Pillar Pages and Topic Clusters Explained!
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Күн бұрынIf you're looking to bring in more traffic to your website and increase conversions, creating content for keywords won't be enough. In this video, we'll focus on pillar pages and topic clusters and how you can use them to boost your traffic and improve your ranking on Google. HubSpot Tutorial 👉bit.ly/hubSEOtut
0:00 Intro
0:34 The Topic Cluster Model
1:15 What is a Pillar Page
1:52 How to choose a Pillar Page
2:10 What is the length of a Pillar Page
2:38 What is a Topic Cluster
2:57 Example of Pillar Page & Topic Cluster
3:38 What is a Hyperlink
4:07 In-depth example of the Topic Cluster Model
5:49 Benefits of the Topic Cluster Model
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Inbound Explained by Cyberclick is a KZfaq series dedicated to all things Inbound Marketing. From tutorials to quick tips and tricks, if it’s about Inbound, we’re explaining it. We’ll help you become an Inbound Marketing expert.
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@ottz73 3 жыл бұрын
How do you combine pillar and cluster pages with customer based product information that’s not general in nature? Eg. if I built pages around what a cloud server is? What it’s good for (general information) ect....I also need to build content around the type of cloud servers I have to sell, I use specific cpu...can I combine this type of content? The idea is that I have general content, product specific content and join this as a pillar page
@ottz73 3 жыл бұрын
Also what if you have topic cluster pages that supports multiple other pillar pages? Eg you might be talking about different drinks that go with food. Many different drinks go with many different types of food so I might not be specific to a single theme?
@user-qu6xf4lj1c 3 жыл бұрын
Perfect explanation
@marketing-explained 3 жыл бұрын
Thank you! 😉
@meryamle6270 2 жыл бұрын
Just found your channel 😃 great content 👏👏
@marketing-explained 2 жыл бұрын
Thank you! 😊
@shpekov 2 жыл бұрын
Hey! How important url structure? /pillar/cluster really better than /blog/post or not so? or deal in links?
@mo-ggg1 3 ай бұрын
Awesome explanation!
@marketing-explained 3 ай бұрын
Awesome, glad you liked it! Thanks for watching!
@productpromotions1736 3 жыл бұрын
Hi do you advice to use a static page for pillar content and blog post for the supporting content or is it okay if I make all my content as blog posts
@marketing-explained 2 жыл бұрын
Hi there! Doing either is fine.
@productpromotions1736 2 жыл бұрын
@@marketing-explained thanks
@Digitalcataloghub 8 ай бұрын
by pillar page do you mean pillar blog post or just a regular page
@pritamchougale 3 жыл бұрын
This is a really nice explanination. Can I know the background music in this video.
@marketing-explained 3 жыл бұрын
Thank you for watching 😊 We use primarily songs from KZfaq's free audio library
@trox6512 2 жыл бұрын
Does "this pillar page" have to be an actual page on the websites menu navigation or can be also a blog post? Someone explain thanks!!
@londone989 2 жыл бұрын
Yes it should be a separate page
@kimberlysemiglia497 2 жыл бұрын
It can be an actual page or a blog post.
@curtis123416 2 жыл бұрын
I’ve been trying to find the answer and I can’t! Should I link the pillar page back to the home page? If not, Where does the pillar page link to?
@marketing-explained 2 жыл бұрын
Hi Curtis. We recommend always including a link to your pillar page on the home page. Hope that helps!
@powerrule 2 жыл бұрын
Is the pillar page the homepage of the site?
@marketing-explained 2 жыл бұрын
No. A pillar page is long-form piece of content that is used to give a broad explanation of a certain topic, allowing other sub-topics, or topic clusters, to connect back to it. Pillar pages talk about a topic in a general way and the cluster content covers related topics more in depth. They also are longer than typical blog articles, as they cover all aspects of the topic you want to position yourself for, but they don't go into as much detail.
@powerrule 2 жыл бұрын
@@marketing-explained Thank you
@vid4ia583 Жыл бұрын
I would argue that your advice to try to rank for the main topic; being a short keyword or phase would be very difficult to rank for. The long-tail cluster pages are where most of the traffic will come in through and maybe that should have been made more clear in your video. Just an observation.
@freelancerasset2235 Жыл бұрын
we should write pillar content or sub content first
@marketing-explained Жыл бұрын
Hi! Thanks for watching our video. Regarding your question, it's up to you! You can start writing the pillar page and then creating all the cluster content, or the other way around. Some people prefer starting with smaller pieces of content and then using that knowledge to create the pillar page, while others like to start with the pillar page since it's the central piece of your content strategy.
@jgrab1 3 ай бұрын
It's very impor-ant? 😄
@cgarv101 7 ай бұрын
At 2:42 in the video you say ""a topic cluster is a more in detailed, specific content piece that supports your main broad topic, or pillar page."" This is why so many continue to be confused by these subjects. Isn't the piece you just described the "sub-topic content or article" that is part of 'all the articles' that make up the actual Topic Cluster? As in your own diagram earlier, this is a description of the "cluster content" that makes up the Topic Cluster. Yes, No? This is why there is still so much confusion on this. Also, you mention in an answer below that it doesn't matter if a Pillar post is on a page or a blog post. How do you keep your linking straight and siloed if they are pointing at both 'pages' as pillars and posts as pillars? All very confusing.
@trueworld5757 Жыл бұрын
Your very beautiful 😻
@RajeshMergu-ub2yx 15 күн бұрын
Unable to hear what she is saying, background music is so loud :( Need to concentrate more, what is the need to add background music, when I have to only listen to what she is saying?
@marketing-explained 13 күн бұрын
Thank you for the feedback! We apologize for the inconvenience. We'll work on balancing the audio better in future videos to ensure the speaker's voice is clear. Your input is appreciated! For now, you can activate subtitles to understand more clearly or read the article about the same topic on our blog www.cyberclick.net/numericalblogen/pillar-pages-and-topic-clusters-examples-and-strategy
@CyclingAlaska Жыл бұрын
The music playing while she is speaking is really distracting from the good content.
@BeFoundOnTheWeb 2 жыл бұрын
5:57 You had me up until you made this statement.
@Arabidopsis999 2 жыл бұрын
Sorry, although interesting topic (and likeable speaker), I had to quit watching due to the annoying loud background music and the fast and slurred speech. It is a bit stressful to listen. I don't want to be offensive, hope I can do something to improve your great channel. Greetings and please keep going.
@marketing-explained 2 жыл бұрын
Thanks for the feedback 👍
@The67Crucible 2 жыл бұрын
@@marketing-explained I recommend @drosoph get a hearing test, I turned the volume all the way up and neither of those observations are true... Slurred speech? More like slurred hearing. Nice job on the video, I hope (some) of your viewers can do something to improve their comments. And yes, keep going!
@marketing-explained 2 жыл бұрын
@@The67Crucible Glad you enjoyed the video. Thanks for watching 😉
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