Pricing for Your Screen-Printing Shop: The Trap You Are Making

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Pricing for Your Screen-Printing Shop: The Trap You Are Making

Рет қаралды 3,250

Күн бұрын

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Mark Coudray, strategist and published author for Screen Printing Magazine explains the trap you are making when it comes to pricing. He describes why Trade Custom and using the Price Break Matrix is wrong. He shows us this step by step in Excel. He explains how the behavior of your price chart may drive you out of business.
We'll dive into:
-How to create a price sheet that works properly
-Using a formula instead of a matrix
-Pricing Behavior and How This Fits into the Marketplace
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Пікірлер: 9

@Tim.McElheny Жыл бұрын

Just watched it again - still awesome info

@Tim.McElheny 5 жыл бұрын

Good information. Thanks for posting

@printavo 5 жыл бұрын

Mark is a great resource for knowledge!

@ryananthony4840 2 жыл бұрын

It's funny I had that exact thought about undercutting competitors when I started lol and making it up somewhere else, but I went with the stats that most people pick middle of the road price and decided to sell myself on quality and such and it worked well! However, that was electrical contracting, maybe selling products people just go for low price.... Not sure

@urjnlegend 2 жыл бұрын

Not always, do you always buy the cheapest thing or do you want something that is gonna last? That's the message here

@bennyslade8144 5 жыл бұрын

I’m a print shop that getting to open up in June, our price matrix is the standard for most. I would like to implement this information to revise my prices, I didn’t quite understand how to create the matrix in excel. Maybe some help! Thanks printavo!

@printavo 5 жыл бұрын

Hey Ben! Thanks for writing in. We'd need some more info to help you! Want to email luke@printavo.com with some more info?