

I know right? It can easily become overwhelming with all of the videos available on YT.

@roccostd 7 ай бұрын

0:59 heatmapping 1:39 activist 2:21 anarchist Maximalism 2.0 3:51 Botanica 4:48 scrapbook 5:38 digital deconstructivist 6:18 environmental typography 7:05 geometrica 8:55 golden era 9:56 kiddieland 10:53 better red 11:30 elasto type 12:28 flaired fonts 13:07 vintage americana 13:51 AI assimilation

@PhilipVanDusen 7 ай бұрын

Thanks! But time stamps were already listed in the video description

@roccostd 7 ай бұрын

@@PhilipVanDusenwhahaha i don't know😂

@imagicarolina 7 ай бұрын

Thank you.

@thebrettofnwa 5 ай бұрын

@@PhilipVanDusenThis just helped me realize I almost always go to the comment section before reading the video description for some reason.

@charlieweirauchiii5532 7 ай бұрын

Always look forward to your end of the year design trend for the upcoming year. Thank you Philip for inspiring and sharing your creativity with us. Your videos are terrific!

@PhilipVanDusen 7 ай бұрын

Thanks Charlie!

@tillustrator 8 ай бұрын

Your trend videos are always a pleasure for my young designer eyes - thank you so much, Philip!!

@PhilipVanDusen 8 ай бұрын

Thanks T!

@raduconst 8 ай бұрын

Thank you for the inspiration, Philip. A pleasure to watch, as always.

@PhilipVanDusen 8 ай бұрын

So nice of you!

@Miltersen 7 ай бұрын

Love this series. Every year I get so inspired and excited by it. Thank you Philip.

@PhilipVanDusen 7 ай бұрын

Great to hear! Thanks for coming back year after year!

@iahorvath 8 ай бұрын

Cool, fun trends. Always glad to see your vlogs! Thanks for sharing Philip!

@PhilipVanDusen 8 ай бұрын

You’re very welcome! Thanks for watching again!

@tokyorecordstyle 7 ай бұрын

Dug this video. Tons of cool design insights and appreciate how you articulated them all so clearly. Gonna take some queues here!

@aaronedgeart 8 ай бұрын

Wondrous... nice to have titles and explanations for some of the great stuff I've been seeing floating 'round me as of late.

@PhilipVanDusen 8 ай бұрын

Glad you enjoyed it Aaron.

@danilodeluxo 6 ай бұрын

Hey amigo, I really love this TREND content. Really superb and eloquently expressed! Been checking for your yearly GRAPHIC DESIGN TRENDS for many years now. Expert envisioning. THanks Philip!!

@sub-jec-tiv 7 ай бұрын

In other words, we’re back to the graphic design trends of 1995 😉

@PhilipVanDusen 7 ай бұрын

LOL> The one thing I’ve learned is that trends are never limited to specific periods of time and are very fluid in how they appear. Trends are revisited, altered, revised - new perspectives are added - they disappear and then they come back over and over (particularly in the fashion industry) (Russian Constructivism - 100 years old - never really goes away).

@thewebstylist 8 ай бұрын

Luv your Trend Vids for years!

@PhilipVanDusen 8 ай бұрын

Thanks for coming back every year!😻

@eliucrespo6442 8 ай бұрын

Thanks for the video! Your trends are spot on, hard not to mention Activism and Ai.

@PhilipVanDusen 8 ай бұрын

I agree…the whole presentation should be variations of AI application.

@ognigrazia9271 7 ай бұрын

Great video! Super helpful for me as an aspiring graphic designer

@paullenoue8173 7 ай бұрын

One trend I've noticed is graphic designers using AI Art (Midjourney, DALL-E, etc.) to get ideas. They throw concepts at the AI then look over results until they think "Yeah, I can make that one so much better!"

@PhilipVanDusen 7 ай бұрын

Interesting

@Zion-Summers 5 ай бұрын

ALWAYS GREAT INFORMATIVE INFO.. thank you Philip

@harryreafor 8 ай бұрын

Finally, the trend video of the year

@PhilipVanDusen 8 ай бұрын

I do my best….and I never look at other peoples trend videos because I don’t want to be influenced!

@CatalinGulan 8 ай бұрын

As every almost end of the year, the best presentation of the Graphic Design Trends for the coming year, only here on your channel Philip. Big big thank you for all you do and your entire work for the community.❤

@PhilipVanDusen 8 ай бұрын

Thanks Catalin! I appreciate your coming back every year. It’s a labor of love.

@CatalinGulan 8 ай бұрын

@@PhilipVanDusen for sure it is Philip! We can all notice that!❤

@BrianKlassen-tg6nd 5 ай бұрын

Really appreciate these videos and like how you identify where they can be used. Our shop takes not only those into account but also (I'm sure you would agree) the personality/brand of the client.

@themysteriousunknownrevealed 7 ай бұрын

I absolutely love these videos, you make them fun and informative. AND THE MUSTACHE IS BACK!

@PhilipVanDusen 7 ай бұрын

The mustache is trend-right for 2024. I should have mentioned that.😉

@themysteriousunknownrevealed 7 ай бұрын

OMG yeeesssssss

@chipcurry 7 ай бұрын

Thanks for the tour! Good stuff.

@PhilipVanDusen 7 ай бұрын

Thanks Chip - I'm glad you enjoyed it this year.

@naomidesigner 7 ай бұрын

Thank you for your video. It is not the first year I watch your compilation about trends, always very informative.

@PhilipVanDusen 7 ай бұрын

So nice of you

@grandson62 7 ай бұрын

I was expecting this post for a bit. Thank you. You always be a trend.

@PhilipVanDusen 7 ай бұрын

And always will be, if I can help it! LOL..!

@georgemcduncan5391 7 ай бұрын

This was very refreshing. Nice to see explanation without an underlying agenda. I'm not a trend setter nor a trend follower. But this helps to make heads or tails of what to expect to see and what it really means when you see it. I'm just my own personal tailor. Thank you for this video. Sometimes algorithms do good. :)

@PhilipVanDusen 7 ай бұрын

Yay! Thank you!

@Jezz_Mcfly 8 ай бұрын

Love these 'Trend' videos 😍✊ Very inspiring.

@PhilipVanDusen 7 ай бұрын

Glad you like them!

@jenjen2744 8 ай бұрын

This was fantastic! Thank you 😊

@PhilipVanDusen 8 ай бұрын

Thanks JenJen😎

@sustainabilityaxis 7 ай бұрын

A very comprehensive overview. Keep up your good work

@PhilipVanDusen 7 ай бұрын

Thanks so much!

@juliaverden-hillebrand 7 ай бұрын

Wonderful information and presentation. Thank you!

@thomasbartley9486 7 ай бұрын

Amazing trend video! As an environmental graphic designer working for interior design company I always keep an eye on videos like these for the trends ahead and see where can be used... now: Environmental typography mentioned, nice and true.. We're using enlarged lettering in way finding where we can. I used #5 retro Scrapbooking in my college days for a class project fringe festival posters and its back again.

@ARTIST_NOONE 7 ай бұрын

01. Heatmapping - 0:45 02. activist - 1:28 03. anarchist - 2:15 04. botanica - 3:46 05. scrapbooking - 4:35 06. digitial deconstructivist - 5:28 07. environmental typography - 6:11 08. geometrica - 7:05 09. golden era - 8:55 10. kiddieland - 9:45 11. better red - 10:40 12. elaste type - 11:28 13. flaired fonts - 12:12 14. vintage americana - 12:55 15. Ai assimilation 13:50

@PhilipVanDusen 7 ай бұрын

Thanks a lot for doing this, although the titles and time stamps were already listed in the video description.

@numberonedad 7 ай бұрын

@@PhilipVanDusen where do these trends come from? just your personal perceptions?

@PhilipVanDusen 7 ай бұрын

@@numberonedad My personal observation, input from colleagues in the industry both agency-side and in-house, trend research agencies I am in contact with, among other things.

@MoreCreativeGFX 8 ай бұрын

This was Amazing! Thank you

@PhilipVanDusen 7 ай бұрын

Thanks so much!

@tonibullo 7 ай бұрын

Happy new year Phil!! From Italy

@RNC-PHOTOGRAPHY1 5 ай бұрын

Thank you !!

@dimon.digital 6 ай бұрын

What a great review! Thank you a lot, Philip! 👍

@Idathefiddler 7 ай бұрын

Great! Thank you!

@PhilipVanDusen 7 ай бұрын

Thanks for watching! Glad you enjoyed it.

@brendangoodenough173 8 ай бұрын

Hi Phil’ good to see you back mate, I trust you’re doing well. Always a good spot…

@PhilipVanDusen 7 ай бұрын

Hey Brendan...so good to see you here again, too!

@RobynCoburn 8 ай бұрын

The usual fascinating trend video. I feel like some of them are similar - maximalism is definitely back.

@PhilipVanDusen 8 ай бұрын

So true!

@millie_s_ 7 ай бұрын

Thanks! It's an amazing list

@PhilipVanDusen 7 ай бұрын

Glad you like it!

@tataoversky 7 ай бұрын

Thanks a lot!

@sunbeamjb 7 ай бұрын

Great video - even better stache!!

@PhilipVanDusen 7 ай бұрын

Glad you think so 😎

@journeyofaconfusedartist 7 ай бұрын

GREAT direction

@ChristyCouture 8 ай бұрын

Great Content, Keep up the good work

@PhilipVanDusen 8 ай бұрын

Thanks, will do! A yearly labor of love.

@michaelbaier2775 7 ай бұрын

As always, you have unimagined abilities to evaluate trends and that scares me a little. Thank you very much for your vision

@PhilipVanDusen 7 ай бұрын

I appreciate that! I've had 30 years of professional trend hunting experience (creds in video description) - so I'm glad it shows.

@user-ok9ud1ng1n 6 ай бұрын

Great , keep it up

@imagicarolina 6 ай бұрын

Love it

@homechoicehk 8 ай бұрын

😮 never hear it before

@PhilipVanDusen 7 ай бұрын

Hope it was inspiring.

@joshhicks2444 7 ай бұрын

Anarchist Maximalism looks amazing 🤩

@cucaicuame 8 ай бұрын

thank you

@PhilipVanDusen 7 ай бұрын

❣

@auntclaudia 7 ай бұрын

Thank you. Great video. Verhaal brand design 😁 Greetings from the Netherlands 🙋‍♀️

@PhilipVanDusen 7 ай бұрын

Thank you! Cheers!

@julious3603 7 ай бұрын

Great video!!!!!!

@PhilipVanDusen 7 ай бұрын

Glad you enjoyed it

@waiollie2249 5 ай бұрын

Thx. Very informative.

@PhilipVanDusen 5 ай бұрын

Thanks @waiollie2249!

@natashachow3108 7 ай бұрын

Thank you

@PhilipVanDusen 7 ай бұрын

You're welcome!

@1FotoJadamo 7 ай бұрын

There were at least 5 trends that I've already experimented with 10 years ago, one of which was my signature look in 2012 during my Comeback Era. They were made out of a lack of professional software and only having a basic Photoshop Elements at my disposal.

@Jamestrus1 8 ай бұрын

Great instructional. Going to forward this to my print girl, who owns an output shop!

@PhilipVanDusen 8 ай бұрын

Awesome! Thank you!

@graphiwhisper 3 ай бұрын

thank you Sir!❤

@PhilipVanDusen 2 ай бұрын

Most welcome!

@BeikaART 7 ай бұрын

Thanks for this video! 👍Very educational and also recognizable. In my graphic work I often draw the letters of the logos, turning them into a kind of tags. Greetings from the Netherlands.🙋🏻‍♀️

@PhilipVanDusen 7 ай бұрын

Very cool!

@BeikaART 7 ай бұрын

@@PhilipVanDusen THX!

@julieshannon7269 8 ай бұрын

I love your videos! When I can afford a few bucks, I'm in!

@PhilipVanDusen 8 ай бұрын

When you join, I can assure you the bucks show up shortly thereafter. The investment comes first and the revenue grows as a result. I hope to see you inside 🔥 BONFIRE! philipvandusen.com/bonfire

@ethanmariani5152 6 ай бұрын

what a great channel

@FreeHindiAdvice 6 ай бұрын

Very nice video :)

@hassanibrahimintertainment 2 ай бұрын

Thank you for making this video it really helped !

@PhilipVanDusen Ай бұрын

Glad it helped!

@jhondonky5547 7 ай бұрын

very true, I see a lot of these same trends in the motion design industry

@EmeroyB 7 ай бұрын

GOAT. 🔥🔥🔥

@PhilipVanDusen 7 ай бұрын

You tha’ man

@i_am_a_real_cat1443 8 ай бұрын

good thanks

@PhilipVanDusen 8 ай бұрын

😎

@jarmelo2006 8 ай бұрын

Exactly!!!

@PhilipVanDusen 8 ай бұрын

Hey J! I knew you’d be here early👊🏻

@jarmelo2006 8 ай бұрын

@@PhilipVanDusen That's right. We never stop learning...✌🏾

@onenewsextra 7 ай бұрын

I love your glasses lol, great vid thank you

@PhilipVanDusen 7 ай бұрын

Glad you like them!

@mentaldetecting 7 ай бұрын

David Carson basically included every one of these trends about 20 years ago. Legend.

@PhilipVanDusen 7 ай бұрын

He is a legend. Love David.

@JavierDiez 7 ай бұрын

I have the feeling I need to watch this video several times.

@KamrulHasan-dw5qm 7 ай бұрын

good job...

@imagicarolina 8 ай бұрын

Thank you Philip

@PhilipVanDusen 8 ай бұрын

So glad to see you back🎉

@imagicarolina 7 ай бұрын

I always listen your videos :*@@PhilipVanDusen

@GET2222 5 ай бұрын

3: Anarchist - This spawned from the Cranbrook School of Design by P. Scott Makela, who created the identity for Fight Club in the mid-nineties. Scott also created the very first digital catalog for the Minneapolis College of Art and Design (M.C.A.D.) using only digital photography in 1993 with direct-to-plate technology. M.C.A.D. refined this process by Professor Jan Jancourt and led student, Alex Tylevich who went on to deliver campaigns such as the silhouette IPOD campaign, analog Toyota commercials, FIGHT CLUB Credits, Nine inch nails videos and Marilyn Manson. Thirst design out of Chicago with Rick Valicente was also a huge influence in a jazz-infused imagery and type foundation. ALL OF IT SHOULD BE READable. If it isn't, these are kids imitating something they don't quite understand. This movement started in 1991-1992 and shaped the music scene and MTV of the 90s. Direct to plate eliminated film, the darkroom, and rubylith and shrank the prepress department considerably by exposing designers to overlapping 3D type, which the world had never seen. RIP P. Scott Makela... Scott changed the world of design for everyone.

@PhilipVanDusen 5 ай бұрын

Thanks @GET2222! Love this.

@tjxproductions4992 7 ай бұрын

Yessir 💖🐰💯

@Liliumox 7 ай бұрын

hey thanks!

@PhilipVanDusen 7 ай бұрын

No problem!

@GottMitUns49 8 ай бұрын

You're soo cool

@PhilipVanDusen 7 ай бұрын

No, YOU are!

@subgrafik 6 ай бұрын

Damn Im good almost in all 2024s trends - all the best! PS need to practice more vibrant colors

@user-fx1hl3pi2g 7 ай бұрын

2: activist is my favourite one ! 🇵🇸

@PhilipVanDusen 7 ай бұрын

It certainly has gotten the most comments! R=Thanks for watching @user

@MoeTea4U 8 ай бұрын

Hi Philip, always liked you're trends you find for the next year. Also Hello CIT class of 2024! Listen to Brett he has a wealth of knowledge.

@lauralong6695 8 ай бұрын

Trend number two- activism--is so spot on. I think of all the beautiful and enduring slogans and images of the 60’s and how they informed a whole generation. Let’s do it again ✊🏾✊🏻

@PhilipVanDusen 8 ай бұрын

Absolutely. That’s why I put that trend up front…it’s important.

@microstockdesing 7 ай бұрын

Nice to video

@PhilipVanDusen 7 ай бұрын

Thanks a lot

@catarinasofia2850 7 ай бұрын

No joke, I am inspired

@PhilipVanDusen 7 ай бұрын

😎

@Vospi 3 ай бұрын

The outro music needs to watch a video about sound design trends. :)

@PhilipVanDusen Ай бұрын

Hey, at least you watched to the end...I'll see what I can do. The problem is YT is always changing their licensing agreements so the fact that this (old) track passes the AI filters is why I keep it.

@Qvmmy 8 ай бұрын

educating

@PhilipVanDusen 8 ай бұрын

My middle name…😉

@user-ys9hb3rt2o 5 ай бұрын

Sir,please make a must read books for graphic designers.....love you from india

@PhilipVanDusen 5 ай бұрын

Thanks @user-ys9hb3rt2o! Start here: philipvandusen.com/books

@musicaperstarebene 7 ай бұрын

Elasto Type is my favorite. I tried to search on Google, but there are no fonts to buy.

@PhilipVanDusen 7 ай бұрын

Go to DesignCuts

@detinus 7 ай бұрын

I think most can agree that flaired fonts must never be a trend.

@PhilipVanDusen 7 ай бұрын

Lololol

@insacious683 7 ай бұрын

You're good buddy

@PhilipVanDusen 7 ай бұрын

I do my best.

@arronboss7423 7 ай бұрын

Interesting. Thank you. On the last bit, the last two corporation's marketing departments I've worked at forbid the use of any AI in art or writing. Legal deemed that it's a potential high risk (at least at this time).

@PhilipVanDusen 7 ай бұрын

That's very true. Adobe is the first company so far to offer legal indemnification for images that its generative AI creates. But undoubtedly others will follow. I just consulted with a enterprise-level company on the applications of AI at a corporate level and told them that very thing.

@joshua_fry_speed9449 5 ай бұрын

New sub

@PhilipVanDusen 5 ай бұрын

Thanks for subbing😎

@danilodeluxo 6 ай бұрын

I think I will have to check into this BONFIRE initiative - just cause you're ultra awesome and insightful. Bless • Deluxo.

@kodihewa1948 7 ай бұрын

Wish you Happy New Year.

@Bionicleman619 7 ай бұрын

What do you think about the lime green trend like your glasses? I’ve noticed it a lot. I have bright green Asis shoes 💚

@PhilipVanDusen 7 ай бұрын

My brand color has been chartreuse since I launched my agency in 2016. So I'm glad it is finally getting it's fair due!

@SomewhatAbnormal 7 ай бұрын

Maximalism reminds me of the design breakthroughs from Raygun Magazine.

@alonsohv 6 ай бұрын

There's no way you missed the tribal & Y2K movements 😭

@esdesign95 5 ай бұрын

The design trend is very strange and interesting

@PhilipVanDusen 5 ай бұрын

Thanks @esdesign95!

@skepticon9390 7 ай бұрын

An interesting viewpoint; especially with the creative new definitions of styles that have coexisted for well over sixty years. While I might find the title somewhat misleading, you do especially well in categorizing these iconic styles; carefully redefining how they are best applied based on modern societal and cultural trends. Your studied observations are notable, and are a worthy addition to any creative designer’s knowledge and understanding of how best to reimagine relevant thematic styles based on modern interpretation. Well done!

@sircacu 5 ай бұрын

and doodling? i see a lot of designer make this amazing projects

@chrissriss2184 6 ай бұрын

thank you for choosing Ukrainian posters/ it is important for us

@michaelmayrend313 7 ай бұрын

And your t-shirt seems to represent two, and maybe three, of the four trends identified.

@PhilipVanDusen 7 ай бұрын

What can I say, I'm a trendy guy...😉

@user-qi2mq1de7s 7 ай бұрын

Photoshop & default font different colors and different size

@ConstantGardener-q9q 7 ай бұрын

I thought publishers are rejecting AI illustrations because AI cannot be copyrighted. Therefore, the artist cannot convey limited copyright use to the publishers. Can you go more into this?

@matthewsmith1547 7 ай бұрын

These trends tend to go against everything we know about good design layout?

@PhilipVanDusen 7 ай бұрын

Often times, yes. Many try to be different and shocking often in an ugly way to cut through the noise. I’m not advocating for it, just sharing what’s happening.