Holy cow!! I learned so much from this summary that i feel like I don't need to read the book. Haha Wishing you more subsribers

As someone to love to hear others perspectives on books I read, this is very informative. Thank you!

Just make great products that are interesting and differentiate themselves from others

Great BOOK SUMMARY, loved it.

Thanks so much for the summary! I’ve come to realize that it really is about being different, standing out… Having developed strategies in order to successfully achieve the goal. I want that. 7:19, haha, nice reference! Those phones really were high quality. It’s even become a meme.

Thank you for the summary. Really enjoyed it.

I love these.❤

Thank you for this awesome summary!

Great presentation!!! I love this

and don't forget the most important P of all: Permission. Shouting at people who don't care (i.e everyone who doesn't know you), or leaving that tiny "email me" box checked by default in order to 'cheat' onto potential customer's radars is the fastest way to lose trust. and as Seth also points out now, "trust is the only long term currency". especially now all we live in is an attention economy.

Thank you 🙌🏼

Very well done book summary! Thank you

Keep it up.We want more like this.

Fantastic purple detente

Excellent overview! 💜🐮

Subscribed! Thank you!

Great video. Thanks

An interesting concept, and I really apricate the summary. I need to summarize the summary to really internalize it, so bear with me. This entire thing basically breaks down to: "Create something with remarkability in mind" and "Remarkable things market themselves". 0:44 Product, Pricing, Promotion, Positioning, Publicity, Packaging. Good stuff. I need to remember that. However, does the Purple Cow matter to marketing? Don't you want the designers to design a purple cow? You can't just paint a cow purple without people noticing that they're being duped. I don't think this is a marketing question, thought the marketing stuff is good to know. 2:16 This whole section can be summed up in "Now that anyone can sell anything, you gotta stand out." That gets a big "well duh" from me, but often times those obvious points are only obvious in hindsight, so maybe that's what I'm experiencing. However, it doesn't say HOW to make a purple cow. 4:04 "My goal in purple cow is to make it clear it is safer to be risky." 4:29 The idea diffusion curve. There's already a lot of criticism about the faults in this thinking in the comments, so I'm not going to add to it, but how this related to purple cow is "If you have something that stands out, the marketing cycle will work itself out for you." Great! So we don't need marketers any more, we need better designers. Good to know. 8:06 Either I'm ahead of this discussion, or the book is doing a good job of leading. Again, though, this says, to me, "Marketing is dead, you need to have a remarkable product", but it doesn't say HOW. 10:00 Awesome, now we're gonna get to the How. Finally. 11:10 "If you're worthy of criticism to some, you're worthy of adoration... to others." This is most definitely not true. Sometimes there are just bad ideas. 11:45 "Design -> Test -> FAIL(?) -> Improve" This is very similar to the engineering process as published by NASA, except failing isn't a given, and neither is it in this case. It's a loop in the middle, for sure, but as some point your improvements lead to something you're ready to share. In the NASA process it's "Plan -> Create -> Test -> Improve" until you break out of the test phase and share it. Maybe this should be a bit more like that. In the end it doesn't talk about HOW to actually develop remarkable things, and I think that's because the author doesn't know how to develop. It's clear Seth Godin is in marketing, and the whole omen of this book is that marketing is dead. But I could really use a lesson on how to develop something to be remarkable. Though, to be entirely fair, remarkable doesn't mean useful, or even functional. But that's the world we're living in.

Great stuff!

Great content guys 👍👍👍

You are doing great job thank you , plz keep going :)

I would like to learn about Marty Neumeier books. Brand Gap, Brand Flip and Zag. Great content by the way. Speak soon

Thanks so much. It's useful.

good one for entrepreneurs!

I feel like the innovator / early adopter thing is useful and an entirely real phenomenon, though I think it's misleading to say that the innovators and early adopters want something "because it's new", especially given the premise of this book. I think that you get people like that yes, but you only get them in the first place by having something that those people *need*. Your innovators should first and foremost flock to your product because it's something they don't want to live without. Something they need. From there you start tacking on more indifferent people who are following the masses imo

Great, thank you ..

Awesome

Keep upload more please. What means sneezers ?

I have to disagree to a certain extent regarding making remarkable things. If you make basic candles or coals, there is still a market that will buy even without marketing. It depends if it’s a need or a want.

I would like to hear you talk about why leaders eat last by Simon sinek

👍

awesome video man, can you review Code Of Extra Ordinary Mind

next "we are all wierd" by seth godin

I realized now, Social Media Era brings a sea of Ads. Now, in KZfaqr/Selebgram/Tiktokers' Era, Endorse become the Power ! I wonder what's the next Era ? When influencers can't be trusted again..

3:13 the new method

So how do you advertise to sneezers?

eat that frog, thank you for the video

Sneezers = Influencers

Rich Dad Poor Dad

Cool video, but the animations were too distracting

By sneezer he meant influencers? 🤔